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Whatâs the difference between a message & website that talkS browsers to buyers …
⊠and cheesy copy that sounds Mad Libbed from [insert-leader-here]âs website … copy that doesnât exactly bring all the organic client inquiries to the yard?
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Ashlyn Carter – Copywriting For Creatives
If you guessed itâs a champagne cocktail of 1 part nice website template
+ 4 parts light-and-airy/dark-and-moody/etc. brand photos
+ a dash of gorgeous hex code palette …
If you guessed itâs getting to the level where you save up your dollars and ask around in a mastermind for a copywriter to outsource to …
If you guessed more dreamy creative retreats, an on-point hashtag game, and pretty content calendar all neatly sorted before each month even
But they’re only part of the prescription.
Unless youâve figured out a magic-wand way to nix sales writing as a biz task forever (and ever amen) so you can just go style your next flatlay while website pages, emails, blogs, and captions write themselves Hermione-style …
⊠youâll have that “I know my business is missing something ⊠I just can’t put my finger on what it isâ script playing in your head a little bit longer âŠ
⊠and, at worst, the fear of âplaying entrepreneurâ will strike again soon at 2 a.m.
You’ve downloaded every client avatar exercise & printable freebie that’s ever been pinned on Pinterest.
And even though they’ve been ~kinda~ helpful …… there’s still one issue
Online or offline, youâre having a hard time telling people
– what you do
– what you offer
– why youâre different.
If that sounds about right, then keep reading.
Because right now …
Ok, lehsbereal: sometimes you canât even explain what you do to a long-lost friend in line at Trader Joeâs before your peonies start wilting.
You *thought* you were a decent-ish writer ⊠âtill it came time to write for your business: youâve been finger-tied more times than you care to mention.
How do you sound like YOURSELF in your writing?
You know … like, your cool, post-hot-yoga-relaxed self?
You invested in the pricey-but-beautiful, creamy-paged planner. The $29/month software. The online courses.
Youâve listened to the coaching, and youâve got the styled flat-lay images. Thereâs even a bouquet of fresh flowers on your desk, and you know the Nate Berkus office supplies aisle is categorically forbidden on your weekly trips to Target.
You found a superhero creative gal pal or two for encouragement when you need it, and you plotted your dream team wish list of what roles you’ll hire when you can shell out the cash.
The thought of sitting down to write an email, blog, caption, or website page requires so.much.brainpower.
You swear thereâs gotta be dreamy, high-end ideal clients out there âŠ
they just canât hear you in a sea of noise.
Youâre eternally stuck in draft mode from emails to captions ⊠oh hayyy, blinking cursor.
Youâre overwhelmed with artsy, right-brain ideas for getting your message out âŠ
but struggle to EFFECTIVELY define your brand.
You’ve put band-aids on your site to make it work, but now you’re itching for a messaging overhaul.
Course Features
- Lectures 1
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 113
- Assessments Yes