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Enroll in Lifestyle Business School to get the complete operating system for scaling a digital product business to the “Sweet Spot”—working 4 hours a day with high profit margins—plus 12 months of live monthly implementation sessions and bonus workshops.
File Size: 18.64 GB.
Stevie Dillon – Lifestyle Business School

01
LIVE Monthly Pulse Sessions
02.
LIVE Workshop Series
These LIVE workshops will supplement everything inside Lifestyle Business School by sharing with you strategies that are working NOW. They will be implementation style workshops, so that you walk away having done the work.
Upcoming Workshops
NEXT:
👉 [Feb 2026] BRAND NEW Create and Validate (taught live): Design an irresistible tiered offer suite in 2 hours and get paid for it in less than 7 days.
COMING SOON:
👉 The Paid Workshop Launch: Get my full system for running paid live workshops .
👉 Fire Fun Freedom: Swipe my end of month profit planning process for allocating your business profits to make work optional.
03.
Get Two Months Access Free
I will be making some changes to the curriculum between now and February 2026, but you will have extended access to everything from the moment you join – and you will receive the updates when they drop in February 2026 too!

The Complete Operating System for Building a Digital Product Based Business or Revenue Stream to the Lifestyle Business Sweet Spot.
Ready to start or grow a leveraged online business to the “Lifestyle Business Sweet Spot”— one to two core offers, with high profit margins, working 40 weeks a year, 4-hours a day with a tiny team?
Perfect. You’re in the right place.
This is for you if:
YOU HAVE OR WANT A LEVERAGED ONLINE EDUCATION BUSINESS MODEL SELLING ANY OF THE FOLLOWING:
01.
THIS IS FOR YOU IF
YOU HAVE OR WANT TO SELL
02.
THIS IS FOR YOU IF
YOU HAVE OR WANT TO SELL
Online Courses
03.
THIS IS FOR YOU IF
YOU HAVE OR WANT TO SELL
Group Programs
04.
THIS IS FOR YOU IF
YOU HAVE OR WANT TO SELL
Masterminds
05.
THIS IS FOR YOU IF
YOU HAVE OR WANT TO SELL
Mentoring
06.
THIS IS FOR YOU IF
YOU HAVE OR WANT TO SELL
Memberships
(ALL OF THESE TYPES OF OFFERS ARE UNDER THE UMBRELLA OF “ONLINE EDUCATION BUSINESS”.
And? My Guess Is That the Following Resonates:
👉 You started your business to enjoy more freedom and time, but you’re still working the big, big hours and wondering… “where am I going wrong here?!”
👉 You don’t know what you don’t know, and even Chat-GPT can no longer answer your next level questions.
👉 You’re working 1:1 with clients, but you’re repeating yourself over and over; OR
👉 You’ve launched a leveraged offer once (or many times) but it all still kind of feels like a bit of a fluke and you have NO idea how to replicate it again and again.
👉 You’ making sales and helping people, but you know you have so much potential inside of you and it feels like you’re driving 100km without a roadmap. Spaghetti throwing is has gotten you this far, but you’re ready for some structure and strategy.
Mission: Build Your Online Education Business to Your Version of the “Lifestyle Business Sweet Spot”
(Regardless of Your Current Phase or Stage)
WHAT IS THE LIFESTYLE BUSINESS SWEET SPOT?
It’s a little term I’ve coined to describe the beautiful intersection between a leveraged ONLINE EDUCATION business you’d love running EVEN IF you didn’t have to…
Packaged up in a model that satisfies YOU, your lifestyle & the Monday Morning Test*…
That allows you to work from anywhere WITHOUT side-eyeing a screen every two seconds to make sure you haven’t missed an important client/boss notification (aperitivo in Italia, anyone?)..
Aaand all tempered with realistic expectations around the time, energy and efforts required to create something truly earth-shatteringly-life- changing (so you don’t resent the process when it inevitably feels “hard” – everything worthwhile does).
