Drop Dead Copy – AI Copywriting Secrets (Volume 2)

More experts. More secrets. More ways to use AI to make money, write faster and stand out.

Turn AI into your secret weapon for high-converting copy – without wasting months figuring it out on your own

Drop Dead Copy – AI Copywriting Secrets (Volume 2)

Everyone’s got access to the same AI tools now.

ChatGPT. Claude. Gemini. Whatever.

And just like when you give everyone the same set of power tools…

…some people build mansions…

…others barely put together a wonky birdhouse.

Same tools.

Different results.

Why?

Because the tool isn’t what makes the difference.

It’s how you use it.

You still need to know:

• What to build
• Why it works
• And how to actually get it done

It’s the same with AI.

You can have all the access in the world, but if you don’t know how to use it properly, you’re just wasting time.

So the tool isn’t the advantage.

Knowing how to use it is.

That’s where AI Copywriting Secrets (Volume 2) comes in.

It’s your step-by-step guide to getting the most out of AI tools like ChatGPT, Claude and Gemini – so you don’t have to spend months on YouTube figuring it out on your own.

I know, it’s only been three months since Volume 1.

So why are we doing this again already?

Because AI is evolving faster than anything we’ve seen before.

Honestly? We could run this every month and still not keep up.

But we’ve settled on every 3 months (for now).

So no, this isn’t some lazy money grab.

It’s a timely, tactical update for copywriters who want to stay sharp instead of falling behind.

Volume 2 is the same format as last time:

I jump on Zoom with each expert…

I hit record…

And I ask them one thing:

“Show me something cool I can do right now to make more money, write faster or land more clients with AI.”

No intros.

No fluff.

No “What is AI?”

Just raw, unpolished, over-the-shoulder tutorials with smart marketers showing how they actually use AI.

There’s no studio lighting.

No fancy slide decks.

It’s more like eavesdropping on a private 1-on-1 coaching session – with explanations along the way.

Some sessions are super practical – screen shares, live demos, swipeable prompts.

Others go deep on frameworks, strategy and how to think about AI like a pro.

Either way, the goal’s the same:

Tips and tricks you can use instantly to save time, earn more and have more freedom.

All you need is one idea from this collection to get your money’s worth.

Could you find similar tips on YouTube? Probably.

But it’d take you weeks to filter through the junk, and it still wouldn’t be this focused or this good.

Last but not least, a warning:

While every session is designed to deliver serious value on its own, the guests do pitch their stuff – because I ask them to.

Jon Benson talks about BNSN, his AI copywriting software.

Tom Ruwitch talks about his app.

David Deutsch and David Garfinkel tell you how to get them as copy coaches.

Everyone shares what they’re working on – and yeah, they sell it.

So if you’re allergic to being sold off the back of this… maybe skip this.

But if you’re cool with a little selling in exchange for some killer AI tips for copywriters…

You’re in the right place.

Cheers,

Here’s What You’ll Discover In Volume 2 👇

Adil Amarsi

From Generic to Genius: The 3 Tweaks That Make AI Sound Like You

In Adil’s session, you’ll discover:

✅ The “Prompt Like a Psychologist” Hack – How Adil uses buyer traits, emotional triggers, and cult-brand tactics to train AI before a single word is written
✅ The AI Branch Breaker – Why writing a 5-email sequence in one go ruins your flow – and the one-sentence fix that saves it
✅ The “Only One Email” Rule – Adil’s sequencing strategy that makes ChatGPT write emails that actually connect and convert
✅ The “Don’t Polish a Turd” Rule – Why editing AI garbage still gives you garbage – and what to do instead
✅ The “Instant Yes” Buyer Primer – How Adil prompts AI to target ADHD buyers who don’t need long nurture funnels
✅ The 3-Year Adpocalypse Forecast – Why Adil predicts AI will crash markets before direct response roars back stronger

What’s included:

✅ 38-minute video with subtitles
✅ Transcript

Bill Mueller

The “Drop-In Dialogue” method that makes emails read like a juicy Netflix drama… even if you’re writing about toothbrushes

In Bill’s session, you’ll discover:

