This course will teach you how to build a repeatable, predictable, and scalable lead generation system for your company. Build a demand generation engine to increase sales for your company and win 10x more sales in half the time. Ramli John, marketing expert, will guide you through the essentials.

ConversionXL (Ramli John) – Demand Generation

Build a demand generator engine and win 10x More Sales

This course will teach you how to create a repeatable, predictable and scalable lead generation machine for you company.

You can win 10x more business by creating a demand-generation engine for your company.

If you’ve ever wondered how HubSpot, KissMetrics, or even Salesforce are such powerhouses when it comes to sales in their industry, it’s because their marketing team has built a demand generation engine.

Ramli John is a marketing expert who will walk you through the essentials to creating a strong demand generation pipeline that will continue to support your business for many years.

Introduction video (5 minutes)

In today’s information-Buyers in the rich world have access to more information and resources than ever before. By the time you connect with them, they’re often well informed on you and your competition.

With a demand generation program, you can create interest in your company’s products or services and stand out from the competition. This 8-The class course will give you practical strategies and techniques for creating and delivering the best.-In-class demand generation program. This program is specifically designed for B2B companies. You will learn how to convert leads and long-term customers.-Customers for term. Learn how to:

• Set business goals and KPIs that are aligned with sales and marketing.
• Create content that appeals to your target audiences
• Use keywords, social media, landing pages and keywords to convert prospects in leads
• To convert leads into customers, set the right stage for the purchase process.
• Monitor your customer’s experience after the sale and measure your program’s performance.

By the end of the course, you’ll have the tools and action plan needed to keep optimizing your lead generation strategy and expanding your customer reach.

In just 8 sessions, you’ll be able to

• You can create a demand generation strategy that will allow your company to generate qualified leads over many years.
• You can leverage landing pages, social networks, and keywords to convince your target audience that they will give you access their email inbox, and eventually, their wallet.
• Avoid the most difficult bottlenecks in implementing a demand-generation program that aligns sales with marketing

This course is right for you if…

• You have a product/service you need to generate new leads monthly.-commerce products, etc.
• You want to get more qualified leads for the company. “warm them up” so they’re ready to buy your product or service
• You are aware of the importance of aligning and supporting sales and marketing revenue goals.

This course is probably not for you if…

• There are enough leads in your pipeline for your sales team this quarter to reach your revenue goals
• You’re satisfied with the number of leads you’re getting each month using the demand generation tactics you’re using right now
• You aren’t curious or willing to take the risk to try new demand generation tactics

You should have the following skills before you take this course

Although the course is accessible to everyone, it is beneficial to have:

• A base-Digital marketing: A basic understanding
• Worked in or currently work in a business that generates leads in sales and marketing
• Understanding inbound marketing basics

Ramli John is your instructor

Ramli is a digital market consultant with more than 10 years of experience in marketing across a variety of industries.-Various environments starting at in-Multi, house, freelance, agency-B2B and side-by-side markets He has spent the last five years helping VCs.-Funded B2B companies in San Francisco and New York to generate more leads online.

One thing he’s proud of is putting together a webinar series for a marketing automation software company that generated $4.8M in the sales pipeline of new qualified leads. Ramli managed an email demand generation campaign for another company. It resulted in a 210% increase of their email list, from 1,293 in a matter of months to 4,017.

Ramli can be found riding a motorcycle along winding roads or rock climbing at his local gym, when he is not working to generate more leads for his clients.

The complete course curriculum

Demand generation

Lesson 1

The foundation of demand generation

There’s a saying that wise builders build on a firm foundation. Those who build a house on shaky grounds risk losing everything they’ve worked for. In this class, you’ll learn the foundation behind a demand generation engine.

Lesson 2

Marketing and sales alignment.

If you want truly build a demand generation engine and see a great ROI on your marketing and sales budget in today’s market, then sales and marketing have to be perfectly aligned or you’re going to lose potential customers. The trouble is, marketing and sales don’t often get along very well. In this class, you’ll learn how to align and enable your marketing and sales goals.

Lesson 3

How to enter the mind of the ideal buyer

All leads are not created equal. Understanding who your company’s qualified leads really are is the first step in building a demand generation engine.

Lesson 4

The law of attraction – creating the right content to attract leads to your company

Every demand generation engine relies on content. In this class, you’ll learn how to create remarkable content that will attract your target audience to your business. Video content will be given special attention due to recent updates on social platforms and search engines that have prioritized video content above all other types.

Lesson 5

Attraction to demand – turning eyes into leads

What is the secret to creating a great optometrist?-in landing page? Landing page creation can be a key skill to generate more leads. That’s where most marketers stop. In this class, you’ll learn the importance of building landing page funnels.

Lesson 6

Fuel for your demand gen engine: content promotion

Whether it’s Facebook, LinkedIn, Twitter, sponsored blog post, this class will give you the foundations to promoting and amplifying your content for lead acquisition

Lesson 7

Outbound marketing can help you target your perfect lead

Many marketers believe that outbound marketing has become obsolete with the rise of inbound marketing. However, the truth is that effective and relevant outbound marketing can still be used if done properly. In this class, we’re going to take a look at how to generate leads using outbound marketing techniques that provide a positive ROI without being spammy.

Lesson 8

Nurturing your leads with email and Facebook Messenger bot workflows

According to Forrester, B2B marketers who implement automation in marketing increase their contribution to the sales pipeline by an average of 10%. Email workflows and conversational marketing can help you to not only convert leads into customers — they can also help you delight your existing customers and encourage activity like greater product adoption, upsells, evangelism, and additional purchases.

Lesson 9

Hours of operation

Ramli answers questions, and covers various aspects in this optional class.

Not required to view this session to unlock the certificate exam.

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