ConversionXL, Johnathan Dane – Google Ads Intermediate

While Google’s own tools are great, you can use external tools to increase your targeting footprint and find new opportunities, audiences, and keywords to target to gain

ConversionXL, Johnathan Dane – Google Ads Intermediate

Ruthless execution and prioritization “recipes” These are crucial Google Ads Success

Marketers know that Google Ads It is a great platform to drive business success, regardless of your industry.

But if you’ve ever struggled with understanding how to make this channel work for your specific business needs…you’re not alone.

Learn a ruthless prioritization framework and get a full suite of execution recipes to follow so you’re always running ads that hit the right targets and get you the results you need.

I’ve been doing Google Ads I have been taking this course for some time now. It gave me confidence. That’s what changes everything.

Luiz Coelho, Product Owner @ Projeto#Colabora
Introduction video (1 minute)
After taking this course, you’ll…

How to set realistic goals Google Ads You can set goals so that you can prioritise the things that have the greatest impact first
Focus on granularity principles to validate ideas and conduct research that is insanely productive
Understanding PPC temperatures is important so that you can comply with the law of conversion intent.
Navigate the entire area with ease Google Ads Interface – This interface allows you to diagnose and find opportunities while you work
Split testing and targeting are your strengths
So you can make faster improvements and spend less time optimizing.
Be able to scale all types of campaigns – so that you can grow conversion volume after you’ve achieved as ROAS and CPA you’re satisfied with

You should know which levers you should pull to maximize your impact with your clients Google Ads

Google Ads could be your business’ best growth lever…you just need to know how to execute your campaigns properly.

This course will teach you a proven, industry agnostic framework that’s guaranteed to help you drive consistent revenue growth at your company.
This course is right for you if you…

Do you want to increase revenue for your company?
Wish to cut through most of the BS out there and optimize for what’s important
The strongest? Google Ads Foundation possible

This course is NOT for you if you…

You want to make millions of dollars? Here’s a silver bullet.
You are not willing to invest the time and execute correctly to see the results
Try to improve vanity metrics instead of business level metrics

Skills you should have in order to take this course

This is an intermediate-To-Students should be familiarized in advanced courses Google Ads The basics, including how Google’s auction systems work, the fundamentals of online advertising, and the importance of bringing value to targeted prospects. Most importantly, students must be curious and willing to learn.

This course is for you if you have the skills and experience listed below.

You will need a budget to put these ideas into practice.
Want to further yourself and your company’s ROI potential
Are willing to continue learning and open to trying new approaches

It’s not often I come across people who truly understand performance marketing and acquisition – KlientBoost/Kite does.

They outperform most marketers who have tunnel vision by focusing on retention and LTVs.

Sean Ellis, Founder & CEO @ GrowthHackers

KlientBoost isn’t your typical crap-shoot, dime a dozen PPC agency. They understand quality traffic and, more importantly, the importance of conversion. If you have a chance to work with them, take it, They’re marketing unicorns.

Oli Gardner, Co-Unbounce Founder
About
Johnathan Dane

Johnathan Dane KlientBoost and Kite were founded by Mark, a PPC agency and a software solution that helps clients increase their revenue and performance.

The past six years have been a great experience. Johnathan Over two 50+ person agencies have been built. He has also spoken at digital marketing schools (including Stanford) and been a paid acquisition mentor for 500 Startups.

He has participated in hundreds of podcasts, blog posts, and webinars sharing his knowledge while building Kite, the software he believes will be the future of many PPC accounts.

The complete course curriculum
Google Ads

Lesson 1
Meaningful Metrics

Deep into the Google Ads ocean, you’ll find that there are tons of pretty (yet meaningless) metrics to stare at.

It’s important you understand which metrics to sacrifice in order to achieve your ultimate goals.

The following topics are covered:

Learn the basics of the metrics offered within Google Ads
Learn the difference between SaaS and eCommerce metrics for lead generation
Customizing your Google Ads You can design your interface so it works best for you

Lesson 2
More accurate goal setting

Many new advertisers believe, or hope, that online advertising can be very simple. But they don’t believe that strong execution is the key to all success.

A 10X return on ad spend is achievable, but you may have to be okay with lower conversion volume – this is why it’s important to discuss the differences in traffic performance and what each type can help you achieve.

The following topics are covered:

Don’t ignore industry averages
Goal focus and actual business impact

Lesson 3
Understanding the Iceberg Effect

The simpler your campaign and ad group structure, the quicker you’ll learn what works and what doesn’t.

By not using layers of targeting, you’re able to isolate and pivot at a faster pace to achieve the numbers you want.