✅ The “Drop-In Dialogue” Hack – How Bill uses 3–5 lines of AI-written conversation to give flat emails a heartbeat, a punchline, and a trust boost
✅ The Skeptical Friend Framework – A dead-simple prompt that turns objections into laughs – and gets readers nodding instead of deleting
✅ The “Show, Don’t Tell” Mini Script – Why fictional dialogue in your emails feels more real than facts, stats, or testimonials
✅ The Inbox Story Shortcuts – How to get ChatGPT to hand you 10 narrative angles for any product – no creative block, no staring at the screen
✅ The “Little Library” Hook Formula – How a neighborhood birdhouse led to a killer sales email (and how you can do the same with everyday stories)
✅ The “Just Talk to Me” Prompt – Bill’s go-to line that turns ChatGPT into a journalist trained to dig great stories out of your brain

What’s included:

✅ 39-minute video with subtitles
✅ Transcript

Bob Bly

Why Bob Uses ChatGPT Like a Junior Analyst – Not a Writer

In Bob’s session, you’ll discover:

✅ The “Strait of Hormuz Test” – How Bob turned a breaking news headline into a fully fleshed-out financial promo using one well-phrased ChatGPT prompt
✅ The “Stock Shuffle” Shortcut – Discover the exact follow-up Bob uses to get ChatGPT to list which stocks to dump… and which to buy… based on current world events
✅ The Personal Story Barrier – Why ChatGPT will never be able to write Bob’s Giga Pet Cemetery ad—or anything based on his real life
✅ The $10K Napkin Principle – Why Bob refuses to outsource his writing—even if AI could “almost” match him—and what Picasso has to do with it
✅ The “News Jacking Engine” – How Bob uses AI to scan world headlines, find hidden angles, and pitch clients in under 24 hours
✅ The “Predictive Isn’t Personal” Principle – Why ChatGPT can remix data… but not live through the moments that make great copy great

What’s included:

✅ 28-minute video with subtitles
✅ Transcript

Chris Orzechowski

The “Hierarchy of Copy” framework that tells you exactly what to outsource to AI – and what to keep sacred

In Chris’ session, you’ll discover:

✅ The “Mashed Potato Brain” Line – How one absurd-but-relatable phrase helped Chris emotionally hook his audience on a cold sales page
✅ The Email Panic Attack Prompt – What to say to ChatGPT to create emotionally raw, hilarious ad copy that still converts like hell
✅ The “Go Nuts With It” Directive – Why Chris tells AI to go wild – and how that unlocks hooks he’d never write himself
✅ The Emotional Specificity Trick – How Chris makes AI dig for pain point stories that feel more like therapy than marketing
✅ The “No Funnel Needed” Proof Bullet – How Chris used AI to squash the #1 cold traffic hesitation – before prospects even voice it
✅ The AI-Fueled Edit Process – How Chris rewrote his entire FAQ block in under 20 minutes with one prompt (and no regret)

What’s included:

✅ 35-minute video with subtitles
✅ Transcript

Daniel Throssell

How To Beat AI-Powered Copywriters — Even If You Don’t Use AI

In Daniel’s session, you’ll discover:

✅ The 5 Human Skills That AI Still Can’t Touch — and why doubling down on these areas is your ticket to outselling the robots (and their human handlers)
✅ The Hook That Crushed 8 AI-Powered A-List Copywriters — how Daniel outsold a bunch of other AI-wielding affiliates WITHOUT using AI!
✅ How To Charge More By NOT Using AI — a real ‘case study’ of one ecom agency bucking the trend in 2025
✅ Why “AI Will Be Amazing in 10 Years” Is a Flawed Argument — and the hidden bias no one’s talking about that proves it
✅ Why You Should Never Run a Great Hook Through AI — this sounds completely counterintuitive yet it’s true
✅ Ways AI Market Research LIES To You — including the critical fear it always misses (that real buyers actually respond to)

What’s included:

✅ 42-minute video with subtitles
✅ Transcript

David Deutsch

David’s AI-Driven Playbook for Turning Copy “Misses” Into Breakthrough Winners

In David’s session, you’ll discover:

