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Turn your web skills into a thriving web design biz
Confidently create brag-worthy websites for your clients!
Emma Kate – Web Business Boss
You know how to build a website… BUT how the fudge do you run a successful web design business?
Struggling with your systems and processes, pricing and packaging, proposals, custom quoting, contracts and website handover?
Not to mention setting up starter sites, staging environments and migrating sites (ugh… Kill me now!)?
Fear not love! I’ve donned my sparkly superheroine cape and I’m here to rescue you from the Google rabbit hole.
Confidently create brag-worthy websites for your clients!
In just 8 weeks, you’ll have your pricing, contracts and client processes sorted, with calculators, brief forms, project management templates, checklists, email scripts and so much more.Along with a private Facebook group you’ll get the personalised support you crave and full access to pick my brain and nut out your biggest web dev struggles.
It’s all the tools you need PLUS 1-on-1 support to streamline your web design biz and deliver knock-your-socks-off websites to your clients.
What You Get…
70+ resources including cheat sheets, checklists & templates to help you streamline the fudge out of your website building process!
Feel totally supported with 6 months of extra support via email & voice message. Reach out to me with all your head-scratchers!
A supportive private Facebook group community of both new and experienced web designers to lean on and learn from.
Keep growing your confidence & biz even after the course finishes, with an exclusive VIP membership offer.
6x monthly group coaching calls to get personalised support, eyeballs on your work and learn from others too.
Popular Lessons & Goodies
You will love:
FAST-ACTION BONUS:
Score a bonus 1:1 mentoring call (valued at $110) for extra personalised 1-on-1 mentoring and support.
Website Setup & Pre-Flight Checklists (valued at $199) to ensure all the geeky and super important setup & pre-launch tasks are ticked off!
Website Form Templates (valued at $99) for you to easily import into your own website. Steal them word-for-word or edit to make ’em your own.
Website Pricing Calculator (valued at $99) your own easy-to-use project calculator to whip up quotes for outside-the-box web jobs in a snap.
Web Info Handbook Template (valued at $99) Handover your websites like a pro, empower your clients and turn them into raving fans!
Email Scripts (valued at $99) to expand your network of reliable & talented industry pros to collaborate with on bigger, more profitable projects.
How it’s gonna go down…
module 1
Partner With Pros
4 Lessons / 13 Materials
Lessons:
- Partnering with Pros: Module Overview
- Engaging Contractors: Best Practices
- Hosting & Domain Partnerships
- Partnering with Pros: Checklist
Materials:
- Website Copywriters: Recommended Providers
- Copywriting Rate Cards
- SEO Copywriting Example
- Email Script to engage a copywriter
- Web Developers: Recommended Providers
- What to look for in a web developer
- Email Script to engage a web developer
- Getting WordPress Support
- Engaging Contractors: Best Practices
- Contractor Agreement Template
- Reseller vs Affiliate Programs: What’s the difference
- Hosting & Domains: Recommended Providers
- What To Look For in a Hosting Partnership
Other resources:
- Lesson Transcripts
module 2
Craft strategic website Packages
Create your drool-worthy value-packed website packages priced to earn you some pretty pennies. What to include, how to price them and what to say to make ’em irresistible… it’s all in this module baby!
PLUS you’ll learn how to whip up custom quotes for outside-the-box website jobs in a snap. It’s easy as pie with my Website Pricing Calculator, which (I’m gonna brag) one excited student called it “the bomb diggity!”
6 Lessons / 8 Materials
Lessons:
- Pricing & Packaging: Module Overview
- Package Inclusions
- Pricing Your Packages
- Website Pricing Calculator
- Make It Official
- Pricing & Packaging: Checklist
Materials:
- What to include in your website packages
- Hola Websites — that’s me!
- Humanised
- Website Packages Pricing Guide
- Website Pricing Calculator Spreadsheet
- Infographic: How to Calculate Your Freelance Hourly Rate
- Divi Pricing Tables Layout
- Importing & Exporting Divi Builder Layouts & Library Collections
Other resources:
- Lesson Transcripts
- The Uncool Designer Podcast: Be a Boundaries Boss by Anna Dower
- Setting Boundaries for a Stress-Free Website Project – Divi Chat with Emma Kate
- How To Not Lose Your Mind With Revisions and Approvals – Divi Chat with Emma Kate
- Ideal Client Worksheet
module 3
EDUCATe your CLIENTS
I know for a fact you didn’t start your business so you could work more, earn less and be on-call for your clients 24/7. If you ever feel that way it’s ‘cause ya need to set boundaries baby!
