Yoast – Keyword Research Training

Online training to determine the words your audience uses to find and contact you

Yoast – Keyword Research Training

• Online training to determine the words your audience uses to find and contact you
• Find out how you can rank the top 3 keywords for your most powerful keywords
• Get advice from around the world-Joost De Valk and Jono alderson are two of the most respected SEO experts.

Top 3 ranked keywords people use to find your business

After this training…

• You’ll have a complete keyword list, ready to go!
• You’ll know what keywords your audience uses to find you
• You’ll optimize for the keywords you have the best chances of ranking top 3 with
• You’ll be able to analyze keyword data and fine-Tune your strategy

And you’ll be able to reap the rewards, by…

• Improving traffic, sales and user satisfaction
• Using keywords that are most likely to drive sales or newsletter signups
• Identifying golden opportunities your competition hasn’t thought of yet
• Finding a niche within your market and stand out from your competition
• Working towards ranking for the top keywords in your market and taking traffic away from your competition

What topics are covered in this? Keyword Research training

1. Get to know you business
   • Your mission statement and USPs The first step to keyword research is getting a clear view of your business or website. Find out how to stand out from your competition with a clear mission and USPs. You won’t rank if you have nothing interesting to offer. Include personal keyword list step 1: Website profile
2. Get to know your audience
   • Taking the perspective of the searcher Focusing too much on your own vocabulary is a very common mistake in keyword research. We offer a wide range of tools to help you find the keywords that your audience uses.
   • Finding long-tail keywords Your most important keywords are often the most competitive. Longer key phrases are more likely to rank higher. We’ll show you how. Step 2: Making your personal keyword list
3. Traffic potential and conversion
   • Find out which of your keywords have the most potential traffic
   • Discover how many people actually search for your keywords
   • Find out how to decide which pages are most likely to lead to sales or newsletter signups Step 3: Increasing traffic potential and conversion with personal keyword lists
4. Calculating your ranking potential
   • Learn how to decide which keywords you have the best chance of ranking for
   • Learn how to research your competition Step 4: Scoring your competition and revising the keyword list
5. Your keyword strategy should be implemented
   • Learn why it’s no use ranking for a keyword, if the searcher’s intent doesn’t match the content of the page. How to ensure it does.
   • Learn how to create great landing pages which satisfy your visitors’ needs
   • Learn how to analyze your website’s data to monitor your keyword SEO

This Keyword You should consider research training because:

• You want to reach your audience and improve traffic
• You’re unsure what keywords work best for your site
• You’re tired of competing with sites you can’t beat
• You don’t just want to rank, you want to rank top 3 for the terms that help grow your blog or e-Commerce website
• You get better at online marketing along the way
• Technical knowledge is the Yoast SEO for WordPress plugins and a specific CMS are optional

Get feedback from a Yoast expert!

Do you want to be sure you’re doing things right? We understand! That’s why we offer this extra option: a Yoast An expert will provide feedback about the keyword list that you created in the assignments. We’ll point out missed opportunities and give you ideas to improve on your keywords! Within two weeks, we’ll check whether you’re ready to start ranking, and give you ideas to improve on your keyword list!