✅ The “Control Is the Enemy” Strategy – Why clinging to your best-performing copy might be the #1 thing killing your conversions (and how AI helps you beat it)
✅ The Virtual Focus Group Trick – How David builds a 15-person AI focus group – skeptical dads, soccer moms, price-sensitive B2B buyers – and uses their feedback to stress test his copy
✅ The Negative Space Framework – How AI finds what’s missing from your copy (like a risk-reversal, chart, or FAQ) and fills it in with persuasive precision
✅ The Testing Like a Scientist Principle – Why guessing what’ll win is a losing game – and how AI lets you actually find the winner
✅ The “ABC Stress Test” Setup – How to simulate 3 buyer reactions before running a single ad – and use AI to collect the verdict
✅ The Pre-Test Persona Hack – How to make AI tear your copy apart as if it were a judgmental 55-year-old procurement officer from Ohio

What’s included:

✅ 37-minute video with subtitles
✅ Transcript

David Garfinkel

David Garfinkel’s AI Story Generator: Real Stories, Real Results, Real Fast

In David’s session, you’ll discover:

✅ The “Workhorse Story” Secret – Why everyday, believable moments crush epic hero’s journeys when it comes to selling with trust
✅ The 5-Question Formula – How one dead-simple interview framework turns your experiences into short, high-converting persuasion stories
✅ The Writing Guide Generator – David’s exact method for teaching AI to mimic your voice, tone, rhythm, and structure – with nothing more than a book or blog
✅ The “Interview Me” Prompt – How David gets ChatGPT to ask him better questions than most copy coaches ever do – and use the answers to build killer copy
✅ The “No Genie” Rule – Why treating AI like a magic lamp guarantees junk copy – and what to do instead to get gold
✅ The Vibe Replicator Prompt – Why David’s AI not only mimics his writing style – but even the mood of how he talks

What’s included:

✅ 42-minute video with subtitles
✅ Transcript

John McIntyre

7 Sneaky AI Tricks That Help Me Earn More, Save Time and Enjoy More Freedom

In John’s session, you’ll discover:

✅ The “Thinking Before Prompting” Rule – Why the most important part of your AI workflow happens before you touch the keyboard
✅ The Self-Interview Hack – The exact script I gave GPT to extract a brilliant prompt from my own brain, 3 questions at a time
✅ The Prompt Refinement Loop – How I used ChatGPT to build and revise a prompt through 10+ conversational rounds
✅ The GPT Business Builder Prompt – The command I used to brainstorm high-demand, low-complexity GPT ideas for plumbers, roofers, and tradies
✅ The “Don’t Worship the Tool” Warning – Why your years of copywriting experience still matter more than any AI tool ever will
✅ The Identity Injection Framework – How to stand out in a world where everyone has access to the same powerful AI tools
✅ The Lazy Man’s Guide to Building a Custom GPT Business – Low budget, low tech and surprisingly effective

What’s included:

✅ 54-minute video with subtitles
✅ Transcript

Jon Benson

The Free AI Tool That Interviews You – Then Turns It Into a Book Idea That Sells

In Jon’s session, you’ll discover:

✅ The Autoresponder + Marriage Meltdown Mashup – How Jon combined two totally unrelated ideas into a coherent, compelling book using AI
✅ The Anaphora Advantage – Why repeating a phrase like “It wasn’t the money…” hooks your reader and how Benson’s AI uses it by default
✅ The Used Car Salesman Detector – What Benson filters out of AI-generated content to avoid cringe, hype, or 1950s sales-guy vibes
✅ The Real Reason AI Copy Sounds Weird – And how Jon built a system to make it sound raw, emotional, and human
✅ The No-Outline Needed Trick – How Jon lets AI build the outline for him, based on persuasion patterns baked into every bestseller

What’s included:

✅ 50-minute video with subtitles
✅ Transcript

Lukas Fisher

The Overlooked ChatGPT Feature That Makes You 3x Faster (Almost Nobody’s Using It)

In Lukas’ session, you’ll discover:

✅ The “Don’t Copy Paste from GPT” Rule – Why a broken paste job ruins your momentum – and what Lukas built to fix it
✅ The Command That Pulls Headlines, Summarizes Articles, and Writes Your Newsletter – All from a single URL and a set of ultra-specific instructions
✅ The “Teach AI to Think Like You” Blueprint – How Lukas uses heuristics to give ChatGPT a user manual for his brain
✅ The AI ADHD Advantage – How Lukas built a system that works because his brain jumps all over the place
✅ The “If This, Then That” Prompting Rule – How to teach AI to follow your copy instincts like a loyal ghostwriter
✅ The Template That Writes Templates – Lukas’ meta-move to scale AI content creation across platforms

