Marco Giordano – Analytics For SEO

Marco Giordano – Analytics For SEO

Learn how to analyze SEO data without losing yourself.

Build powerful automation to make your job easier.

Processes & Communication

How to structure your SEO analyses and Content audits easily.

The course is always expanding with new content and YOUR recommendations.

And not only what to show but also how to communicate it!

Start Analyzing SEO Data

Swamped by SEO data?

Are you wasting countless hours on Excel?

You are in the right place.

I will teach you how to create powerful audits.

You’ll learn how to analyze small and big websites with your laptop.

Advanced and actionable analytics learnings

Marco’s course is amazing.

Just to give one example, I’ve used his content decay code and guidelines to run a large analysis of over 50k pages across multiple countries.

It was a strong starting point for a deeper analysis and we found answers and a narrative to explain the why behind traffic changes.

Gus Pelogia – Senior SEO Product Manager @ Indeed

High-Quality SEO Analytics Course

This SEO Analytics course is a valuable resource for anyone looking to deepen their understanding of SEO analysis.

Marco provides clear and well-structured explanations, even for complex topics.

The integration of Python for automating data extraction and analysis is a key strength, making this course particularly useful for those managing large-scale SEO projects.

The tools and scripts offered are immediately applicable.

I highly recommend this course to anyone looking to enhance their analytical skills in SEO and gain more advanced technical insights.

Irene Ventimiglia – SEO & Digital Marketing Consultant @ The Level Group

A Preview Of The Curriculum

The modules below are purely for demonstrative purposes.

Each module contains several lectures with videos and code.

This course is over 30 hours or longer with videos, tutorials and code notebooks.

Getting ed With Analytics

• Fundamentals
• Rules & Support
• What tools you need and how to install them (Data+Notebooks Here)(13:58)
• Python 101 [Check This Before You ](36:00)
• Virtual Environments & More(2:24)
• Google Search Console
• Google Analytics 4

Website Auditing + Processing Intro

• The 8-step Framework
• Extracting + Loading Data From GSC & GA4 APIs(10:40)
• Data Inspection & Profiling(27:47)
• Cleaning & Understanding your data(20:14)
• Grouping & Aggregating Data(9:50)
• Reshaping Data(25:21)
• Analyzing & Classifying Top Pages + Queries(20:53)
• Content Decay & Traffic Analysis(55:23)
• Internal Linking Audit(13:31)
• Detecting Cannibalization(23:51)
• Integrating Other Data Sources & Classification(14:02)

Dealing with Big Websites + BigQuery/SQL

• Tools for big websites
• BigQuery and the power of SQL (Super big websites)
• Introduction to SQL & Basic Concepts(14:34)
• Advanced SQL Concepts(39:57)
• Using Polars and DuckDB for large datasets (20GB+)
• GA4 In Detail
• GA4Dataform: Shortcut for modelling

Additional Use Cases

• SERP Analysis
• CTR Analysis

How To Create Effective Reports

• How To Create Beautiful Plots(24:32)
• The DataViz Rules
• Looker Studio(26:12)
• Reporting & Operations

+ Client Satisfaction,

– Time Spent

I’ve noticed greater client satisfaction, and early results are already proving the effectiveness of this approach.

The SERP section alone saved me tons of manual work, replacing endless spreadsheets and ChatGPT queries.

Plus, automating page classification by clicks and impressions, content decay analysis using slope, and cannibalization detection means I can now get insights in just a few clicks instead of spending hours.

Marco’s teaching is clear, structured, and highly practical. One of the best takeaways? Use data and not be used by data (such a genius claim!).

If you’re looking to level up your SEO analysis with real business impact, I highly recommend this course!

Michele Mazzali – SEO Specialist & Web Dev @Polar Coffee

Marco’s Course is a Game Changer for SEO Analysis

If you work with SEO data and want to improve your analytical skills, this is the course for you.

You’ll find ready-to-use code snippets and sample datasets to immediately put what you learn into practice.

What impressed me the most was the hands-on application to real-world cases.

Understanding Marco’s thought process—he’s always available for clarifications—is the real added value.

You can apply everything immediately and start seeing results right away.

Gianluca Rodighiero – SEO & Analytics Consultant @Nucleus Agency

3 Concepts You Need To Understand

1. You Don’t Need Experience In Coding.

Analytics is NOT about code or Python, it’s about adding value to the business.

While coding is an important means I will teach you, it’s not the end goal.

I assume that my students have no previous experience with code.

My code is ready for use and requires minimal tweaking. AI tools are more than enough to write working Analytics code.

2. Method > Simple Knowledge.

An efficient process can make a difference for a business.

I teach you methods that create effective processes you can use to enhance your organic presence.

And not only…

You can apply the same criteria to other marketing channels.

3. From Data To Actual Use Cases

The course covers situations in the life of anyone analyzing search data.

Whether you are an SEO or an IT professional, it doesn’t matter.

You start the course and end it with a framework on how to work and confidence in tackling problems.

A Staple For SEO Data

As an SEO analyst, I found Marco’s course incredibly valuable.

It’s packed with actionable frameworks, techniques, and scripts that I’ve been able to integrate directly into my workflow.

The methodologies for detecting and addressing content decay and cannibalisation alone should be staples in any SEO’s toolbox.

Edward Roberts – SEO Analyst Manager @SurveyMonkey