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For Writers Looking to Generate
Income When They Aren’t “Working”…
The AWAI Model for
Starting and Growing a Clientless
“Business Asset” that Can Generate…
Five, Six, and — Yes — Even
Seven-Figures, Year After Year!
File Size: 16.49 GB.
The AWAI Model for Building a Thriving “Zero-Client” Writing Business


Want to Get the Most Out of Your Writing Skills?
Our Vast Network of Digital Entrepreneurs Will Show You How to Start an Online Business that Not Only Makes You Serious Money NOW —
But Also Creates a Saleable Asset that One Day Could Bolster Your Personal Wealth by a Million Dollars (or More)…
Hi there,
Rebecca Matter
Rebecca Matter here… with something huge and exciting I want to share with you.
It will forever change how you see your copywriting skills as a writer.
You see…
There’s this idea many writers have that, as a freelancer, you need clients to earn an income.
On the surface, it makes sense.
How else are you supposed to make a living, after all?
But what if I told you it’s…
NOT TRUE!
Here’s the reality:
Copywriting is one of the few skills you can have, where it’s possible to make a great living without clients.
In fact…
You can actually make more money this way.
How?
By leveraging your writing skills to build an online business that not only pays you a steady income 24/7, 365 days a year…
But can actually grow into an asset worth hundreds of thousands, even millions of dollars down the road.
Dual Income Streams
It’s why many smart writers do this in addition to working with clients — just as you can too.
Very quickly, they see the numbers grow and start to realize:
“I can use my writing skills to help my clients make more money… and get a piece of those profits I create…
“And I can also use my writing skills in my own business… and keep ALL the profits!”
And here’s the crazy part…
It’s Far Less Complicated Than You Think
I mean it.
Far too many writers avoid starting their own fun and profitable online business because they think it’s too complicated.
Or they think —
“I’m a writer, a creative spirit. I’m not cut out for entrepreneurship. Building a business seems like a lot of work and beyond my experience.”
Well, make sure you’re sitting down for this…
You ALREADY Have 80%
of the Skills You Need!
As a writer, you have a natural “edge” in the business world.
Storytelling… persuasion… effective communication… understanding your prospect’s needs and wants… crafting an irresistible offer…
These skills are critical to starting a successful online business.
It’s because most people DON’T have these skills that many businesses fail.
But you DO have them.
So you’re already 80% of the way there…
Plus, you don’t need an MBA to start your own “zero-client” writing business.
Today there are countless resources and tools designed specifically for writers looking to make money with their skills.
It’s why, in many ways, I believe building your own writing business is…
Easier Than Writing for Someone Else
And once you see the simple 3-phase “zero-client” online business-building blueprint I’ll share with you ahead…

The same blueprint our colleagues, partners, and I have used to build online businesses that routinely generate six, seven, and even eight-figure incomes year after year…
… and are worth millions of dollars if we ever wanted to sell them.
You may come to realize that having a successful online business is a heck of a lot more fun and enjoyable than writing for someone else…
… and a better “fit” for you as a writer.
What’s more…
Once you know how to use your writing skills to build an online business for yourself — you’ll finally have what you’re looking for…
Ultimate Freedom.
Having your own clientless writing business is liberating.
You have the freedom to write what you want, when you want, and how you want.
It’s a powerful shift.
You go from prioritizing your client’s needs, to your own.
As a result, there’s:
- Less having to chase and please clients…
- Less hard deadlines…
- Less trading time for money…
Life on Your Terms
And if one day you decide to give up freelancing altogether and focus entirely on your online business…
You’ll have the freedom to indulge in your passions, guilt-free — whether it’s traveling, writing for pleasure, or simply enjoying a peaceful afternoon with a book at your favorite coffee shop…
Without the looming fear of how you’re going to pay next month’s bills…
Without the nagging worry there’s something else you “should” be doing…
And with the peace of mind your bank balance (and future wealth) keeps growing, even while you’re enjoying life.
Too Good to Be True?
It might seem too good to be true at this moment… especially if you’ve never owned a business before or haven’t thought of yourself as an entrepreneur.
But I’ve witnessed the transformative power of this “zero-client” blueprint firsthand. And it’s something I believe EVERY writer should take full advantage of.
Countless writers have made it happen…
They Learned How to Unlock the “Hidden” Wealth in Their Writing Skills
Like Danielle Malcolm…
She started out as a freelance copywriter, only trading time for money…
But then she got wise to just how powerful her writing skills were…
So she launched her own online business.
Now she makes $444,000 per year!
Or John Wells —
He decided to forgo working with clients, and instead built his own business… thanks to his writing skills.
His income grew to $1.7 million a year in just three years.
Then there’s Dan Kilner…
He’s made $4.2 million in just a few short years — and it’s because he used his writing skills to build his own online business.
Pretty impressive.
What’s more…
They Did It with ZERO Clients
Danielle, John, and Dan are not only making great money from their online businesses…
… but they’ve also escaped the “time-for-money” trap freelancers fall into.
They never have to deal with clients if they don’t want to…
Financial Peace of Mind
Plus, there’s something else at play here…
Because when you leverage your writing skills to build your very own “zero-client” online business…
Not only do you get the consistent client-free income (that comes in 24/7/365)…

Not only do you gain the freedom to live life how you want — and truly enjoy it without guilt or looming deadline stress…
You end up building a true asset that grows in value over time.
And this is the part many writers don’t stop to think about…
If you only work for clients, if and when you decide to leave freelancing altogether and do something else — like retire, or shift into a different career path…
… that’s it, the money stops coming in.

