Maja Voje – GTM Masterclass

Teacher

Brainlearns

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Start profitably scaling
your product this quarter.

Join the GTM Strategist Masterclass and reach profitability in weeks, not months,
even if you don’t have a huge budget.

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Maja Voje – GTM Masterclass

Maja Voje - GTM Masterclass

The GTM Masterclass is a step-by-step guide
to profitably launching and scaling tech products

Select

Which customers to laser-focus on first, where they seek solutions and what’s the best way to reach them.

Position

How to position your product and what kind of messaging you need to turn leads into customers.

Price

How to price and package your product to start generating profit before you ran out of money.

Grow

Which GTM Motions will bring in the best customers for the least investment?

+ much, much more.

By the end of this masterclass you’ll know exactly which steps to take to take your product to market – profitably.

Brought to you by a GTM expert who raised
and generated millions in revenue for tech companies

Hi, I’m Maja Voje

Over the past decade, I’ve worked with companies of all sizes.

I’ve helped Bayer, Heineken, and Spar grow and launch products and communities.
I’ve helped lead projects at tech companies Google and Rocket Internet.
I was the Chief Marketing Officer at OriginTrail, where we raised $22.5m and built a community of 150,000 people.
I’m the co-host of the most popular online growth hacking course with over 50,000 students from organizations like Tesla, IBM, and Booking.com

Now, I’m giving everything I got in this Masterclass to help you launch and scale products profitably.

I put everything I’ve learned, everything I use myself in this Masterclass so that you can learn from my mistakes, my wins, as well as benefitting from all the time, effort, and money that has gone into the experiences that made their way into this Masterclass.

Read on to see what this Masterclass is all about.

Masterclass Agenda

Module 1

GTM Strategy Power Hour

In module 1, we will list what you already know and plan using the Go-To-Market (GTM) Power Hour framework, which is used by 1000+ companies.

It is a simple plan, a 1-pager that gathers and puts your initial assumptions into an actual GTM plan.

This GTM plan will be challenged throughout the masterclass. You can always return to it and update it.

It will become your GTM compass.

Module 2

Customer Research & Finding Your Ideal Segment

In module 2, I’ll help you navigate the market. You will know which target market to conquer first. I’ll share segmentation frameworks, persona templates and validation methods with you.

Our personas will be REAL. Based on empirical evidence, not BS stereotypes.

This will help you launch quickly and profitably and then slowly pivot to larger audiences once you’re set to do so.

Module 3

Positioning & Messaging

In module 3, you’ll learn how to position yourself apart from your competitors, how to write your messaging and how to craft your strategic narrative.

You’ll get a logical positioning framework that will guide you and your marketing team to craft compelling websites, high-converting ads, and marketing copy that sets you apart and wins customers’ hearts and minds. your marketing team to craft compelling websites, high-converting ads, and marketing copy that sets you apart and wins customers’ hearts and minds.

Module 4

Pricing, Packaging & Offering

In module 4, you’ll learn how to test willingness to pay before setting up a price.

This will help you create a compelling offer that customers are happy to pay for while maximizing your profit.

You’ll also learn how to price your product differently if you optimize for adoption or profit.

By the end of it, you’ll know how to test and validate your offers to ensure you’re getting the most bang for your buck.

Module 5

Building a Sustainable Growth Engine

In the final module, you’ll choose your first GTM Motion to help you generate the initial traction and growth spark.

We’ll also review specific case studies of fast (and slow) growing companies to see how GTM strategies and tactics are implemented.

By the end of the module, you’ll know exactly which GTM Motions will help you gain initial traction, scale, and grow – and how to tackle them.

Real-life
case studies & deep dives

To make this masterclass as practical as possible, we’ll take a deep dive into different startups and the exact steps and tactics they used to start generating traction. Step by step.

This will give you a behind-the-scenes look into what actually works, and you’ll understand why certain GTM strategies work and how to employ them.

This masterclass is
for builders of great products

If you’re coming from a B2B SaaS startup or scale-up, this masterclass is for you.
You’ll find the most value in this program if you are:

Founder

who’s built a great product and now wants to master go-to-market & distribution in order to take your business to the hyper growth stage, or raise the next round.

Product manager

who wants to master complimentary growth & marketing skills to earn the most senior titles in Growth or Product, or build your own business in the future.

Consultant, VC and Accelerator

who are on a mission to help product teams navigate their go-to-market challenges to achieve profitable traction fast. The masterclass is packed with templates that you can use for your clients.

Ready to accelerate your growth and start seeing real traction?

Course Features

Lectures 0
Quizzes 0
Duration 10 weeks
Skill level All levels
Language English
Students 87
Assessments Yes

Business and Marketing

Maja Voje – GTM Masterclass

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