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Learn how to design a visual identity
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File Size: 3.81 GB.
LogoCore – LogoCores Masteclass with Resources
Course Structure
There is a huge educational gap in the design industry. We had to learn everything the hard way, but it shouldn’t be like that for you. We’ve designed a curriculum that teaches the required skills to work as a brand designer without spending a fortune on college courses. Each lesson will teach you a specific design theory, provide interactive assignments for practice, and then challenge you with realistic client projects to improve your visual problem-solving skills.
For Beginners
Scavenging through resources to find tidbits of information is wasted time that you’re not using to design. LogoCore’s curriculum was crafted to take an absolute beginner to an intermediate level for them to start accepting freelancing brand identity projects comfortably. Self-taught designers need to spend more time improving their art direction rather than lose precious time to software and workflow issues.
Join thousands of students in our best-selling course to learn logo design, presentation techniques, brand style guides, and logo animation to kickstart a career in brand design.
Curriculum
Module 1 – Introduction
Learn at your own pace
One time payment
Introduction
Introduction to the course, instructors, and Adobe’s Creative Cloud.
Video Lessons | 20 mins
Illustrator
Extensive tutorials about Adobe Illustrator’s tools and efficient workflows.
Video Lessons | 36 mins
Geometrics
Beginner-friendly approaches on designing vectors with geometric tools.
Video Lessons | 33 mins
Homework
Homework assignments to practice masking, lettering, and other Illustrator functions.
Avg. Completion ~30m
Module 2 – Illustrator Workflows
Workflows
Illustrator techniques to create designs that are mathematically accurate.
Video Lessons | 43 mins
Complex Vectors
Advanced techniques on vectoring complicated sketches with the pen tool.
Video Lessons | 53 mins
Color Theory
Color theory overview to understand RGB, CMYK, and Pantone color systems.
Video Lessons | 21 mins
Homework
Interactive assignments to practice efficient vectoring techniques in Illustrator.
Avg. Completion ~3h
Module 3 – Logo Design Theory
Logo Theory
Beginner-friendly theory on composition rules to build timeless logos.
Video Lessons | 39 mins
Advanced Theory
Intermediate logo design theory on visual communication with symbols.
Video Lessons | 33 mins
Guidelines
Advanced theory on producing responsive logo designs for a variety of applications.
Video Lessons | 45 mins
Homework
Practice transforming problematic logos into timeless identities.
Avg. Completion ~2h
Module 4 – Realistic Project
Creative Briefs
Learn how to build a creative brief using minimal project information.
Video Lessons | 24 mins
Research
Establish a design strategy to distill the client’s goals into core brand values.
Video Lessons | 29 mins
Case Study
Watch an uncut demo of developing a design pitch from a simple creative brief.
Video Lessons | 70 mins
Homework
Choose a creative brief from LogoCore’s library and research the project.
Avg. Completion ~2h
Module 5 – Brand Style Guides
Creative Process
Introduction on how to test a logo’s potential for real-world usage.
Video Lessons | 21 mins
Explorations
Communicate the logo’s limitations and intentions in a brand style guide.
Video Lessons | 86 mins
Exporting
Insight on collecting files, preparing style guides, and exporting assets.
Video Lessons | 19 mins
Homework
Use the previously assigned creative brief to build a minimal style guide.
Avg. Completion ~3h
Module 6 – Design Presentations
Storytelling
Use storytelling techniques to showcase a logo design’s full potential.
Video Lessons | 51 mins
Kitbashing
Introduction on creating a visual identity presentation using modular elements.
Video Lessons | 50 mins
Custom Mockups
Create free product and stationary mockups to pitch a logo’s potential.
Video Lessons | 79 mins
Homework
Use the previously developed logo design and create a presentation for it.
Avg. Completion ~4h
Module 7 – Freelancing
Copyrights
Learn how copyright, trademarks, and registrations function in brand design.
Video Lessons | 15 mins
Contracts
Understand how to protect your creative work with a detailed contract agreement.
Video Lessons | 25 mins
Portfolio Tips
Introduction to value-based pricing and setting sustainable rates for freelancing.
Video Lessons | 20 mins
Homework
Reflect on your current business model and update your workflow on getting clients.
Avg. Completion ~30m
Module 8 – Logo Animation (Bonus Training)
After Effects
Introduction to After Effects and the commonly used animation tools.
Video Lessons | 31 mins
Motion Design
A full overview of importing logo design and animating unique logo reveals.
Video Lessons | 33 mins
Principles I
Beginner principles on animating with anticipation, followup, and weight.
Video Lessons | 58 mins
Principles II
Advanced principles of timing, typefaces, and secondary action animations.
Video Lesson | 48 mins
Learn Adobe Illustrator
Learn how to efficiently use Adobe Illustrator to design professional visual identities.
Design visual assets
Learn how to scale your identity design without losing the established visual language.
Implement a design strategy
Simplify a project into manageable assignments to explore possible art directions.
Start a career in brand design
Practice the industry standard skills that are required to be hired as a brand designer.
Animate your logo
Transfer your vector designs into Adobe After Effects to animate a looping reveal for your identity design.
Pitch with confidence
Understand how to explain your design decisions to your client by thoroughly documenting your process.
Realistic client projects
Learn the techniques of identity design and apply them to realistic client projects offered by LogoCore.
Receive feedback
Ask for personalized video responses and critiques on your designs from the instructors.
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 68
- Assessments Yes