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Master the skills to hear and get heard when it matters most, so you can create exceptional impact in your business —
for yourself and the people you serve
Kirsty Fanton – Comms Camp DIY
What would shift in your business if you could hear and get heard when it mattered most—
in a sales call?in a podcast interview? in your emails? on your socials? in your coaching calls? in your keynote? in team meetings? in your online communities?
This is going to sound weird, but can you do me a favour?
Make a mental note of your to-do list for the week—
Anything that’s in your calendar (meetings, interviews, workshops, events etc), as well as any tasks you want — or need — to tackle (e.g. email list, pitch podcast, re-write home page, prepare presentation, reply to bookkeeper, restock the pantry with Whittakers, check Slack, send that awkward email to your client).
Got it?
Cool.
How many of those things require you to communicate effectively with another human being?
Most of them, right?
And, if you could communicate expertly—
Let’s set the bar high here and say as well as a therapist (but a good one, not one of those dodgy ones who asks cliched questions like ‘how does that make you feel?’ as they peer over their non-functional spectacles) —
What would that mean for your business?
For example…
🤔 What would it mean if you rewrote your home page so every single person who lands there can immediately see whether they’re in the right place, and — if so — what they should do next?
🤔 Or if you were able to answer someone’s question about what you do with a response that clicks, and is met with genuine enthusiasm, because ‘wow! I need someone like you!’?
🤔 What if you were able to (finally) brief your contractor in a way that allows them to operate as a human extension of your brain?
🤔 Or ask your coach the kind of question that gives you the precise insight you need to get moving?
🤔 What if you could hold that boundary with your (honestly quite annoying) client, without feeling like a hardass?
🤔 Or if you could put together a workshop that felt so on point for the audience, your inbox gets flooded with thank-you’s and requests to work together in the hours after?
🤔 What if you could actually show up on social media — without feeling like an imposter — because ‘being visible’ doesn’t feel so scary anymore, now you a) have the skills to genuinely connect with people there, and b) realise the ridiculously high content standards you were trying to reach were all self-imposed?
🤔 What if you could offer the kind of reflections that uncover a whole field of objections on your next sales call, then have the skills to not only normalise those objections, but address them in a way that leads to a signed proposal?
🤔 What if you could craft a pitch for that stage that you’ve DREAMED about being on that’s so compelling, you get a ‘yes’ within 24 hours?
Most importantly, what would happen if all of those things took place together — one big, delicious ripple effect running through your business?
*inserts appropriate pause for thinking that one through*
Hey, I’m Kirsty
My entire working life (well, except for that stint as an angsty teenage checkout-chick — a role I will regale my grandchildren with, when the idea of anything but a robot scanning your groceries is obscenely quaint) has hinged almost completely on my ability to connect with people, hold space for their fears, witness their potential, and enable them to move towards a better, easier, or richer version of their lives…
Using only words.
And y’know what?
The longer I’ve been in the online space, the blurrier the line between therapy and business has become.
We humans, regardless of whether we’re in a therapy session, on a discovery call, listening to a podcast, or reading an email on our phone while we sit on the loo, absolutely thrive when the interaction we’re part of feels specific to us.
When we feel seen.
When we feel like we’re the only person ‘in the room.’
Ex-psychotherapist, ex-launch copywriter, and ex-pert (see what I did there? 😉) communicator.
And we business owners—
Regardless of whether we’re therapists, copywriters, designers, video editors, artists, course creators, OBMs, event managers, or some other glorious thing, realise the best outcomes when we provide that exact feeling for our prospects, clients, team members, and partners.
Unfortunately, no-one tells you that when you set up shop.
Which means you focus firmly on your core deliverable, and get increasingly overwhelmed as you realise it’s not enough to keep your business growing the way you want it to—
No matter how exceptional you are.
And yes—
Of course you can upskill and outsource (which, ironically, is a skill in and of itself 🙃), but that approach often feels disconnected and discombobulating.
Where’s the common thread?
Why do I feel so scattered all the time?
What the eff am I even doing?
