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Forget the instagram algorithm and learn how to drive traffic (and book leads) using pinterest
DRIVE TRAFFICÂ and INCREASE LEADS without INSTAGRAM.
Join us in a mindful shift toward sustainable and strategic marketing with Pinterest.
File Size: 8.46 GB.
Sarah Ann – Pinning with Purpose
Leave the instagram algorithm behind and focus on a marketing plan with longevity. Our foundational course will teach you how to leverage your evergreen content on Pinterest—giving you an effective long-term marketing strategy in minimal time.
In 2021, I left instagram and chose to focus on my Pinterest account.
With a sustainable strategy in place, here’s what my results looked like:
87% of our leads were generated from Pinterest.
Our email list grew x10 (and counting).
We reached 9 MILLIONÂ monthly impressions.
Yep, you read that right:
9 MILLION impressions per month.
Why Pinterest?
✓ Evergreen. It only takes a few clicks to pin an image linking back to your website—but then the link lives on Pinterest forever, generating traffic for years.
âś“ Low lift. Compared to instagram, it’s a low-cost time investment. Pinterest makes it easy to batch your content for months in advance. Plus, you don’t have to worry about the pressure to engage via comments or dms.
✓ High-converting. Pinterest directly links back to your website (vs. an instagram post, which doesn’t link anywhere because it’s designed to keep users in the app).
âś“ SEO. Pinterest acts as its own search engine. It offers an opportunity to get seen at just the right time in your audience’s purchase journey.
Make a shift toward sustainable growth…
01. Multiply your marketing: Learn how to leverage your best content so it gets seen again and again (with minimal time investment).
02. Nearly passive lead generation: Let your marketing work in the background. Once you schedule your pins, you can forget about content creation for months at a time.
In this course:
Create quality signature core content.
Design elevated and high-converting pin graphics.
Leverage Tailwind for long-term content batching.
01.
Crafting High-Value Core Content
Learn how to create evergreen content that will convert Pinterest users into subscribers, leads and clients. Together we’ll develop at least one piece of core content that will serve as the foundation to your Pinterest marketing.
02.
Creating Strategic Pinterest Graphics
Now it’s time to make your content work for you: I’ll walk you through my formula for multiplying your graphics so you can leverage one piece of core content into months of strategic, high-converting Pinterest content.
03.
Scheduling Your Pins (for months at a time!)
Using Tailwind, we’ll schedule your graphics (including tips for writing your descriptions, adding links, and selecting your boards). To even further boost your content, you’ll also learn about SmartLoops and Communities.
04.
Leveraging Analytics
Understanding basic analytics will reveal insights about your most successful pins. Use this data to further leverage existing content, and to create future content that aligns with your most successful pins.
*If you need help getting Pinterest set up from the very beginning, we’re here to help with that too! We’ll include a tutorial on setting up your Pinterest account for success.
Who this course is for:
Business owners who know their niche and have defined their signature offerings. You have strong core values and a well-defined target audience.
Businesses with long-term continuity in their signature offerings (for example, 1:1 services, evergreen courses, ongoing product lines, affiliate marketing).
Creative entrepreneurs seeking long-term growth. You are ready to invest in sustainable marketing that will serve your business well for years to come.
Who this course is not for:
Business owners who are still figuring out their niche and who frequently make shifts in their offerings; they’re not sure who their audience is.
Businesses who focus only on urgent or time-sensitive offers (for example, directly marketing one-time events or limited-time course launches).
Businesses who are expecting immediate results. Pinterest is an intentional long-term marketing strategy designed for longevity—it won’t be a quick fix.
There’s a better way to generate leads for your business.
Invest your time in purposeful marketing.
Stop gambling for your next lead with Instagram’s unreliable algorithm. You don’t have to spend hours every week brainstorming content, creating reels that barely get any views, or scrolling for engagement. Use my tried-and-true Pinterest strategy to leverage evergreen content with marketing that will serve you, your audience, and your business for the long-term.
Meet Sarah
Brand Designer & Creative Director
Sarah Erickson creates intentional brand designs for creative entrepreneurs. As Lead Designer and Creative Director behind Sarah Ann Design, she helps her clients elevate their businesses with powerful and refined brand identities—polished designs supported by thoughtful strategy.
Sarah is passionate about equipping creatives to appeal to their ideal clients, elevate their services, and build lasting legacies for their brands.
She believes in slow growth, intentional living, and relentlessly seeking after meaningful moments.
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 57
- Assessments Yes