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RY Schwartz Coaching The Conversion CTC Circle (10-2022)
RY Schwartz – Coaching The Conversion CTC Circle (10-2022), You know what I’m talking about. Heck, you’ve probably suffered from something similar.
An elite monthly membership and mastermind for industry leading copywriters, coaches, and course creators in the daily trenches of building high-converting launches and funnels
This course is available and delivery within a few hours!
RY Schwartz – Coaching The Conversion CTC Circle (10-2022)
“Dude, the last thing I need is another shitty membership of second-rate courses and “barely there” support.
We get it.
No, really.
Most memberships are a “race to the bottom”.
A limp-wristed cashgrab spurred on by the nudges of some entrepreneur’s overzealous business coach rather than an inspired duty to serve more deeply.
You know what I’m talking about. Heck, you’ve probably suffered from something similar.
- Third-rate courses that are really just a “sales pitch in disguise”
- An absent leader or creator as they disappear and give the reins to low-paid VA’s
- “Barely there” support with less coverage than a Borat swimsuit. (we’ll spare your eyes).
How can we support our ambitious crew of marketers, copywriters and course creators with the ongoing and ever-expanding needs that standalone courses simply weren’t designed to do
Courses can be great.
We build them. We love them. We encourage them.
But without the expert coaching and guidance (which is different than support), you’re kinda left to your own devices.
Ultimately they get abandoned for one of three reasons:
- Implementation Confusion
An unclear step that you need ‘just a bit more” hand-holding and custom guidance than is offered in the course.
- Irrelevance
Even the best courses won’t be 100% spot on for your exact situation. And the second you start watching or implementing something that feels irrelevant to your specific context, you start experiencing a negative return-on-attention. Add up a few of those fruitless sessions, and it’s nearly impossible to recover.
- Incompleteness
By rule, no “static course” is complete. Why? Because it hasn’t been custom-tailored for your specific needs or goals. There will inevitably be loose threads and gaps. And when those gaps occur, you can either fill them in on your own; or lean on a community to speed up the process.
Further, a standalone course on a single asset or outcome is greeeeeat. But a sales conversion doesn’t happen in a silo.
So much has to go “right” for a marketing campaign or high-ticket funnel to work.
And performance will only ever be as good as its weakest link.
Let’s break that down a bit more:
- Where there’s a sales page, there’s an email or ad that drove to it. There’s also an optimized offer, live-chat support, and a deep understanding of your audience baked into it.
- Where there’s an email sequence, there’s also an automation setup with the right segmentation and tagging structure that made it work with wizard-like magick.
- Where there’s a high-ticket offer, there’s a sales call. And an application and booking calendar that made it flow with seamless precision
A random “tasting platter” of third-rate courses from the back catalogue won’t cut it.
You need the full-spectrum “on demand” courses and coaching to stay in flow and get your high-converting assets in place while inspiration is still hot.
Cos’ by far, the biggest problem with static courses (without constant guidance and feedback) is that:
Downtime is absolutely devastating to your momentum, confidence, and performance
As a copywriter, marketer or leader of a small team, you can’t afford to lose momentum.
Because in your world, a bottleneck isn’t just a bottleneck.
It’s a third Nespresso pod when your adrenals were screaming in submission at number two.
It’s a hazardous 2pm facebook scroll that sucks you into a black hole of low-vibe doom.
And if you’re anything like me…
It’s a defeated Ozark bingefest, a steep drop in confidence, and an uphill battle to get back to your initial starting point.
Lost days are lost cashflow.
(and cancelled weekend plans to make up for it).
Projects need to be in constant motion. Not the dreaded “start and stop” that has you slipping into self-doubt and premature collapse everytime you bump up against an obstacle.
The best marketers, freelancers and business owners are the ones who’ve mastered both the resilience to get ‘unstuck” — and the resourcefulness for doing so.
Still with me?
Let’s take a sec to jam on…
How to be the most resourced, resilient & resolute marketer, freelancer or course creator in your space:
So here’s the deal.
As an in-the-game marketer, freelancer or business owner you need…
- Full-spectrum marketing, copy and automation training that orients around a single marketing ethos (rather than patched-together and contradictory training from a dozen different sources)
- Timely feedback and expert guidance so that you never stay stuck or go down a 3-hour youtube rabbit hole when all you needed was a simple answer to a simple challenge.
- A community of highly-skilled peers (for real) and group leaders that won’t ditch you the moment sh*t gets real.
We designed CTC CIrcle for the active copywriter, marketer and course creator.
The in-the-trenches professional bumping up against daily challenges that require both a full breadth of on-demand training — and the responsiveness of a coach and community to quickly get unstuck.
The goal is simple:
Eliminate 3+ hours of confused, overwhelmed and stressed-out “downtime” per month while layering in proven profit-generating playbooks at every juncture of your campaign or funnel.
Without guesswork.
Without being left solely to your own devices.
And without feeling like the mountainous pressure of that impending launch or client deadline rests solely on your shoulders without anyone to help support you through it.
We’ve broken CTC Circle down into 3 Core Pillars.
Nothing held back.