The following topics are covered:

The Iceberg Effect
Granularity is a benefit

Lesson 4
Native Google Ads Research Tools

Google’s own data is unparalleled compared to other “off-the-shelf” There are many tools. It just has better data.

And while you won’t get any silver bullets (they don’t exist), you’ll get amazing insights you can use right away.

Download immediately ConversionXL, Johnathan Dane – Google Ads Intermediate

The following topics are covered:

Google Keywords Planner
Google Display Planner (now part Display campaign creation
Use the planners to help you organize your thoughts.

Lesson 5
External Research Tools

While Google’s own tools are great, you can use external tools to increase your targeting footprint and find new opportunities, audiences, and keywords to target to gain higher conversion volume.

The following topics are covered:

SpyFu and SEMRush
WhatRunsWhere

Lesson 6
Search & Shopping Temperatures

Many people believe that all conversion intent is the exact same when it comes down to Google Search – but that’s far from the truth.

Learn how to use the law of PPC temperatures by advertisers to structure campaigns that achieve higher ROI.

The following topics are covered:

The four pillars that make up search
These are the three categories of shopping
The conversion scale for display

Lesson 7
Display & YouTube Temperatures

Most people believe that YouTube is for brand awareness and impressions. Smart advertisers have found that Display and YouTube generate a higher ROI than Search and Shopping.

The following topics are covered:

Best performing YouTube and Displays
Arsenal of ready-to-use actions
Smoke testing

Lesson 8
Search & Shopping Targeting Options

It is important to understand the basics and the advanced options of targeting in order to know where to focus your efforts.

This understanding will allow you to prioritize your build outs, optimizations, and other tasks.

The following topics are covered:

Keyword match types
Negative keywords
Remarketing List for Search Ads (RLSA)
Dynamic Search Ads (DSA)
In-Market audience layers
Keyword mining campaigns

Lesson 9
Display & YouTube Targeting Options

Search offers fewer targeting options than YouTube and Display. This also means that you have a higher chance of not receiving results.

By understanding which targeting options to prioritize, you’ll have an easier and quicker time getting conversion traction.

The following topics are covered:

Remarketing
Similar audiences
Placements
Keyword contextual
Audiences
Topics
Demographics

Lesson 10
The Bells & Whistles

While you won’t be spending too much time here, it’s important to know all the bells and whistles.

This will allow you to troubleshoot problems faster and accelerate your time to reach your goals.

The following topics are covered:

Recommendations
Tools
Reports
Shared Libraries

Lesson 11
The Main Dashboard

This is where you’ll be spending most of your time. This is the main dashboard, where all analytics, data and optimization routines take place.

The following topics are covered:

Custom views
Tabs
Columns
Filters

Lesson 12
Campaign Build

Campaign settings are what determine the momentum potential and reach of your campaigns. While not difficult to set up, it’s important you understand the different options you have.

The following topics are covered:

Types of campaigns
Campaign goals
Campaign settings

Lesson 13
Ad Group Buildings

Your targeting and ad content are housed in your ad group. These are critical to your success. It all boils down to the principle granularity.

The following topics are covered:

Ad creative
Targeting variety
Single keyword ad groups/single layer ad groups

Lesson 14
Filters, Scripts, Rules, & Software

Before you start making adjustments to your campaigns and ad groups, it’ll be smart to have some safety nets that help you catch issues and help you make changes with ease.

The following topics are covered:

Google Ads Filters
Google Ads Scripts
Google Ads rules
Google Ads Editor
Kite Software

Lesson 15
Weekly Optimization Routines

To simplify and prioritise your manual changes in your Google Ads account, it’s important you know which things matter most and which things don’t.

The following topics are covered:

Ad testing
Bid adjustments
Negative keywords
Keyword expansion
Automatic placements

Lesson 16
Monthly Optimization Routines

Doing work for the sake of doing it isn’t fun, so to simplify your life even more, here are some of the bigger needle movers that will help you achieve your Google Ads goals.

The following topics are covered:

Device bid adjustments
Adjustments to bids that are time-based
Adjustments to geographic bids
Performance of search partners
Micro conversion tracking

Lesson 17
Keyword, Audience, & General Expansion

When you’re in a great spot with your cost per conversion and ROAS is looking good, it’s time to scale your volume to grow your overall profit and revenue.

The following topics are covered:

Keyword expansion
Display & YouTube expansion
Geographic expansion
New offer/CTA creations

Take pride in your new skills by obtaining a certificate of completion

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It can be added to your resume, LinkedIn profile, or just for fun-earned raise you’ve been waiting for.
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Need help convincing your boss?

Here’s what ConversionXL will offer you. Johnathan Dane – Google Ads Intermediate