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How we use Ai to assist AND speed up the testing process. Translating this message for all channels and your funnel.
Chris Rocheleau – Message Mapping Workshop
WHY âJUST TESTING HOOKS AND ANGLESâ WASTES TOO MUCH AD SPENDâŠ
Why This âAI-Assistedâ Message Testing Process Finds Your Highest Converting Ad Message for All Marketing Channels (âŠand Landing Pages)
And we only spend between 20% to 30% of the testing budget we used to spend to find our highest converting message
Hereâs What Weâll Cover in this Workshop:
- Our 3 phase testing process for high converting âMessage Combinationsâ
- Translating this message for all channels and your funnel
- How we use Ai to assist AND speed up the testing process
- Headline formulas tested and reverse engineered from our best ads
- Our Proprietary Element System to âdeconstructâ and recreate in any ad
Itâs time to get off the âHamster Wheelâ of testing and refreshing ads all the time and âMap Your Messageâ so your ads finally convert AND Scale.
Meet Your Instructors:
Chris Rocheleau
Creator, CODE Methodology
CEO, North Node Solutions
Chris was burnt out on seeing the same message formulas over and over again from every training program, every brand and every client that came to him.
So he started asking hard questions and questioning why these same âtraditional formulasâ were constantly overused.
What he found was the online landscape required an update.
It needed a new translation, one that fit where the world was going, not where it was.
So over the past 13 Years as a Strategist, Copywriter and Media Buyer, Chris has developed and refined a messaging system unique to the marketing industry.
It does NOT rely on regurgitating and rehashing the same methods developed by the great copywriters of old.
Although of course he respects and admires what they did, they never had access to technology like we do today.
Technology like instant feedback loops inside algorithms that give us real-time data based on how people respond to our message.
As a result, he developed CODE Methodology to work with todayâs social media landscape and it carries over into the entire conversion process.
This messaging system has beat everything heâs matched it up against.
As a result, and if used properly, this method always increases conversions and bottom-line revenue for anyone we use it with.
BACKGROUND
Chris originally worked as a real estate agent starting in 2003 and continue for 6 years until he realized his real love â Online Marketing.
After learning to rank his real estate website on the search engines â it was clear to him online marketing was his true path.
So he opened a SEO agency in 2009.Then in 2011 he discovered Facebook Ads and the rest is history.
From that time he ran traffic for many offers, many clients and eventually released his first course âThe EPIC Story Funnelâ in 2014.
This course was the beginning of what is now known as âCODE Methodologyâ
Since then Chris has refined this process through his Agency along with the insight of hundreds of millions in ad spend across Facebook and Instagram.
Now his groundbreaking âMessage Mapping Workshopâ enables an advertiser to scientifically test and create a âbetter messageâ to get their ads to work and scale.
Dr. Nic Lucas PhD
Founder, X10 Entrepreneur
Scientist, Author, Entrepreneur, Advisor
With 5 degrees, Nic has an extensive background in neuroscience, psychology, and entrepreneurship.
He has started and exited companies in scientific publishing, online continuing education, and nutraceuticals, as well as numerous high-ticket coaching programs.
Through live presentations, webinars, online courses, coaching and consulting, he has impacted the lives, and businesses, of thousands of people.
Over the last few years, Nic has maintained a 1-day-per-week business, advising and mentoring entrepreneurs and leaders working in 7, 8 and⊠in one case, a 9 figure business.
His one main focus, the brain and consciousness, enables two valuable applications.
1. Personal development of the entrepreneur
2. Profit optimization through neuromarketing and consumer neuroscience
In 2019, Nic was scrolling Facebook and saw an ad by Chris⊠a total stranger.
He clicked it⊠He watched a webinar.
And within a few hours invested thousands of dollars to learn everything about CODE Methodology in the (now discontinued) CODE 2 Conversions courses.
Nic and Chris began a friendship and in 2021, with Nicâs help, Chris launched the CODE Methodology program, which has been running successfully ever since.
BACKGROUND
Nic has been an entrepreneur since 1998 when he started a scientific publishing company while also studying for his first masterâs degree.
He sold that company to the worldâs largest medical publishing company, Elsevier.
In 2003 he developed an online learning management system for continuing medical education, and failed.
In 2004 he tried again, and failed.
Not to be deterred, in 2009 he tried again, and succeeded.
The company went on to educate students from 70 countries around the world over the next 8 years.
From 2017 to 2019, Nic was a partner at Build Grow Scale, coaching and advising 700 Shopify store owners on entrepreneurial thinking, neuromarketing, and consumer psychology.
Throughout his career he has worked with companies and organizations like The Childrenâs Cancer Institute (Australia), Elsevier Science, University of Sydney, PEW Environment Group (Australia), and The Draper Network.
He has launched a Number 1 iTunes Podcast (in Health), written an Amazon Best Selling book (mental health category), featured on national morning shows (in Australia), and his medical research continues to be cited by researchers around the world.
Course Features
- Lecture 0
- Quiz 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 80
- Assessments Yes