With the exception of our Automated Intimacy coaching and mentorship program and our Engineering The Enrollment sales suite, you’re getting EVERY recorded training, tutorial and template we’ve committed to digital ink.
Meaning, when it comes to writing high-converting launch sequences and sales pages, and tying them all together with pro-level automation systems…
We’ve got your back.
And while you’re getting access to 30+ hours of content, dozens of templates, and a stack of “one click” automation uploads…
The goal of our community is to make sure you ONLY invest time and energy in what will yield a positive, “damn that was quick” ROI for your given situation.
The programs in this stack alone have been responsible for tens of millions in client results; and you’ll be in a position to quite literally 10x your monthly investment with a single email send off of a single template found inside a single program.
Yes, we’re aiming for a 10x ROI on about 1% of the material available to you.
And then the most lucrative “rinse and repeat” you’ve ever had the pleasure of experiencing from a low-cost membership.
Here are all the premium programs you’ll be getting instant access to
as soon as you join:
as soon as you join:
Program #1: CTC Launches
(to master your launch and funnel sequences)
10X Launches is the first copywriting program fully engineered to speed up the execution and amplify your results of your emails no matter what kind of funnel or launch strategy you’re rolling out.
It’s built not only for best-in-class launch copywriters…
But for coaches, consultants, course creators, and ANYONE who stands to benefit from nailing down their launch and funnel copy faster and with more genuine impact.
In this top-selling program, you’ll get access to:
2 “Core” Modules
That will initiate you into the “Coaching The Conversion™ method, and how to leverage a new, more empowering definition of “direct response” that opens up the floodgates to greater intimacy, empathy, and conversions.
5 “Launch” Modules
breaking down every single phase of your launch or funnel in full detail (including some you didn’t even know existed). You’ll learn exactly what’s at play during the Segmentation & Confirmation, Pre-Launch, Launch, Sales and Closing phases of your funnel and how to quickly craft the messaging that coaches your prospect into the final conversion in a powerful, non-sleazy way.
25+ Email Templates
None of that BS “plug’n’play” or “swipe and deploy” stuff that shoehorns your message into lifeless boxes that robs it of all life and power.
Instead, you’ll get FULL breakdowns and walkthroughs of the go-to templates I turn to over-and-over again in 6 and 7-figure launch campaigns.
Program #2: CTC Sales Pages
(to master your long form sales page)
This is it.
It’s where the best paid copywriters, coaches and course marketers on the planet earn their keep.
It’s where the conversion either happens or it doesn’t. In cold hard numbers that don’t care how many Clif bars you stress-ate in the process.
It’s where the most admired online business owners transform interest, desire, and engagement and into what you actually want: Sales.
So what is “it”?
Because writing a long-form sales page is intimidating AF.
It’s the Night King of the Whitewalker army.
It’s the Beef Wellington on Hell’s Kitchen.
It’s the Lord Voldemort of your marketing funnel – aka the funnel asset that shall not be named.
A long-form sales page is where you’ll spend dozens of hours writing THOUSANDS of words that will either confirm your claim as a top player in your space…
Or will tell you with Gordon-Ramsay-esque candor that your marketing wasn’t as good as your business coach told you it was.
There’s real pressure in that.
But there’s even real-er payoff in being able to do it faster – and more profitably – than anyone else in your industry. A payoff that even affords you the right to make up words like real-er
Program #3 & #4: Six Figure Emails & Seven Figure Emails
(for even more email conversion badassery)
Welcome to the “Johnnie Walker Blue” of our email template series.
This is the premium blend for more advanced marketing palates.
All pulled straight from my highest-performing launches for industry titans like Amy Porterfield, Todd Herman, Traffic & Funnels, and Copyhackers.
What you’re getting are 13 advanced email templates that you can use in a pinch when you need to write a standalone sales email, a webinar invitation, a post-webinar replay, downsell, or flash sale.
To be clear, these aren’t those sketchy and lifeless “swipe and deploy” templates you may have seen swimming around the shadier parts of the online marketing cesspool.
These are loose, flexible templates that guide you through deep-dive masterclasses teaching you the advanced psychology behind each one.
Meaning, you actually understand WHY they work, and are fully empowered to engineer them to best serve your audience.
Program #5: Minimum Viable Launch 2.0
(to quickly rock profitable and lean email launches)
We’ve taken the single most impactful part of 10x Launches; the part that countless students have credited with producing game-changing ROI in record time…
And given it a fresh-for-2022 facelift.
Not only will you be getting access to a stack of NEW templates that we’ve added to the stack based on repeated tests and real-world results.
But we’ll be offering you the one-click automation uploads to bring the whole sequence straight into your ActiveCampaign to save you and your team about 5+ hours of heavy-duty integration time.
Program #6: Application Funnel Amplifiers
(for creating powerful pre-call enrollment experiences)
Fact: The enrollment experience begins the moment your prospect books a call.
If you mail it in for those 12-72 hours between when they book the call — and show up to it, you’re missing a golden opportunity to begin coaching the necessary transformations.
