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Transform your LinkedIn into a powerful client-acquisition engine and stop relying on stressful social media algorithms.
Master the art of strategic storytelling and profile optimization to land high-paying opportunities with ease and confidence.
File Size: 9.67 GB.
Nicole Marguerite Gray – Soft Launch Your LinkedIn
Your LinkedIn notifications should be full of new clients and opportunities, not sales pitches or your toxic ex-manager.
Your LinkedIn can make you serious money, but it’s currently gathering dust. When you nail the basics, creating content transforms from the thing that’s stressing you out, to the thing that allows you to relax – feeling safe that you know where your next client is coming from.
Here are some truths about LinkedIn, since most people get the vibes wrong:
It seems scarier than it is.
Because it’s tied to old corporate roles for many of us, it can feel daunting. It makes it seem much scarier than it actually is to post there. But once you learn it the right way, it genuinely does feel easy.
You don’t need to be a writer.
Whether you’re already a writer or don’t feel comfortable writing at all, you can still be *good* at LinkedIn. Anyone can learn this with the right strategy and support – succeeding on LinkedIn is a buildable skill!
Results *are* possible.
Some people are put off starting to really care about LinkedIn because they worry that they aren’t the right kind of person for it – because they’re different or creative. Anyone (no matter how quirky or niche you are) CAN get results from it – and it could literally change your life.
AND MOST IMPORTANTLY…
Not knowing how to make the most of your LinkedIn is going to start holding you back.
If you’re tired of inconsistent sales, worrying about posting Reels, and the stress that comes with not having enough leads, LinkedIn could be the answer for you – because having a space where you can enjoy posting content that *doesn’t* take days out of your week to create is the difference between falling asleep feeling anxious about your business, and waking up with confidence in what you do and what you sell every day.
You deserve a quick, easy way of getting new clients that doesn’t require hours on Instagram.
…or trying to film and edit the perfect video for a fickle TikTok algorithm. But you know that already. You just haven’t made the jump yet.
Honestly, I don’t blame you. I know just how uncomfortable LinkedIn can feel, because I’ve been there. From having to use it for cold pitching back when I was in a job I hated, and dreading logging on bc my network was full of people who were so not my people… to now being the #1 hype woman and using it to land partnerships, connect with new clients, and meet some of my favourite people.
It’s a lot of pressure to know how much to share without just posting to your old colleagues, and how to connect to your ideal client – without feeling like you’re pushing a hard sell.
No wonder you’ve not been posting there. Running a business is hard enough, without you worrying about showing up on a platform that you’re just not sure about yet. If your only experience with LinkedIn is logging on and not seeing any posts from people you vibe with – to go from that to posting on there regularly feels impossible to add to your plate.
INTRODUCING…
The LinkedIn course for business owners who are sick of social media marketing that takes up all of their time and want to finally find an easier solution. This teaches you how to write great, strategic content for your LinkedIn, while giving you the tools to start posting while you learn.
Exactly what you get when you sign up for Soft Launch
Soft Launch Structure
MODULE ONE
We need to get the lay of the land before we dive in. There are loads of resources inside the course which will save you time as you go through – this is our chance to get to know them!
You’ll learn how to:
+ Make the most of resources
+ RSVP to our live calls
+ Request post feedback
Preparing To Post
MODULE FOUR
The final stage of prep as we begin posting is learning how to become your own editor over the coming months! We’ll cover scheduling, self-editing and building consistency.
You’ll learn how to:
+ Use our secret ‘hook’ tool
+ Easily schedule content
+ Keep on track with posting
But wait, there’s more!
The Personal Brand Planner (Notion)
Get started with all your LinkedIn post prompts pre-populated in one place, with advice on what photos to use, how to write your posts and when to share
Designed Content Templates (Canva)
Creating carousels for LinkedIn just became even easier – we’ve created the templates for you to use, and even tested them ourselves
EditorGPT: Custom Hook Helper (AI Tool)
Our well-trained custom GPT supports you in making your opening lines interesting, clear and effective
Join today for immediate access
Includes:
✓ Post prompts to help you land new clients
✓ Monthly feedback on your posts from Nicole
✓ LinkedIn post-writing calls every other week
✓ 6 months’ worth of hooks
✓ Canva templates, guides, etc.
✓ EditorGPT: AI content helper
✓ Instant access to course modules for 6 months
PUTTING YOUR LINKEDIN TO WORK
What happens when you Soft Launch…
You start to get referrals from previous clients and colleagues
People book in with you faster, meaning less back and forth
You get invites from podcasts, brands, and events
I know I ‘should’ be on LinkedIn but I’m nervous to post there?! Even though I feel super confident about my other socials?
If I had a pound for every time I heard the ‘I should’ statement for LinkedIn – I legit would not need to work. I would have so many pounds. I would have enough pounds to pay people to stop saying ‘I should’ statements period. I would have enough pounds to buy LinkedIn itself.
