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Run Better, More Profitable Google Ads
Google Ads Success is a course to build, optimize, and scale your Google Ads campaigns.
Dennis Moons Google Ads Success – Master PPC Advertising
Tired of campaigns that spend your money without sufficient returns?
Google Ads and ecommerce sound like a match made in heaven.
A potential customer searches for a product, the best product in your catalog shows up in an ad, they click and BOOM, you’ve made a sale.
But if you’ve ever done anything in Google Ads, you know that it’s not that simple.
While it’s easy to get clicks, the main challenge is bringing enough revenue to make a profit.
One of the reasons why this is so hard for you as an advertiser is that Google’s system has been specifically designed to get you to spend as much money as possible.
From campaign setup, newly introduced campaign types, or “recommendations”, Google makes it as easy as possible to spend more money.
If you want to see better results, you need to be able to dig into your Google Ads account and find out what’s actually going on:
- Where Google is wasting your budget? Or spending it ineffectively?
- Can you cut these parts? Or make changes to improve things?
- Which parts of your campaigns are working? Can you invest more budget?
These are not easy questions to answer.
You have to figure out which reports to look at, and which of the hundreds of potential changes will actually move the needle for your campaigns.
This process can be messy and overwhelming.
It takes time to figure all of this out. And while you’re figuring this out, you’re probably losing money.
But you don’t have to do it on your own.
You can learn from someone who has already figured out what you’re trying to do. Someone independent from Google that’s able to show where you can trust Google, and where you absolutely cannot.
This allows you to avoid expensive mistakes.
So to help you navigate Google Ads and learn how to use it effectively to build and scale campaigns, I created the Google Ads Success course👇
Introducing Our Proven Framework To Improve Your Google Ads Campaigns
Google Ads Success is a self-paced online video course that will teach you how to use Google Ads to generate profitable sales.
It’s the exact playbook over 2000 students have used to do things like double their ROAS or 4x their sales volume!
In 43 in-depth lessons, I’ll guide you through every part of our Google Ads framework.
Every lesson covers a single topic and teaches you how to set up your campaigns, leverage the most impactful features, all the way to running highly profitable Google Ads campaigns.
Who is this for?
Google Ads Success is the perfect training program for all advertisers who want to dive deeper into Google Ads, sell more, and improve the ROAS of their Google Ads campaigns.
Freelancers & agencies
Set yourself apart with the expertise and insights that drive meaningful results for every client.
- Stay ahead of the curve on Google Ads updates.
- Equip yourself to offer clients the latest strategies that drive results, not just theories.
- Skip the time-consuming research, conflicting opinions, and Google’s ever-changing announcements.
- Access practical, field-tested knowledge and techniques without trial and error.
- Build trust with clients by confidently delivering results from day one.
Ecommerce businesses
Get the know-how to manage your Google Ads account effectively and drive real results.
- Unlock the full potential of Google Ads to drive consistent, profitable sales.
- Navigate the changing landscape of Google Ads
- Master the differences between campaign types so you know which will perform best for your goals.
- Get the insights to configure and optimize campaigns strategically—not just follow Google’s latest trend.
- Make every ad dollar count by driving results tailored to your goals, not Google’s agenda.
Why Google Would Love It If You Went All-In On Performance Max
Performance Max is the way Google sees the future of advertising.
It’s almost completely automated and lets Google decide where your ads show, who sees them and how much to pay for a click.
While this campaign type can work for ecommerce, it’s far from effective out of the box.
I might not know about your exact situation, but after helping over 2000 advertisers with their campaigns, I can tell you that Google’s default options are the worst option in 99% of cases.
Google’s dream: an advertiser with all their products inside of a single pMax campaign!
Google does an ok job at telling advertisers about the WHAT and the HOW of Google Ads. Find this metric here, change your CPC there, add new keywords like this, etc.
But when it comes to WHY most questions remain unanswered:
- Why should you bother with Performance Max?
- Why doesn’t setting a target ROAS actually give you the results you’re hoping for?
- Etc.
To be effective with Google Ads, you need to not only learn how to pick the best options out of what Google Ads offers you, but you need to be aware of the “unknown unknowns”.
These are the options that Google isn’t showing, but which are fundamental to the success of your campaigns.
This is the biggest benefit of the Google Ads Success course.
It leverages our experience to guide you through the different areas you need to get right, to have the best chance of hitting your goals.
Run Effective Google Ads Campaigns Using Our Course
Maximize your budget
Sidestep costly pitfalls and expensive “Google default settings” with our expert guidance.
Always stay
up-to-date
Get instant access updates whenever Google modifies the interface or adjusts features and settings.
