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Book higher-paying web design projects without overworking.
How to manage your mind and handle the general ups and downs of being a business owner so that you can build the resilience and staying power required to reach your goals.
File Size: 50.71 GB
Shannon Mattern – Web Designer Academy
- Get marketing and sales strategies that attract higher-paying clients.
- Streamline projects with proven systems and templates.
- Create sustainable recurring revenue.
You’re in the right place if…
- You’re a woman web designer and/or provide related services (graphic design, copywriting, automations, CRO, funnels, SEO, e-commerce, courses + memberships etc.) on any platform (WordPress, SquareSpace, Shopify, Showit, Kajabi, Webflow, etc.)
- You’re not new to your craft or looking to learn web design skills – you already know how to deliver the service you’re selling (even though there’s always more to learn)!
- You’ve been in business at least a year and have had paying clients (even if it’s feast and famine and you’re undercharging) and plan to be in business for at least the next 3-5 years.
- Right now you get clients most of your clients through word of mouth and you want it to feel more predictable (and you want to get booked out).
- You want to start charging more but still have freedom and flexibility.
- You’re working too much and want processes and boundaries that will help you get your life back.
If any of that sounds like you, then you are *officially* invited to work with us inside the Web Designer Academy
A 12 Month Business Mentorship Program for Women Web Designers
You can finally stop trying to figure it all out on your own. The Web Designer Academy is for women web designers who are serious about running a profitable web design business they love over the long-term through:
- Group coaching, personalized mentorship and support.
- On-demand training on our proven strategies on your own schedule.
- Done-for-you templates, processes and scripts.
Here’s what life can be like when you work with us…
You value your skillset – and your pricing reflects it.
You stop undercharging (or never start in the first place) and you confidently make offers that reflect the value you bring to the table… and your clients are happy to pay you!
You know how to find and book clients you love to work with.
You know what to say to get their attention, and you confidently put yourself out there with simple marketing strategies that don’t require blogging, being on social media 24/7 or running ads.
You confidently charge wayyy more than you used to.
You are 1000% sold on the value you bring to the table and what’s possible for your clients when working with you that you don’t even blink when making a premium offer.
Your web design business has built-in boundaries that are simple to uphold.
You stop being an overworking people pleaser, and you know exactly how to handle formerly “awkward” situations with confidence.
You build resilience and learn how to navigate the unexpected.
You know how to manage your mind and handle the general ups and downs of being a business owner so that you can build the resilience and staying power required to reach your goals.
You’re the boss of your business, but you’re never going it alone.
You’re part of a community of super smart, talented web designers with unique experiences and skills – who love to support each other and want to help everyone win.
Our mentorship program is unlike anything you’ve experienced before…
You’ll be on a proven path to a profitable web design business…
…with hands on support from our team. We review your packages, pricing and marketing and even your sales conversations so you can book new clients with confidence.
You’ll be in a group of other ambitious, supportive women web designers…
…who are beyond the beginner stage and are serious about making a generous, full-time income from their web design business (and who encourage and support each other every step of the way)!
You get support with managing your client projects…
…whether you need help with existing clients from before working with us, or with new clients you booked using our proven strategies. We walk you through exactly what to do and say to navigate tricky client situations.
You get step-by-step processes and take-and-tweak templates…
…for your messaging, marketing, packages, consultations, sales and project management – it’s all in there. The tools, templates, systems and processes we give you will save you hundreds of hours (and many thousands of dollars in lost time and money).
You get on-demand training combined with personalized support…
…through instant access to our pre-recorded video trainings plus weekly live group coaching calls, personal feedback on your web design business, and access to other driven women web designers in our exclusive community – (which helps you create results so much faster).
You get transformational mindset and strategy coaching…
…in a safe, supportive group environment. You get to learn from others’ challenges and successes, and your questions are a generous contribution to the rest of the group. You get all the support you need to create a profitable web design business doing work you love for clients you love.
We train you on our proven strategies for running a profitable, sustainable web design business.
01
Unique Web Designer Identity
Uncover your Unique Web Designer Identity and the superpower that you bring to your web design projects that makes you the obvious choice for your clients.
02
Dream Client Design
Learn how to speak to investment-minded clients who can’t wait to work with you, and position yourself as their dream web designer.
03
Sell Yourself on Your Value
Transform your belief about your value, how much you can really charge for web design and help you get sold on upgrading your prices so that you never undercharge again.
04
Paid Discovery
Learn our proven framework for selling strategy first and save yourself countless hours, get paid for your knowledge, and move clients seamlessly from strategy to sale.
