Split Testing Playbook: Standard

Teacher

Brainlearns

🌟 New Year Offer 🌟

Celebrate 2026 with 30% OFF on all products! Use code: NEWYEAR2026. Hurry, offer ends soon!

There are many ways to set up Facebook ads. We get questions all the time, like “Which headline

Split Testing Playbook: Standard

Split Testing Playbook Standard

What is the Split Testing Playbook?

There are many ways to set up Facebook ads. We get a lot of questions, like “Which headline should I use?” or… “What color should the image be for my ad?” or… “What is the best text to use above an image?”

You must test all variables in order to run Facebook campaigns that are profitable and effective. If you aren’t an “expert” Split testing and Facebook ads can be complicated and confusing.

With the Split Testing Playbook gives you step-by-step strategies to split test Facebook ads. You’ll get access to 27 over-the-shoulder videos, explaining the blueprint you can swipe and copy on every new Facebook campaign you set up.

Let the results speak for them!

A Complete Strategy For Testing Your Ads and Finding Winners

Properly splitting your ads means testing different interests and headlines. Inside the Split Testing Playbook covers every aspect of this process. Here’s some of what you’ll learn:

Campaign Construction

Split testing is great, but it can get messy if you don’t know what you’re doing. It all starts with organizing your campaigns so that your ads and ad sets are well-organized and your winners stand out. Here’s what’s inside:

Testing Campaign Objectives This is the most important thing to remember when you are creating campaigns.

How to structure your ad sets Learn how to set up your ads so you know exactly where your WINNERS are.

Structure Your Ads – There’s a big myth about putting more than one ad into an ad set. We dispel that myth and discuss how to place your ads within a campaign.

Audience Examination

Go too narrow and you don’t give yourself a chance. Don’t go too wide and you could end up wasting your money. We’ll show you 8 different audience segments you can split test against one another to find winning ad sets quickly. Here’s what else you’ll learn:

Grouping Interests vs. Testing Individually Learn how to set up interests in your ad sets, when to group them together, and when you should separate them.

Testing Different Audience Segments This one thing can make a huge difference in your Facebook campaigns. This is how you do it right.

Split Testing Lookalike Audiences – Think all Lookalike Audiences can be equal? You might be wrong!

Split Testing Gender – This can be a giant waste of time if you don’t know the right times to use it.

Split Testing Age – You’ve probably seen that a certain age group was converting well in your ad reports. So you created an advertisement for that age group only and it failed. I’ll tell you why…

Testing Bid Types – If you know the right situations to use this strategy, you’ll see HUGE ROI on your campaigns.

Placement Experimentation

If you’re grouping all your placements together or worse, not even testing different ones, you might be leaving money on the table. We’ll break down how to split test your placements, and even reveal a little nugget about Right Hand Side ads you’ve probably never heard before. Here’s what’s inside:

Mobile: The Truth – Yes it’s true…mobile is KING. But it does have its limitations as well…

Audience Network & Instagram – Do you ever wonder if these placements are worth it? And if so, how do you go about using them? I share exactly what’s working for myself and my customers.

There are 2 ways to test your placements Split testing placements can be a waste in most cases. I share the 2 times it’s actually worth doing.

What works for right hand side ads RHS ads have a bad reputation, but they can be a great way to increase your ROI if you use them in the right situations. I’ll tell you all about it in this video.

Ad Scramble

A combination of the right images and the correct text will ensure success. Split testing is essential to find the perfect combination. We’ll show you the easiest way to do that, and even give you some examples you can swipe. Here’s what else you’ll learn:

Photo Post v. Link Ad v. Video Ad – I’ll break down the different elements of each when it comes to split testing.

Testing Photo Post Images – I will be showing you what I look at when I split test photos for my ads.

Testing Image Link – Just like above, I show you what I look for when split testing images again…but this time for link ads.

Testing Text On a Photo Post – I’ll show you the different types of ad copy you can test on a photo post to really give yourself the best chance at finding a winner.

Testing Text on a Link Ad This time, we’ll cover the different types of ad copy you can use on a link ad!

Testing Headlines On a Link Ad – Your headline can make or break your ad, and I’ll show you a sneaky way to take one headline, and use it two different ways to find the best results.

Split Testing Formulas

Inside this section, I’ll break down how to tie everything together. Here’s what’s inside:

The Photo Post “Formula” – I’ll break down how I tie everything together for a photo post, from the campaign, to the ad sets, to the ads, so you have a crystal clear picture of how to split test from start to finish.

The Link Ad “Formula” – I’ll show you an easy way to organize your link ads from start to finish, so you can split test elements from the ad copy, to the image, to the headline…without getting confused.

The Video Ad “Formula” – This video focuses on video ads. It also explains the easy-to-remember formula that can be used to split test video ads.

Evaluation of Results

So you’ve done on this work to learn split testing, now what? I’ll tell you how to properly assess your results. You’ll learn:

The 72 Hour Rule – Do NOT break this rule…if you do, you risk making poor judgements on your campaigns.

The One Way to Know if it’s Working – It all boils down to this when deciding whether or not your split test is a success…

Working backwards – When looking at your split test results, you’ve got to start at the end and work your way backwards. Otherwise, the data will be skewed…I’ll show you what I mean.

Sale Page : http://digitaltrafficace.com/split-testing-playbook

Course Features

Lecture 0
Quiz 0
Duration Lifetime access
Skill level All levels
Students 254
Assessments Yes

There are no items in the curriculum yet.

Business and Marketing

Split Testing Playbook: Standard

🌟 New Year Offer 🌟

Split Testing Playbook: Standard

Course Features

Leave A Reply Cancel reply

Company

Support

Business and Marketing

Split Testing Playbook: Standard

🌟 New Year Offer 🌟

Split Testing Playbook: Standard

Course Features

Leave A Reply Cancel reply

You May Like

Ben Adkins – Local Business Bots 2018 – Standard

Company

Support

Modal title