This module is all about protecting yourself and your sanity and presenting you as an expert by educating and empowering your clients.
In the process you’ll eliminate scope creep with crystal clear communications that ensure you and your client are on the same page.
5 Lessons / 13 Materials
Lessons:
- Educating Clients: Module Overview
- Uncovering Your Boundaries
- Broadcast Your Boundaries
- Educating Your Clients
- Educating Clients: Checklist
Materials:
- Be a boundary boss in your design biz by Anna Dower
- Boundaries Worksheet
- Online Business’ wording/disclaimer on my Contact page
- My Email Autoresponder
- SMS Template: Response to initial phone enquiry
- Email Template: Response to initial enquiry (Option 1)
- Email Template: Response to initial enquiry (Option 2)
- Email Template: Response to in-person meeting request (CHARGE)
- Email Template: Response to in-person meeting request (FREE)
- Email Template: Client Requests Are Out Of Scope
- Email Template: Follow Up Client / Deadline Warning
- Email Template: Website Suspension Warning
- Educating Clients Worksheet
Other resources:
- Lesson Transcripts
module 4
create irresistible Proposals
It’s HARD to land big projects without a killer proposal.
You need to convince your potential client that their money will be well-spent with a proposal that focuses on the benefits & outcomes but also shows that you fully understand their problems and that you, my love, have the solution.
Blow your clients away with detailed and uber professional proposals that will have them saying “Shut up and take my money!”
5 Lessons / 6 Materials
Lessons:
- Proposals: Module Overview
- My Proposal Process
- Proposal Tools
- Proposal Setup
- Proposals: Checklist
Materials:
- My Proposal Process Mapped Out
- Your Proposal Process ‘Map It Out’ Worksheet
- Proposals – Useful Tools
- View an example proposal I created in Better Proposals
- Proposal Setup – Templates & Resources
- Proposal Setup Checklist
Other resources:
- Lesson Transcripts
module 5
Master the briefing process
6 Lessons / 6 Materials
Lessons:
- Briefing Process: Module Overview
- My Briefing Process
- Briefing Process Best Practices
- Tools For Gathering Content
- Briefing Process Setup
- Briefing Process: Checklist
Materials:
- My Briefing Process Mapped Out
- Your Briefing Process ‘Map It Out’ Worksheet
- Briefing Process Best Practices
- Briefing Process: Useful Tools
- Content Required Checklist
- Briefing Process Setup: Templates & Resources
Other resources:
- Lesson Transcripts
module 6
Streamline your website builds
Make your website building process simple AF!
These lessons + resources will walk you through how to create your starter site, develop in a staging environment, migrate websites, plus make sure all your i’s are dotted and t’s crossed with my website setup & pre-flight checklists.
7 Lessons / 8 Materials
Lessons:
- Streamlining Website Builds: Module Overview
- Creating Your Starter Site
- BONUS: How to install WP in a sub-directory
- Staging Sites
- Website Migrations
- Refine Your Website Build Process
- Streamlining Website Builds: Checklist
Materials:
- Your Starter Site – Getting Set Up
- Your Starter Site – Configuration Checklist
- Basic Instructions: How to create a sub-directory on your hosting
- Staging Site Setup Checklist
- Your Guide To Website Migrations
- Website Setup Checklist
- Website Pre-Flight Checklist
- Bonus Resources
Other resources:
- Lesson Transcripts
module 7
nail the Website Handover
Discover what you should include in every website handover and what you should be charging extra for.
Create your handover process (including email automation) to ensure your clients are set up for success and rave about you to errrbody!
4 Lessons / 8 Materials
Lessons:
- Website Handover: Module Overview
- My Website Handover Process
- Website Handover Email Series
- Website Handover: Checklist
Materials:
- My Website Handover Process
- What to include in your website handover
- Website Info Handbook Template (PDF)
- Website Info Handbook Template (InDesign CC File)
- Website Info Handbook Template (InDesign CS4 or later)
- Website Handover – Useful Tools
- My Website Launch Email Sequence
- Email Sequence – Useful Tools
Other resources:
- Lesson Transcripts
module 8
Website Care Plans
Did someone say recurring revenue? Hells yeah!
