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Stop chasing leads and start engineering belief with ‘The Propaganda Machine.’
Master John Whiting’s proven content and ads system to pre-sell high-ticket clients on autopilot, eliminate objections before they arise, and scale your coaching business to 7 figures without the burnout of sales calls!
File Size: 49.49 GB.
John Whiting – Propaganda Machine+The Self Closing Clients System
for 6 & 7 Figure online coaches
this Simple Content & Ads System Closed $294,931 last month…
…without sales calls or Long DM Convos
in less than 2 hours – you can set it up it and start pre-selling high ticket coaching clients so they show up ready to Pay… and eliminate objections forever.
FROM THE DESK OF
John Whiting
From The Desk Of John Whiting
Sarasota, FL
Bright and sunny.
Wed, Dec 10, 2025
Re: Modern Persuasion
Dear Online Coach,
Take 90 seconds to read this letter. You’ll be glad you did.
Just so we can get the ‘proof’ out of the way…
To be clear – I’m NOT a ‘marketing guru’…
…Nor am I trying to be.
I just use this content & ads system to pre-sell clients and warm my prospects up before they they become a client to make sales way easier.
And it started working so well that my clients asked me to share it with them – so I did – and here’s what happened…
My clients started using this…
…and now I’m sharing this system with you.
A quick background on me…
I’ve scaled three online businesses past seven figures. Sold one of them in 2019. Generated over $10 million online. Worked with over 1,000+ clients, built teams of 23+ and my clients are some of the biggest names in the industry including…
But in 2023, I grew to hate my 7-figure coaching business…
- Dealing with clients I didn’t like just to make sure my closers hit their commission goals
- Reviewing sales calls watching closers light money on fire
- Quality started tanking inside our 600+ member community
So about 18 months ago, I set out to figure out how to get perfect-fit prospects to know, like, trust and believe that working with us is the next most obvious step – before we ever talk to them.
Fast forward to today after figuring out this content & ads system:
now i get pre-sold clients showing up ready to buy…
So all I have to do is select who I want to work with.
No setters. No closers. No long DM convos.
Just an automated content & ads machine that pre-sold my clients so they just showed up ready to buy.
(as you might imagine… it’s A LOT BETTER)
And, to be clear, this is for my Bulletproof Boardroom – a multiple-5-figure program.
High-ticket. Sophisticated coaches just like you. The kind of people who don’t fall for hype.
And they’re showing up pre-sold. Ready to buy. Asking “what’s the next step?” instead of “prove it.”
Now, I have a team of only 2 people…
and I ‘work’ about 4-5 hours per day…
My team is me, my virtual assistant, and my wife — who just interfaces with our Boardroom members when we do our masterminds three times a year.
That’s it.
I deleted six figures in monthly payroll. No more team meetings. No more babysitting closers. No more Slack fires to put out.
The first time I ever speak with a client is after they’ve paid me a lot of money — on our initiation call.
99% of them qualify themselves, apply, and pay on their own.
The few others sometimes just have a couple quick questions in the DMs that take literally 30 seconds.
That’s pretty much it.
This content & ads system does the heavy lifting.
And because I’ve already ‘trained’ my clients on ‘how to be a good client’ with my content & ads – and our resources are very leveraged – I don’t need any client support people – because my clients don’t need very much support to get incredible results.
(Now, I’m not suggesting you immediately fire your entire team — I wouldn’t recommend that for reasons I’ll explain inside. But I want you to see what’s possible when prospects show up pre-sold.)
But this matters NOW more than ever – With AI expanding exponentially, competition skyrocketing, and trust at an all-time low…
in 2026, influence is survival.
The coaches who thrive in 2026 won’t be the ones chasing harder. They’ll be the ones being sought after. The ones prospects have already decided to buy from before they ever get on a call.
And here’s the good news:
You don’t need a huge content team.
You don’t need hours of production.
You don’t even need to have a big audience or lots of views…
It’s about engineering belief.
That’s what this system does — it gets prospects warmed up and pre-sold before they ever talk to you or your team.
(And if you’re interested in the full system I use to actually convert and close clients after they’ve been warmed up, you’ll have the opportunity to get that on the next page.)
I believe you deserve a business where prospects come to you pre-sold, where sales calls feel like paperwork, and where your content works for you 24/7 — even when the algorithm doesn’t.
I’ll let you read the rest of this page and see all the details.
To a Bulletproof 2026,
John
INTRODUCING THE
Propaganda Machine
The content & ads persuasion system that pre-sells high ticket coaching clients so they show up ready to Pay – not object.
THE SOLUTION
Here’s What it is
The Propaganda Machine is an online course + digital workbooks and templates that helps online coaches get perfect prospects who show up pre-sold and ready to buy — without doing more sales calls, hiring setters, or creating content that goes nowhere.