Boost your confidence
Improve your ability to consistently deliver outstanding results, ensuring success at every stage.
Here is what you’ll learn in the Google Ads Success course …
The Google Ads Success course consists of 6 modules:
- Strategy
- Infrastructure
- Shopping Ads
- Google Merchant Center
- Search Ads
- Advanced Google Ads
Let’s take a closer look at each module specifically
1 – Strategy
Many problems with Google Ads Ads originate from having poor fundamentals.
That’s why we kick off this course by looking at those building blocks and figuring out the most optimal approach to use Google Ads for your business.
Discover the lessons in this module 👇
2 – Infrastructure
Tracking codes, conversion tags, remarketing, and product feeds are complex to set up. But they’re the backbone of your Google Ads account. Without them, your data is unreliable, and you run the risk of wasting your budget.
In this module, we’ll guide you step-by-step to configure each element precisely, so you can trust the numbers and make confident, data-driven decisions.
Discover the lessons in this module 👇
3 – Shopping Ads
Shopping Ads can overwhelm many ecommerce advertisers, leading to frustration and wasted resources.
In this module, we simplify the process. You’ll learn to set up Standard and Performance Max campaigns, implement search query filtering, and apply nine proven strategies. By the end, you’ll have the tools to create and optimize Shopping Ads for improved performance and increased sales.
Discover the lessons in this module 👇
4 – Google Merchant Center
Managing your products in Google Merchant Center is crucial for getting good results from Shopping Ads.
In this module, we’ll explore all of the different features to help manage your feeds, make changes to them, as well as troubleshoot and fix possible errors.
We’ll also cover a few add-ons that will improve visibility and increase sales.
Discover the lessons in this module 👇
5 – Search Ads
Search Ads offer immense potential, yet many find them difficult to run profitably.
In this module, we’ll uncover the secrets to success in building effective Search campaigns. You’ll dive deep into keyword research and ad writing, learning how to create compelling ads that capture attention. By the end, you’ll be equipped with the skills to craft and optimize high-performing Search Ads that drive measurable results.
Discover the lessons in this module 👇
6 – Advanced Google Ads
In this module, we’ll explore hidden potential in seemingly basic features of Google Ads.
You’ll learn how these small changes can have a big impact on understanding and running your campaigns effectively.
Discover the lessons in this module 👇
- Leveraging Audience Segments
- Budgets & Bidding
- Google Ads reports
- More coming soon
Meet Your Expert Teacher
👋 I’m Dennis Moons and I’m the founder of Store Growers.
With over 14 years of dedication to Google Ads, I’m not just an expert – I’m a trailblazer.
Over this span, I’ve managed over $5+ million in ad spend, for small businesses and global titans.
With a proud track record, I’ve guided over 2000 students towards amplified sales and unprecedented profits through Google Ads.
I have been recognized as a Top PPC Expert, my insights have been featured on sites like Shopify, Yotpo, Prisync, and GoDataFeed.
Here is what’s included inside Google Ads Success …
In-Depth Video Lessons
Improving a struggling campaign can be daunting, especially when it’s unclear what’s working and what needs fixing.
That’s why this course is structured to build on each lesson step-by-step. You don’t need to complete the entire course before diving into your campaigns; you can explore specific video lessons that directly address your challenges. This targeted approach ensures you get the help you need exactly when you need it.
Practical Resources
Watching a course is easy, but applying the insights to your specific situation can be a lot harder.
To help you realize the potential that’s present in your Google Ads account, we’ve included a ton of practical ressources in the course.
These are the tools like processes, worksheets, templates, checklists, swipe files, and cheat sheets that make every part of the work easier.
Lifetime Access & Updates
Performance Max, GA4, and GMC Next, are just a few examples of how Google Ads has changed in the last year.
So if there is one certain thing, it’s Google making changes to its platform.
That’s why we keep things as up-to-date as possible and give all students free access to new or updated lessons!
Today (September 2025) the Google Ads Success course is 100% up to date with the Google Ads interface and strategies.
If you’d like an overview of how the course has changed since 2016, check the list of all updates.
Are You Ready For Google Ads Success?
When you join today, you’ll get access to:
- The full Google Ads Success course + lifetime updates ($799 value)
- In-depth Standard operating procedures ($199 value)
- Cheat sheets: Performance Max Protection, Strategies & Reports ($99 value)
- Checklists: Google Shopping Setup & Optimization ($39 value)
- Worksheets: Keyword research, ROAS calculator & Campaign Tracker Worksheet ($99 value)
- Swipe files: Ad Elements, Merchant Promotions & Product Titles ($149 value)
Today’s price: $599
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 58
- Assessments Yes