In this brand new program, you’ll learn how we to consciously engineering your entire application experience to pre-empt objections, create magnetism, and stack the odds in favor of having a successful enrollment conversation
You’ll get practical answers to:
- When you should be transparent about your pricing BEFORE a sales call
- How to strategically structure your application questions in a way that actually coaches your pre-customer into your program (yes, the questions are copy)
- What to put on your booking confirmation page to create incredible momentum and a “point of no return” into your program
- What tools and systems we use to create a seamless application and booking experience
Program #7: Next-Level Automation & Optimization Stack
(upcoming and ongoing automation tutorials)
As the CTC Membership evolves, our resident Wizard, Philip Powis will be actively adding a library of importable one-click automations (into ActiveCampaign), leveraged software playbooks, and a running list of the most advanced (and cost effective) tools and systems that he recommends for fast-scaling course and coaching businesses.
Membership & Coaching
Never stay stuck.
That’s the true north we’re going to work towards inside our membership and coaching communities.
You’ll get 24/7 access to a private Circle group with dozens of fellow marketers (all steeped in the same marketing ethos)…
As well as coaching calls on all things copy, sales and automation.
As well as some exclusive opps to get private tech and copy coaching (Tier 2) for speedier support and more individual attention
Peer-to-Peer support via Private Circle Group
This isn’t just “crowd-sourced” support.
Rather, you’ll get access to a group of talented marketers, copywriters and entrepreneurs with rich and varied experience in implementing the Coaching the Conversion principles.
Through this group, you may find your next business partner, collaborator, JV partner… or even team member to help you with your own implementation.
Strategy & Sales Copy Clinics
Twice per month we’ll hang out on Zoom to answer all questions related to launch and funnel strategy, sales calls, and conversion copy.
Want to know that templates inside 10x Launches are a best fit for your mini launch? Ask them here.
Struggling to “frame your offer” on enrollment calls? Bring it to the sales clinic and we’ll make sure you’re set up to jump on your next call with full confidence.
As long as you’re playing full, the insights shared (and challenges solved) on these bi-weekly clinics should far exceed the small monthly investment of the entire membership
Automation & Tech Troubleshooting Clinics
Raise your hand if you’ve spent more than 90 minutes in tech hell this month?
If so, how awesome would it be if you could get straight answers to (big or small) problems that have kept you stuck for longer than you’d like to admit?
Few things are more frustrating than mapping out (and writing copy for) a world-class funnel… only to see your automations misfiring and leaving your audience with a subpar or even brand-damaging experience.
On these clinics, Phil Powis will be in full wizard mode, dropping tech and system recommendations, solving the seemingly unsolvable, and getting your launches and funnels flowing with epic precision.
Exclusive Membership Perks
As long as you remain an active member of CTC Circle, you’ll get access to a host of private deals, exclusive discounts, and
early-access programs that we add to the vault:
early-access programs that we add to the vault:
Perk #1: Automated Intimacy v2.0 discount
If you ever decide to take advantage of the 9 advanced conversion playbooks inside Automated Intimacy v2.0…
We’ll shave $1,000 OFF the current “best available price”. Yea, if you’re savvy and reading between-the-lines…
You can join CTC Circle now for $97/mo, and save $1,000 next month on Automated Intimacy 2.0.
Why? Familia matters.
And we also believe that those who are actively using the core material inside CTC Circle will be able to more seamlessly step into Automated Intimacy v2.0 for even more stellar results.
While there may be other special promotional offers on Automated Intimacy, you will always get $1,000 off the lowest available price…
And with this discount, be able to secure access to the core modules BETWEEN official “cohort dates” so that you can take advantage of the material when you and your clients stand to benefit from it most. We’ll also have a special “AI members only” channel for continued program Q&A between cohort cycles, to keep you moving forward.
Perk #2: Priority Access to Coaching and DFY Services
Every quarter, we check our calendars and open up a select number of personal coaching, private mentoring, and even DFY spots for new productized services and conversion playbooks we’re actively testing.
These are extremely limited and always sell out off a single email or social post.
Because we get the best results for those already steeped in our material, priority access (and early announcements) will always go towards those in our community.
Perk #3: Ongoing access to new releases and upgrades
In 2021 alone we released two new programs (in addition to Automated Intimacy):
MVL 2.0 and Application Funnel Amplifiers.
While we won’t commit to the next course on the roadmap, our ears are open, our yeti mics are plugged in, and we’re eager to keep bolstering the CTC suite with whatever it takes to get you a brag-worthy ROI from each learning and implementation session.
Our Asana board is currently loaded with prospective new titles like CTC Content, Live-Chat Playbook 2.0, CTC Initiate (for welcome sequences), The Final 48 (for closing sequences), and a few others we’d prefer to keep under wraps at this time.
The major perk of being part of CTC Circle isn’t just that new copy and implementation programs will be included in your membership…
But you’ll get first-access to new programs before they’re officially “launched” into the world.
In fact, many of these trainings will likely remain exclusive to CTC Circle, as we anticipate putting less energy into “mega public launches”, and instead doubling down on supporting the growth of our existing members with top-in-class training and support.
Course Features
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- Students 127
- Assessments Self