And, let me tell you – it’s magical
Why? Because the day you realise that:
- You’ve built a beautifully time leveraged and profitable business where you’d still be doing the SAME DAMN THING even if money wasn’t an issue;
- You’ve installed the freedom to work from 5am – 9am and then have the WHOLE REST OF THE DAY OFF (or 10am for two hours, then 8pm for three – or whatever you DAMN WELL LIKE);
- It’s Sunday evening and you’re next level PUMPED for Monday morning (because, let’s face it – those Sunday scaries are a SURE-FIRE sign that something needs to change 👻); AND
- That you could be five or ten years away from early “retirement” and true financial freedom because you’ve set your business up for maximum leverage and cash flow (and you know what to do with it)…
Well, let me tell you – that day hits different.
That’s a damn good day.
SOUNDS DREAMY, RIGHT?
But, Here’s the Reality – Most of Us Aren’t There
– Said No-One, Ever.
“I can’t WAIT to work 10-hour days for the next 40-years doing something that pays me cents and steals my happiness”
In many ways, it’s because we’ve been sold pipedream.
On the one hand, the digital product-based industry is littered with tired online rhetoric around “more, more, more”, “relentless scale at any cost”, “scale to the moon” and “keeping up with the digital Joneses”.
… And on the other? False, shallow promises selling the idea of the 4-hour work week, that online business is all palm trees and passive income whilst sipping margaritas by the beach, and that fast results with zero work are actually a thing (hint: they’re not).
Both are unhealthy and unhelpful, and ultimately?
Are leading to burnout, broken dreams and a graveyard of businesses that don’t align with freedom, flexibility and financial comfort that their founder started it for in the first place.
Happily though, it’s not all doom and gloom, because right now?
The hey-day of building a n online educationbusiness or revenue stream resembling “six or seven figures at any cost”, all whilst slinging Gucci bags as the ultimate hallmark of “making it” are coming to an end.
Ambitious current and aspiring online educators, coaches and consultants are smartening-up, savvying-up and turning their backs on the “get rich quick” promises of wiley Internet marketers as they seek new ways to build the simple, profitable and fulfilling online businesses they’ve been promised in the past;
And although we STILL want freedom-based, and flexibility-fuelled online businesses, we’re (finally) ready to ditch the BS and seek out a realistic, step-by-step, and HONEST methodology to get there.
And if that’s YOU? You’re in luck.
Because Lifestyle Business School is for you.
The Complete Operating System for Building (or Rebuilding) a leveraged online education business TO THE LIFESTYLE BUSINESS Sweet Spot.
Includes *Full* Process-Driven Playbooks for Business Model Design, Offer Creation, Back End Delivery, Traffic, Live Launch Campaigns and Automated Funnels, Plus [BRAND NEW] Live Implementation Sessions and Workshops
Important:
This is Strictly For Founders Who Desire a Lifestyle Business
There is a critical difference between a lifestyle business, and a scale business.
We specialise in helping digital course creators get to what we believe is the “Lifestyle Business Sweet Spot”.
Lifestyle Business
A lifestyle business is created by the owner for the specific purpose of providing cash flow to pursue interests and wealth outside of the business.
In our books?
It’s a business where the owner’s intent is to build a chill, happy online business that creates deep impact for fewer people, gives you the time to do what you want, creates the space and freedom to pursue a balanced life, and generates the profit + cash flow to invest into vehicles OUTSIDE of your business to generate real financial freedom.
Scale Business
A “scale” business.
When you’re ‘scaling’ a business, you’re ultimately angling for an exit to give you a nice fat paycheck to bankroll the rest of your days.
You sacrifice profit margins to fuel your growth, you need to entirely remove your personal brand from the picture, and you need a big team, considerable scale and a view to jump well past $1-2 million in revenue to get there.
DIFFERENT STROKES FOR DIFFERENT FOLKS, BUT ULTIMATELY?
We best serve those who desire a lifestyle business endgame:
The Step-By-Step
Lifestyle Business School Roadmap
Our methodology for building a leveraged course based business or revenue stream to the Lifestyle Business Sweet Spot is like nothing else on the market.
Part One:
Build (or Re-Build) the Machine
01. Design
02. Create
03. Deliver
04. Launch
05. Automate
[Ongoing] Traffic
Part Two: Refine the Machine to the
Lifestyle Business Sweet Spot
01. Profit Sweet Spot
02. Time Sweet Spot
03. Lifestyle Sweet Spot
INTENTIONALLY DESIGN (OR RE-DESIGN) A LEVERAGED EXPERTISE BASED ONLINE BUSINESS TO YOUR VERSION OF THE LIFESTYLE BUSINESS SWEET SPOT
We cover –
- Clarifying Your Endgame: Intentionally clarify your business endgame; and your profit, time and lifestyle sweet spot.