Aside from the lessons learned and experience gained (which of course, is valuable), you’ve got nothing else to show for it.
So unless you’ve built up a sizable nest egg in that time, you’ll likely have to go find another source of income.
But with your own clientless writing business, you can have peace of mind. Because you’ll end up with a true, saleable asset.
One you can slowly build over time and then…
“Cash In”
for a Sizeable Payday
This is far more common than you might think.
There are online businesses being sold each and every day, for hefty sums of cash.
And they’re in virtually every niche imaginable (which means you can launch your “zero-client” business writing only about what you LOVE).
$70,000…
Writing About Chickens, Cows,
Ducks, and More
Like this site on homesteading, for example…
… with articles on taking care of livestock… how to make cultured buttermilk… what to feed your chickens and ducks… and more.

Guess what?
This site was making only $1,600 per month.
It recently sold for nearly $70,000!
Look:

$58,000 for Writing About
Landscaping and Gardening
Here’s another site about gardening…
It was only making $1,400 per month:

The site was only 2 1/2 years old when it sold for $58,000.

Six-Figures Writing in
a “Niche” You’ll NEVER Guess…
Now, when I say you can write and start your clientless online business about any topic you want (and then cash in)…
… I MEAN it.
Here’s another site, dedicated to everything hip hop music.

There are posts that contain different song lyrics…
… posts about the “top 50 best southern rap albums of all time”… top songs from different hip hop artists…
You get the idea.
If you love hip hop, this would have been fun to create and write about.
The site itself is only two years old.
Then it was listed for sale…

And sold for $170,000!
That’s Not Even the Most Exciting Part…
Because the three sites I’ve just shown you?
These are just simple blogs.
And still, they were making $1,400-$7,000 per month, before the owners decided to cash in.
With the 3-phase “zero-client” online business-building blueprint I’ll reveal to you in just a moment…
… YOU can make much more.
Because having a blog with plenty of helpful content is just ONE of SEVEN income “levers” you’ll want to have.
Which means…
With every income “lever” you add to your business…
Your potential monthly income goes up exponentially…
Then one day, when you decide to sell, your potential payday goes up significantly as well.
What’s more, we can help you get started.
Because as writers, we’ve done it — and we want to share our process with you… right here… in this invitation.
Then if you decide you want me and a team of fellow business owners to guide you step by step, I’m excited to tell you about a very exclusive experience we’ve put together, to help you build your very own “zero-client” writing business.
One with the potential to generate five, six, and even seven-figures, year after year for you (and ultimately be sold for a large bonus payout if you so desire!).
This Is What So Many of Your
Fellow Writers Are Now Doing…
Earlier, I told you about the extreme examples, like Danielle, John, and Dan.
But there are other AWAI members quietly building their own “zero-client” writing businesses and thriving.
Like Holly Reisem Hanna…
Holly Reisem Hanna
While she worked as a contractor, she started a blog on the side…
Initially, her vision for it was to make some “extra” money so she could afford little things like lunch outings and “Mommy and Me” classes with her baby girl.
Eventually, Holly’s blog started making so much money (six-figures — year after year!), she realized she would never have to go back to working for anyone else again.
Holly has built a true asset.
She’s even had many tempting “offers” from companies wanting to buy it from her already!
Then there’s this writer’s story…
“I’m Currently Booked
Through March 2024”
Christina Gillick started out writing small articles, blog posts, and sales letters for clients.
Christina Gillick
But take a guess at what she did, around the same time she started freelancing…
Yep —
She started her own business, selling comfortable earrings.
Her business makes so much money now, she barely has time for client work.
She even has to turn prospective clients away:

Wouldn’t that be nice — to have your business making so much income you’re in a position to turn down clients?
Her Copywriting Business — SOLD!💰
AWAI’s own Learning Chief, Pam Foster, was first an AWAI member turned successful six-figure copywriter before accepting a full-time job with us.
Instead of going the traditional route of putting up a website with only a few pages promoting herself, Pam created a scalable freelance writing business — PetCopywriter.com. She posted a regular series of blog posts that became the main way to attract potential clients, which she did.

