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Launch your next digital product— without the overwhelm
Systems and ai prompts for a predictable, profitable AND peaceful digital product launch.
File Size: 17.28 GB.
Caroline and Jason Zook – Calm Launch Formula
Do you dream about launching courses, programs, memberships, and templates with ease and confidence, but instead you find yourself stalling because you feel:
You’ve brainstormed so many ideas about how to execute a successful launch, but you feel frozen due to perfectionism and comparison.
Every time you think about launching, the mountain of tasks—tech, marketing, sales pages—feels so big, you don’t know where to start.
You’re scared to put yourself out there and you worry what others will think—especially if you don’t get any sales.
With Calm Launch Formula, you get clear steps, a repeatable blueprint, and AI prompts to take you…
Calm Launch Formula was a total game changer for me!
By far, the most helpful aspect was that it took SO MUCH weight off of all the decision making that goes into a launch.
And wow— it truly worked! I just finished/closed my launch today and got BY FAR the best results I’ve ever gotten!!! My usual revenue from a sewing pattern launch is around $800 in the first two weeks…. This time it was $5,500 🤯…… absolutely insane difference!
This surprising bump in revenue this October made it so that I can take more of a break around the Holiday season, which I wasn’t planning on, but deeply needed.
I’ll be using CLF for all of my launches next year! Thank you sincerely for making this product! 🖤
Leah W.
Imagine this is your reality six months from now…
Immediately you see sales notifications stack up in your inbox with eager customers thrilled to buy
You’re well-rested and excited instead of exhausted and burnt out because every aspect of your launch has been planned for weeks
You’re confident promoting your offer instead of shy and scared to show up and be seen
This course is right for you if…
You’re a first-time digital product creator who wants to monetize your creativity but you feel overwhelmed and you’re looking for a clear path to get started
Or you’re a solo creator who has launched a product before but you’re tired of burning yourself out for less than stellar results
Whether you’re launching for the FIRST time or the FIFTH time…
Why? Because Calm Launch Formula is…
Snackable
No more boring, long videos you dread pressing play on. Lessons are quick and snappy so you get momentum.
Focused on “enough”
We encourage you to choose launch tactics you enjoy, not hustle to get every last dollar.
FUN
Lessons that are colorful, playful, and full of good energy—learning is more effective when you enjoy it!
Done-for-you
Every single lesson has a resource or AI prompt to do the heavy lifting FOR YOU as much as possible.
You know deep down…
1. You have something amazing to share with the world, but it’s just sitting on the back burner.
2. You deserve the financial freedom and fulfillment a digital product business could bring.
3. You’re frustrated with staying stuck in this cycle of overthinking while watching others launch successfully.
What you get!
MODULE 1
Define your irresistible offer
+ Name your offer, define its features and benefits, and write your value proposition
+ Choose a target customer and position your offer to be most appealing to them
+ Price your offer and get early sales with a beta tester program (complete with email templates to get testers!)
MODULE 2
Plan ahead with a one-click timeline of your next |launch |
+ Map out a week-by-week launch plan with the click of a |button |
+ Pick your launch window and schedule promotionalevents that will lead to sales |
+ Set low and high goals for set expectations that will |keep your mindset dialed in
MODULE 3
Write and design a completed sales page in under an hour
+ Use our sales page storytelling framework so you never fear the blank page again
+ Design each section of your sales page, with help from Al so you don’t get stuck!
+ Al prompts to help you express your product in its bestlight, in YOUR voice
MODULE 4
Write your 2-week sales email sequence
+ Plan out your launch emails and topics that are data-proven to get you sales
+ Write each email with ease thanks to Al prompts thatpull from your sales page copy
+ Learn what email automations you need to set up in order to deliver your sales sequence
MODULE 5
Organize your pre-launchand launch contentcalendar
+ Plan your pre-launch content strategy and your |content calendar for each marketing channel |
+ Get a clear template for when and how to hype up ~~your offer leading to your launch date
MODULE 6
Get your tech setup and tested
+ Setup your payment processing and automated emaildelivery
+ Write your welcome email sequence that your customer receives upon purchase
MODULE 7
Maximize your calm with aweek-before prep checklist
+ Make your lead-up to launch calm and cool with our final launch checklist
+ Learn our best mindset tips for managing yourlaunch with confidence
There are three reasons why you’ll finally finish and take action on the content in this course:
1. Bite-sized videos walking you through each actionable step of our $5M launch formula
Each lesson video is on average 5 minutes long so you can get through it QUICKLY and take action. (And yes, this exact launch formula has brought in $2M in WAIM Unlimited revenue since 2018 and an additional $3M in other products!)
2. Done-for-you resources and AI prompts to make each step easier, faster and more fun
You’re not just getting information that will gather dust once the excitement wears off. You’re getting resources you will use again and again every single launch.
3. The content is actually FUN so you’ll want to keep watching
We hope you’re ready to laugh while you learn. Silly metaphors, running jokes, and Jason’s sound effects are sure to keep you engaged.
every lesson comes with expertly engineered
If you’re into ChatGPT or other AI tools, we have crafted prompts that can generate your sales page copy and sales emails, in your voice, in under 30 minutes (no joke!)
The Calm Launch Formula will help you…
Prepare your launch far in advance to avoid stress
Organize every task of your launch so you feel at the top of your game
Create content to attract your ideal customer
Convert sales on Day 1 with customer-led copy!A CALM creator business allows you to spend less time working and more time enjoying life.
And that begins when you finally get your digital product into the hands of your audience.
You’ll feel CALM knowing you have a repeatable launch system that works.
You’ll feel FOCUSED with every clear action step already outlined for you.
You’ll feel CONFIDENT with a strategic sales message you truly believe in.
You’ll feel PROUD of your irresistible offer and excited to share it with your audience.
The one thing NOT covered in the Calm Launch Formula curriculum is how to actually build your digital product from scratch. But fear not, we’ve got that covered for you too!
For over 10 years, we’ve been creating and selling digital products, helping over 1,000 creators in our WAIM Unlimited program do the same.
You don’t need to feel overwhelmed anymore.
You don’t need a huge audience or fancy tools to get started.
You don’t need to spend months figuring it out alone.
You can launch a product that makes a difference while staying true to your calm, creative self.
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 59
- Assessments Yes