The thing I’ve found to be true, over and over again (in my own business and in my clients’) is that effective communication is the connective tissue that allows your business to continually kick the goals you set for it
Because once you master skills like:
👉🏻 Creating safe spaces
👉🏻 Pinpointing the most appealing frame
👉🏻 Asking better questions
👉🏻 Defining roles and responsibilities
👉🏻 Facilitating deeper disclosures
👉🏻 Picking up on the message between someone’s words
👉🏻 Making complex ideas relatable
👉🏻 Constructive disagreement, and
👉🏻 Bringing your own feelings, expertise, and observations into the conversation
Plus gain the ability to notice what’s going on inside your own head before, during, and after an interaction (when you’re quietly shitting yourself before a sales call, for example, or find yourself clamming up mid-interview, or feel your brain switch into people-pleasing mode during a client check-in) —
You’re able to grow a business that feels really bloody exciting to be in
Thanks to the fact it’s now no big deal to:
💥 Write (and send!) a compelling pitch
💥 Lead a successful sales call
💥 Set clear expectations with your team
💥 Hold healthy boundaries with your clients
💥 Package up and share your expertise in a way that resonates
💥 Strategically sequence a conversation across a string of emails
💥 Pull the right people into your copy (and guide them, expertly, towards the best action)
💥 Ask the kind of questions that get the most valuable responses, so you can refine, sell, and evolve with a clear, grounded confidence
💥 And, of course, deal with the gremlins in your head
So, if you’re currently in the space of feeling like you have to grasp a new skillset for every scenario you find yourself in
(and things aren’t flowing — at least not in the ways that matter to you)…
Maybe it’s time to switch things up, and master the one core skillset that underpins (almost!) every scenario.
Allow me to introduce…
Comms Camp
Master the skills to hear and get heard when it matters most, so you can create exceptional impact in your business —
for yourself and the people you serve
Comms Camp is a place to connect with who you are and what you want, and then master the skills to interact with the world around you in order to achieve it
It’s holistic, human-centred, and (of course!) strategic, thanks to the fact it puts the focus firmly on teaching you how to think, rather than simply telling you what to do.
That way, you’ll never meet a situation you can’t respond to, which is critically important, since no two businesses are exactly the same.
Here’s a look at how Comms Camp compares to other business-building programs you might have tried or thought about trying before
OTHER PROGRAMS
✹ Are often hyper-focused on a specific skillset (e.g. launching a podcast, crafting a pitch) OR try and do it all — which usually results in an overwhelm of material, and a sense you’ll never actually get through it.
✹Teach processes, and work on a copy-paste model of success.
✹Focus a lot on theory — teaching you why and how something works, but leaving you to go and do the thing alone.
✹Focus only on the external parts of the skills they teach (e.g. what you should say on a discovery call, or the kind of language to use on a sales page), or devote a single session to ‘mindset’ and call it a day.
✹Apply a narrow lens to what they teach, leaning a lot on tips, tricks, and standalone tactics.
COMMS CAMP
✹Teaches a hyper-specific skillset (interpersonal communication) then applies it to various scenarios you’ll likely experience in the course of running and growing your business.
There are just 14 skills lessons in total (almost all of which are 20 minutes or less) and the application-based workshops are designed so that you only dive into those which are relevant, when they’re relevant.
The whole idea is you master the building blocks, then put them together in whatever shape fits your current challenge.
✹Teaches skills in a way that encourages you to make them your own, safe in the knowledge that context and authenticity will get you further than trying to emulate someone else, any day of the week.
Comms Camp is also a place for success on your terms, because there’s just as much joy in cracking 500K as there is in having more time to devote to creative pursuits, or only working school hours. In other words, there’s no ‘shoulds’ to aim for, and you get to define the metrics that matter.
✹Takes a holistic, human-centred approach, pulling together concepts from the worlds of psychotherapy, sales, and copywriting, and putting them in the context of online business—
In a way that acknowledges that everything in your business is interconnected.
✹Also addresses the conversation that’s happening in your own head, because feeling comfortable (and even excited) about connecting with people, right across your business, is just as — if not more — important than learning the skills themselves.