When she was ready for a change of pace (because we successfully convinced her to join the AWAI team with an offer she couldn’t refuse 😉)…
Another AWAI member who happens to be a veterinarian wanted to shift careers into copywriting, and so she and Pam came to an agreement for her to buy PetCopywriter.com, with all of its content and lead-generating power.
None of this would’ve been possible if Pam hadn’t built a business that could continue to run without her.
Even if Pam hadn’t sold it, she could have made money in a number of different ways, by pulling on any of the SEVEN income “levers” you’ll learn about, if you decide to let us help you (more on all this in a minute!).
A NEW Path to
Accelerated Writing Success
This is why it bears repeating:
Every writer, whether brand-new or experienced, should be building a scalable business.
This is true whether or not you decide to do freelancing.
And don’t worry — it’s a lot simpler than it sounds…
Any Writer Can Do This
These days, it’s easier than ever to build an online business.
That’s because you don’t have to be a tech genius.
There are so many options these days that make building everything you need for your business super easy.
Back when we started, you had to have a developer or programmer on hand, who could custom-build your website the way you wanted it so it would look professional.
But now?
There are PLENTY of “plug-and-play” tools out there that even the most tech-phobic person can use.
With just a few clicks of a mouse, you can build entire websites, landing pages, newsletters, email campaigns, ad templates, and more.
This is a far cry from the days where if you didn’t understand “code” like HTML or CSS, you were out of luck.
In fact, with The AWAI Model — which I’ll tell you more about in a moment — you don’t even need a website (if you don’t want to have one!).
There are many tools you can still use that don’t require you to have one, and will let you build the foundation of a lucrative, ”zero-client” writing business.
Now, here’s another big thing you DON’T need to build a thriving zero-client writing business:
You don’t need employees or a “team.”
It’s entirely possible to be a “business of one” and make a healthy six- or even seven-figure income — in fact, it’s recommended for most writers.
That way there’s no need to worry about having to manage a team or anything like that.
You Don’t Need a Single Client
And of course…
It’s entirely possible to make great money, without ever needing to write for a single client if you don’t want to.
Many writers are introverts by nature.
It’s a big reason why the traditional model of freelance writing for clients can be intimidating for them, at least initially.
And I totally get it…
Getting clients requires you to step WAY out of your comfort zone and approach strangers…
Which is ironic, considering most of us grew up being told constantly NOT to talk to strangers.
Is it any wonder why reaching out to clients is hard for so many? 🤔
Then there’s needing to market yourself to get clients.
It puts a giant spotlight on you.
Writers who are more extroverted don’t mind this… some even enjoy the attention.
But most introverts don’t.
That’s perfectly okay.
It’s why if you still want the writer’s life…
… and to have total control over your income…
… without needing to rely on clients for your livelihood…
I’d like to personally invite you to be a part of something special we’ve created for you:
— YOU’RE INVITED! —
The AWAI Model for Building a Thriving “Zero-Client” Writing Business
This is all about helping you get the complete freedom you crave and deserve.
And I have to reiterate:
Even though the phrase “building a business” may sound scary or even overwhelming…
The AWAI Model for Building a Thriving “Zero-Client” Writing Business is far from that.
Instead, this is:
Your Most Powerful Shortcut to
Making Great $$$ with Your Writing
I’m talking about a simple, proven, “inch-by-inch-it’s-a-cinch!” approach to turning your writing skills into real income and a real asset you can choose to sell down the line.
One that’s the culmination of EVERYTHING we’ve learned as “business builders” here at AWAI over the last 27 years.
We’ve distilled it all into an easy-to-understand, repeatable process writers can use to build real wealth and freedom for themselves.
Where you will no longer have to trade hours for dollars if you don’t want to…
Where you will never again have to chase a client if you don’t want to…
Where you will call all the shots and be able to have an income that keeps coming in, even if you decide to take a few weeks off.
You Will Walk in a Blank Slate…
… and Leave with Everything You Need to Start Making an ADDITIONAL $5K per Month (and Much More Thereafter) with Your “Zero-Client” Writing Business…
I.
Am.
SOOOOOOO EXCITED about this! 🥳

