Stories are essential for business
They’re the fastest, most powerful way to engage an audience and get them to take action. Every billion-dollar brand, every best selling book, every viral video or social media post is, in essence, built on a story.

So if you want to generate more clients, customers, high-paying speaking events or 6-figure webinars, you MUST know how to weave a story.

If you want to share your message and influence the world for good, you need a GREAT story.

And when it comes to creating stories that draw huge audiences, touch them deeply, and get them to spend billions of dollars, nothing compares to Hollywood.

Have you ever wondered why a Hollywood movie can capture an audience’s attention for 2 (and sometimes 3) hours, while the average YouTube Video gets boring by the first minute?

It’s because Hollywood screenwriters and filmmakers have an unfair advantage. They’ve been creating emotionally powerful stories for more than a century, and they’ve learned an abundance of closely-guarded strategies to get—and keep—an audience’s attention.

I know this because I’ve been working with those same screenwriters, producers, stars and studios—and using those secret strategies—for the last 40 years. I’m considered a Hollywood insider, because top screenwriters and filmmakers come to me for help when they want to get a movie from the page to the screen. They know that I’m the one who can apply these story secrets — secrets that sometimes they aren’t even aware of — and help them turn their ideas and scripts into blockbuster films.

But now I want to level the playing field. I want you to be able to draw huge audiences and fans. I want you to be able to touch people deeply and give them emotional experiences they won’t forget. I want you to see your recognition, influence and revenue multiply. And most of all, I want you to be able to get your message to the world. Because whether you realize it or not, you have experiences and expertise that can empower people and make their lives better.

So I’m going to take you behind the scenes, unlock the door to all of these Hollywood secrets, and show you how you can simply and easily use them to make your stories and presentations more engaging and persuasive.

But first, a little of my own story…

MODULE I:
How to Find Your Perfect Story
I often hear people declare, “I don’t have any good stories to tell,” or “I’m nobody special. No one would want to hear about anything I’ve ever done.”

Well, believe it or not, you have an abundance of great stories inside of you. You just need to know what makes a story great—and it’s NOT because you’re a celebrity or that you’ve done something that made headlines.

Many other entrepreneurs tell me the opposite complaint: “I have so many possible stories it’s impossible to find the right one!” But the solution to this issue is the same. Once you know the qualities of a great story, you’ll be able to quickly go through all your past experiences to pick the best ones.

I don’t mean to boast (a phrase that means, “I really want to boast,”), but it usually takes me less than 10 minutes to find the hidden story inside any entrepreneur. (My record from “no story” to “great story” is just under 4 minutes.)

As you go through MODULE I, not only will you find a perfect story (two perfect stories, actually), I’ll show you how to make certain it’s a story that will impact your target market, establish you as an expert they can trust, and make your prospects eager to work with you.
MODULE II:
How to Structure Your Story for Maximum Impact
Have you ever sat through stories of someone’s summer vacation, listening to them yammer on about everything they saw and did, as you desperately try to keep your eyes open?

Even worse, have YOU ever been in the middle of a story only to realize no one is paying attention? And worst of all, were you in front of an audience when that happened?

The problem was not that those stories didn’t have the potential to be mesmerizing. They failed because like most stories, they were built wrong. And all those dreadfully boring stories, speeches and sales pitches you’ve had to endure were unbearable simply because the wrong things happened at the wrong time for you to FEEL anything when you heard them.

In other words, they weren’t properly structured.

The good news is that for you, the days of seeing your audience’s minds wander are OVER.

That’s because there is a formula for structuring your stories the right way that guarantees your audience will be hooked—and will stay hooked until they give you your standing ovation at the end.

In Module II, my 6-Step Success Story® process, based on the story structure you will find in every successful Hollywood movie you ever see, will take your audiences from falling asleep to the edge of their seats. These are the stories that will CAPTIVATE AND INSPIRE your followers and prospects while effortlessly growing your sales.

MODULE III:
How to “WOW” your followers with the Power of The Hero’s Inner Journey
The #1 obstacle that stops your prospects from following your process and succeeding isn’t money, time, or skill. It’s FEAR.

Maybe they’re afraid of failure, afraid of success, afraid of taking risks, afraid of being criticized or simply afraid of change. But one way or another, their fear is holding them back.

But now you’ll have a powerful method for consistently helping them overcome the fear that prevents them from taking the action you want them to. And this is how you can touch—and transform—your followers most effectively.

When you explore the deepest fears of the hero of your story, and take that character on an Inner Journey from fear to courage, your readers and audiences connect with that character at a deeper, universal level. And as they identify with that hero—whether the story is about you or one of your satisfied clients, they will overcome their own fear of taking the action you want them to.

This is how you change the lives of anyone who watches, hears or reads your stories.

In this module, you’ll be able to create stories that will identify and unlock your potential clients’ biggest fears. They’ll not only benefit from following your message, they’ll become life-long customers as well.