✹Is OBSESSED with bridging the gap between theory and practice as quickly and easily as possible.
What does that look like?
There’s a custom-GPT (called CommsBot) that allows you to practice the skills you’re learning in different scenarios, so the real-life sales call isn’t the first time you’re using reflection, or next week’s group coaching session isn’t the first time you try something from the ‘use of self’ bucket, or that upcoming podcast interview isn’t the first time you’re flexing your question-asking skills.
In addition to CommsBot, there are a bunch of resources (think communications audits, worksheets, and annotated examples) that help bring what you’re learning to life.
And, if you opt for the VIP version of Camp (more on this below!) there’s a huge amount of support, including 1:1 coaching via Voxer, group therapy sessions, live skills practice/Q&A/GSD sessions, and a Slack-like group space where you can interact with a tight-knit group of other Campers.
Comms Camp is structured in two distinct sections—
Foundational Skills and Practical Applications, so you learn the building blocks AND how to put them together to respond to the opportunity or challenge in front of you
Each lesson inside Comms Camp is an audio file, so you can listen at your desk or on the go.
And, if you’re the kinda person who needs visual stuff to make concepts stick, you’ll LOVE the resource section. It’s full of cheat sheets, worksheets, communications audits (so you can get a handle on what you’re doing well and what needs your focus) and annotated examples.
Here’s what’s inside each section
Section #1: Foundational Skills
Module #1: Preparing the space
1.1 Setting an interaction up for success
1.2 Creating safe spaces
1.3 Defining roles and responsibilities
Module #2: Encouraging disclosures
2.1 Mastering nonverbal communication
2.2 Asking better questions
2.3 Checking in and moving forward
Module #3: Working with feeling and meaning
3.1 Pinpointing the message underneath the words
3.2 Removing shame and facilitating sharing
3.3 Making complex ideas relatable
3.4 Flipping the focus
Module #4: Advanced Skills
4.1 Silence
4.2 Constructive disagreement
4.3 Use of self
4.4 Closing
Section #2: Practical Applications
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Selling yourself and your offers
Expect a fresh, human-centred way to conceptualise sales (whether you’re selling over zoom, on a sales page, or in a direct pitch), plus skills and examples to help you enact it in a way that fits. -
Facilitating a group space
This workshop tackles the critical tasks of creating safe spaces, fostering meaningful connections, setting up valuable exchanges, and managing the personalities inside. The end result? You have a space that accelerates the value of the offer it’s attached to. -
How to manage when someone dominates the conversation
Over-talkers are tricky, wherever they pop up in your business. This workshop gives you practical skills and clear direction on how to regain control of the conversation in a way that’s assertive, not aggressive — no matter how frustrated you’re feeling in the moment. -
Handling objections
Informed purchasing decisions are excellent. Unanswered objections are not. This workshop gives you the skills and confidence to tackle objections proactively, in a way that’s perfectly aligned with what your products and services actually offer, so you can sell more things to the people who’ll get real benefit from them. Pretty neat, huh? -
Crafting a keynote
Speaking on a physical — or virtual — stage is one of the most effective ways to build your authority and grow your audience — as long as you can share your expertise in a way that resonates with your audience and aligns with your offers. This workshop will help you do just that. -
Plotting an email automation
By the end of this workshop, you’ll be able to understand when, how, and WHY to segment your list, as well as how to leverage personalisation to make your subscribers feel like they’re reading emails that have been crafted just for them — a seriously valuable skill in the AI-era!
With a new workshop added each and every month.
AS GOOD AS THE CONTENT IS, IT CAN’T WORK ANY MAGIC ON ITS OWN…
And this is precisely why CommsBot, aka the custom GPT for Comms Camp, exists
It needs you to put it into practice to get results
Well—
That and the fact that there are an infinite number of applications for the skills inside Camp, depending on:
👉🏻 the business you have
👉🏻 the mediums and assets you use to communicate, and
👉🏻 all the delicious uniquities of the people you interact with
And it took 5 months and a 22 page Google Doc for me to realise I couldn’t and, perhaps more to the point, shouldn’t create lessons for all of them, because weaving your way through a bunch of irrelevant content to get what you need is a very shite experience, whereas having a tool that is willing and able to get to work on the exact task you need to tackle, when you need to tackle it, is very bloody good.