Because I really do believe that every writer, no matter their skill level, should set up their own “zero client” business…
And this is your chance to do it by implementing our proven and proprietary AWAI Model.
I’m Going All Out
And to make sure nothing stands in your way, I’m pulling out ALL the stops to make this the most comprehensive… life-changing… career-making… freedom-creating training you’ve ever experienced.
I mean it with every fiber of my being.
You’ll get the complete “blueprint” of how we’ve built AWAI into the company it is today and how I’ve built businesses too — including Digital Copywriter, Barefoot Writer, B2B Writers International, The Professional Writers’ Alliance, and others…
You’ll discover how to apply it to yourself, as a one-person, clientless writing business with the potential to make a LOT of money.
And you’ll do this by going through recorded training sessions with ME and other key AWAI partners who are writers AND business builders too.
— UPDATE —
Last year, we took a group of writers through this training live and it was a huge success.
Members raved about the value of each session, which is no small feat considering some paid as much as $1,995 to join us.
When you enroll today though, you’ll get INSTANT ACCESS to the recordings so you can go through the sessions at your own pace…
And can attend THREE live “check-ins” where you’ll be able to ask a group of experts specific questions you might have when it comes to building your clientless writing business…
At a fraction of the price! (More details below.)
Together, we will radically redefine for you what it means to be a successful writer in 2024 and beyond…
… and show you an entirely NEW way to succeed and live the writer’s life, where you’ll be 100% in the driver’s seat!
One More Thing…
I’ll Be Building My Very Own
“Side” Writing Business
— Right Alongside You!
Here at AWAI, we practice what we preach.
So, not only are you getting our proprietary AWAI Model for Building a Thriving “Zero-Client” Writing Business, but…
… I’ll be going through ALL the steps, right alongside you!
Let me explain…
For a while now, I’ve had an idea for a side business I’d like to start that’s completely outside of what I do at AWAI.
But I’ve kept putting off.
Then, as we were planning out this training for you, it hit me —
How about I hold MY OWN feet to the fire?
So that’s what I’m going to do…
I’ll be building my “zero-client” writing business from SCRATCH.
It will be in a niche where I have ZERO connections or authority. No AWAI assets. No Rebecca Matter, “AWAI President.”
None of that. I’m leveling the playing field and doing this as if I were in your shoes.
This will be RAW and REAL — because I think it’s important for you to see not just the process when everything is perfect and everything goes to plan…
… but to see the missteps, the challenges, and more.
I’ll be posting my progress, along with any wins and setbacks.
Now, let me reveal how we’ll do all this…
Your 3-Phase “Zero-Client” Online Business-Building Blueprint:PLAN, LAUNCH, SCALE
The AWAI Model is split into three distinct phases.

