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How to create an author brand identity and why that’s important to a writing career (and how that can help you keep a personal life while maintaining a public persona).
How to focus your efforts online even if you feel overwhelmed by the vastness of the internet— that way, you don’t waste time in places that won’t help you.
File Size: 12.28 GB.
David Loy and Chase Neely – Author Platform Blueprint
It all started with an idea.
A great idea.
It had been brewing in your mind for years.
And you did it. (Or you’re working on it.)
Getting your big idea down on paper seemed impossible but you’ve learned, I can do this. I’m a writer.
As you’re typing away or looking at your complete manuscript you find yourself wondering…what comes next?
Among the millions of books out there, how will people find yours?
It’s like trying to wave down a helicopter in the middle of the Atlantic. After days of being passed over, you start losing hope that help will come.
Let us throw you a life raft.
Your dream can be achieved. You are an author. And you can find your readers.
All you need is a stage, or as we call it – a platform. We’ve been building them for years for authors just like you, and let me tell you:
It has never been easier to build an author platform.
In fact, if you’ve ever…
- Written a blog
- Pastored a church
- Taught a class
- Led a company or department
- Regularly maintained a social media page
…you already have a platform. Or at the very least, the start of one.
Our job? To help you build and grow that platform without sacrificing your writing time.
Introducing
Author Platform Blueprint—a step-by-step book marketing course specifically designed for authors
Put simply, this is a proven, A-to-Z system for planning, creating, and maintaining an engaging author marketing platform — even if you have zero marketing experience or are overwhelmed by the task of putting yourself and your work online.
The goal? To get the readers your book deserves and have a place to grow an audience that will attract agents and publishers.
We can tell you — that doesn’t just happen.
When authors gain readers, it’s almost always because they had a targeted and calculated plan to draw the attention of those readers and intrigue them enough to engage with their writing.
No one can promise you’ll gain overnight success or that you’ll set up a platform that makes you a bestselling author, but we can guarantee this: Apply these proven marketing tactics to your author platform, and you’ll have the best chance to get your book read and an agent’s attention.
Author Platform Blueprint reveals our repeatable author marketing process in its entirety.
We lay everything out for you step-by-step, so you’ll always know exactly what to do next — no matter how tech-literate you are or how experienced you are in utilizing the internet as a marketing platform.
How Does It Work?
This course has two key components that work together to best help you achieve your dream of being an author:
COMPONENT I:
A 7-Part, Self-Paced Video Course
COMPONENT 2:
Personalized support from our Marketing Experts through 1-on-1 Author Platform Consulting Calls
Video Course
Here’s the details:
This video course consists of dozens of video lessons that walk you through every step of setting up your author platform, marketing strategy, and online identity. Each video includes everything a hired marketing team would do for you if your author “brand” had a marketing department. It’s like having the experts looking over your shoulder as you create your author platform.
We start with your book or the kinds of books you write — help you know exactly how to research the audience that wants to read that kind of book, build a website to bring them all together, and help you know exactly what to create to maintain the best marketing strategies.
Best of all? You advance at your own pace, fitting the curriculum to your own schedule based on your calendar and lifestyle — which ensures marketing never trumps the real writing you’re actually passionate about.
An Overview of the 7-Part Process to Help You Create Your Online Author Platform
Part 1: Your Author Brand Identity
In this section, we help you get into the mindset that bestselling authors have when they approach their marketing. It’s about understanding that, yes, you are technically a brand as you begin to set up your author platform. Before you do anything else, setting up your values will help guide everything you do and keep you focused.
You’ll learn:
- How to create an author brand identity and why that’s important to a writing career (and how that can help you keep a personal life while maintaining a public persona)
- How quality content for your platform will trump quantity every time
- How to focus your efforts online even if you feel overwhelmed by the vastness of the internet — that way, you don’t waste time in places that won’t help you
- Why creating your website is a top priority as a one-stop shop for your reader
- How to develop your “why” as an author and keep that at the center of everything you do (and how that has helped bestsellers like Jerry Jenkins stay on target)
- Our strategy that gives purpose to your marketing by outlining your Core Values
- Secrets to developing your Core Message to attract the right kind of readers to your site
- Plus a lot more!
(And that’s all in just Part 1 of SEVEN parts! See how much you need to know even before you start building a platform, so you don’t end up feeling lost after months of work?)
Part 2: Research Your Brand
Here we spend a few sessions on the research you’ll do for your author platform — a critical step many skip entirely. Research ensures that you not only find your ideal reader, you’ll also be an expert on how they think.