MODULE IV:
How to Write Your Story in 30 Minutes
The last time you came up with a good story for your webinar, book or speech, how long did it take you to finish just the first draft? An hour? A day? A week? Are you still working on it?

How much time did you waste staring at that blank page? How many times did you write a paragraph or two, then cross it all out because you thought it sucked? And how many times did you decide you should check your email first, telling yourself you’d get back to the story later?

Painful, wasn’t it?

Ask almost any great storyteller—in OR out of Hollywood—and they’ll admit that getting a new story from their head to the page is torturous.

But suppose I told you you could easily complete that entire first draft in ½ hour? That’s less time than it takes you to watch an episode of Jeopardy.

And you’ll do it every time you have a story to tell, using the Michael Hauge Story Map®. It’s a simple, fill-in-the-blanks template that takes all the key elements of your story (elements you’ve already identified in Module II), then lays them out in paragraph form, transforming them into the first draft of your story. (Some of my clients and followers tell me this is their favorite part of my system, because it makes the toughest part of storytelling so much easier.)

You’ll have a short, well-structured story with an empathetic hero who hooks in your audiences, pursues a compelling goal, faces impossible obstacles, reaches a thrilling climax, and most of all, conveys your message.

Even more important, as soon as you have your first draft, you’ll be excited about moving forward with your story, because the hardest part is over, and all that’s left is expanding and editing it to give it even more emotional impact.

MODULE V:
Hollywood MAGIC
How to Transport Your Readers and Audiences from Their Everyday World to the World You’ve Created—the World Where Their Success Lies
By subconsciously transporting your readers from the real world they occupy to the world of your story, you’ll generate the laughter, tears and excitement that will elevate your storytelling from merely good to standing ovation great!

You’ll be using the same tools and techniques—with the same simple language and style—that 7-figure screenwriters employ to get producers, stars and studios to green-light their scripts and turn them into blockbusters and award winners.

Best of all, it’s this Hollywood magic that will persuade your readers and audiences to follow your advice, because you’ve already given them the emotional experience of becoming your hero, taking the action you want them to, and winning!

MODULE VI:
Bulletproofing Your Story
How to Soar Past Your Competitors by Avoiding the Common, Deadly Mistakes That Can Sabotage Any Story
Remember that first Hollywood job I told you about, where I got paid $10 each to read screenplays and give my opinions to the agent I worked for? Well one thing I didn’t mention is that almost every single one of those screenplays was awful.

I don’t mean “awful” like a movie you didn’t like much. I mean “What were they thinking? Has this person ever even seen a movie before?” awful. This is why poorly-paid readers get hired—so highly-paid agents and producers won’t have to plow through these horrible scripts.

But as painful as that 10-bucks-a-shot job sometimes was, it taught me more about what a screenplay SHOULDN’T do, and what great movies do instead, than anything else I could have done.

And you know what my #1 discovery was? That all those bad scripts were bad for exactly the same reasons. They all made the same mistakes of story selection, character development, plot structure and style.

And that’s just as true for stories that don’t work for business and marketing presentations. The same mistakes and weaknesses show up again and again.

So before you take your presentations out into the world, I’m going to make absolutely certain that whatever situation you’re in, and whatever message you want to deliver, you will never get shot down by all the common errors and weaknesses that will leave your stories, speeches and sales pitches lying in the dust.

We’re going to make your stories bulletproof.

And we’re going to do that with a simple series of checklists that will reveal all the possible weaknesses your story might contain—and show you how you can fix them.

You will be invulnerable to the deadly mistakes that will mortally wound other storytellers. You’ll be a storytelling superhero.

MODULE VII:
Story Mastery
How to Unlock the Storytelling Genius Inside You.
When I began developing this course, I figured 6 Modules would be plenty. And in a way, I was right. With everything I’ve told you about so far, you won’t just be an excellent storyteller, you’ll be outstanding.

In a lot less time and with a lot less effort than you might have imagined, you’re connecting with, captivating, motivating and persuading your fans and prospects at a level you can’t imagine. You, your stories, your messages and the value you give others will be unforgettable.

But I honestly wanted to go all in with this course, just as you are going all in with your commitment, your investment of time and money, your desire to help others, and your determination to be successful.

So this final Module reveals the best of what we haven’t covered already. Here you’ll learn the most powerful Hollywood and business storytelling principles and processes that I’ve mastered since I first arrived here decades ago. Things like…

• 7 different ways to open your story
• How to research stories about your successful clients and customers
• Endings that will make your prospects eager to work with you
• When you should break the rules—even the ones I share in this course
• How the stories you tell will make you and those around you truly heroic

When you finish Module VII, you’ll have taken your writing, marketing and presentation skills to a level that will set you apart from your competitors, and will deeply impact your readers, audiences and prospects. You’ll have more followers, fans, customers, and testimonials.

You’ll be among the top storytellers in the world, and you’ll have the money, reputation, customers, testimonials, success, and most of all the feelings of gratitude and fulfillment to prove it.