Phase 1 is where you’ll PLAN.
You will uncover your writing business IDEA and begin building your “hub” — where everything, including sales and revenue, will “flow” through.
Phase 2 is where you’ll LAUNCH.
This phase is all about creating your initial “assets” and starting to make MONEY ASAP.
Phase 3 is where you’ll SCALE.
This third and final phase is all about MAKING MORE MONEY, and we will reveal the 3 most powerful ways we do it here at AWAI.
Let’s look at each phase in more detail…
Phase 1 PLAN(Finding Your IDEA and
Building Your Central “Hub”)
First thing’s first — you need to know what you want your business to be about.
This part is a lot of fun because you can explore your interests… your passions… anything you want to write about.
Whether you love gardening, playing guitar, learning a different language, playing board games, or even going wine tasting…
… there IS a way to build a very lucrative “zero-client” writing business around it if you know how to identify it.
Session 1 “The Idea Incubator”
This is why in our very first session together, AWAI’s Executive Director and Co-Founder Katie Yeakle and I help you:
- Brainstorm ideas that could be a perfect fit for you.
- Help you identify whether or not those ideas will be true “money makers.”
We’re starting here because this is the most common place for people to get stuck.
They struggle with “what” to make their business about.
Or they’re not confident they’ve made a good choice.
Not you…
By the time you’re done going through this session, you’ll have crystal clarity on your idea and the excitement and momentum to carry you through to the finish line.
Then, you’ll learn about the 3 different business models you can choose from.
Each has its own advantages… each can make you a lot of money.
But one might be more suited to what you like and are good at naturally, so you’ll see how to narrow it down and decide. (And don’t worry, you can always change your mind later on!)
Then, it’s on to…
Session 2 “Building Your Foundation”
Here we’ve brought in top digital copywriter and educator, Nick Usborne.
Even though Nick is among the best digital copywriters out there…
He stopped writing for clients a while back.
Can you guess why? 😏
Yep, that’s right — he’s built his own incredibly successful “zero-client” writing business.
In this session, he lifts the curtain and shows you how he’s created what he dubs as a “mini-AWAI.”
You’ll see the revenue streams he’s set up…
You’ll see the platforms he uses to make it all work — including how he tracks sales… delivers his products to his customers… how he keeps in touch… how he tracks student progress…
… and a whole lot more.
And, you’ll see how he does it all in just a couple of hours a week. Low stress. No deadlines. Nothing like that.
And then, you’ll see how Nick has set up his website — the “hub” of his entire business.
You’ll know what platforms to use here, what pages you’ll need, and more.
By the time you leave this session, you’ll have a thorough understanding of this critical “first piece of the puzzle” in building a real, saleable business.
Your website (i.e., your “hub”) will be the “Grand Central Station” through which everything in your business “passes” through…
This will be your FIRST “Money Lever.”
Nick shows you how your website can make you a nice stream of passive income, once you’ve set things up.
I can’t tell you what a privilege it is to have Nick share this with you…
It’s taken him hours upon hours of research… testing… spending time and money on things that didn’t work…
… to arrive at the “setup” he now has, which allows his business to run without a hitch.
This is the kind of conversation you’d only be privy to if you’d hired him to personally consult with you for the day (which let me tell you, would run you $8,000+).
And as part of The AWAI Model for Building a Thriving “Zero-Client” Writing Business, you get ALL of his secrets.
With this part done, it’s time to move on to the next step.
Phase 2 LAUNCH(Asset Building & Start Making Money)
This is where the rubber meets the road.
You’ve settled on an idea.
You know what business model you’re going to go with…
And you’re starting to build out your central “hub,” so everything can run smoothly and with as little effort on your part.
In the next four sessions, you’ll discover how to build your business’s “assets” and start seeing the next six different “money levers” you can pull on, so you can start making money ASAP.
Session 3 “Build Your List”
We’ve brought in a VERY special and sought-after expert to spill the secrets for you in this session…
Content Marketing LEGEND Brian Clark.
He single-handedly PIONEERED content marketing as we know it today.
And, he’s built and sold multiple businesses, the most recent of which got to $12 million per year in revenue before he sold it for a very nice payday!
Brian shows you his personal strategy for launching ANY “zero-client” writing business, by first growing an audience via an email list.
You’ll discover how to write the kind of content people will WANT to read… and sign up to your email list, follow you on social media, check out your website, and more.
There’s a very specific “sequence of events” you have to think through first…
And Brian shows you what those steps are…
How to create content for EACH step (to maximize the size of your audience)…
And then, how to pour rocket fuel on everything and grow your audience like wildfire when you’re ready to do so, by doing what Brian calls “movement” marketing — the NEXT evolution of content marketing.
This will be your SECOND “Money Lever.”
In addition to ALL of that, you’ll learn how to develop content ideas and create a content schedule, so you can start growing your audience ASAP.
Then, you’ll see how to build a relationship with that audience, and start making money, by giving them exactly what they want.
And it’s pretty simple when you’re learning from a pro…
You’ll discover:
- The concept of a “minimum viable audience” and why it’s important you get to this point FIRST…
- How to make sure you build the RIGHT audience (or risk talking to tire-kickers and people who do not buy from you)…
- The 5-step content marketing strategy so you can get people to opt-in to your email list for FREE…
- What Star Wars can teach you about effective email list building (hint: the audience is the hero… not you!)…
- How you can go “beyond” audience building, and quickly discover what your audience WANTS to BUY (the key to building a thriving writing business)…
- And much, much more…
There is currently NO WAY to get these insights from Brian. And hiring him costs a pretty penny, since he’s semi-retired now.
So this session is the only way to get this information.
Session 4 “Creating Your First Asset (That Will Bring Prospective Customers Right to YOU Over and Over Again!)”
For this session and the next — we’ve brought in another one of the BIG GUNS!
You’ll have the privilege of learning directly from Russ Henneberry — one of the leading voices in digital marketing today.
(Fun Fact: He literally WROTE the book on digital marketing, called Digital Marketing for Dummies, along with his co-author Ryan Deiss.)