You’ll learn:
- Why marketing your book in the correct genre can be the difference between getting fan mail from your readers and your book never getting read
- How to find where your target reader is online and how you can start grabbing their attention
- Our little-known tactic called Amazon Review Mining that can help you create content your readers actually want to engage with
- How you can take the guesswork out of research with direct surveys of your target audience to provide the easiest direct feedback strategy possible
- How easy it is to use our provided email templates to get the most responses from future book purchasers
- Why researching other author brands in your genre is important and how it can help make your platform creation even easier
- And a lot more
Part 3: Creating an Author Website
You don’t have to be a tech wizard or know how to code to build a website. We take you step-by-step through setting up a website that you’ll be able to do yourself without the cost of a web designer—even if you’ve struggled with the internet in the past.
You’ll learn:
- The importance of a single online space for you to direct readers to and capture their email addresses, keeping them engaged with your writing
- How to navigate all the necessary details of building a website, like getting a domain name and hosting a website
- A review of all the major web hosts and how to set up your site no matter if you choose Squarespace, Bluehost, Godaddy, or others
- Exactly what you’ll need to do to gather your readers’ emails and keep engaged with them
- Marketing fundamentals to ensure your site has the kind of copy to make even the most clever copywriter jealous
- What actually needs to go up on your website page by page so every word on your site has a purpose (which is ultimately to promote your books)
- And more!
Part 4: Making Content for Your Author Brand
Even with a slick website that looks incredible, no one will see it or want to stick around if there’s nothing for them there. A part of making an author platform is ensuring you draw the kinds of readers that will want to buy your book. How? By making incredible content that your readers can find on Google and building a network with other writers.
You’ll learn:
- How a blog is critical to keeping your site fresh and discoverable online (and tactics that keep blogging from becoming a chore)
- Why making a content calendar can keep you consistent and help you balance your marketing efforts with your book writing
- Research strategies for examining competitors in your niche and how other authors have produced engaging content
- How to keep your own list engaged and build that relationship through emails (with handy templates for you to copy)
- Why SEO or Search Engine Optimization is actually a manageable skill that you don’t have to fear to learn
- Exactly how to find keywords and build blog outlines that will make your writing process easy and effective
- A full content strategy, the same that we’ve used to grow the Jerry Jenkins email list to over 300,000 subscribers
- How to connect with other writers and develop a symbiotic relationship with other bloggers to help grow your influence
- And even more that ensures you’re never guessing what to do next
Part 5: Utilizing Social Media
Social media is almost a bad word to those who don’t want to deal with the internet and the noise it can sometimes create. But it’s a critical tool for your author platform plan that can be navigated with a little help from our marketing expertise. And, you can run your social media based on all that content you already made…cutting down on the work you’ll have to do!
You’ll learn:
- How to focus your efforts to the social media platforms that will work best for you and your niche
- Tactics for using your blog content to create shorter social media pieces to avoid doing double work
- Why a social media calendar is key to making the best use of your efforts so you don’t have to waste any of your precious time
- What social media scheduling platforms do, and how they can help you schedule every post in advance so they run in the background
- And everything else we know about marketing on social media for authors
Part 6: Optimizing Your Content
The best way to get the most out of your time creating an author platform is making sure everything is running exactly the way you want. If you’ve ever wondered how some websites seem to stay at the top of search engine results, a big reason is because they constantly ensure old posts are still performing. And you can do that too, with minimal effort.
You’ll learn:
- What an SEO audit is, how to run one yourself, and how it can keep old content working to bring in traffic to your platform
- How to keep your website loaded with fresh keywords that help your readers find you
- What A/B tests are, and how professional copywriters use them to ensure their copy is converting buyers
- Why the best marketing strategy is a constantly updating one and how you can keep readers no matter how many years you run your author platform
- And more!
Part 7: Consistency is Key
The reason that most online author platforms fail is simple: the author gives up on it. Staying consistent is the key…and that doesn’t mean you have to post every day or be uploading TikToks every few hours. All it means is giving a reason for your readers to keep coming back for more.
You’ll learn:
- How to blend consistency with high-value content so you aren’t creating content for the sake of creation, rather you’ll always create something your reader wants
- How to create a content schedule that works for you and still keeps readers coming back to your author platform
- That content isn’t everything, simply responding to your readers goes a long way to keep them engaged
- How important it is to keep focused on your why, your values, and your mission as an author
- Why it’s important to always have your book writing as the focus (and how it deserves the effort needed to reach readers)
By the end of this course, you’ll have a fully functioning author website and platform that you can’t wait to show the world, ready for readers.
Consulting
- A 60-minute strategy call – Not sure where to start? No problem. Within your first hour, we’ll help you discover what your core message is and exactly who needs to see it.
- An individualized 90-day action plan PDF – We will write a step-by-step plan of action to get your platform started. From building your author website to maintaining an email list of fans, you’ll have an expert duo to guide you to success.
- Creation of an “Avatar Target” and the best places to reach that avatar – What kind of reader are you hoping to attract? Is your book a novel for middle-aged Romance fans, or a self-help guide for teens? Are you hoping to impress the Christian market, or one of the many indie publishing houses? Our team of experts will do the research for you, discovering the best audience for your book and where to find them.