- Defining Your Enough: Define your SPECIFIC revenue enough number, so you know how much your business need to make to fuel your lifestyle and (eventually) make work optional.
- Crafting your Business Model: Define your founder type, most aligned endgame business model and best starting point so that you can build a business that aligns with both the traction you desire in the early days and the wild alignment that will ensure it is fulfilling in the long-term, too.
- Build your 12-month Plan: Build out your plan for the next 12-months to bring it all to life.
- By the end of Dream and Design, you will have done the essential pre-work to ensure that your strategy is aligned to the type of business you want to build.
Important Note:
Build an irresistible TIERED OFFER SUITE in 24 HOUR AND START MAKING SALES WITHIN a WEEK
Brand New Offer Validation Process Dropping to Get FASTER Results
Most products and services fail because they don’t have this; it’s the difference between being just one-of-the-pack and being the ONLY choice (even if you’re a newbie), between a luke-warm response and ‘OMG yes’, and between getting sales and getting rich (really).
The Magic of This Roadmap
The playbook for delivering a stand out and streamlined high or low touch course, program or mastermind.
This delivery playbook has one objective – to ensure that your delivery passes the “best friend test” with FLYING colours – meaning that you’d be SO DAMN PROUD to have your best friend purchase because you have rock solid confidence in the transformation it provides.
We [comprehensively] cover –
- The SPECIFIC structures, templates and SOPs for delivering a STANDOUT, knock ‘em dead high or low touch leveraged expertise-based offer – ie. the stuff no-one else teaches you because they are solely focused on the marketing (newsflash – a killer delivery is the best marketing strategy ever 😉);
- Crafting aligned and impactful community, coaching, curriculum and/or “customised” deliverables, including complete SOPs for things like customer communication, different deliverables, calls and more;
- How to craft and deliver curriculum (for courses/program) or service-steps (for productised services) that facilitates a clear transformation;
- The 411 on creating materials, from videos to workbooks, to sexy-looking Google workbooks, to portal build and more;
- Branding your offer, including complete SOPs and templates for branding, photography shoots and shot lists and design (with all of the Canva design templates you need to knock ‘em dead);
- Dealing with difficult student/client situations – did anyone say clients that ghost, missed payments, difficult emails, navigating hard conversations and more?).
- Bringing on support to help you run your offer – including SOPs, hiring processes and onboarding manuals;
- Managing onboarding, offboarding and customer renewals seamlessly with the perfect mix of automation and a personal human touch, including plug ‘n play automations, onboarding / presentation templates, SOPs and more.
- Automation swipes for cool AND essential flows to help make delivering your offer more seamless – eg setting up “Cha-ching notifications” for new sales, buyer delivery email automations and more.
- Ready to install templates and systems for automated feedback loops, anonymous feedback, and testimonial collection (plus, what to do with it).
By the end –
Templates
- Clickup Client CRM template
- Delivery Production Schedule Spreadsheet
- Lesson Slide Templates
- Canva Course Design Templates
- Program Delivery SOPs for Every Deliverable
- Buyer Delivery Email Sequences
- Orientation and Welcome Session Slide Templates
- Onboarding SOP and Processes
- Reengagement Email Sequences
- Renewal and Graduation SOP and Processes
- Community Engagement Processes
- Anon feedback system and templates
Introducing Traffic Playbook:
Develop a Simple & Sophisticated Marketing Plan to Sell Your Scalable Offers
THE NITTY GRITTY:
This is a FULL, step-by-step playbook for building out a strategic marketing plan to achieve your campaign traffic goals for scalable offers;
Designed for you to set and achieve clear traffic goals and drive the volume and quality of TRAFFIC required to hit your big revenue goals.
