Jessica Williams – 90 Day Intensive: Fashionpreneur Essentials

Turn your fashion dreams into a profitable business with Fashionpreneur Academy: Build & Scale Your Fashion Brand. This step-by-step course is perfect for aspiring designers and brand owners looking to master everything from legal setup to marketing, vendor sourcing, pricing, and more.

Jessica Williams – 90 Day Intensive: Fashionpreneur Essentials

If you’re ready to transform your fashion vision into a thriving business, Fashionpreneur Academy: Build & Scale Your Fashion Brand is the definitive guide to launching, managing, and growing a profitable fashion brand from the ground up.

This dynamic course is designed for aspiring and emerging fashionpreneurs—innovators who have an idea but need the tools, knowledge, and structure to turn it into a successful long-term business. Whether you’re working with sketches, samples, or a business idea in its early stages, this course walks you through the step-by-step process of building your brand and profiting with purpose.

With over 6 detailed e-classes, 10+ interactive assignments, and downloadable templates and tools, you’ll walk away with a fully developed brand strategy, vendor list, marketing system, and pricing model. You’ll also gain access to exclusive Q&A sessions, legal document templates, and bonus masterclasses designed to keep your business sharp and your momentum high.

Course Highlights:

✔ Fashionpreneur Profiting Essentials
Master the business foundation every brand needs: legal formation, licensing, accounting, and—most importantly—budgeting for profitability from day one. Learn how to think like a CEO and move like a professional.

✔ Brand Story & Ideal Customer Targeting
Uncover your brand’s voice, vision, and customer identity. Learn how to perform trend research, analyze your niche, and align your messaging with a community that converts into buyers.

✔ Marketing & Productivity Planning
Access the Fashionpreneur Marketing Guide and daily productivity planner. From social media strategies to website updates and influencer outreach—this course breaks down exactly what to do each day to drive traffic and boost sales.

✔ Vendor Sourcing & Wholesale Buying
Discover how to locate the best vendors for your brand, buy inventory wholesale, and build trustworthy manufacturing relationships. Eliminate overwhelm and find the perfect suppliers for your product line.

✔ Content Development on a Budget
Content is king. Learn how to plan and create high-converting content using budget-friendly techniques. From lookbooks to lifestyle photography, you’ll learn how to tell your story through visuals.

✔ Pricing Like a Pro
Use our included Pricing Formula Guide and Inventory Spreadsheet to properly price your products for retail success. Maximize profit without undercutting your value.

Exclusive Bonuses:

Ideal Manufacturing Budget Guide

Manufacturing Factory Directory

Key Fashion Terms Reference

Brand & Spec Sketch Templates

Fashionpreneur Course Workbook

Email Outreach Templates

Legal Agreement Templates (Brand Ambassador, Independent Contractor, Non-Compete, Stylist Pulls)

Live Class Presentation PDF

Private Student Login Access

Learn from an Industry Expert

Your instructor, Jessica Williams, is a seasoned fashionpreneur, designer, buyer, and founder of Irregular Exposure. Since launching her fashion brand in 2006 and graduating from the Art Institute of Philadelphia, Jessica has scaled her business into a global operation with over 1,000 wholesale accounts and a flagship location. With expertise in design, production, manufacturing, branding, and marketing, Jessica now mentors the next generation of fashion business leaders.

Course Curriculum Includes:

URGENT: Welcome & Orientation

Fashion Profiting Essentials

Ideal Customer & Brand Development

Marketing & Productivity Planning

Wholesale Buying & Vendor Sourcing

Content Development & Visual Branding

Product Pricing Strategies

Ultimate Digital Masterclass

Monetize with Ads (Masterclass)

Plus monthly Mastermind Q&A Sessions to keep you accountable and on track.

Whether you’re starting your first collection or revamping your brand structure, this course equips you with everything needed to become a confident, creative, and well-paid fashionpreneur.