🌟 New Year Offer 🌟
Celebrate 2025 with 30% OFF on all products! Use code: NEWYEAR2025. Hurry, offer ends soon!
File Size: 4.63 GB.
Alyssa Coleman – Back of House
Feeding the algorithm is costing you clients
(and starving your creativity)
LETS PUT YOUR MARKETING ON THE BACK BURNER
with a Pinterest & email system that books clients while you’re on Do Not Disturb.
Someone who just gets it. Who knows your business like you do. Who cares about your clients as much as you do. Who can sell your unique thing with the same spark and clarity you can. Without hand-holding, micromanaging, or one more slack message.
BUT LET’S BE REAL:
hiring someone like that will cost ya
(and training them takes forever).
so what if instead of hiring one person
YOU HAD AN ENTIRE DEPARTMENT
working for you
Most people think
more sales = more eyeballs.
And what better place to get eyeballs than social media?
BUT THE REALITY IS
social platforms reward volume
not value (and definitely not conversions).
So even when you’re “consistent” there’s still that pressure to keep up. To stay relevant.
To show up (even when you’d rather be deep in your actual work).
To show up (even when you’d rather be deep in your actual work).
Once I had a real baby,
it’s like a veil was lifted and I suddenly realized my business was needier than my newborn.
it’s like a veil was lifted and I suddenly realized my business was needier than my newborn.
I was on a long drive to lisbon and typed in my notes app:
“Something’s gotta give”
“Something’s gotta give”
I had just spent a glorious week in a small fishing village. From the minute I got there I felt my body relaxing in a way I didn’t realize I needed. That’s when I knew: something had to change. 👏 I decided to literally SCRAP EVERYTHING that felt high maintenance, because my business as it stood, simply wasn’t sustainable. IT RELIED ON ME TOO MUCH. The constant need to manage, post, create, and keep up
was pulling me away from what really mattered:
big ideas . intentional work . the life I actually wanted to live .
big ideas . intentional work . the life I actually wanted to live .
I spent a year *rethinking everything* and building a business that doesn’t need constant care and feeding
This is what led to Back of House.
I didn’t invent some secret viral hack.
I’M NOT SOME MARKETING GENIUS WHO SEE’S TRENDS BEFORE THEY HIT.
I’M NOT SOME MARKETING GENIUS WHO SEE’S TRENDS BEFORE THEY HIT.
I DID SOMETHING WAY MORE USEFUL
I looked back at what always worked in online business.
What keeps working no matter what. What still works today, even as the algorithms change every five minutes.
And I built a system around it.
with that data in hand
we doubled down on TWO things:
we doubled down on TWO things:
💌 Email & Pinterest 📌
because they let us actually focus on quality over quantity.
Pinterest drives the traffic 🤝 Email does the converting.
And the best part? You set them up ONCE and leverage them over and over again.
THAT’s low maintenance.
I didn’t predict
the future of marketing
BECAUSE I DONT HAVE TO
the future of marketing
BECAUSE I DONT HAVE TO
If you zoom out, you’ll notice something:
Every 3-5 years, a ‘new’ marketing trend emerges.
Every 3-5 years, a ‘new’ marketing trend emerges.
We’ve seen it all…
✺ Facebook pages
✺ live video
✺ Instagram reels
✺ Twitter
✺ shorts
✺ threads
✺ LinkedIn thought leadership
✺ TikTok trends
✺ AI-generated content
But despite all of that, one thing has never changed:
the highest-converting platforms
have always been email and search.
the highest-converting platforms
have always been email and search.
📩
Email has been the #1 highest ROI channel for over 20 years.
Email has been the #1 highest ROI channel for over 20 years.
It doesn’t matter what’s trending, email always converts higher than anything else.
🔍
Search content (like Pinterest & SEO) has always outlasted social.
Search content (like Pinterest & SEO) has always outlasted social.
Because while social media feeds move fast, search engines (Google, Pinterest, YouTube) send you leads for YEARS from the same content.
THIS ISN’T ABOUT DOING MORE. IT’S ABOUT BUILDING SOMETHING SMARTER.
Remember when your business felt exciting?
Let’s get back to that.
Marketing for People
Who Hate Marketing
If you’ve ever felt like “marketing just isn’t your thing” it’s probably because you’ve been following a system designed for someone else’s style – not yours.
Pinterest & email are like the introverted indie duo of online business, quietly pulling in leads and converting clients behind the scenes. Instagram get’s all the attention, but fellow wallflowers are embracing their anti-social tendencies & booking clients the cozy way.
This is your permission slip to go dark.
When your Back of House is dialed in, it’s like
having a team running your business for you,
even when you’re offline.
having a team running your business for you,
even when you’re offline.
That means MORE TIME for…
- •Work on *That* creative idea (the million-dollar one).
- •Take Fridays off.
- •Read poetry by the window.
- •Make pasta from scratch.
- •Call your grandma.
- •Long candlelit dinners
- •Time for that cafe catch up
- •One more game of cards
A PEEK INSIDE THE DONE FOR YOU VAULT
EVERY ENTREPRENEUR’S DREAM.
We’ve scripted, templated, designed, and strategized EVERYTHING you need.
CHECKLIST👇👇
▫️ A month’s worth of pre-planned profit activities (value: $50)
▫️ Welcome email script (value: $40)
▫️ Abandoned cart email script (value: $40)
▫️ Freebie workbook design (value: $40)
▫️Quiz & PDF lead magnet templates (value: $150)
▫️ “Thank You” page scripts (value: $40)
▫️ “Thank You” page design (in Canva Site) (value: $100)
▫️ “Thank You” page design (in Leadpages) (value: $100)
▫️ Passive product sales page scripts (value: $50)
▫️ Welcome email script (value: $40)
▫️ Abandoned cart email script (value: $40)
▫️ Freebie workbook design (value: $40)
▫️Quiz & PDF lead magnet templates (value: $150)
▫️ “Thank You” page scripts (value: $40)
▫️ “Thank You” page design (in Canva Site) (value: $100)
▫️ “Thank You” page design (in Leadpages) (value: $100)
▫️ Passive product sales page scripts (value: $50)
▫️ Passive product sales page designs (value: $50)
▫️ Sales page design (in Thrivecart) (value: $150)
▫️ Sales page design (in Leadpages) (value: $150)
▫️ Sales page design (in Canva) (value: $150)
▫️ Automated email marketing bundle: 10 welcome, nurture,
and conversion sequence scripts (value: $200)
▫️ Email sequence automation (value: $50)
▫️Project plans and workflows (value: $50)
▫️Pre-written launch copy and sales email scripts (value: $500)
▫️ Sales page design (in Thrivecart) (value: $150)
▫️ Sales page design (in Leadpages) (value: $150)
▫️ Sales page design (in Canva) (value: $150)
▫️ Automated email marketing bundle: 10 welcome, nurture,
and conversion sequence scripts (value: $200)
▫️ Email sequence automation (value: $50)
▫️Project plans and workflows (value: $50)
▫️Pre-written launch copy and sales email scripts (value: $500)
✅ ✅ Plus, we’re always updating, improving, and adding resources to this vault to make it the most up to date resource you can
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 122
- Assessments Yes