If you’re AI-dubious (like me!), here are a few things you should know about CommsBot
COMMSBOT IS TRAINED TO BELIEVE THAT THE PROCESS IS CRITICAL TO THE OUTCOME, AND A BLACK HOLE OF WHAT WORKS, WHEN, AND WHY IN REGARDS TO THE CONVERSATIONS IN YOUR BUSINESS IS HELPFUL TO NO-ONE
That’s why it justifies its suggestions — regardless of whether those are which Qs to ask in your course-completion survey, how to frame your mid-project check-in with that tricky client, which skills to focus on (along with suggestions of phrases and approaches to try) during your next sales call, or whatever deliciously-you-shaped task you’re partnering with it on — by linking them back to the Comms Camp content.
That way, you can see exactly how it’s applying the Comms Camp knowledge to your specific scenario, which allows you to do the same thing moving forward.
COMMSBOT’S SOLE PURPOSE IS TO HELP YOU BECOME AN EXPERT COMMUNICATOR, *NOT* AN EXPERT AI-USER—
Because only one of those skillsets is going to help you in the hundreds of on-the-fly, need-to-communicate-with-another-human-being-moments you encounter every month as you go about your business.
COMMSBOT THRIVES ON CONTEXT
In fact, it will prompt you for more detail about the help you need, or the roleplay you want to run, until it has enough to provide something genuinely useful.
At that point, it will summarise what it’s going to do, and ask for your confirmation that it’s understood the assignment. Then, once it’s got the all clear from you, it will get to work.
COMMSBOT IS TRAINED — PURELY — ON THE COMMS CAMP CONTENT, BUT CAN ACCESS THE INTERNET TO GATHER CONTEXT ON HOW TO APPLY THAT CONTENT TO THE SCENARIO YOU’RE WOKRING ON
That way, you know its suggestions are based on insights from a legitimate source, rather than some dark and dubious corner of the internet, AND you can quickly and easily pull context in from the internet to help shape the output—
Bits of VoC, for example, or information on that podcast you’re about to pitch or guest on, or that landing page you want to optimise, or even nitty gritty things like getting it to format your survey in line with the input fields of Typeform, so you can literally copy-paste, without having to worry about formatting.
COMMSBOT *ALWAYS* PROVIDES A DEBRIEF AFTER A ROLEPLAY
CommsBot roleplays are awesome on their own (honestly, even saying things out loud is insanely helpful, but when you add in CommsBot’s ability to play any role, right down to Qs or curveballs you want it to throw your way, it’s next level), but — because I’m such a huge fan of reflective practice — I didn’t think they’d be complete without also offering you insights on what you did well, what could use some work, and suggested next steps.
CommsBot also creates a transcript of the roleplay (and the debrief!), so you can easily refer back to things you said, or ideas it suggested.
In short, CommsBot allows you to bridge the gap between theory and practice as quickly, easily, and successfully as possible
For example, let’s take a look at how you might engage with everything inside Comms Camp if you need to prep for a high-stakes sales call you’ve got next week…
Ideally, you’d make your way through the 14 foundational skills modules first, but if time is tight, you can jump straight to the ‘Selling yourself and your offers’ workshop in the practical applications section, where you’ll:
-
Learn how to conceptualise selling as a conversation, regardless of whether the sale is happening in a real-time, verbal exchange or in a written, asynchronous one — like on your website (and what a relief it is — responding to someone is so much easier than simply announcing yourself, amirite?)
-
Understand how to frame your offer in its most appealing form
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See how to pick up on the message your prospect is delivering *between* their words (i.e. the one that will almost always get in the way of a sale if it goes unaddressed)
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Build out your prospect’s frame of reference so they can easily grasp the glory and relevance of your offer
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Uncover two key (and super simple!) shifts to ace your close
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Sit with some reframes around some of the mindset stuff you might have about selling
And, if you know your prospect might have some curly questions or stubborn hesitations around investing in your offer, you might also want to dive into the ‘Handling objections’ workshop, taking some time to sift through the real-life examples so you can see the approach in action.