TRAFFIC PLAYBOOK COVERS –
- Building out a full 12-month marketing campaign calendar to sell your offers with ease;
- Marketing calendars for different campaign types, including live launches, smaller promotions and evergreen funnels so you know exactly how much traffic you need to achieve your revenue goals and what to do when;
- How to assess your “click power”, so that you can accurately estimate how much traffic you might be able to generate to your launches based on your current audience size (and what to do to increase it);
- Strategies to get an influx of traffic to your campaigns and sales pages during a launch or promotion;
- A complete roadmap for defining your thought leadership and unique edge so that your content stands out and your offers sell like hotcakes because they are unique;
- A full authority publishing system, including email sequences, done for your social posts, retargeting posts and email automations;
- A full strategic campaign content plan, including content ideas for every phase and stage of a campaign to nurture leads into buyers;
- A complete done for you lead magnet campaign funnel, lead magnet templates and instructions;
- Strategies and systems for buying and borrowing traffic, ads, PR, collaborations and more.
Templates
- Marketing plan template;
- Done for you 14-day newsletter sequence;
- A pack of 10 done for you social and remarketing posts;
- Social media planning spreadsheets;
- Traffic recipes for every campaign type;
- Lead magnet PDT templates;
- Lead Magnet registration system templates;
- Ad KPI trackers;
- Collaboration system templates;
- PR and pitch templates;
- Social media content plans and ideas;
- And (much) more – this one is FULL of templates and swipes.
The ultimate suite of rinse-and-repeat sales system for every HIGH AND LOW TICKEt live launch promotion under the sun.
We cover –
- Plug ‘n play, ready to install processes and templates for every live launch and promotion under the sun, including the three key launches every expertise-based online business must have in their arsenal to maximise profits and sales;
- Why “bridging the gap” is the SOLE goal for any live launch or promotion and how to make sure that your pre-launch kicks that goal so your prospects are lined-up-and-ready-to-go come cart open time.
- Full step-by-step instructions for how to create every key asset required to run a successful launch – including sales pages, webinar slides and more.
- Complete, ready-to-install sales system for straight-to-cart course and low ticket webinar launches, challenge-style launches and application-based high ticket group programs and masterminds.
- Done-with-you templates for webinar slides, challenge trainings, nurture emails, sales emails, opt in and thank you pages, and more;
- The secret processes and templates to make 20% more revenue from every promotion you run without need a single additional lead;
- Back end sales systems for increasing customer lifetime value and making more from the students and clients you already have (without customer acquisition costs eating into your profit margins);
- DM Selling Processes so you never need to do another sales call again (if it doesn’t serve you);
- The complete rinse-and-repeat launch debrief process for objectively assessing the results of your launches and making a plan for next steps.
By the end –
Templates
- 27-Page Sales Page Template
- Opt In + Thank You Page Copy + Design Templates
- Webinar Slide Template
- Challenge Slide Presentation Templates
- Launch Sales Email Sequence
- Live launch maps for webinar launches, high ticket launches, challenge launches, and MORE
- Pre Launch Invitation Email Sequence
- Pre Launch Social Media Templates
- Launch Lead Tracking Spreadsheets
- Launch Home Base Document
- Launch Data Tracking Spreadsheets
- Relaunch Process Checklist
Automated evergreen sales funnels for “Hands off” sales while you’re snoozin’.
We cover –
- Ready to install systems for automating your live launch promotions and creating an automated sales system for cha-chings in your sleep;
- The “quick sale” evergreen funnel for taking new leads from cold to sold in less than 7 days;
- The back end funnel “web” for cycling leads that don’t purchase through multiple value-soaked sales opportunities to maximise the profit potential of every lead that enters your list;
- Step-by-step instructions on how to set up every techy piece so you can focus on making sales 24/7 on autopilot and NOT “WHY ON EARTH THE TECH ISN’T WORKING?!”;
- Plug-n-play funnel maps and email automation templates for your entire advanced back end evergreen funnel system, which can sell multiple offers concurrently;
- Optimisation processes and workflows to improve the performance of your evergreen funnel;
By the end –
Templates
- Evergreen sequence email scripts
- Email automation swipes
- Funnel maps for different evergreen automation options
- Tech automation templates for advanced automations
- Opt In and Thank You Page Copy and
- Design Templates
- Evergreen Data Tracking Spreadsheets
- Evergreen Optimisation Spreadsheets
THIS OPERATING SYSTEM IS SPECIFICALLY DESIGNED TO GET YOU INTO ACTION, AND TO TRACK YOUR PROGRESS TOWARDS YOUR LIFESTYLE BUSINESS “SWEET SPOT.
