Smart Marketer – Smart Paid Traffic 2026

Master Facebook ads with Molly Pittman’s proven 9-step traffic system—updated for iOS 14 and beyond.
This on-demand 12-week program gives you everything you need to launch, optimize, and scale profitable paid traffic in any industry.

Smart Marketer – Smart Paid Traffic 2026

12 Modules Of Strategy Sessions

Plus over 50 new how-to implementation tutorials.

Set Your Own Schedule

With on-demand access to the most recent semester of Train My Traffic Person.

Hi, i’m molly!

And becoming a professional media buyer completely changed my life.

When I decided to learn digital marketing, I was a bartender in Kentucky and I didn’t even know what paid traffic was.

Today, I’ve overseen $100 million in ad spend and taught thousands of marketers how to improve their advertising and push their careers forward.

So how did I manage to succeed in a crowded industry that’s constantly evolving??

I got a mentor! Back in 2012 I started working with Ryan Deiss, who showed me the ropes and taught me how to think like a marketer. I spent thousands of hours sharpening my skills and millions of dollars running ad campaigns.

From there, I developed my 9-step traffic system and helped 4x the company on my way to becoming Vice President. (Not bad, huh?!)

But it wasn’t until I started teaching Train My Traffic Person that it finally hit me: while media buying is my craft — and I love it — teaching is my passion.

So in 2020, when Ezra Firestone asked me to be the next CEO of Smart Marketer, I jumped at the chance to make education a larger part of my life.

In the last two years I’ve mentored over 1,000 TMTP students and taught them how to succeed during this chaotic time in digital advertising. Despite new privacy restrictions, supply chain problems and increased seller competition, I’ve helped my students keep winning in this new era of Facebook.

Now, I want to teach you my proven traffic system so you can win as a media buyer in any industry or market.

How This Course Will Help You Succeed

Molly…

That’s me! I’m one of the industry’s most sought-after educators and media buyers, and I’m honored to be your teacher

Updated Curriculum

25 sessions and over 40 hours of content, updated to reflect iOS 14 and other changes to the traffic landscape.

50 How-to Videos

Detailed implementation tutorials to help you set up, launch and manage your campaigns.

Resource Library

More fill-in-the-blank worksheets and templates to guide you through every module (the same resources I use on a daily basis).

Over-the-shoulder Examples

See exactly how everything is done before doing it yourself.

Recorded Q&A Sessions

I answer student questions from my most recent live semester and give feedback on their work.

Weekly action items

To hold you accountable and help you reach your goals.

You choose your speed

All media buyers are different, and Smart Paid Traffic gives you the flexibility to complete this course around your busy schedule.

A show of hands: who wants to beat rising costs, diminishing returns & changing platforms?

I know I can’t be the only one with my hand up!

As media buyers, we rely on our ability to ROI on our ad spend — not sometimes, not that one time, but all the time.

iOS 14 changed advertising forever. In 2021, Facebook made the most dramatic changes to their platform in six years, and everyone — including me — had to adapt…

And that’s a good thing! It means more opportunity for you in whatever market you’re in. But as we lose crucial in-platform data, most people will fail to see results.

My 9-step Traffic System

And in Smart Paid Traffic I teach you this structure step by step, so you can profit from your ad spend no matter what else is going on in the traffic landscape.

All YOU need to do is commit to learning and implementing the material.

Course Curriculum

Over 12 modules you will learn Molly’s 9-step traffic system for winning with paid traffic — no matter what algorithm changes or platform updates get thrown at you. Each module mixes strategy, implementation and Q&A recordings to give you a clear path to success on your media buying journey!

We’ve completely refreshed our curriculum to give you the most up-to-date traffic training on the planet, including:

New strategy sessions

Reflecting Apple’s iOS update and other changes to the traffic landscape.

50+ new how-to videos

Showing you step by step how to implement everything you learn.

9 new template and worksheets

In our Resource Library guide you through each module.

NEW:

An Introduction to TikTok Ads

TikTok isn’t just for Gen Z dance vids. TikTok works for every industry and how it works for high-ticket offers.

How does Smart Paid Traffic work?

Twice a year Molly teaches a live, 12-module mentorship called Train My Traffic Person.

But for students who are looking for an option that better suits their schedule — or who are currently unable to invest the full $2,997 — we also offer Smart Paid Traffic.

It contains the same training videos and course materialsas TMTP (via recordings from our most recent semester) but without the direct access to Molly that the mentorship provides, and at the discounted price of $1,497.

What’s great about Smart Paid Traffic is you don’t have to wait for a new semester to begin;you can start right away.

Once you sign up, you will be granted immediate access to the SPT members area where the first strategy session and Q&A recording will be waiting for you.

From there, you can go at your own pace.

You will receive the next training recording along with any resources, bonus lessons and Q&As. With no live calls to attend and no risk of falling behind, you can take your time and absorb all the material before moving on to the next lesson.

So to recap, here are a few reasons to consider Smart Paid Traffic

Start Immediately

Don’t want to wait for the next semester of TMTP? Start learning paid traffic right now.

Set Your Schedule

You don’t have to commit to any live calls of juggle different time zones.

Get All Course Materials

Perfect if you want all the strategies and worksheets from TMTP, but don’t need personal attention from Molly.

Save Money

Because this course doesn’t include the mentorship component, you pay $1497 instead of $2,997.

Who is This Program For

This training is for anyone who wants to learn the art of paid traffic, or sharpen the skills they already have.

Freelance / Agency

In my experience, most clients won’t give you a lot of time or many opportunities to start delivering the goods. TMTP will help you communicate better with your team, get bigger wins and keep more accounts.

— Camilo Parra

CEO, BrainPower Inc.

★★★★★

Graduated 2022

Advanced Media Buyers

This course is perfect for pros looking to sharpen their skills. You know how valuable it is to improve even one small part of your process, and I guarantee you will get a ton of new strategies to improve your ROI.

— Anneline Breetzke

President & CEO, Digital Seniority

★★★★★

Graduated 2024

In-house

Whether you’re the owner or a team member, having a capable media buyer in-house is incredibly valuable. Without a profitable ads strategy, it can be almost impossible to grow; with the wrong one, you can make a lot of very costly mistakes.

— Kelli Bhattacharjee

Owner, Freebie Finding Mom

★★★★★

Graduated 2019

New Media Buyers

Avoid the costly process of trial and error. This course will give you an A-Z traffic training that will put you light-years ahead of most media buyers. (Lucky you! I wish I’d found this when I was just getting started.)

— Tysan Lerner

New Media Buyer

★★★★★

Graduated 2019

Ecommerce, Info, Services & SaaS

In my ad agency, I use this same exact traffic strategy for all my clients no matter what industry they’re in, so I can guarantee that the techniques in TMTP are effective in all of them. The content of your campaigns might change, but the forces of media buying don’t!

— Jason Daemar

Co-Founder, Mister Jones Health

★★★★★

Graduated 2019

Enroll Now!