Once you’ve got your footing, you can head on over to CommsBot, activate roleplay mode, and share as much context as you can about the call.
-
What are you selling?
-
Who’s your prospect?
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What kind of objections do you think (or know!) they have?
-
What’s their demeanour like?
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What are you nervous about?
-
Which parts of the call, specifically, do you want to work on?
Once CommsBot has all this intel down-pat, you hit the audio button and start talking (and yes, you probably feel silly talking to your screen, but after a few minutes, it starts to feel like a real conversation, so you stop thinking about how this might look from the outside… strange looks from your cat notwithstanding 😉).
When the ‘call’ is over, or if you want a break, you say “debrief” and CommsBot provides insights on what you did well, what needs work, what you could try, and what you might like to do next.
👉🏻 Maybe that’s roleplaying the close again—
Or redoing the whole call, but this time CommsBot will throw more curveballs your way
👉🏻 Maybe it’s engaging CommsBot’s implementation mode—
So you can craft an email to send your prospect the day before the call, to better frame the interaction and set their expectations
👉🏻 Maybe it’s getting CommsBot to help you better understand what a good reflection sounds like—
So you can spend some time honing that specific skill
👉🏻 Or maybe it’s slipping into a different roleplay —
One where you and CommsBot switch roles, so you can hear and feel how some small shifts can make a big difference to the conversation
Sound like the kind of thing that will help you hit some meaningful goals in your business?
GET STARTED BELOW 👇🏻
Here’s how Comms Camp VIP is different from your stock-standard ‘mastermind’
First up, as far as I’m concerned, the inclusions in ANY offer should be entirely focused onwhat helps the people inside the container reach their goals easier, faster, and with more success—
And I don’t think those things are 64 zoom calls, unwieldy slack groups, and theme months that may or may not apply to your unique business and goals.
That’s why Comms Camp VIP:
✔ Is capped at 16 people. Always.
✔ Has a streamlined group space(because 17 separate channels is a *perfect* recipe for time-suck and overwhelm)
✔ Avoids a forced focus every month, in favour of being a space where you can ask for support on whatever challenge or opportunity you have in front of you right now
✔ Offers dedicated and generous amounts of 1:1 support, via the magic of a 24-hour coaching window inside of Voxer each and every month, where you can bounce ideas around, ask questions, get help with specific scenarios, talk about the gnarly stuff (fears, doubts, successes and the like) — whatever will help you most!
✔ Has a deliberate, sustained focus on intrapersonal work(i.e. exploring and unpacking the way you communicate with yourself — things like the stories you tell and beliefs you hold — and how that interacts with your business), which we’ll tackle in monthly group therapy sessions (more on these in the FAQs!)
✔ Has no lock-in contracts, because if/when it stops helping you get results that matter, it’s silly for you to stay
Just so we’re clear…
Comms Camp is a place where you master the skills to fuel YOUR version of success, whatever that looks like
Because, sure: we all want enough money that we don’t have to worry about it, as well as exceptionally satisfied clients or customers, and a way to generate leads that doesn’t feel like pushing an elephant up Everest—
But what those things mean for each of us is entirely subjective.
For example…
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Maybe you want to be able to go to a coffee shop one day a week with your Remarkable — totally unplugged — and just write stories
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Maybe it’s less about having a million dollar business and more about having enough to fly your sister home for Christmas
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Or, maybe you do want the million dollar business, partly for the money, but also so you can say “I did the thing!”
