Michael Fortin – Copy Doctor Sales Letter Critiques

You get inside look at how a top copywriter thinks as he works with real copy from real clients, along with shortcut secrets to quickly maximize the profit-Any sales or marketing piece that you create has the power to make a sale.

You can access over 60 hours worth of multimedia-Training that is based on actual sales results, where you can see a top copywriter in action. He uses the same secrets to turn lifeless sales pieces into moneymaking powerhouses right before your eyes.

1. Video Vault (Over 60 Hrs)

   Michel will show you how he transforms real copy from real clients into marketing pieces. You can also see what changes he recommends to make dull, lifeless copy more appealing.-converting sales pieces.

2. Exclusive Articles

   You also get exclusive articles, tips, and updates to help accelerate your copywriting and your sales potential into overdrive — including some of Michel’s split-Test results from his tests and those of his clients.

3. Closed-Door Interviews (Over 14 Hours)

   Listen to over 14 hours worth of interviews with master copywriters like Brian Keith Voiles and John Reese, Craig Perrine or Gary Halbert, Yanik Silber, David Garfinkel and other successful marketers.

4. Numerous Special Reports

   You have access to guest critiques and special reports from master copywriters. Authors include Bob Serling, Joe Vitale, Dan Janal, Yanik Silver, Alex Mandossian, Peter Stone, David Garfinkel, and more — many of which are not available anywhere else.

5. The Copy Doctor’s Medicine Bag

   You gain access to 47 tools, forms, checklists, and templates to guide you in writing or improving your copy — from researching your market and structuring your offer, to handling objections and tracking its performance. Here’s just a partial list of what the medicine bag contains…

   • 33 tools and other online resources Michel or his clients use.
   • 5 in-depth questionnaires Michel uses his proprietary formulas for creating offers, structuring sales copy, research, and structuring sales copy.
   • 7 checklists and templates (e.g., benefit prioritization, split-Test tracker, objection handling and USP creation, elements for proof, etc.
   • 12 pre-Design templates for sales letters you can “plug and go,” Layouts, scripts and fonts are all included.
   • 7,500 graphic grabbers To increase attention, readership and response, you can copy and paste into your copy. 100% royalty-free.
   • 4,700 images, with stock photographs and benefit-driven pictures to provide eye gravity and boost your copy’s attraction factor, also All royalty-free.
   • 700 scripts you can add to any webpage to add interactivity, personalization, validating form submissions, and more — All royalty-free, too.

6. Digital 280-Page Book

   Michel wrote his first book over 5 years ago “Power Positioning,” A book on positioning and marketing strategies for the Internet “hooks,” Strategic alliances and copy. The book is currently being sold online for $47. However, you can download a digital copy for free.

7. 12,000+ Graphics Archives

   You get 12,000+ royalty-You can add scripts and images to your copy to increase its pull.-power. You can get, for instance, arrows, bullets or buttons, as well as clipart and countdown scripts, banner rotations, pop, and graphics.-Up windows, form processors and tons more.