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Stop sending boring newsletters that get ignored and start writing storytelling emails your audience “can’t wait to read”—generating up to 3600% ROI with every send.
Haley and Madison – Email Storytelling Mini-Course
Learn how to write kickass marketing emails that your audience can’t wait to read
Be honest—
How often do you get a marketing email in your inbox, and think: “Yay! I’ve been waiting for another email from this brand!”
Survey says: probably never.
In fact: we’re willing to bet you rarely (if ever!) read marketing emails from beginning to end. Because the average professional gets a whopping 121 emails a day — and most of them are newsletters and promotions. Sure — you might quickly “open” all of your emails and skim a lucky few. Or you might have 17,879 unread marketing emails sitting in your inbox right now.
As a small business owner, the last thing you want is to waste your precious time writing yet another boring newsletter nobody even reads.
But if you knew your customers would read your emails and actually enjoy them? You’d be blasting off an email right now.
Because you’ve been around long enough to know that email marketing has an insanely high return on investment.
Every $1 spent on email marketing generates an average of $36 in sales. (That’s an average ROI of 3600%!)
Email marketing has a 50 to 100x higher click rate than social media platforms like Facebook and Twitter
And customers who buy products from email spend 138% more on average than those who don’t receive email offers
…Woah. With numbers like that, it’s no wonder every big-time brand and business owner is going hard on your inbox.
Because after reading hundreds of marketing emails, we realized something:
The emails that will make your audience a loyal fan of your business aren’t traditional(ly boring) promotional emails. They’re storytelling emails.
The fact of the matter is: if you want to be one of the select few brands people are EXCITED to see in their inbox…
You need to learn how to write emails people enjoy reading.
When you know how to use storytelling principles to make every email you send a must-read…
→ You’ll stop worrying about sounding too self-promotional, because the stuff you send has real value for your audience
→ You’ll start making more sales every time you send an email, even if you only send one a month, because they’re written to convert no matter how often you send them
→ You’ll look forward to days when “write an email” is on your schedule, because email marketing is fun. (Yup, we said it. FUN.)
→ And you’ll see occasional unsubscribes, but only as confirmation that someone wasn’t your ideal customer (and not as a sign that your emails suckity suck)
Long story short:
If you want to use email marketing to turn leads into loyal fans and buyers?
Storytelling is the place to start.
Introducing…
EMAIL STORYTELLING:
The Mini-Course
It’s FINALLY here — the email marketing course you’ve been asking for! Forget everything you think you know about boring newsletters. In this 2-hour mini-course, you’ll learn how to use storytelling principles to make your marketing emails interesting, valuable, and genuinely fun to read.
This email marketing mini-course is split into 5 actionable modules:
What’s inside:
Module 01
How To Find Stories Related to Your Offer (Even If Your Life is Boring AF)
You don’t need to write about what’s going on at work right now for your emails be relevant. We’ll teach you how to find fun-to-read stories that easily tie into your offer.
Where to mine for story ideas (whether you want to tell personal stories or not!)
How to create connections between stories and your offers
Module 02
How To Transform Any Story Into a Page-Scroller
You’ll learn:
The #1 reason why some stories will always be irreparably boring
How to build story anticipation to keep your audience hanging on every word
The most common story pacing mistakes (and how to fix them!)
Module 03
Write a Storytelling Email With Us From Start To Finish
How to make your emails valuable for your audience, so they come back for more
How to connect a story to your offer in a natural, not-annoying way
Module 04
Let’s Edit An Example Email to Storytelling Perfection
You’ll learn:
What you should ruthlessly cut out of your emails
How to use formatting to make your emails more readable and exciting
The rules of GIFs: how to choose them, when to use them, and when not to!
Module 05
How To Write Way Better Subject Lines
You’ll learn:
How to test your subject lines for clickability (it’s easier than you think!)
The words you should AVOID using…unless you wanna end up in the Spam folder!
*And on top of that*
This mini-course also comes with a FREE resource:
Email Storytelling Prompts!
In this resource, you’ll find prompts for stories to tell in your email *and* a messaging flow for how to connect those stories to your offers. And with so many potential stories for each prompt, you’ll never wonder “What should I write about this week?!” again.
BTW — Email Storytelling isn’t for everyone. If you absolutely hate writing, STOP RIGHT NOW and go outsource your email marketing instead.
But this mini-course is perfect for you if…
Ready for your email open rates to go through the roof?
Start using storytelling in your email marketing.
We’ll show you how.
Course Features
- Lecture 0
- Quiz 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 84
- Assessments Yes