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Stop leaving money on the table and start mastering the art of selling to the world’s most powerful consumers. Learn proven, story-based email strategies designed to connect with women’s buying habits and skyrocket your ROI!
File Size: 4.35 GB.
Lorrie Morgan – Story-Based Emails that Sell to Women
How to Make More $$$ Without Spending a Dime More
Hint: Don’t Sell to Women Like They’re DUDES!
I Know the Secrets, and I’M TELLING!!
Hey!
When I became the go-to copywriter to sell to women in 2007, a lot of things were different.
The marketing industry was a sausage fest.
Events holding 3,000+ attendees were 90% dudes.
It made sense. I mean direct response had been a pretty testosterone scene since it began.
But the fact that most seminars were packed with XY chromosomes isn’t what’s important.
No, what’s important is there was only ONE way to get your message across…
The way it’s ALWAYS been done since the 1920s.
When ONLY men had a paycheck…
ONLY men wrote the advertising.
So you have MEN writing to sell to other MEN.
And that style repeats today for the most part.
Even women in marketing ape the old style of direct response. (I know because I did the same when I first started.)
We’re churning out carbon copies of outdated marketing!
Hey, I’m not saying those ads weren’t successful…
They were.
Buuuut, they were STILL leaving a ton of money on the table. Because women hold the pursestrings today.
And they refused to believe women want to be sold to in a totally different way.
Please don’t take this as condescending because I’m sure you already know how much buying power the female market has.
But let me jostle your memory…
⭐ You might find it interesting that women, who make up a smidge over half the folks in the U.S., are the ones calling the shots on 85% of what gets bought and sold
⭐ About 40% of working gals in the U.S. are bringing home more bacon than their partners
⭐ Women are buying up more than 50% of the stuff you’d usually think the fellas would grab like trucks, power tools, and electronic gadgets
⭐ Turns out, the ladies are holding the reins on over 60% of all the personal riches across the U.S
⭐ And 92% of women pass along information about deals or online recommendations to their gal pals
But the biggest takeaway for me is this…
“91% of women feel that advertisers don’t understand them.”
(Source: Yankelovich Monitor and Greenfield Online)
As you can see, there’s a lotta gold in those pocketbooks. So what’s the best way to get her to buy if it’s not the traditional track?
Well, let’s take a trip inside the mind of a woman…
Our brains are literally wired differently than men’s.
Because of how we evolved back in the cavepeople days, we are multi-focused. That means we can do a lot of stuff at once out of necessity.
Back then, like now, women gotta raise them younguns, cook up the chow, and keep the fires burning.
- That means we use both lobes of our brain at the same time while men hop from one lobe to the other
- We have a larger hub for emotions than men (duh) so hooking into our feels goes deep
- Females speak 20,000 words a day compared to men’s 7,000 (remember how women share their experiences like wildfire…good and bad)
- Rapport and stories are the secret passage into our hearts and wallets
- We’re constantly evaluating resources to make sure everyone gets theirs (sometimes to the detriment of ourselves)
We juggle multiple tasks from chasing after toddlers to organizing our shopping list to growing empires.
The bottom line is…
We see the world through a different lens…
So it only stands to reason, you need to talk to women differently to sell to them.
I can show you exactly how to do that. Because I cracked the code.
I had jaws dropping in the industry when I first released The She Factor training in 2008. Because it was the first hybrid using direct response with relationship marketing.
Both men and women snapped up the training and the floodgates of cash opened up.
Then, when I updated the training in 2021, there were a lot more happy campers. (Check out the end to see what they said.)
Now in 2024, it seems what I’ve been shouting from the mountaintops is finally being heard…
Women buy differently than men. And the way you assemble your message MATTERS!
What’s more, The She Factor has been pivotal in a lot of changes you see used in other versions of relationship marketing today.
But I’m not done yet…
I’ve updated The She Factor once again. This time, we’re taking on the number one sales platform in the world…
Email!!!
In 2023, email outperformed ads and social media. And it shows no signs of slowing down.
It just makes good financial sense!
👉 Email is cheaper than online advertising with fewer restrictions. Social media restrictions change practically every day. And finding answers to why your costs are through the roof is nearly impossible.
👉 The average ROI is $40 for every $1 you spend on email (Omnisend 2022). Social media and search engine advertising is a bottomless pit of money.
👉 2 out of every 3 marketers use email marketing to distribute content organically. You have more control over your voice and tone in email. And it’s easy to sprinkle in tips she finds valuable.
If you’re not using email on the regular, you’ll find:
- It takes more effort to grow trust
- There’s immediate skepticism
- Sales resistance shoots up
Let’s fix that BS now!