- A 30-minute implementation call – Once you have your action plan and your Avatar Target, we’ll sit down with you over Zoom and tell you exactly how to achieve your goals, using the insider tips from our combined 31 years of digital marketing experience.
A high-quality author brand platform could be your ticket to finding readers and more…
How would it feel to have loyal readers commenting on your blogs and social media posts, eager for more of your books?
What would it be like to receive emails from fans who found you online, discovered your writing, and couldn’t wait to tell you how much they loved it?
Imagine connecting with other authors, going on podcast interviews, guest posting on other websites, and developing a network of writers that will support your book-writing efforts
Every year, more aspiring authors decide to really go for it and put themselves out there to be discovered by readers, agents, and publishers. And we won’t sugarcoat it—most fail. Why? Because most writers have no marketing strategy whatsoever, see zero returns for their efforts, and give up on running their online author platform.
The good news is, you can get handed an A to Z roadmap of a repeatable marketing strategy by the very team that runs the platform of a New York Times bestselling author.
We can’t guarantee you’ll release a bestseller or sign a lucrative contract overnight, but we can promise this:
Use our proven Author Platform Blueprint system, and you’ll have a website you’ll be proud to show an agent and the best chance to bring readers to your writing. I’ll show you exactly what it takes to make it all it can be. It’s up to you to follow the steps and do the work.
If that makes it worth hearing more about this course designed for aspiring authors like you, read on…
This program is for you if…
- …you’ve never built a website or weren’t confident about the one you made. Maybe you’ve even started putting your writing online and created a blog to create content you thought others would read. This course shows you exactly how marketers would build your site for you, so there’s no guessing as each step guides you through the process. You can create an effective online presence as a writer—even if you’ve never even thought of being able to build your own website.
- …you’ve shared your writing online and no one responded or seemed to care. It’s all too easy to get lost in the sea of other websites, blog articles, and social media posts out there. But you can cut through the noise with the right strategies. With this course, you’ll have the best chance to draw readers to you and keep them coming back for more.
- …you’re stuck with a blog or social posts you don’t know what to do next with. The hard part about producing consistent valuable content is producing valuable content consistently. Ha! Yes, you read that right. You aren’t made to be a content mill, just constantly unleashing your insight and creativity into the world at the drop of a hat. With the strategies in this course, you’ll have an action plan that helps you always know what to do next and where you can pull from to keep creating content.
- …you’ve always dreamt of being a published author. Grabbing the attention of an agent is hard enough, and even if you do, they’ll tell you to grow your audience for the best chance to get a publishing contract. And having an audience is even more important if you’re self-publishing. This course helps give your writing the attention it deserves.
This program is NOT for you if…
- …you can’t commit to creating consistent writing time for your platform every week. Just like with book writing, you won’t find the time—you’ll have to make it. But we all make time for what we really want to do. What are you willing to give up to make your dream a reality? An hour of TV here? A party or concert there? If you’re not willing to sacrifice something to make time to pursue your writing dream, don’t buy.
- …you expect this to be easy. We owe it to you to be honest — your platform won’t build itself. Your blogs won’t spontaneously be written. Your socials won’t post for you. No matter how much training you receive, you still have to do the writing. If you follow the process we walk you through, you’ll have a strategy and insights only professional marketers usually follow. We make it simple, but not easy. If you want easy, don’t take this course.
Where Will You Be a Year from Now?
You’ve put your time, energy, and heart into your book.
You’ve dreamt of a career as an author, or at the very least, you’ve dreamt of someone actually reading your book.
Knowing what it took to write down that message that burned inside you, it’s a valid fear to think that maybe no one will ever read it. No one will ever find it.
And it doesn’t matter how well it’s written. All that matters is that somehow readers can discover who you are in the vast sea of other authors out there online.
The more attention you can get, the better your publishing prospects.
But you don’t lack a desire or passion, you just think, “How do I actually do this?”
We’ve designed Author Platform Blueprint to be the course that shows you, step-by-step, exactly how to set up your online author presence.
That’s why we’ll give you 14 days just to see if it feels right. Give it a shot, and if you don’t feel you’re making progress, we’ll give you a full refund.
Just think…
Where might you be a year from now with 24/7 access to this proven, step-by-step marketing plan to build your online author platform?
How confidently could you create content with support and feedback from this type of community?
How would it feel to see your name on a website with your words engaging an audience you were able to draw to your site?
Better yet, how will it feel to see comments from fans on your writing and readers clamoring for your book?
Join Author Platform Blueprint before this short enrollment period ends on Friday, August 9th at 11:59 p.m. Central, and let us be like your personal marketing team handing you the same strategy we used to build a writing platform for a 21-time New York Times bestseller.
Sincerely,
David Loy and Chase Neely
Founders of Leverage Brands
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 115
- Assessments Yes