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Master the proven frameworks to scale your store from 1 to 10 with 7-figure SEO strategies, advanced AI search insights, and high-impact link-building systems.
File Size: 3.65 GB.
Fredrick Chatt – Ecommerce SEO Bootcamp 2.0
Learn the tactics driving 7-figure ecommerce SEO campaigns
You’ve read every ecommerce SEO guide but your store growth is stagnant
Most SEO advice takes you from 0-1. But going from 0-1 is easy. The hard part is figuring out how to scale from 1-10. That’s where most ecommerce marketers get stuck.
I’ve been there. I learned the hard way what it really takes to grow ecommerce stores (and I’ve made the £1 million mistakes along the way so you don’t have to). Now, I’ve taken everything I learned to create the Ecommerce SEO Bootcamp course.
It contains everything I wish I had when I was trying to figure out what actually works. You’ll get all the ecommerce SEO frameworks, processes, templates and real-life examples used to drive 7 and 8-figure growth.
What’s inside?
Everything you need to learn fast and grow your store even faster.
In 50+ short, actionable lessons.
You’re about to get all the frameworks, templates, and training you need to grow ecommerce stores with SEO in this self-paced online course.
Module 1: Strategy
- Discover the different approaches you can take to SEO depending on your circumstances
- Understand what your competitors are doing so you can get ahead
- Set your store up to maximise your SEO success
- BONUS: Get a free organic revenue potential dashboard
Module 2: Keywords
- Identify the high-intent keywords that you can rank for
- Use those keywords in the right way to optimise your money pages
- Learn how to spot and avoid the common keyword mistakes that can set you back years
Module 3: On-Site SEO
- Yes, your page titles still matter – and you’ll learn how to make the most of them in 2026
- You’ll learn my £1m SEO mistake (this still hurts)
- Leverage trust builders across your site for SEO success
Module 4: Technical SEO
- Discover the number one technical SEO fix you need the make on Shopify to instantly boost product rankings (and your bottom line)
- Learn how to strategically use internal linking to solve indexing issues
- Identify and fix index bloat and crawl budget issues with a simple, repeatable process
Module 5: Content
- Help your audience find your brand and the products you sell
- Learn the different types of content to create that actually gets sales
- Focus on creating great content that impacts your bottom line
Module 6: Link Building
- Learn how to build links that drive traffic and sales as well as authority
- Build links that won’t risk hurting your store’s traffic
- Identify opportunities to ramp up your website’s authority quickly
- Scalable link-building systems that can drive thousands of links each year
- BONUS: Get my proven outreach templates and trackers for building high-quality links
Module 7: AI Search Discovery
- It’s new, but there are early signs of what will increase your chances of appearing in AI Search
- Discover the citations you need that make the biggest difference
- Learn how partnerships can be huge when it comes to visibility
- BONUS: Get a browser extension to reverse engineer how to appear in AI search
Module 8: Leveraging AI
- Work smarter, not harder with AI
- Streamline your processes and conduct analysis that would have taken hours in just minutes
- Simple prompts that can unlock insights you didn’t realise you could get
- BONUS: Steal my ChatGPT prompt templates for generating insights with LLMs
Module 9: Branded SEO
- How to fill the gaps in the leaky bucket with your branded keywords
- How to leverage branded keywords for more revenue
- A breakdown of every type of branded query you can target
Module 10: SEO Breakdowns
- Breakdowns of highly successful SEO campaigns
- Learn from the absolute best ecommerce SEO campaigns in the world
- Currently featuring Gymshark, Wayfair and Craftd
- PLUS… even more breakdowns to be added in 2026
New for 2026
And that’s not all. You’ll get brand new modules led by ecommerce SEO experts.
This course is built to evolve. Just like SEO does. You’ll get access to brand new modules throughout 2026, created by experienced SEO pros who’ve been there, scaled brands and are ready to show you how to do it too.
Module 11: Organic Shopping
- How to optimise your Google Merchant Centre feed
- Improve your structured data for increased visibility
- Upgrade your product page content
- Build a joint-up Organic Shopping system that drives real results
- See how AI search reshapes the world of Organic Shopping
- BONUS: Get resources to make optimising Organic Shopping easy
Module 12: Coming soon…
- Stay tuned for more modules being released in 2026
Real results
“I’ve spent years and over $60,000 learning SEO. I could have saved all that money and become even more profitable if I had this course from day one.”
