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Centre of Excellence Copywriting Diploma Course
The course examines the concept and fundamental aspects of storytelling. You’ll consider its importance and when to use it, and discover the steps and techniques used in creating narrative copy.
“This course is available and delivery within a few hours!”The course examines the concept and fundamental aspects of storytelling. You’ll consider its importance and when to use it, and discover the steps and techniques used in creating narrative copy.
Centre of Excellence – Copywriting Diploma Course
Weaving messages using words as their fibres, copywriters are tasked with conveying messages via a plethora of media – connecting with emotions to enlighten, thrill, sell, or persuade varying audiences.
The Copywriting Diploma Course will help you to learn the skills you need to craft engaging copy. You’ll learn the basic elements of copywriting, key concepts, and special techniques, along with how to communicate clearly across various media, develop your tone of voice and style, the best way to present your work, polish your copy, and practice and develop your creative skills to become an amazing copywriter!
Beginning with a comprehensive introduction to the fundamentals of copywriting, you’ll learn the basics of copywriting, tone and style.
We’ll examine how to go about finding your voice, what makes an engaging headline, and how to communicate clearly to different audiences. You’ll learn about the importance of structure and clarity and how to carry out research to ensure the information you provide is reliable and fact-checked. The course also provides valuable insights into the use of taglines, figurative language, and calls to action in copywriting.
We’ll explore the main methods of copywriting in advertising and marketing, the processes and steps that are followed in printed media, such as magazines and newsletters, and the main characteristics, techniques and features of digital copywriting.
The course examines the concept and fundamental aspects of storytelling. You’ll consider its importance and when to use it, and discover the steps and techniques used in creating narrative copy.
Presenting your work is a skill in itself. We’ll explore the best ways to present your copy and provide advice to use with your clients and target audiences when pitching your first work. The course also provides numerous copywriting tips and tricks.
By studying this course, you will:
- Discover the foundations of copywriting and how to build on them
- Become familiar with key concepts, such as structure, clarity, reliability, taglines, figurative language, and calls to action
- Learn the methods of specific copywriting styles – advertising, marketing, print, and digital media
- Examine when and how to use storytelling
- Understand the best way to present your work
- Receive copywriting tips and tricks
Course Syllabus
What will I learn on the course?
Certified Course
Accredited Course
Module 1: Introduction to Copywriting
7 parts
Module 2: Writing to Communicate
8 parts
Module 3: Structure, Clarity, and Reliability in Copywriting
7 parts
Module 4: Taglines, Figurative Language, and Calls to Action
6 parts
Module 5: Copywriting in Advertising and Marketing
7 parts
Module 6: Print Media Copywriting
6 parts
Module 7: Digital Copywriting
5 parts
Module 8: Storytelling
5 parts
Module 9: Presenting Your Work
5 parts
Module 10: Tips and Tricks for High-Quality Copy
6 parts
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Course Features
- Lectures 0
- Quizzes 0
- Skill level All levels
- Students 32
- Assessments Self
