Russ Henneberry – Content Marketing Mastery Course

Russ Henneberry is the founding father of Fashionable Writer, a neighborhood of knowledge product enterprise homeowners and professional digital entrepreneurs. Russ has skilled and authorized

Russ Henneberry – Content Marketing Mastery Course

What You’ll Study
Leverage 5 Varieties of Content & 7 Visitors Methods to Enhance Conversions & Generate Leads

There are 2 chief issues on the subject of Content Marketing: WHAT are you going to create, and HOW are you gonna get eyeballs on it. On this newly up to date Mastery Course, you’ll work by a step-by-step course of to create content material that’s confirmed to generate leads, convert leads into first-time patrons, and promote extra to the shoppers you have already got.
Mannequin Your Content on 28 World-Class Examples from Titans of Business

Uncover how corporations like Ben & Jerry’s, Nordstrom, Ramsey Options, Casper Sleep, and Lowe’s generate BILLIONS of impressions per day utilizing straightforward to duplicate, confirmed content material methods.
5 Content “Wrappers” to Curate Your Editorial Calendar

Understanding WHEN to publish content material is simply as vital because the content material itself. Content Marketing professional Russ Henneberry’s “content wrappers” won’t solely aid you decide what sort of content material to publish, however when to publish to generate the very best engagement.
$495
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Course Certification & Badge
About Your Teacher

Russ Henneberry

Russ Henneberry is the founding father of Fashionable Writer, a neighborhood of knowledge product enterprise homeowners and professional digital entrepreneurs. Russ has skilled and authorized 1000’s of pros by his teaching, programs, stage displays and his ebook, Digital Marketing for Dummies.

Deploy a Repeatable System for Constructing Content & Driving Visitors at Each Stage of the Buyer Journey

Learn to create your supreme Buyer Avatar so you’ll be able to architect a content material technique that simply attracts leads and patrons
The “GC = A” Content Marketing Method that seamlessly connects the dots between content material and gross sales
Establish the 4 core issues that plague nearly each enterprise and the way your content material can treatment each
Uncover the 5 sorts of content material you want within the “Awareness” stage to generate focused leads and prospects

Grasp 4 content material varieties that not solely constantly drive leads, however convert these leads into serial, excessive-ticket patrons
Select from 11 objectives and 13 various kinds of content material to create a content material technique that’s laser-targeted on shifting the needle in your group (constructing this content material plan is a snap utilizing our Content Marketing Plan worksheets)
Leverage 6 sorts of content material that cut back churn, enhance referrals and generate optimistic opinions (#4 will shock you)
Use straightforward to deploy content material methods that aid you promote extra… and extra typically

What Will You Get By The Finish?

Right here’s a profession-defining query for each entrepreneur, enterprise proprietor, and the proficient entrepreneurs that work for them…

…If there was a predictable, step-by-step methodology for attracting a gradual surge of crimson-scorching leads EVERY SINGLE DAY with out the crippling “what the heck do I do next?” syndrome and (most significantly) with out spending a single dime…

Would you lastly really feel assured sufficient to make making a worthwhile content material technique your small business’ #1 precedence?

In case your reply is “YES!” right here’s what it’s essential know:

Odd content material entrepreneurs simply don’t get it…

There was a time when having a weblog was sufficient, however at present (if you happen to really wish to generate free, focused visitors), it’s essential do extra.

So how do you do it?

How do you construct a “machine” that turns content material into free, focused visitors?

Luckily, that’s precisely what you’re about to be taught on this confirmed, step-by-step coaching…

Get instantly obtain Russ Henneberry – Content Marketing Mastery Course
By the point you’re accomplished, you’ll be uniquely certified to assist manufacturers convert content material into natural visitors and gross sales… robotically.

Extra particularly, you’ll have the ability to not solely ship contemporary leads and prospects… you’ll have the ability to ship these leads and prospects “organically”… even FREE!

Now, just one query stays:

What are YOU ready for?

Course Particulars

Module 1

Getting Began

Lesson 1: From the Writer

Lesson 2: Right here’s What to Anticipate

Lesson 3: Content Marketing: The What and Why

Lesson 4: The Content Marketing Method

Lesson 5: Create a Buyer Avatar

Lesson 6: Content Marketing and the Buyer Worth Journey

Lesson 7: The Most Harmful Fable in Content Marketing

Lesson 8: The “Content Baton”

Module 2

Content that Drives Consciousness

Lesson 1: Content that Creates Consciousness and Engagement

Lesson 2: Targets on the Consciousness and Engagement Levels

Lesson 3: 5 Staple Content “Wrappers”

Lesson 4: Content-Kind: Weblog Article

Lesson 5: The ten-Level Weblog Publish Audit

Lesson 6: Content-Kind: Podcast

Lesson 7: Content-Kind: Video

Lesson 8: Content-Kind: Social Replace

Lesson 9: What Ought to My Publish Be About?

Lesson 10: How Usually Ought to I Publish?

Lesson 11: How Ought to I Get Visitors to My Publish?

Lesson 12: Engineering Engagement

Lesson 13: The Gate: From Consciousness to Subscription

Module 3

Content that Generates Leads

Lesson 1: Content that Generates Leads

Lesson 2: Targets on the Subscribe Stage

Lesson 3: Content-Kind: Lead Magnet

Lesson 4: 7 Varieties of Lead Magnets

Lesson 5: The Squeeze Web page

Lesson 6: 5 Methods to Funnel Visitors to Your Squeeze Web page

Lesson 7: The ten-Level Lead Magnet Audit

Lesson 8: Content-Kind: Occasion

Lesson 9: In-Particular person Occasions on the Subscription Stage

Lesson 10: On-line Occasions on the Subscription Stage

Lesson 11: The “Left Turn”: From Subscriber to First-Time Purchaser

Module 4

Content that Sells

Lesson 1: Content that Sells Extra (and Extra Usually)

Lesson 2: Targets on the Convert Stage

Lesson 3: Targets on the Ascend Stage

Lesson 4: Anticipating and Satisfying Intent

Lesson 5: Content-Kind: Buyer Story

Lesson 6: Content-Kind: Product Demo

Lesson 7: Content-Kind: Product Comparability

Lesson 8: Content-Kind: Occasion

Lesson 9: The Grey Space Between Copywriting and Content Marketing

Lesson 10: Indoctrination and Onboarding: From Patrons to Loyal, Raving Followers

Module 5

Content that Will increase Retention & Loyalty

Lesson 1: Content That Will increase Buyer Retention & Loyalty

Lesson 2: Leveraging Consciousness Content

Lesson 3: Content-Kind: Welcome E-mail

Lesson 4: Content-Kind: About Web page

Lesson 5: Content-Kind: Packaging and Bundle Inserts

Lesson 6: Content-Kind: Assist Documentation

Lesson 7: Content-Kind: Occasions

Lesson 8: Digging a Aggressive Moat with Content Marketing

What You may Get

You’ll Obtain INSTANT Entry To:

5 NEW Core Modules
53 NEW Video Classes
The Buyer Worth Journey Handout
The Buyer Avatar Worksheet
The ten-Level Weblog Publish Audit
5 NEW Quizzes (one for every module)
1 FINAL Examination

Certificates