This works by installing a strategic content and retargeting system that shifts your prospects’ beliefs before they ever talk to you — so by the time they talk to you or your team, they’ve already decided you’re the one.
As a result… instead of chasing broke leads, convincing skeptics, and dealing with “I need to think about it”…
…All you’ll get are perfect-fit prospects that say “I’m ready — how do I sign up?”
With the Propaganda Machine, you can close more clients with less effort — and actually enjoy the sales process again.
And in this system, I’m going to give you the step by step instructions on how to build yours in under 2 hours.
HOW IT WORKS
Here’s How it Works
WHO THIS IS FOR
This is For You If…
You’re a 6, 7 or 8 figure online coach with a proven offer & successful clients.
You’re sick of wasting your (and your team’s) time with tire-kickers, and hearing “let me think about it” from people who were never going to buy anyway.
You want a system that does the selling whether you show up or not.
SAY GOODBYE TO
Most coaches quickly turn into full-time salespeople or sales managers and end up hating their business…
- Chasing, convincing & handling objections with skeptical prospects who end up ghosting
- Spending 45 minutes “educating” every prospect just to hear “let me think about it”
- Babysitting a team of mediocre setters & closers who forget how to function every 5 minutes
- Working twice as hard for the same (or even less) money
- Getting tired and wondering when all this ‘freedom’ is supposed to show up
This isn’t a sales problem. It’s a positioning problem.
What most coaches do
This is not scalable.
But don’t worry. I’ve got you covered.
WHAT TO EXPECT
The Propaganda Effect
- Sales calls become optional formalities. Prospects show up having already consumed 7+ hours of your content. They know your methodology. They trust your authority. You’re not convincing — you’re collecting.
- Objections evaporate. “I need to think about it” disappears because they already did their thinking. At 11 PM. On their couch. Watching your content.
- Your team stops blowing deals. When prospects arrive pre-sold, even average closers can get them across the line. The content did the heavy lifting.
- Work less and close more. No more 45-minute education calls. No more tap-dancing. No more chasing ghosts. The system runs while you sleep.
- Attract better clients. Broke tire-kickers filter themselves out. The people who book are believers, not skeptics with their arms crossed.
- Revenue becomes predictable. Not a roller coaster. Not dependent on your energy or your team’s mood. The machine runs whether you show up or not.
THE PROCESS
It’s Super Simple
THE RESULT
imagine this…
Waking up every day with warm leads like this…
…Not because you got better at convincing. But because you installed a system that does the convincing for you — automatically, 24/7.
This is what the Propaganda Machine delivers.
FULL BREAKDOWN
Follow 3 Simple Steps
If you’re tired of chasing leads, babysitting a sales team, and trying to convince skeptical prospects to buy… you need to stop doing MORE and start doing what actually works: engineering your prospects’ beliefs BEFORE they ever talk to you.
These 3 steps are designed to make it stupid simple.
Step 1: The Belief Shift Blueprint
Know Exactly What to say
Right now, your prospects have hidden objections and unconscious fears that are silently keeping them from buying from you — and they don’t even know what they are.
With the belief shift blueprint, you’ll quickly be able to…
- Identify your prospects’ current ‘Core 6’ beliefs that are subconsciously blocking the sale — and quickly dissolve them
- Install the new belief system that makes them want to buy from you – and make it their idea
- Train them to become a perfect client so they show up pre-sold, pay in full, and need less hand-holding
Step 2: The Quick Content System
create persuasive content
Now that you know exactly what to say, you need to deploy it — consistently — without burning out or hiring an expensive production team.
In just 1 hour per week, you’ll quickly be able to…
- Film one simple long-form video per week that systematically installs the buying beliefs — and requires zero fancy equipment. You don’t even have to be ‘good on camera’.
- Clip it into short-form content in under 30 minutes using a simple system that doesn’t require editing skills or expensive software (this is exactly what I do)
- Build an army of digital salespeople that say exactly the right thing to warm up your prospects while you sleep
Step 3: The Retargeting Engine
make them binge
Prospects need to spend 7 hours with you before they buy. You can either spend those 7 hours on calls — or let content do it for you while you sleep.
With the Retargeting Engine, you’ll quickly be able to…
- Set up your ad account the right way with a live screen share of my actual ad account. The campaigns, audiences, and budgets generating 6.97X ROAS. Top/middle/bottom-of-funnel setup. Pixels. Segmentation. KPIs and kill metrics.
- Make them binge with the sequencing strategy including how I engineer content so prospects consume 7+ hours of it in days (not months). The hooks, flywheel, and psychological principles that keep them watching.
- Get them to reach out to you and simply say, “I’m ready”
stop chasing & make them buy.
Course Features
- Lecture 0
- Quiz 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 59
- Assessments Yes