Russ is so good — we’ve hired him to train our teams here at AWAI…
… and to do consulting for us, to help US grow and scale further.
So believe me when I say — Russ is the real deal, and he’s an exceptional teacher to boot!
In this session, you’re going to create your very first “client-getting” asset.
This will be a very special piece of content, designed to get prospective customers or get people wanting to follow you and hear more of what you have to say.
You’ll even get a template you can follow that works like gangbusters. This is the same template Russ uses for his own business and for the clients that pay him a ton of money for the opportunity to work with him.
Session 5 “Create Regular, Recurring Monthly Revenue”
After giving you everything you need to build your first customer-getting asset, Russ shifts gears and shows you how to quickly and easily “monetize” your audience.
You’ll do that by learning how to easily give your audience what they want, every single month.
This will be your THIRD “Money Lever.”
Now don’t worry — doing this is pretty simple.
It only takes a few hours’ worth of work each month to get ready and “out the door”…
And again — you get to write about what YOU want to write about.
Whatever topic you love or are passionate about.
There will be a little “set up” at first.
But it will pay off in spades.
For example, one engineer turned writer now makes about $1.5 million per year using just this one “money lever” alone…
And another — a naturopathic doctor — makes around $500,000.
This is because once you get this set up the RIGHT way with what Russ shows you how to do…
… people will want to give you money EVERY SINGLE MONTH.
In a way, it’s the very first “product” you can offer…
And it’s ridiculously simple to do and implement in your business right away.
Again, I can’t stress how lucky we are that Russ agreed to share this strategy and show you how to do it. This “money lever” alone could become a $3,000… $5,000… even $10,000 a month or more revenue stream!
Session 6 “Turn What You Already Know into Cash in the Bank”
At this point, you’ve likely pulled on at least ONE of the “money levers” to get your business going.
Now, it’s time to give you the path to making BIG money that can set you up for life.
You’re going to learn how to turn what you already know, into ‘cash in the bank.’
This is exactly how we’ve been able to make millions upon millions of dollars in revenue here at AWAI…
And to show you the ropes, we’ve tapped TOP writer and expert on turning your knowledge into money, Heather Robson.
This will be your FOURTH “Money Lever.”
Heather shows you her proprietary methods for zeroing in on the specific knowledge you have, that would be the most valuable for your audience.
She’ll give you her system for rapid-fire organization and “Creation” of what you’ll sell…
And so much more.
Now, what if you DON’T have any knowledge or skills you can quickly monetize?
Not to worry…
Heather will also show you her strategy for turning OTHER people’s knowledge into money and income.
You will not want to miss this session.
Phase 3 SCALE(Make Even More Money, Faster)
With your website as your central “hub” in place, and at least one of your assets built out (and potentially already making money!)…
… it’s time to give you the secrets to scaling things up when you’re ready to do so.
In plain English: This is how you make more money, faster — when you feel ready to.
That’s why over the next two sessions (7 & 8), we’ll teach you the methods we’ve used here at AWAI to consistently scale the business up, year after year.
Starting with…
Session 7 “How to Get OTHER Businesses to Give You Lots of Money”
Now that you have everything you need to create at least a six-figure income for yourself using the first four “money levers” and the assets you’ve created…
It’s time for me to reveal to you one of my FAVORITE ways to really scale things up.
This is a bit more advanced, but that’s okay…
I want to make sure we leave no stone unturned and you see the ENTIRE AWAI Model and how it works.
You don’t have to implement this strategy just yet. But it’ll be good to have in your “back pocket” for when you want more income.
Plus, it’s something that will allow you to predict your income for the next year well in advance.
This will be your FIFTH “Money Lever.”
In short, you will learn how to get other BUSINESSES to give you lots of money.
The way this works is similar to real estate.
Let’s say you own a piece of property you don’t live in or use.
So, you can rent it out. Either directly through a real estate agent, or via a site like Airbnb.
Depending on the location, you might end up getting a few hundred dollars a month — like $350-$750…
Or thousands of dollars — like $1,500-$5,000+.
It’s all about the type of property, how desirable it is, etc.
This works just like that — but instead of tenants, you get businesses to pay YOU.
I’ll explain WHY this is… WHY businesses will be thrilled to give you hundreds… thousands… or even more — every month…
Like I said, this is a bit more advanced, but can really skyrocket your income.
And with that, it’s time to move onto our last session together:
Session 8 “How to Ethically ‘Borrow’ OTHER People’s Assets and Make Money Faster”
Whew! At this point, you should congratulate yourself and pat yourself on the back…
You’ve identified a profitable idea to start your business with…
You’ve built out at least one asset and are pulling on at least one “money lever”…
You’ve got a PLAN for how to make even more money when you are ready to do so…
Now, it’s time to give you the last and final ways you can add even more revenue to your “zero-client” writing business.
And to show you how to do this, we’ve brought in a top copywriter, entrepreneur, mentor, and overall amazing person:
Marcella Allison.
She’s a MASTER at what will be…
Your SIXTH and SEVENTH
“Money Levers.”
You’ll learn a simple strategy that creates win-win scenarios where you ethically “borrow” other people’s (and business’s) assets.
This way, you BOTH make more money, faster.
Here’s a way to understand how this works…
Pretend you’ve got a puzzle in front of you.
It’s mostly complete, but there are a few pieces missing before you can finish it.
Now, imagine someone else has those exact pieces you’re missing…
… but they are missing some of “extra” pieces you have!
What if you could come together, share those pieces, and both complete your puzzles?
That’s the essence of these “money levers.”
And they’re powerful ones.
Because they emphasize collaboration over competition.
You and other people join forces, share resources, and amplify each other’s strengths.
The result?
A synergistic effect. 1 + 1 no longer equals 2.
It equals 10, 20, or even 30!
And it’s why I’ve seen million-dollar businesses launched within days using these two strategies.
They’re that powerful.
Though they will require some groundwork.
And that’s why we’re showing them to you last.
Rest assured, however, that when you decide to use these two “money levers” you can likely expect to see a huge surge of cash come into your writing business.
That’s because you’re using the power of leverage and synergy, by working with others to “borrow” their assets.
