Vahe Arabian – Publisher SEO Course

Teacher

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The course is the best holistic product I’ve ever seen for SEOs that work with publishers: it covers deeply all aspects from strategy to tactics, going through key technical drivers. Vahe’s ability to explain complex things in a way that anyone can learn about SEO for publishers is an aggregated value. All the examples that are quoted in the chapters are crystal clear.

File Size: 6.45 GB.

Vahe Arabian – Publisher SEO Course

Vahe Arabian - Publisher SEO Course

What you will learn

How to optimize page experience
How to design your Google News sitemap and implement timestamps
How to optimize crawl budget
Pitfalls to avoid when including sponsored and UGC attributes
How to set up Google Publisher Center and its importance
Ads and popups best practices
Topic and keyword research methodologies for priortizing opportunities
Examples of E-E-A-T done well
How to define and optimize your taxonimization
Why original reporting is important and best practices
How to define and utilize better layouts for different site structures

Course outline

1. Introduction

You will familiarize yourself with the landscape and vocabulary of the course:

Introduction Into Publisher SEO
Glossary of Terms

2. Technical SEO

You will learn essential technical requirements for content publishing:

Design and Layout
Site Architecture
Page experience
News Sitemap
Schema
Crawl Speed and Frequency
Links to Sponsored and User-Generated Content
Google Publisher Center
Bing News PubHub
Ads, Popups and Best Practices

3. Content SEO

You will learn essential elements (images, metas, linking guidelines, etc) of news & evergreen content that helps drive traffic and authority:

Keyword Research
Experience, Expertise, Authoritativeness and Trust (E-E-A-T)
Title and Headlines
Develop Original Reporting
Content Freshness
Topicality and Relevance
Dates
Video Content in Google News
Image Optimization
Backlink Profile
Internal Linking
Location

4. Tactics

You will learn growth tactics that are important for the continual improvement of your site:

Publisher Velocity
Content Clusters
Top Stories
Google Trends
Live Blogs
International SEO
Web Stories
Google Discover

5. Practical Implementation

You will put your learnings into use: from research to developing your content pillar and cluster strategy and then measuring and incrementally improving your performance once content has gone live:

Topic & Keyword Research
Content Audit & Content Gap
Technical Audit
Content pillar and strategy development
SEO Strategy
Editorial Tracker

6. Reporting and Analytics

You will learn the tools and tips that will help you extract insights and make sense of the data:

Google Search Console
Google Analytics
Google Real Time Content Insights
Looker Studio

7. Content Distribution

You will learn what you can do after the content is published:

CTA analysis and optimizations
CTR analysis and optimizations
Evergreen content & content reoptimization techniques
Content syndication SEO
Flipboard

Publishers that achieved real results using the methodology of the course

When we started working with the SODP team, we had only 60k monthly visitors and were struggling to grow our website. The SODP team quickly analyzed our website and provided us some valuable insights, which helped us achieve 300k monthly visitors in just 4 months, which is a remarkable achievement! We continued with the membership and grew our website to ~800k visitors with the help of the online training and educational materials available. I highly recommend SODP to anyone looking to grow their web property. I want to thank Vahe and the SODP team for helping us achieve our goal.

What’s included

Training videos 7 chapters – 50 modules spanning 20+ hours

You will learn how to run and manage your own SEO and editorial strategy
Ongoing updates and access – the course is constantly updated

Graphics, Templates, Quizzes

News SEO success factors graphic
Pillar and cluster growth strategy graphic
Playbooks
SOPs
Content format templates

Office Hours & 1-2-1 support

You will get access to past recorded topics, including:

- - Short-form video and web stories
  - Leveraging Google Trends using KeyTrends
  - AI content
  - Developing and managing editorial workflows
  - Running content audits
  - How to cover live events
  - Developing reader relationships
  - Site speed optimization
  - Website migrations and redesigns
  - Optimizing paywall strategy
  - Paywall SEO
  - What happens once your content goes live
  - Content monetization strategies
  - International SEO strategy
  - Understanding reader loyalty and retention
  - Uncovering social analytics

Slack #publisher-seo-support channel and #intro-chat access

Course features

Monthly coaching and office hours

To make sure you successfully design and implement winning content and SEO strategies based on your learnings, you will have the option of scheduling a monthly call with Vahe and the SODP team to monitor your progress and ask any daily burning questions you have.

