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Master Gene Schwartz’s Breakthrough Advertising method to channel desire, dominate markets, and drive Unstoppable sales in any economy.
Brian Kurtz – Breakthrough Advertising Bootcamp 2025 plus Bonus
Join the Breakthrough Advertising Bootcamp Live Starting May 6.
Dear friend,
Human behavior hasn’t changed since 1966 when Breakthrough Advertising was first published.
Actually, you could plug in any year before 1966 (1066?) and say the same thing.
And while many think this classic book is only about creative, copywriting and direct response marketing, it is really about human behavior…

How we can predict it…and how we need to be immersed in what it takes to understand why people do the things they do at the deepest level.

Hi my name is Brian Kurtz and Gene Schwartz was my friend and mentor for more than 20 years.
I am honored to have the exclusive rights to his masterpiece Breakthrough Advertising and, along with his wife Barbara, make it available to a new generation.
This is a book that every business needs – especially if you work in marketing.
Gene Schwartz said over and over, publicly and in private:
“The greatest mistake marketers make is trying to create demand.”
One of the most fascinating things you should know about Gene is that he was never about trying to create mass desire; rather, he saw his job as channeling and directing mass desire.
He makes it sound so simple.
But when a man who could write copy as well as anyone who has ever lived lets us in on his secret to success, we must pay attention.
And it’s why this book might be the most important book ever written for anyone who markets any product or service in any medium.
Breakthrough Advertising should be worth 6 or 7 figures for your business…
…that is, IF you do what it says.
Your specific ROI depends on how well you embed the core concepts of Breakthrough Advertising into your business.
And this is why I’d like to invite you to attend the next Breakthrough Advertising Quickstart Bootcamp which begins on May 6.
I am hosting a SIX call Bootcamp exclusively for people who want to learn how to make their marketing stand out from their competition exactly the way Gene teaches it.
It’s called The Breakthrough Advertising Quickstart Bootcamp and all the information can be found below.
It’s actually our EIGHTH Bootcamp…the first seven have produced successful results for hundreds of participants already…and this one will be the best one ever (because we learn what works best from each of the previous Bootcamps).
Breakthrough Advertising is not a book you read in one sitting.
It’s a dense read that rewards readers who take their time with it.
My advice to any reader is to focus on the first 68 pages of the book.
In fact. I recommend people read these first 68 pages three times before moving ahead with the remainder of the book.
Why?
Because these are the pages that will teach you how to think like Gene Schwartz…
…how to see your market the way Gene would see it.
Your market, and more specifically your list, is the most important asset in your business.
So the Breakthrough Advertising Quickstart Group will focus on how you can embed Gene’s thinking into every piece of marketing you create.
It’s just $297 to join us.
And for an additional $100 I’ll even ship you a copy of Breakthrough Advertising (a 20% discount) if you don’t already own it.
Plus you’ll get FREE shipping if you live in the continental U.S.
It will be instructional and interactive:
We will carve out time personalizing applications to your specific business during hot seats and “office hours” throughout the Bootcamp.
Take a look at the info below.
If this sounds like something that would help you, I’d love to have you join us.
Warmly,
Brian
What Is the Breakthrough Advertising Quickstart Bootcamp?
Get to know Gene and Breakthrough Advertising in a completely new way…
The Breakthrough Advertising Bootcamp is a two week, deep-dive-experience where you will see step-by-step how to embed the core concepts of Breakthrough Advertising into your business.
The group will be led by me and my marketing partner Chris Mason.
And Gene (in spirit).

Chris has been with me since 2013 and he’s a true student of direct response….like me… and probably like you too.
After each call you will have a short assignment – usually no more than 30 minutes.
Here’s what we’re going to learn and work on TOGETHER:
Breakthrough Advertising Quickstart Bootcamp Call Schedule

We will host SIX LIVE calls…up to 90 minutes each…and maybe a couple of surprise calls with a few of my friends.
All bootcamp calls will take place between May 6 and May 16.
All calls will be at 11am EST and will be recorded.
You will be able to save the recordings and summaries for your marketing library forever.
There will also be a temporary, private Facebook Group set up to post questions, ideas…and to create new friendships.
And time on every call with interaction with me and Chris about the assignments, questions pertaining to your specific business or anything else you want to ask us.
At the end of each call you will receive a short assignment to complete.
We have created handouts and worksheets to help you with each assignment.
The calls are designed to build on each other.

There will be five assignments total, each one taking about 30 minutes to complete.
Some will take less time.
Here’s what we’ll cover on each call:
Please register right now. Seating is limited.
Ready to Place Your Order?
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 76
- Assessments Yes