ConversionXL, Dan McGaw – Optimizing Your Marketing Tech Stack

Two things are required to ensure reliable tool integration. To avoid delays in development, first give your engineers a well-planned integration plan. Second, put together the tools. File Size:1.88GB

ConversionXL, Dan McGaw – Optimizing Your Marketing Tech Stack

Optimize your marketing technology stack and become a pro at it
To make more money, use all of your marketing tools together

Get a complete view of your customer journey and track the full ROI of your marketing. Learn how to identify, eliminate, and then integrate the tools that will help you grow your business.
Online course

By Dan McGaw, CMO @EffinAmazing

8-Online class
With the right set of tools, you can finally get the marketing results you’re aiming for

What’s a marketing tech stack?

Marketing tech allows you to combine different tools to track your customer journey and measure the ROI of your marketing efforts.

Your “martech” The stack could include tools for analytics and data pipe, marketing automation software and support and live chat systems. Community forums and prospecting tools are just a few examples.
It’s nearly impossible for most businesses to build the right stack from the beginning – unless you get expert help

With dozens of competing tools to choose from in each of these areas — and the teeth-gritting, time-wasting frustration of integrating multiple platforms using code or APIs —

During this 8-Marketing expert in a class course Dan McGaw This guide will help you to identify, eliminate, and integrate tools that will increase your business’s growth.
A brief introduction video
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This video will show you exactly how to:

Choose and set up the right tools — No more throwing away your monthly marketing budget on forgotten or useless subscriptions
Build a taxonomy guide to scale your business — Imagine the confusion you’ll sidestep by helping all your team members use the same words for the same concepts
Integrate tools to build a holistic marketing machine — Stop exporting and importing data from one platform to the next
Set up segment.com to put your customer data to work — Use your existing data to create a better customer experience that drives higher revenue
Track lead and engagement scoring to identify hot leads — Instead of guessing who might be ready to sign up or buy
Get shit done without engineering — No coding required
Convert more customers using your tools — Set your stack up once and watch it do the heavy lifting for you

What marketing tech stack can you use to make your business more successful?
You can confidently choose the right tools to support your business

There are many tools available (7000+), and it can be difficult for users to choose the right email provider. Use Dan’s quick product evaluation matrix, you can be sure you’re committing to the right platforms.
Build an integration plan & make your tools talk to each other

Integration is a key component of every marketing tech stack. Planning is the most important part of creating a successful stack. This course includes templates to help you with the planning process.
Find the keys to seamless integration

Download immediately ConversionXL, Dan McGaw – Optimizing Your Marketing Tech Stack

Two things are required to ensure reliable tool integration. To prevent delays in development, you should first give your engineers a plan for integration. Second, create the tools you need (with no coding skills).
Earn a raise or promotion for upgrading your analytics & operations skills

Marketing Technologists are among the best.-Payed marketers. During this course, you’ll learn the fundamentals of marketing operations and how to set up your analytics tools for useful data — making you a much more valuable team member.
Improve your sales & marketing conversion rates

Once your new tool stack is up and running, you’ll be able to automate processes you’ve always done manually. You’ll run tests across multiple channels, platforms, and audiences (and your analytics alone will tell you exactly what is or isn’t working). With all of these processes operational, you’ll see conversion lifts in every area of your sales and marketing.
This course is right for you if …

You’ve explored some marketing tools, but haven’t decided which will yield the best value
You’ve begun to collect data from various tools, but need to fit all the pieces together
You’re interested in learning more about marketing automation, analytics, CRMs, data piping, support systems, live chat system, forms, & prospecting tools
You have a general understanding of marketing automation & integration, basic Google Analytics reporting skills and some technical know-How (or Zapier experience).

This course is probably not for you if…

You can’t stand looking at numbers, graphs, or data, and you’d rather just trust your gut
You’re not currently working with any sort of marketing tech or tool
You’re looking to learn about advertising or content marketing tools
You are interested in deep technical integration using Google Tag Manager code

Skills you should have

Marketing automation: A general understanding
Basic reporting skills with Google Analytics
An understanding of the basics of how to combine tools.
Some technical knowledge-How and Zapier experience.

Laura B.

Director of Media & Digital Strategy @ Mandala Agency

US

The content is actionable, insightful, and practical.

I appreciate the variety of topics and the talent of the presenters. I’ve grown more as a marketer in the last several months than I had in years before.
Alex B.

ConversionWhale Paid Search Analyst

US

CXL Institute has been a tremendous help in my quest to be the best digital marketer that I can be.

It has shown me the possibilities of Google Sheets, GTM, and Google Sheets. You guys have humbled me by teaching me that there’s so much more to learn!
Ap S.

Account Manager @ ePPC Digital

Estonia

CXL is the perfect place to learn for a marketer. CXL was a great place to learn more than what I learned in eight, nine months on my own.
About
Dan McGaw

Dan He is a well-respected veteran of the growth and analytics market. His expertise lies in helping businesses extract the right data to increase their revenue exponentially.

He’s the founder and CMO of Effin Amazing, an analytics and marketing stack agency specialized in using data and analytics tools to increase mid- and bottom-Conversion rates for funnels. He’s also the CEO and Founder of utm.io, a leading tool that helps brands track their marketing campaigns with UTM links.
In just 8 sessions, you’ll be able to:

Select & integrate the right tools for your stack — Feed your business more complete, useful insights
Choose analytics tools that will work for your brand — Learn to differentiate between similar platforms’ features, and pick the one(s) that will help grow your business
Bring a detailed implementation plan to your team — Win everyone over, even your engineers
Selectively analyze your data to make informed business decisions that improve conversions — Run the reports that matter, and tune out the noise
Automate your marketing and lead generation-gen systems — So your revenue grows accordingly
Build a data taxonomy guide and analytics spec to keep your data structure accurate — No more mislabeled data. No more tool sprawl. No more team members with different ideas on how to call a customer.

Sneak preview: Lesson 1
What is Martech? Stack What is the solution to my marketing problems?

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Your Full course curriculum:
Optimizing Your marketing tech stack
1
What is Martech? Stack What is the solution to my marketing problems?

Contrary to common practice, a marketing tech stack is more than just the motley collection of tools you’ve been using to run campaigns. This class will discuss:

How to think about your stack, and the types of tools it should contain — You might just be overlooking a platform that can grow your business

What problems the right stack can help you solve — Freeing up more time through automating your lead-gen and follow-The beginning of the up process

2
Select the right tools to help you stack
3
Integrating the stack
4
Your stack taxonomy
5
Data driven analytics
6
Capture emails and generate leads
7
Automate your marketing
8
CRMs are a great way to manage your relationships
You can show off your new skills with a certificate of completion

Once you’ve completed the course, take a test to get certified in building a marketing tech stack.

Add your certifications to your resume, LinkedIn profile, or just get it.-earned raise you’ve been waiting for.
Register for CXL Institute and get this course, plus 50+ more

This course and all others – complete list here – are included in the CXL Institute membership.

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You can immediately use the lessons learned and improve your results.

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