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Maybe you want to buy a nice car (not too expensive, but cool ;))
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Maybe success looks like a couple of long-term clients with recurring, interesting work—
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Or being able to take on $10k/$15k/$20k projects in your business without blinking an eye and KNOW you can handle them
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Maybe it’s about no longer undercharging, and no longer feeling over-worked
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Maybe it’s about getting into conversations with potential clients where they already have an idea of what is possible for their project, rather than having to hard-sell what you do and why it’s a game-changer for their products
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Maybe it’s simply feeling excited whenever you talk about your business, and having that excitement translate into a steady stream of leads
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Maybe you want your stuff to be a little bit more on autopilot, with your lead magnets funnelling people to the right place
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Maybe you want a no homework lifestyle
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Or a way to make money even when you’re not on the tools
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Perhaps it’s working out how to use your skillset to serve yourself more, not just your clients
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Maybe it’s about being invited to be a speaker at events all around the world (and getting paid + travel comped)
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Maybe it’s heaps of long meals and dancing
Whatever success looks like for you, I’d be honoured to help you get there
Still here?
My spidey senses (ok, ok — my research😉) tell me you’re likely stuck on one of these thoughts
“Hey, Kirsty… do you realise you’re launching this very human-centred offer in the midst of an AI revolution?”
Yes, yes I do.
And it’s actually not a coincidence.
I suspect that interpersonal communication might be a skillset that — as humans — we’re increasingly distancing ourselves from, thanks to the fact that we can now go to a restaurant and place our order without speaking with anyone (tbh: sometimes kinda handy), or get Chat-GPT to write a funeral speech (honestly quite terrifying).
In a lot of ways, we’re outsourcing our ability (and need) to relate to people in the name of efficiency.
And, while we can — and I would argue, in most cases should — absolutely leverage AI to help us optimise our work (which is exactly why I got a custom GPT built for Comms Camp), we can’t yet get it to make our purchasing decisions, or attend our coaching calls, or decide which email lists we should subscribe to, or network at events—
Something that’s as true for you and me as it is for your prospects.
I guess what I’m saying is that as long as we need what we say, write, and share in our business to respond to and resonate with other people, mastering that skillset is something that gives you an edge—
Possibly more now than ever.
“Ok, but can having a thriving business REALLY be as simple as mastering one skillset?”
Totally fair question! Because I’m sure you’ve been sold this idea before, maybe in relation to list-building, or sales, or mindset (can we start a club? I’ll order us ‘BURNED BEFORE’ tees)—
And the answer is obviously no.
Thing is, Comms Camp assumes you’re already pretty bloody good at your core deliverable (e.g. design templates, launch copy, podcast editing, project management, career coaching, meal planning), and it’s the tasks around that which are currently tripping you up.
The good news is that the success of the overwhelming majority of those tasks (e.g. leading a sales call, writing an onboarding sequence, hiring a new team member, sharing a keynote on stage, interviewing a customer, facilitating a group space, or acing the positioning of your offers) all rely on your ability to connect and communicate with other human beings.
So, will Comms Camp make you the most skilled copywriter/designer/coach/course creator/{insert your thing here} in your niche?
No.
But it WILL give you the skills to:
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Position your offer/s in the most compelling way
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Collect the most powerful social proof
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Create personalised, responsive email sequences
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Build a team that supports your vision and the execution of it
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Talk about yourself and your business in a way that attracts the right people
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Identify and maintain the kind of boundaries that allow you to do your best work
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And build phenomenal relationships along the way
And THOSE are the things that will make you one of the most respected names in your corner of the internet.
“Ok, point made. I feel like my communication skills are currently pretty good… so how do I know if I’ll actually get anything out of Camp?”
Grab a pen and a piece of paper (whatever’s lying around will do) and answer these 3 questions.
👉🏻 Write a list of everything on your calendar/to-do list this week that requires you to communicate effectively with another human being.
(If you need some examples to get you going, my list includes writing this sales page, hosting a 1:1 strategy session, emailing my accountant to see if we can find a more proactive way of working together, recording a podcast ep, posting on IG, building an application form, and recording a workshop)
👉🏻 How confident are you about these interactions?
👉🏻 How much impact do they have on your business?
And there you have it—
Visibility on the practical applications for the skills inside of Comms Camp (as they apply to YOUR unique business), an indication of whether you need help mastering those skills, and clarity on how important it is that you do.
If those things are suggesting a high ROI from Camp, pick your level of support and let’s get started.
Want one last hit of social proof about what it’s like to be in one of my programs?
Of course you do, you wonderfully discerning human 😉
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 59
- Assessments Yes