Join me for…
The Ultimate She Factor:
Craft Story-Based Email Promos that Sell to Women
This program is a step-by-step system to create female-centric email promos that’ll get ‘em to buy (without alienating the guys).
So here’s how it works…
It’s a self-paced program with 8 pre-recorded videos. There are templates, cheat sheets, and examples every step of the way.
Here are the Trainings…
Training 1: What Makes Women Tick?
Training 2: Who dat? (How to Create Your Avatar)
Training 3: Secrets Behind Storytelling
Training 4: Your Marketing Hero’s Journey
Training 5: Soap Opera Storytelling Sequence (SOSS)
Training 6: Nurturing Email Sequence
Training 7: Your Writing Buddy Isn’t Human (How to Use AI Masterfully)
Training 8: Knock-Her-Stockings-Off Promo Sequence
I’ll show how to set up 3 very different email sequences and explain when to use each one.
You’ll create each sequence (5-7 emails with reminders).
I would say at a minimum it takes 1-2 weeks to go through each module and have each set of emails completed. It depends on how dedicated you are.
You’ll put my strategies into action and whip up your own amazeballs email promos. Booyah!
Wash, rinse, and repeat for each promo sequence. Each sequence stacks together to create a no-fail promo machine.
At the end of this course, you should have 3 completed email sequences written, critiqued, and ready to launch.
Interested?
The list price is just $697.
If you decide this course ISN’T FOR YOU, then just let me know in the first 30 days. I’ll make sure you get 100% of your money back. And we’ll still be friends.
Let’s make this even easier to say YES to…
I don’t want you to feel stranded if you have a question along the way. So when you purchase, you’re invited to join my private She Factor VIP Facebook group.
I hang out there A LOT. If any questions come up or you just wanna get my take, you’ll see I’m surprisingly accessible to people in my world. I want you to succeed!
In the end, you’ll have a month of email promos ready to go while building up your storytelling chops.
So many businesses ONLY market to men because they don’t see the bigger picture. Capiche? I’m here to tell you that can be a critical BLINDSPOT, causing you to hemorrhage cash.
Regardless of your gender, there are subtle but CRITICAL differences between how men and women make their buying decisions…differences that can mean losing or gaining massively more sales.
This program helps you navigate the mind of the buying woman to psychologically make her a loyal customer for life. And it works on men too!
“So Who’s Running The Show?”
I’m glad you asked.
Hey, I’m Lorrie Morgan of Red Hot Copy.
Growing up in North Carolina, all I ever wanted to do was be an actress. But my parents thought studying drama in college was a waste of time and money. They were right. So I studied Journalism.
But as soon as I graduated with my B.A. I hot-footed it to Los Angeles to be discovered as an actress anyway. The truth is, I was a terrible actress…but I was a terrific waitress! Instead, I ended up getting married and being a full-time mama to two amazing sons.
Being a mother is everything to me. I was able to stay home and raise my kids for the first 5 years. Then, unfortunately, I got divorced and I had to get a regular job. I became an executive assistant to the CEO of a marketing firm.
It was a good job, but I was miserable. I went from spending all day with my kids to just a few waking hours.
So, in 1999 when my boss retired, I decided not to get another job. I was going to be a freelance writer. I mean, how hard could it be, right? With the Internet exploding, it didn’t really matter where you lived. You could have clients all over the world.
I struggled at first, doing virtual assisting and writing press releases. Then one day I landed a client who wanted me to write a 52 email autoresponder series. (I didn’t even know what an autoresponder was!)
I learned quickly though. Soon I was writing long-form sales letters…but I didn’t have a clue what I was doing at first. Then the heavens opened and I discovered some of the greatest legends to ever hold a pen…and I got to mentor directly with them. I’m talking about Gary Halbert, John Carlton, and Dan Kennedy.
Since those early days, I’ve gone on to write in all kinds of niches: personal development, finance, real estate, survivalist, dating, education, commerce, nutrition, martial arts, firearms, medical, coaching, non-profits, entertainment…sheesh, there have been a lot of others too.
But I’ve been doing this for over 22 years now. It’s hard to remember them all.
I’ve also held my own live copywriting events and mentoring programs over the years. I’ve developed my own marketing products and launches. I love learning and go to masterminds and marketing events as often as I can.
I was recently named as one of the Greatest Copywriters of All Time (Past and Present) and among The Top 20 Copywriters Who Make the Most Money And What You Can Learn From Them.
When I’m not engulfed in copywriting world, I’m enjoying the cowgirl lifestyle on a 14-acre ranch in rural Arizona. I share it with my husband, 3 dogs, 4 horses, and flock of chickens.
Course Features
- Lecture 0
- Quiz 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 93
- Assessments Yes