05
Package Matrix + Premium Pricing
Learn to package, price, market and sell high-end web design packages so that you stop undercharging + overdelivering.
06
Marketing Mastery
Implement a simple but powerful marketing strategy to get your next client at your new premium prices without ads, social media, blogging or sliding into the DMs.
07
Making Irresistible Offers + Booking New Projects
Learn how to make authentic, premium offers that empower your clients and incentive them to make a decision.
08
Scope Creep + Zombie Project Prevention
Get our tried + true client management process designed to help you easily get what you need from clients so that you can complete and close projects on time.
We give you 70+ templates, tools, processes and scripts to guide you through implementation.
Weekly Marketing Checklist + Outreach Scripts
We give you the exact words to say, when to say them and help you figure out who to say them to.
Paid Discovery Scripts, Client Workbook and Presentation Template
We give you everything you need to offer, sell and delivery Paid Discovery, from consultation intake form, consultation script, offer script, contract, discovery kickoff email template and call script, client workbook, presentation slide template, strategy presentation script, sales/offer script and all related email templates.
Package Matrix™ Process, Template + Script
We show you how to create a Package Matrix™ and how to use the “4 Rules of Making Offers” to present it to your clients with or without Paid Discovery – and give you a word for word script so you can make offers with confidence.
Five-Figure Sales Process Templates + Scripts
We give you the exact words to say to meet the “3 Core Needs Selling High-Ticket Services” when so your sales process is helpful and informative instead of pushy and sleazy, without falling into the trap of people-pleasing and undercharging!
Project Management Process, Tools and Templates
You get our entire project management process and templates to run your projects like a pro:
- Contract Templates
- Project Timeline + Milestone Calculator
- Scripts and agendas for the 4 types of project meetings.
- Email scripts for all project communications from kickoff to close.
Whitelabel Website Copy Guide + Website Project Planner Client Workbooks
Done-for-you workbooks you can brand as your own and give to your clients to collect all the information you need to start their project on time, and help them write their website copy (or to help you do it for them even if you’re not a copywriter)!
Retainer Package Matrix™ Process, Templates and Scripts
Learn how to create a Retainer Package Matrix to create recurring revenue with new clients and safely test price increases with current clients, and/or re-set boundaries with current clients.
- Retainer Package Matrix™ Training
- Retainer Package Matrix™ Template
- Retainer Package Matrix™ Offer Script and Template
- Raising Prices with Current Clients using a Retainer Package Matrix™
Scripts + Strategies to Manage Scope Creep and Difficult Clients.
Pick up all the time and money you’re leaving on the table with current clients by learning how to set boundaries in a way that feels good to you, stop working for free, and stop letting clients delay projects (and paying invoices).
- “Help! What Do I Say?” How to Navigate Any Client Situation
- Training on how to manage and ask for revisions
- Project Close Email Templat
And we guide, mentor and support you for an entire year as you implement our strategies:
Custom Web Design Business Roadmap
When you enroll and fill out your intake form, we’ll tell you exactly which strategies to start with to help you create results faster. You don’t have to figure it all out on your own!
Weekly Group Coaching Calls with Shannon
Feedback, Advice, Mentorship + Support
You get direct access to both Shannon and our Client Success Coordinator Erica to ask questions, get our expert eyes, feedback and advice on your business so that you’re no longer guessing.
Marketing Momentum Membership
We’ll help you take consistent, simple, authentic action to get your next client, get booked out, and stay booked out so that you never again worry where your next client is coming from. It’s the structure and accountability you need to make marketing your web design business a seamless part of your week (without social media, content marketing or elevator pitches).
Compassionate Community of Women Web Designers
This is your wolf-pack, your ride-or-die, your biz besties. It’s a powerful community of super-smart web designers who have been where you are and are going where you want to go – any want nothing more than to see you win.
Quarterly 1:1 Coaching Call with Shannon
Once per quarter, you have the option to schedule a private 1-hour coaching call with Shannon to discuss anything you need extra support with. We’ll help you navigate challenges as they inevitably arrive (and help you manage growing pains too)!
Without the Web Designer Academy…
- You’re undercharging, overdelivering and on the edge of burnout.
- You don’t know how to market your web design business in a way that makes you stand out from all the other web designers out there.
- You don’t talk about your web design business because you hate selling.
- You thought freelance would feel like freedom, but it feels like your clients your bosses.
- Your clients are unorganized, you waste time just trying to find things, and it feels and like you’re always winging it.