Success from DAY ONE
As you can see…
The AWAI Model for Building a Thriving “Zero-Client” Writing Business gives you literally ALL the knowledge and strategy you’ll need to quickly build a thriving, “clientless” online business.
Please know…
This TRULY is how we’ve built AWAI (and other businesses) to the million-dollar mark and beyond.
Now, I’ve covered a lot here, and your head might be swimming…
So let me sum it up in seven “plain English” steps:
Step 1: You’ll come up with a writing business idea — so you can write about something you both LOVE and is viable in the marketplace.
Step 2: You’ll build out your website — your central “hub” through which everything flows.
Step 3: You’ll create your assets — including simple content like blog posts, social media posts, and specific content assets that will get prospective customers to WANT to subscribe to your email list.
Step 4: You’ll build an email list and an audience.
Step 5: You’ll engage that email list with more great content… and eventually make them OFFERS — so they give you money in return for the value and content you give THEM.
Step 6: Rinse, repeat.
Step 7: SCALE when you’re ready — grow the business further with the more advanced “money levers.”
It’s that simple.
And remember, we’ll be with you every step of the way.
Remember too — this is PROVEN.
These exact steps have built real, thriving online businesses.
And just to reassure you once more —
You do NOT need to be a tech genius. We’ll point you to the simplest tools available today.
I personally have zero tech “skills.” So If I can build a business — I 100% believe you can also (remember, I’ll be building my “side” writing business right alongside you!).
And best part?
All these steps we’ll be going through work whether you want a BIG business with BIG income in the seven and eight-figures…
Or you’re happy with high five-figures or even six-figures a year.
This is about building your business around your lifestyle so it supports it (not the other way around).
So every writer’s “zero-client” business will look different on the surface…
But when you “look under the hood,” you’ll find this same AWAI Model at work.
The same model we’ve spent 27 years developing.
We’ve done the heavy-lifting, faced the challenges, and now, we’re handing you the distilled essence of all that experience, by showing you how we do it, and having top partners show the parts (and “money levers”) they have helped us with.
And because of all that, we’ve set things up so you’re on the path to success from DAY ONE — saving you a ton of time, energy, and money trying to figure all this out on your own.
One more thing…
You Get Step-by-Step Checklists,
Guides, Recommended Tools, and More
Have you ever tried assembling furniture without the manual?
Not fun.
And while we’ll give you everything you need to know to launch your “zero-client” business, we want to make it as easy and straightforward as possible for you.
That’s why every session will also have its own checklist we will give you.
This way, every step, every decision is all mapped out.
No “what do I do next?” moments.
Just clear, concise, and actionable steps.
And as far as guides, we’re including those too, so you understand how to set things up at a high level.
You’ll also get our complete “Recommended Tools” guide. We’ve gone ahead and vetted ALL the platforms, software, tools, and more you’ll want to have to build your business.
These are the best of the best, and many are FREE to start.
And they’ll all be listed in this guide.
This means no wasted time on trial and error, trying to figure out which tool is right for you. We’ve got you covered.
Now, there’s one more perk you get…
We’ll Help You Build an Additional
$5K MONTHLY Income Stream
(and Grow It from There)
This isn’t a “sit back and learn” kind of training.
Not at all.
As I just mentioned, I’ll be building MY “zero-client” writing business alongside you.
And after each session, you’ll be getting assignments, so you’ll be making progress on building your business in the background.
At the end of it all, we’re going to hold you accountable.
How?
By giving you a 90-day plan you can follow to build out your $5,000 per month income stream…
Here’s how it works:
After you finish going through the last session (#8), it’s time to take a look at the 90-day roadmap we’ve created for you.
This is a DAILY ACTION PLAN.
If followed, you will either be making $5,000 PER MONTH in just 90 days…
Or at the very least, be WELL on your way.
Look — in life, most problems can be eliminated by sustained daily action.
That’s why we’ll ALL be in a private Facebook Group as you go through each session and the 90-day action plan.
We’ll be holding you accountable… (and I’ll be building my business with you too)… checking in to make sure you got your daily actions done… and more.
Like I said…
I’m going ALL OUT here, because I want to see you SUCCEED and prove to yourself you CAN make money as a writer — WITHOUT a single client!
— IMPORTANT —
If You Take Advantage of Today’s Special Opportunity
You will receive a complete 90-day roadmap you can follow to keep you focused and ensure you do everything right.
And even though you’ll have full and unrestricted access to ALL the recordings…
I wanted to do something very special for you:
You’re invited to attend THREE powerful “check-ins” we’ll be holding LIVE on Zoom.
These meetings will “align” with the 90-day roadmap you’ll follow to build your “zero-client” writing business.
The first check-in will take place in May… then the next in June… and the third and final one in July.
This way, you have THREE full months to implement everything you learn… and then get to “check in” and let us know your progress… help keep you accountable…
… and give you a chance to ask about any sticking points you might have so we can help you keep the momentum going.
How to Get INSTANT ACCESS Today
By now, I think you see just how important it is to begin building your very own “zero-client” writing business, sooner rather than later.
You do NOT want to spend decades building up your freelance writing career, only to realize later on when you’re ready to retire or do something else, that you can’t…
… because if you stop writing, then the money stops coming in.
Please, please, please do not get into that position.
Start building a scalable business NOW — even if you’re brand-new to the world of high-paid writing.
You’ll thank yourself later if you do.
Mainly because you’ll look back and see you’ve built an asset…
… Something with the potential to keep paying you, even if you decide to personally stop writing.
… Something you can choose to sell later on, if you’re ready for a windfall.
You’re getting a complete blueprint here. You’ll come in as a complete “newbie” and leave ready to rock and roll and add a NEW $5,000 per month income stream to your writing business.
And considering the potential — six-figures or even seven-figures in certain cases with a “zero-client” writing business — you can see why if we asked $7,000 to be a part of this, it’d be worth it.
After all, I MEAN it when I say you’ll be building a VALUABLE asset you can sell.
Take a look at this “zero-client” writing business:

