Punchline Copy – Conversion Comedy

How to Get the Most Out of This Course in 51 Seconds

Get into Slack

Section 1 Video | Why Should You Care About Humor?

FREE PREVIEW

Section 1 Slides | Why Should You Care about Humor?

FREE PREVIEW

Section 1 Classwork | Humor Self-Assessment

FREE PREVIEW

Section 1 Quiz | Ha-Ha History + Cringey Bloopers

FREE PREVIEW

Section 2 Video | The Psychology of Humor

Section 2 Slides | The Psychology of Humor

Section 2 Quiz | The Psychology of Humor

Section 2 Classwork 1 | Joke Topic Brainstorming

Section 2 Classwork 2 | Customer Journey, Goal Orientation, + Arousal

Section 2 Exercise | Landing Page Arousal Mapping

Section 3 Video | Humor Styles + Types

Section 3 Slides | Humor Styles + Types

Section 3 | Take 2 Humor Styles Quizzes!

Section 3 BONUS Video | What’s a “Sense of Humor”?

Section 3 BONUS Slides | What’s a “Sense of Humor”?

Section 3 Quiz | Humor Styles + Types

Section 3 | Improv for Ideation With Carrie, Nick, David, and John

Section 3 Classwork | Meme Worksheet

Section 3 | Brand Humor Guide Template

Section 3 | Improv-Watching Companion Worksheet

Section 3 | *Fun*damentals of Improv for Ideation

Section 4 Video | Joke Topics + Punchline Makers

Section 4 Slides | Joke Topics + Punchline Makers

Section 4 Quiz | Joke Topics + Punchline Makers

Section 4 Classwork | Toplyn’s Punchline Maker #1

Section 4 BONUS Video | Watch Me Use Toplyn’s Punchline Maker #1 to Write a Joke

Punchline Prompts

Section 5 Video | (De)Constructing Humor

Section 5 Slides | Joke Formulas and Punchups

Section 5 Quiz | De(Constructing) Humor

Section 6 Video | Linguistics + GIFs

Section 6 Slides | Linguistics + GIFs

Section 6 Classwork 1 | Linguistics Exercise

Section 6 Classwork 2 | Editing in the Fun Exercise

Section 6 Classwork | Editing in the Fun Exercise – Lianna’s Work

Section 6 Quiz | Linguistics + GIFs

Scott Dikkers | The Founding Editor of The Onion + Author of “How to Write Funny”

Kirsty Fanton | The Therapist Turned Hilariously Effective Copywriter

Jon Buchan | The Copy Template King of “Charm + Disarm”

Beth Sherman | The Emmy Award-Winning Comedy Writer

Louis Grenier | The Brash + Bold Strategist

Kamari Stevens | The Longtime Standup Comic

Mad Libs Email Welcome Sequence Templates

1 YEAR OF FREE COMEDYPEDIA

Brand Humor Guide Template

Funny Copy Evaluation Methods (FKA Joke Evaluation Methods)

How to Sell Clients + Stakeholders on Funny Copy

Landing Page Formatting Template

How to Pick the Perfect GIF

The Punchline Copy Comedy Reading List

How to Give Feedback on Other People’s (Un)Funny Writing