Ecommerce SEO Bootcamp doesn’t just teach you theory. It gives you the tried-and-tested processes I’ve used to help brands grow their organic revenue and make SEO a core growth channel.
Clients who implement these processes get results like this
One recent client seeing over 373% year-on-year growth. A phenomenal team executing to an extremely high standard.
Another client, maintaining impressive performances despite turmoil within the industry they are in.
Clients who implement consistently can see organic search become their most profitable acquisition channel.
Who’s it for?
The course is trusted by in-house and agency SEOs working on big name and fast growing ecommerce brands
Ecommerce SEO Bootcamp is for people who are already doing ecommerce SEO (or trying to) and want to get better results, faster.
Whether you’re in-house, freelance or agency-side, if you’re serious about making SEO a reliable growth channel, you’re in the right place.
This course is perfect for…
- In-house or agency SEOs working on ecommerce stores
- Founders/marketers who want to drive repeatable SEO growth
- People comfortable with the basics (GSC, crawling, keyword research) who want to level up
- Stores with real belief SEO can scale the profitability of their brand
This course is NOT for…
- Local-only lead-gen businesses or pure information/affiliate sites
- Teams looking for a done-for-you service or “set-and-forget” SEO
- Anyone unwilling to test and iterate
- Those expecting results without content, links, or site changes
- If you think SEO is dead. What’s the point, right?
Upgrade to PRO
Add an extra £500 of value from Bootcamp PRO
On top of all of the training, lifetime updates, templates, trackers, SOPs and more. In Bootcamp PRO, you also receive:
SEO Monthly Reporting Looker Studio Dashboard
- Get the exact dashboard I use with clients to showcase their SEO performance
- Top-level metrics and deeper metrics in specific areas of SEO.
- Highlights organic search, organic shopping and AI search performance.
20 minute video SEO audit
- Whether it’s your site, a client’s site or a competitor’s site – I’ll review it
- A private recording of everything I can see of note within 20 minutes
- Using external tools to give as much value as possible from potential issues to massive opportunities
SEO Experimentation Workshop
- An exclusive workshop on how to capitalise on SEO testing
- Discover the full process from ideation, implementation and reviewing the results of the tests
- Get real experiment ideas you can start running straight away
Your instructor
Hey, I’m Freddie — course leader, ecommerce founder and SEO consultant
I’m the founder and operator of Village Cricket Co. an ecommerce brand selling cricket gear in the UK where I put my experience growing multi-million pound ecommerce SEO strategies to the test.
After dropping out of university, I was thrust into the world of SEO as a digital marketing assistant back in 2012.
And it took off!
In that first year, we achieved triple-digit growth. After five years, it was an 8-figure channel for the brand.
Over the years, I’ve worked on all kinds of SEO projects. Domain migrations, internationalisation, content-led campaigns, community link building and everything in between.
Since 2019, I’ve been a full-time SEO consultant helping hundreds of store owners grow with SEO. It’s fair to say, I’ve built a deep understanding of what does (and doesn’t) work in SEO for online stores.
This course brings together everything I’ve learned from working with hundreds of ecommerce brands and my personal experience scaling my own store.
Now, you get to take my repeatable system for building easy, high-converting ecommerce SEO strategies that drive visibility, rankings and revenue.
What’s changed?
SEO changes. So does this course
The original Ecommerce SEO Bootcamp was made to take you from zero to $10,000/month with SEO.
It was lean, focused and made to get results fast.
But since then, both SEO and this course have evolved.
It’s a full system to help you grow, scale and stay ahead in ecommerce SEO.
Inside the updated course, I give away EVERYTHING I know, including…
- Scalable link building systems that build thousands of links each year
- The mistakes I’ve made along my journey and how I do things differently
- How to tackle indexation issues at scale
- A whole HEAP of AI-related factors
- And lessons from other ecommerce SEO experts giving away their secrets to success
Course Features
- Lecture 0
- Quiz 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 95
- Assessments Yes