This Operating System is the Game-Changer
How It Works
- Step One: You will input YOUR personal revenue “enough number” and time goal (we use a specific number here, which we will cover in the roadmap).
- Step Two: We will give you 90 Day Project Plans with exactly what you need to do depending on your starting point, so you never feel overwhelm and always know the next step to take.
- Step Three: You will move through five checkpoints to get to your goal. You will be given one specific metric that will signal if you have “passed” the checkpoint.
- Step Four: You will track and measure three sets of specific numbers every week until you hit your revenue enough number.
THIS SYSTEM ENSURES YOU NEVER FEEL OVERWHELMED, AND YOU ARE CLEAR ON THE RIGHT NEXT STEP AND WHICH PIECE OF LIFESTYLE BUSINESS SCHOOL TO FOCUS ON.
Here’s Just a Few of the 200+ Done-For-You Systems, Templates, Swipe and Resources
Business Budget Calculator
Revenue “Enough” Number Calculator
Business Model Mapping Matrix
Geniuz Zone Assessment
Thought Leadership Map
🖤 Offer Suite Creation
Market Research SOP
14 Days of Social Media Promotion Posts
Market Research Question Templates
Messaging Suitcase
Offer Suite Outline
Mini-Course Registration System Templates
Running a Live Mini-Course SOP
Sales and Objection Handling Scripts
Student Feedback Survey Template
Core Offer Outline
🖤 Delivery
ClickUp Client CRM
Curriculum Outline Schedule
Canva Course Design Templates
Blank SOP Template
Buyer Delivery Email Sequences
Welcome Session Slide Deck Template
Course Lesson Slide Templates
Group Program Onboarding SOP
Client Renewal SOP
Client Offboarding SOP
Client Communications SOP
Collecting Testimonials SOP
Managing Missed Payments SOP
Missed Payment Automation Template
Weekly Newsletter SOP
Hosting Group Q+A Calls SOP
Pre-Recorded Coaching Feedback SOP
Membership Member Cancellation SOP
Difficult Client Emails Template Vault
Client Accountability Process SOP
Low Ticket Webinar Slide Template
High Ticket Webinar Slide Template
Challenge Training Slide Templates
27-Page Sales Page Template
60-Page High Ticket Sales Page Template
Lazy Launch Funnel Map and System
Webinar Funnel Map and System
Challenge Funnel Map and System
High Ticket Funnel Map and System
Launch Invitation Emails for Every Funnel
Launch Sales Emails for Every Funnel
Launch KPI Tracking Spreadsheets
Launch Social Media Post Templates
Sales Trackers
High Ticket Application Form Templates
Launch Home Base Templates
Debrief and Optimisation Checklists
Relaunch Process Checklists
🖤 Traffic and Marketing
12 Month Marketing Plan Template
Content Plan Template
Social Media Planning Spreadsheets
Email Planning Spreadsheets
14 Day Welcome Sequence Email Templates
10-Pack of Social Media Remarketing Post Templates
Ad KPI Trackers
Collaboration Tracking Spreadsheets
Pitch Templates
Guest Podcast SOP Process
Lead Magnet Canva Template
Lead Magnet Registration System Templates
🖤 Automated Funnels
Automated Funnel Maps
Active Campaign Funnel Templates
Automated Follow Up Email Sequences
Automated Funnel KPI Tracking Spreadsheets
Optimisation Spreadsheets
Lifestyle Business School is Now a Group Program
Get Access to BRAND NEW LIVE PROGRAM ELEMENTS When You Purchase Now
About Your Mentor 👋👇
Hey, I’m Stevie
I’m AN ONLINE EDUCATION MENTOR WITH OVER EIGHT YEARS EXPERIENCE.
- Over 2,000 students served.