It was making around $4,000 profit per month with just ONE “money lever” and SOLD for a cool $195,000!
Or how about this one…
A site all about astrology that’s only two years old and only has what looks like TWO of the SEVEN money levers. It’s making around $33,000 per month.

They’re asking $1.1 million for it (and will probably end up selling for around that much!).
And then, take a look at this one — a site that regularly writes about technology:

It makes around $50,000 per month in profit. And though the listing doesn’t show how many “money levers” they’re using to make that kind of money, based on my experience, I think it’s just two or three.
The asking price?
$3.5 million. 🤩
Wouldn’t it be great to build something like that — by leveraging your writing skills?
And wouldn’t it be even better, to end up selling it for a big payday (whenever you’re ready)?
Especially when you think about the fact that you’ll have SEVEN money levers you can pull on. Not just two or three like these websites.
So considering all that…
$7,000 to be a part of The AWAI Model for Building a Thriving “Zero-Client” Writing Business is a proverbial drop in the bucket.
Now, I know how uncertain things are in the world right now…
And I don’t want you to miss out on this.
That’s why you won’t pay $7,000…
… or even half that — $3,500 — to secure your access today.
Your Special Deal
Before I share with you the deal I’ve authorized for you…
Please remember:
- You’re getting EIGHT SESSIONS of recorded training…
- You’ll learn how to pull on SEVEN different “money levers” to get to the money ASAP…
- You’ll find a great IDEA that has a very good chance of becoming a big money-maker for you…
- You’ll get training on how to build the “hub” of your business…
- You’ll build out at least ONE of the four assets we’ll tell you about (and give you resources to help you build EVERY SINGLE ONE)…
- You get to watch ME build my very own “zero-client” writing business, right alongside you — where I’ll share everything with you, including the good, the bad, and the ugly…
- You get to ask questions in our private Facebook group…
- You get access to the BONUS ChatGPT training, to help you shave off hours brainstorming ideas, generating content, other assets, and more…
- You also get the step-by-step checklists for each session, the Tools Resource Guide, and more…
And last but not least…
- You’ll get the 90-day action roadmap that will help you build AN ADDITIONAL $5K per month revenue stream… complete with accountability in our private members Facebook group — where you’ll have fun, take action, potentially be making MONEY with your business, and have us all cheering you on…
- AND you’ll get to participate in the monthly LIVE check-ins we’ll be holding on Zoom in May, June, and July…
Think about that!
If you follow the 90-day action plan to build out a $5,000 per month revenue stream…
You could potentially end up with a VERY profitable income stream. One that could even amount to $60,000 per year.
That’s why even $3,500 to be a part of this is more than fair. (Perhaps even underpriced!)
But again, you will not pay that much.
For now, we settled on $2,995.
(And let’s not forget you’ll be building an asset you could potentially sell down the line for a VERY nice payday.)
But since you’re an action taker I want to reward you by making this as affordable as possible.
So you won’t pay $2,995…
Or the $1,995 many members paid when we offered this training live last year…
You can secure your spot and get started today with The AWAI Model for Building a Thriving “Zero-Client” Writing Business for just $987!
But it gets better!
Through this offer you can PAY OVER TIME — and get access to EVERYTHING right now for just $329… followed by two additional monthly payments of $329.
Get the Most Out of Your Writing Skills
Look… you spend hours upon hours perfecting and honing your craft.
And because you’re a part of AWAI, I KNOW you’re continually working to improve yourself and your skills…
I KNOW you’re taking courses on copywriting and other similar topics. So you can keep increasing your (net) worth as a writer and your value to your clients.
That’s the attitude and mindset I LOVE to see in writers.
And if that’s you, then I KNOW I can help you succeed with The AWAI Model.
The only question is…
Will you take that first step, and lock in your access today?
I’ll leave you with this thought…
You already know copywriting is a financially valuable skill that can make you money for life…
And as your skill level grows, your income potential grows right along with it.
But…
Instead of only making other people a bunch of money with all that knowledge and skill…
Why not generate real wealth for yourself too?
Instead of creating sales and greater profits for just your clients…
Why not do it for yourself and get the BIGGEST return on your investment of time, money, energy, and education?
That’s what’s on the table here.
A chance to go for high six or even seven-figures with your OWN “zero-client” writing business.
One with multiple streams of clientless revenue, that can pay you whether you’re on vacation… puttering around the house… or on a globetrotting adventure.
I can’t wait to get started on this with you.
Let’s get you up and going… and making money ASAP without a single client.
To your success,

Rebecca Matter
President, AWAI

Rebecca Matter
President, AWAI
P.S. As soon as you secure your spot, you’ll be eligible to have us help you get started on building an additional $5K per month income stream in just 90 days.
It’s all part of the training and you’ll have a daily action-step list (along with ACCOUNTABILITY and support) to make it happen.
So what are you waiting for? Get started.
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Course Features
- Lecture 0
- Quiz 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 88
- Assessments Yes