What’s included:

✅ 49-minute video with subtitles
✅ Transcript

Rob Marsh

How Rob Builds Custom GPTs That Think Like a Pro Copywriter

In Rob’s session, you’ll discover:

✅ The “What Do You Know About Me?” Prompt – How Rob uses one simple question to audit and clean up ChatGPT’s memory before it starts hallucinating
✅ The Cross-Niche Collision Crisis – Why using GPT for multiple audiences (finance bros + protein powder bros) can backfire – and how to fix it with one toggle
✅ The Strategy-First Custom GPT Method – Rob’s way of building GPTs using his brain, not OpenAI’s best guesses
✅ The Recall Research Trick – How a $7 tool helps Rob summarize YouTube videos, build idea maps, and prep sales pages in half the time
✅ The AI Middleman Opportunity – Why creating value layers between GPT and end users is the next frontier for copywriters
✅ The Deep Research Shortcut – How Gemini’s new feature replaces weeks of Googling with one hyper-focused report

What’s included:

✅ 35-minute video with subtitles
✅ Transcript

Sam Woods

How Sam Woods Uses AI to Identify $10K+ Copy Opportunities Hiding in Plain Sight

In Sam’s session, you’ll discover:

✅ The “Highlight Reel Trap” – Why client questionnaires only give you surface-level fluff – and the AI strategy Sam uses to go 10 layers deeper
✅ The Sales Call Goldmine Decoder – Sam’s method for turning transcripts and call recordings into high-converting angles using Claude and O3
✅ The “Why Is This Client Great?” Prompt – How O3 reverse-engineers your top clients’ winning traits to help you find 10 more like them
✅ The Pattern Finder Pipeline – Upload data, ask questions, get strategic insights your client didn’t even know they had
✅ The Outreach Message Drafting Duo – Why Sam uses Perplexity to draft, then GPT-4.5 to polish into a message that actually gets replies
✅ The Cold Outreach Personalization Hack – How AI finds something real to say in every cold message – no more generic junk

What’s included:

✅ 47-minute video with subtitles
✅ Transcript

Shiv Shetti

How to create copy ‘power tools’ in 3 minutes or less that can potentially double or triple conversions

In Shiv’s session, you’ll discover:

✅ The Vibe Coding Trick – Why Shiv skips devs and builds marketing tools using AI prompts and “vibe coding”
✅ The Cartoon Ad Format That Even Hedge Funds Are Using – Why GPT-powered storyboards are dominating Meta ads right now
✅ The “Ask Fathom” Prompt – One command that turns Zoom call recordings into email ideas, copy hooks, or even product bonuses
✅ The Slack-to-Sales Page Flow – How one client Slack message becomes a sales email with Shiv’s AI workflow
✅ The GPT Humor Filter – Why humor works better in storyboard format – and how to avoid cringe AI comedy
✅ The Copywriter’s Shortcut to Originality – Shiv’s take on why AI is better at uncovering real hooks from transcripts than “being creative from scratch”

What’s included:

✅ 47-minute video with subtitles
✅ Transcript

Tom Ruwitch

From Garbage to Gold: How Tom Gets Clean, On-Brand Output from AI

In Tom’s session, you’ll discover:

✅ The “Framework First” Secret – Why AI outputs suck when you skip this one crucial step (and how to fix it instantly)
✅ The Garbage Dump Problem – Why ChatGPT pulls from the worst parts of the internet – and how Tom stops it with better inputs
✅ The Custom GPT Shortcut – Why Tom skips prompt engineering in favor of preloaded, framework-driven workflows
✅ The Assistant, Not Engineer Mindset – How AI becomes a loyal junior copywriter (if you stop trying to make it a genius)
✅ The Access Control Hack – Why restricting what AI reads leads to better copy every time
✅ The Blog-to-Email Rewrite Flow – How AI turns dry blogs into juicy, conversion-ready emails in minutes

What’s included:

✅ 49-minute video with subtitles
✅ Transcript