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Everything you need to know about building, managing, and scaling a business CRO program. Tips, tricks and strategies to build teams – hiring and firing, managing, training, and scaling. How to deliver long-term and sustainable value to clients. There are many tools on the market. Which ones should agencies choose and why?
Conversionxl – CRO Agency Masterclass
CRO Agency Masterclass
Build, Manage, Scale Your CRO Services
This master course is for CRO Agency and Consultants is a live online training program that is practical and hands-on. It is taught by Craig Sullivan, conversion optimization legend.
This course will teach you:
- Everything you need to build, manage and scale a building CRO program.
- Tips, tricks and strategies to build teams – hiring and firing, managing, training, and scaling.
- How to manage clients and deliver long-term value.
…and so much more.

Craig Sullivan,
Optimization expert
This Course Is Right For You If You Are…
- A CRO Freelancer or practitioner
- Start-up or ongoing a CRO agency
- Expanding your agency in order to add CRO Services
- Building and hiring a CRO Create a team starting from scratch
- Providing CRO services inside a large company
- This course is probably not for you if you’re mainly doing in-house conversion optimization, or if you’ve been doing it for 5+ years.
Be confident in your ability to close deals and get results
CXL Institute presents a live, intensive online training program led by Craig Sullivan (world-renowned conversion optimization expert). The course begins April 24th.
In just 4 weeks, you’ll be able to:
- Position and pitch your offer (and avoid being a “me-too agency”).
- Hiring a high-ranking employee is a smart move.-Working team of both outsourced as well as insourced talent
- Manage clients. Keep clients happy longer and get rid the bad ones.
- Facilitate client meetings that add value to both parties.
- Use your company’s resources and politics to get more done.
- Set up your agency or consulting business for the long haul-Long-term success.
4-Week Live Class Schedule
The 60-Two live classes of 90 minutes each will be offered twice a weeks at 9 a.m. Pacific/ 12 p.m. Eastern. This time is also great for those in Europe.
Those who attend live will have the opportunity to take part in Q&A. Asia, we are sorry.-Pacific friends, but you’ll still have full access to all of the recordings.)
CRO Agency Masterclass
Class 1
Class 1: Fundamentals CRO
This class covers fundamentals of packaging, selling, and marketing. CRO It can be used as a service. It will include information about your product offering, competitive landscape, and advantages, as well as why you are making your dog food. CRO When things go wrong. It will also give you a glimpse into where the problems are. CRO The future will see space move.
May 1, 2017
Class 2
Class 2: Building a team and pitching clients
Everything is dependent on the team. This class will cover the key roles and how to hire specialists and generalists, lean team methodology, and whether you should outsource or insource your staff. This class will also cover the research required to win clients and select and manage clients.
May 4, 2017
Class 3
Class 3: Operational Methodologies CRO Agencies
This class will focus on the specific value you bring to your optimization and selling of your services. This class will specifically discuss how to sell. “your thing,” How to design your own, how to value intellectual property, and different operational methods.
May 11th 2017,
Class 4
Class 4: CRO Tools and the Psychology Of Selling
There are many tools on the market. Which ones should agencies choose and why? This is the main focus of this class. We’ll also go into using CRO Use tactics to price and package your products and understand the mind and needs of your clients to win better deals.
May 15, 2017
Class 5
Class 5: All about the Kickoff Meeting
This class will cover the important first kickoff meeting: preparation and pre-meeting, during meeting, post-Meeting and important kickoff actions.
May 19, 2017
Class 6
Class 6: Audits, Setting up the Pieces to Win
This class will provide you with a tactical and precise pre-flight checklist. It will address the top questions, developer relations, key players involved, priority of questions to be answered, and key actors. In addition, you’ll have the template for an analytics audit and a technical audit.
May 22, 2017
Class 7
Class 7: Setting up CRO Process
This class will focus on three main areas that are related to optimizing the actual CRO Triangulation, triage and prioritization are the key components of this process. By the end of this class you’ll know key approaches for finding optimization opportunities, modelling, tools to use, qualitative and quantitative research approaches, and the hard work of planning and prioritization.
June 1st, 2017
Class 8
Class 8: Running Tests & Iterating
This class will provide a deep dive into the running of experiments. It will cover all aspects of running experiments, including operational and running requirements. It will also include communication and testing cycles.
June 5th, 2017
Class 9
Class 9: Optimizing the Optimization process
This class will cover key client meeting strategies, how to manage clients efficiently, and how to run your program efficiently. This class will cover internal PR, including what to share, who is in meetings, and how to ask questions. You’ll also get reporting templates. Finally, we’ll go into archiving and managing test results, iterative testing approach, and continuously tweaking your own approach to the work.
June 12th, 2017
Class 10
Class 10: Class Bonus
Craig will discuss the AB Testing Cycle, key meetings with clients, and some cultural tips that you might try.
June 15th, 2017
Class 11
Class 11: Another Bonus Class
Analytics genius Charles Meaden co-hosts with Craig, performing a live tag walkthrough & modeling exercise on a real site.
June 19th, 2017
You will also receive pre-You can prepare yourself with recorded video lessons
In addition to live classes, you’ll get access to snack-You can watch videos in small sizes to get up to speed about the course topics. You can instantly login to the course and start watching videos after you have purchased it. The topics covered include:
1. So You Wanna Do CRO?
2. Standing out from the Rest
3. How to Hire and Build the Most Effective Team
4. You’re just about to start testing, right?
5. Techniques and Toolkits
6. Winners have a process and a method
7. Machine Learning Will Kill CRO?
8. What Makes a Successful Business? Agency?
9. What are some common mistakes people make?
Read more: http://archive.is/QBSwz
Course Features
- Lectures 0
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Language English
- Students 190
- Assessments Yes