Ready-to-use templates shared in the course

No need to develop internal templates and processes. Access the many templates shared in the course, make a copy, plug in your own data and you are set to go!

Content gap template

Content pillar strategy template

Editorial tracker template

Organic CTR test management template

Technical SEO audit template

Topic research template

+10 OTHER TEMPLATES WITH MORE ADDED REGULARLY

Meet the course leader

Vahe Arabian

I’m Vahe, the founder of State of Digital Publishing. Like other publishers I work in the trenches to build and grow content and media properties. I also create insigts, resources and a community that fosters knowledge sharing and industry collaboration.

I’m a 15 year veteran SEO and content strategist for publishers and explorer of digital media and technology trends.

My vast experience of working with digital publishing companies, I have helped publishers of all sizes exponentially increase their reach through concise SEO strategies and effective content workflows that reflects your business & monetization model.

My journey

One of my first internships upon ‘stumbling into SEO’ was for Credit Card Finder (now Finder), one of Australia’s leading fintech and publishing companies. Being involved in helping launch their Savings Account Finder property through defining their site architecture, wireframing calculators and outreach focusing on top finance bloggers list helped evoked a passion in digital publishing and audience development.

Fast forward to 2016 to 2017, the advent of Facebook changing their algorithm and seeing publishers scramble to diversify their monetization channels and many closing shop due to their over-reliance on one platform.

In addition, smaller and medium publishers were approaching agencies that were not equipped to help with the unique content performance and daily operations challenges publishers faced.

Despite there being a selected few US professionals specializing in this space, it, as always, was geared towards larger publishers, whom had a connection as a result of prior working in-house.

This was when I realized that:

1) There is a gap in serving many types of content and media publishers’ unique challenges and

2) Like many other industry bodies, State of Digital Publishing can contribute towards making research and information on new media strategies/monetization and digital publishing technology.

Specializing in your own niche has its sets of challenges, especially since it requires demonstration of experience and results. And so I did it all:

Learned the ins-and-outs of creating dedicated editorial operations and workflows
Re-engineered, challenged and educated publishers on how to execute their content pillars and cluster
Created systems and approaches for reformatting and refreshing content to make it a more predictable and sustainable method of growth
Discovered how to tweak efficiencies in uncovering trending opportunities
Learned how to improve content performance quickly and in an increasing velocity overtime
Learned about sales enablement to be the face of the content that was published on SODP
And more

Every single person that provided me and the SODP team the opportunity to work with them, allowed us in this long road to accumulate the experience and tools to invest into, to replicate this for other publishers and content creators who don’t know what their next step is, or looking to update their best practices or skills.

We all know the amount of grunt work needed to get things moving, and it is not for everyone. I enjoy and thrive in helping publishers 1-2-1 with making a positive difference to their audiences. Now let’s get started together on your journey to take you to the next level.

Our publisher SEO approach

At SODP, Publisher SEO is defined as the audience development efforts of content and technical SEO utilizing evergreen content and news for publishers. This includes the disciplines of:

This is delivered through the content pillar and cluster development approach.

However, what other sites fail to explain is how to effectively execute multiple groups of topic clusters. By visualizing it in the form of turning cogs (broken down by informational, promotional and tactical content types), you can plan and influence content publishing velocity and upkeep the content to improve performance overtime more effectively.

Ultimately, it’s a team effort to improve results, so document and develop the capabilities to focus on your strengths and what matters. With this course, we provide the principles and blueprints to help you take it to the next level.

Who will benefit from this course

Course Features

Lectures 0
Quizzes 0
Duration 10 weeks
Skill level All levels
Language English
Students 88
Assessments Yes

SEO and Traffic

Vahe Arabian – Publisher SEO Course