Firstly, there’s no shame in this and you’re not alone. Especially for creatives, LinkedIn can feel way more nerve-wracking than other platforms because of its corporate heritage.
Being nervous about LinkedIn is not only valid, it’s normal.
Most of the people I’ve worked with were apprehensive about it at first, either because they were nervous about their old boss seeing their posts, or not being 100% sure that their ideal clients were there, or awkwardly worrying that your usual (proven!) style of content might not land the same over there.
It’s new and it’s different and it’s foreign. But that’s okay. It might just be the best thing that’s ever happened to you. You can’t live in the cycle of having to create content for Instagram that literally takes you days to create and edit and then finally posting but forever.
You didn’t become a business owner because you wanted to be a full-time content creator. You wanted to provide a service. You wanted to work with people. But constantly spiralling over what to post on Instagram is distracting you, and isn’t landing you the clients you actually want. LinkedIn lets you market your business without it taking over your life.
My role is to help you identify how to do that, and feel confident in posting on LinkedIn without needing to share anything that doesn’t feel like you.
No one-size-fits-all. No judgement. Just tried and tested formulas, ongoing support, practical tools, and a plan that works for you.
I just don’t know if my people are on LinkedIn. What if I can’t find them?
I will hold your hand when I say this… there are now more than 1B people on LinkedIn. These days it’s less of an ‘if’ people are on there and more of a ‘how’ they are on there. Only 1% of people actually post content there regularly.
So your people are probably on there, but they’re just lurking at the moment. They’re waiting to be shown what they need. But currently… you’re lurking as well. And bottom line — two lurkers are never going to locate one another!!
I have yet to meet a single person in an industry that LinkedIn doesn’t work for. And trust me when I say I have worked with an expansive list of different people. It’s not a question of whether your people are on there, it’s just working out how to engage them. Making sure you’re front of mind. Knowing how to communicate with them so you become unmissable.
I’m just not sure I have time – I have a really busy period coming up.
As business owners, being busy is less of a momentary blip and more of a constant state of mind. If we tick a task off, we fill that gap with three more things. Waiting to be less busy doesn’t move the needle. We have designed the course to be action-focused, with each module designed to make a difference, and help you progress (and post!) while you learn.
No time is wasted or lost, and you have a full six months to work through the course – posting as you go. This is holding you accountable to do the things you know will make a difference, while acknowledging that we’re busy people that don’t have spare time to faff around.
Still struggling for time? You can get course access for your team members (think Virtual Assistant or Social Media Manager) and use this to help them up skill! They can join all the live calls and do your writing for you – making this even easier for you to implement.
You’re only a LinkedIn post or two away from…
Showing up as the face of your business and as a very confident founder in every area of your business
Peace of mind at finally having a flow of inbound work that is consistent, no more panic posting
Finally having a method of marketing your business that doesn’t take as long as your client work
Soft Launch Your LinkedIn™ is the ideal course for you if you are a…
Savvy service providerwho just wants to get back to actually providing the service – not spending ages on creating the perfect 10-second video for social media
Creative business owner who is great at showing their personality everywhere else – but who still feels stuck at doing the same on LinkedIn
Likes-to-do-it-themselves freelancer who is ready to book more clients and feel more confident about posting their process instead of waiting for perfection
Always-upskilling support team member who wants to know they can provide this as a service for their own clients – where most others fall short
Hi – I’m Nicole.
Your Personal Brand Coach who will not tolerate ‘broetry’ on LinkedIn, believes there’s more to life than worrying about what time to post, and will always hold you accountable – but will do it so kindly you almost don’t even realise that it’s happening.
I used to think LinkedIn was just something you were supposed to have, but never use. DEFINITELY not for creatives. Working in marketing on personal brand campaigns across Instagram and beyond was my bread and butter. But fast forward to around four years ago when I started working with founders who wanted to post on LinkedIn – I started noticing how much easier and FASTER it was to get opportunities from there.
Let’s spill some LinkedIn tea:
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I’ve seen a £3M investment deal done in the LinkedIn DMs
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I’ve seen a Channel 4 documentary created about a retreat founder because of her LinkedIn
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I’ve seen countless new businesses succeed and become booked up from LinkedIn
…it’s all from the founders posting their personal stories.
In the era of lip-syncing and pointing at text to a backing track of ‘trending audio’, I’ll be honest – I was relieved to find a solution that was focused on writing.
I’M SO SERIOUS RIGHT NOW
I believe to my core that LinkedIn is allowed to feel a bit scary, and feeling that is not silly, but it doesn’t have to stop you from posting there.
If you’re already someone who is running a business, you are someone who is brave, and building something important and necessary. I’m not here to preach to you to post 5x per week, or ditch the other platforms – I’m here to meet you where you’re at, help you find a place to get new clients that doesn’t feel impossible, and to make LinkedIn feel a lot less overwhelming.
Course Features
- Lecture 0
- Quiz 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 125
- Assessments Yes