- Podcast with over 1.5 million downloads
- Eight years in online education
- Over $3 million in revenue
- Hundreds of case studies and testimonials
AND HELLBENT ON HELPING FOUNDER ACHIEVE THE LIFESTYLE BUSINESS SWEET SPOT
INTRODUCING —
The Seven Commandments of the Lifestyle Business Sweet Spot
01. Endgame Clarity
02. Defining Your Enough
Without intentionally defining this, it’s so easy to relentlessly bolt towards a “scale to the moon” revenue-obsessed version of success you don’t even want (but somehow get caught up in whilst trying to ‘keep up with the digital Jones’).
03. Prioritising a Leveraged Model
Building a leveraged expertise-based business model that allows you to divorce your value from your time.
04. Building an Aligned Offer Suite
05. Optimising for High Profit Margins
06. Optimising for Time
07. Optimizing for Simplicity
Who is this for?
Whatever your starting point, it’s designed to take you from where you are now to YOUR desired endgame.
If you aspire to the Lifestyle Business Sweet Spot and you currently, or want to, sell your expertise online in a leveraged way, this is made for you.
01.
THIS FOR YOU IF
current position
Starting
You’re an aspiring digital product-based business owner who desires and deserves a leveraged online business (or revenue stream), but who is starting from scratch and need a paint-by-numbers plan to set everything up – without overwhelm, second guessing or imposter syndrome.
02.
THIS FOR YOU IF
current position
Stalled
03.
THIS FOR YOU IF
current position
Scaling
Our methodology is both perfect for the beginner – because it’s streamlined, step-by-step and process-driven – AND for the experienced online EDUCATOR – because it’s intelligent, advanced and UN-CHATGPT-ABLE.
Lifestyle Business School effortlessly delivers both.
This is not for you if:
The truth is that nothing worthwhile comes without work. Lifestyle Business School is an honest methodology and step-by-step system for building a digital product-based business to the Lifestyle Business Sweet Spot. It’s SO worthwhile, but it’s not a magic pill.
If You’re Willing to Commit and Say Yes,
Here’s Where You Could Be Later This Year..
And in Three to Five Years?
Tell me that is not the most important work you could ever do?
At the end of the day – it’s not about avoiding hard work, because you’re already working hard doing something that doesn’t light you up, isn’t working or that isn’t sustainable.
It’s about doing the RIGHT hard work – finding and building a model you love that also pays well, working hard at it for a few years and then ultimately being rewarded by GETTING to life a life won’t.
Listen in. If you’re reading this right now? Let me tell you this:
You weren’t put on this earth to work crazy hours or do work you don’t love.
Of course, building an online business to the Lifestyle Business Sweet Spot takes courage.
To step forward.
To ditch the “shoulds”.
To swap good for DAZZLING.
And to ignore all of the little voices in your head trying to keep you safe and small by telling you all of the reasons why you can’t.. why now isn’t the time… why saying “yes” to yourself is a dangerous decision.
The truth is this:
You deserve for it to feel so damn good.
However?
- That WON’T happen by doing more of what you already are (if that were the answer, wouldn’t you already be there by now?)
- It WON’T come about by following a coach or an operating system with a different ethos to you.
- And, it WON’T come by staying put, doing all of the same things you’ve already been doing.
Ultimately, you have two choices:
one
To back yourself. To make a single (albeit) scary decision.
And simply, to say yes.
two
If you align with our ethos of the Lifestyle Business Sweet Spot – a high-happy, high-leverage, high-profit margin business working 5-hour days with a lean, remote team..
You already know that this is the ready to install Operating System to take you there.
You ALSO already know..
That waking at 2.15am wanting MORE for your life (but feeling stuck) ain’t it.
That living small isn’t the regret you want when you’re 85.
That a life and business lived in wild alignment is THE endgame.
That actually loving your life should be the ONLY goal.
That making a ding in the universe isn’t a “to do” item to put on ice for later.
That regret feels like shit.
That you CAN do this (you just need the tools).
That if she/he/they can, so can you.
That telling YOURSELF the truth can feel like the hardest bit.
That radical honesty and aligned action is the only way to get what you actually want.
That now is better than an undefined later.
That you’ll never feel ready.
That you might only be missing one thing (and it could be everything).
That now is your time, and this is THE thing.
And ultimately, that at the end of the day, all you REALLY need to do?
Is to get out of your own way.
Course Features
- Lecture 0
- Quiz 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 145
- Assessments Yes