- It’s taking 2-3 times longer to finish projects than you thought, but you’re still getting paid the same amount…
With the Web Designer Academy
- You’re confident that you’re running your web design business right and you can focus on what you love – building ROI-generating websites for your clients.
- You know how to navigate challenges whether they’re downturns or growing pains.
- You know how to manage your clients your projects are on track and you feel in control.
- You take 3 simple weekly steps to market your web design business.
- You’ve booked a premium web design client and know that more are on the way.
- You know how market and sell web design projects at prices you really want to charge.
- You have biz besties who will help you with tech, mindset, coach your through the tough stuff and celebrate your wins with you.
Whether you’re a WordPress, Webflow or Wix wizard, a Squarespace guru, Showit or Shopify savvy and many more…
…however YOU want to serve clients – the Web Designer Academy will work for you – and is for you.
Hi, I’m Shannon Mattern – your coach and mentor – and I’ve been in your shoes…
…afraid to raise my prices, thinking what I do isn’t worth that much because it’s so easy, thinking of my clients as my bosses and dropping everything to meet their random deadlines, not charging for all the little “quick changes” or extras, doing ultra-custom work at bargain-basement prices…
And not knowing that there was another way… another way to think about money, time, value, and another way to market, sell and run web design projects in a way that didn’t completely burn me out and make me feel trapped.
But my desire for freedom, flexibility and financial independence was so strong that I persisted through those early challenges. I found the right business mentors along the way, and in 2016 I started mentoring other women web designers through the unique challenges we face as business owners in the tech space.
The proven strategies we teach inside the Web Designer Academy have evolved as the industry and landscape has shifted, but at their core are still designed to help you stop undercharging, overdelivering and take control so that you can create a profitable, sustainable, fulfilling web design business that supports the lifestyle you want.
If that’s what you want too, then I’d love to work with you.
Your business deserves the same high level of support you give to your clients. Here are your next steps:
Complete your enrollment.
You can pay monthly as you go, or make one simple payment and save!
Once you complete payment, you’ll be sent a confirmation email and a link to review and sign the Program Agreement.
Sign the Program Agreement and fill out your intake form.
Once you’ve signed the Program Agreement, you’ll get instant access to the Web Designer Academy curriculum. You’ll fill out an intake form telling us more about your business and goals, schedule a live orientation with our team, and be introduced to our community of other ambitious women web designers.
Log into the student dashboard and get started.
You can push play on the first module right away while our team puts together your custom Web Designer Academy roadmap for success, which will arrive in your inbox in your first week in the program so that you know the exact steps to take for your unique situation and business.
Join the Web Designer Academy™ today!
Here’s everything you get when you enroll:
- Instant access to our entire Profitable Web Design Business Roadmap curriculum for an entire year so that you can make more without burnout.
- A Custom 12-Month Web Design Business Roadmap mapped out for you based on what your business looks like today and what your goals are so that you can start seeing results quickly.
- 70+ proven scripts, processes and templates for quickly and easily implementing our strategies in your web design business.
- Weekly mindset and strategy coaching with Shannon inside our group coaching calls for an entire year.
- Private feedback and advice on your web design packages, pricing and anything else you need our eyes or opinion on for an entire year.
- A quarterly 1:1 coaching call with Shannon to review progress over the last quarter, map out your goals for the next quarter and clean up any mindtrash that might be in your way.
- A year inside our WDA Student Community where you can crowdsource wisdom from other brilliant women web designers AND get feedback from Shannon and our team in between weekly coaching calls.
- A year inside our Marketing Momentum Membership exclusively focused on helping you get your next client (without social media) and get booked out so that you never worry where your next client is coming from.
- 30 Day Trial: You can opt out of the program no later than 30 days from your enrollment date and all further payments will be halted, and you’ll only pay for your first month in the program.
The Web Designer Academy is perfect for you if…
- You’re a woman web designer and/or provide related services (graphic design, copywriting, automations, CRO, funnels, SEO, e-commerce, courses + memberships etc.) on any platform (WordPress, SquareSpace, Shopify, Showit, Kajabi, Webflow, etc.)
- You’ve been in business for a year or more, with paying clients
- You plan to be in business for at least the next 3-5 years.
- You’re committed, persistent and willing to experiment and ask for guidance along the way.
- You’re ready to think about yourself, your business, money and your clients in an entirely new way.
- You’re willing to invest your time and money into your business the same way you want clients to invest theirs.
- You’re willing to try new strategies and trust the process (with our full support).
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 109
- Assessments Yes