Say sayonara to them cashflow blues and keep your clients’ websites in tip top shape with ongoing website maintenance plans.
In this module you’ll develop your website care plan packages and steal my process, checklists + tools to start offering them to all your web clients.
7 Lessons / 10 Materials
Lessons:
- Website Care Plans: Module Overview
- The Lowdown on Website Care Plans
- BONUS: Create a profitable & positive web maintenance experience for you & your clients — with Haley from NourishWP
- My Maintenance Process
- Outsourcing Your Care Plans
- Website Care Plans: Checklist
- Congratulations!
Materials:
- The Lowdown on Website Care Plans (includes links to real life examples)
- Packaging Your Website Care Plans Guide + Checklist
- Client Onboarding Checklist
- Onboarding Form Example
- Maintenance T&Cs Example
- Client Setup Checklist
- Monthly Maintenance Checklist
- 3–6 Monthly Maintenance Checklist
- Email templates: First month, After first month, Due for renewal
- Useful Tools
Other resources:
- Lesson Transcripts
You’ll wanna say YASSS & grab your spot right now if…
But wait, there’s more 😉
Get Instant Access to Two
Expert Masterclasses
JOSH HALL
JOSHHALL.CO
DNS, cPanel & The Scary Web Design Stuff
Migrating sites, changing domains & moving emails doesn’t have to be left to rocket scientists. In this exclusive Web Business Boss Masterclass, the one & only Josh Hall dumbs it down for us so CNAME, MX records and all that DNS nerdery is no longer scary AF.
DESPINA GAV
SEOMEETSDESIGN.COM
Balancing Design & SEO in WordPress
Wanna up your SEO game so you can sell your websites for an every prettier price tag? In this 1-hour class, my SEO go-to gal, Despina, shares her insider secrets & super actionable tips to help you talk the talk and walk the walk when it comes to SEO and WordPress.
By the end of Web Business Boss you’ll have:
Here’s what real designers say…
Hi, I’m Danni and I’m the face behind Black Cactus creative. I’m a website and graphic designer and a front-end website developer.After finishing Emma’s Be The Boss of Web Development course, I was able to triple my pricing because I was handing over higher-quality websites to my clients.
But…
I realised I had serious holes in my processes and my client experience wasn’t up to the standard that I wanted. So if I wanted to start charging premium prices I really needed to start giving a premium customer experience and start nailing those processes.
When Emma announced that she was now offering Web Business Boss, I was all over that like a fat kid on a cupcake! 🧁 I knew I needed serious help with my processes, among other things. And Emma just hands it all to you on a little platter. The amount of gold and templates, email templates, all her little processes.
The amount that she hands over is phenomenal!
I was blown away by the amount of work and heart that she had put into this course.
It really gave me a massive kick up the backside and a lot of inspiration to tidy up my processes, completely redo my proposals and the confidence to start charging more because I was giving my clients a better customer experience.
Now I actually charge five times the amount I was before doing Be The Boss.
Basically Web Business Boss is WORTH. ITS. WEIGHT. IN. GOLD!
I highly recommend it!
— Dannielle Green, Black Cactus Creative
Hi, I’m Robyn and my design business is Digital Lemonade.
I did Emma’s Web Business Boss course a couple of months ago and it was amazing.
I cannot stress how much I learned from in terms of putting my business together.
From start to finish on sending emails and proposals and how to put everything together in an orderly fashion.
I’ve done quite a few websites already and I’m quite happy with using Divi and building websites but from a business perspective and just making myself seem so much more professional, sending out professional emails with proposals and the checklists to make sure I haven’t left anything out… it was brilliant!
It was so well put together, so clear and I just I can’t recommend it enough. It’s worth every cent!
So if you’re thinking about doing Emma’s course and you’re worried that it’s too expensive and should I do it or not do it? It’s invaluable! My business has gone from strength to strength ever since I finished the course.
So thank you, Emma. You’re amazing.
— Robyn de Beer, Digital Lemonade
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 82
- Assessments Yes
