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Stop the race to the bottom and master the art of value-based pricing to attract high-ticket clients and double your rates with total conviction!
File Size: 4.53 GB.
Rich Webster – How To Charge More
Learn to 2-10x your prices in 2026.
For Established Entrepreneurs, Freelancers, and Service Providers…
Master the art of pricing and become the person who can handle high-price, high-value clients.
In 4 weeks, I will show you how to:
- 💸 Raise the price of your core offer OR launch a new higher-priced offer (minimum $10k)
- 🎨 Master the art of pricing + become the person who can handle high-price, high-value clients
- 📣 Understand the value of your work and articulate it through your marketing + sales
- 👥 Position your work to attract high-value customers
Meet your mentor.
<aside>
I’m Rich Webster – I teach people how to charge more.
And I’m damn good at it.
For over a decade, I ran a design agency where our minimum rate was $60,000.
Over 400,000 entrepreneurs follow me for my insights on pricing, creativity, and inner work.
This program is based on my work with nearly 600 entrepreneurs since 2021, helping them to create, capture, and communicate value.
Because higher value, equals higher prices.
For the first time ever, I’ve distilled this life-changing work into a transformative four-week program.
I charge my clients between $12-64k to have me walk them through this process.
Today, you can start your journey.
Rich
</aside>
2026: Things are changing…
Here’s What I’m Seeing In The Market
After working closely with over 100 6-7 figure entrepreneurs for the past two years, I have a pretty strong pulse on what’s happening going into 2026.
There’s a lot of fear in the market.
Worries about ai, inflation, and the economy.
But right now there is also TREMENDOUS opportunity.
Because here’s what most people are missing…
The Market Is Splitting In Two
Market 1: Low Price, High Volume
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Lots of competition
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Low differentiation
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Low expertise
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The commodity market
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This is the race to the bottom
Market 2: High Price, High Value
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Lower competition (higher barrier to entry)
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High differentiation
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High expertise
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The expert market
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This is the race to the top
The middle of the market is disappearing.
For years, entrepreneurs could hide in the middle.
You could charge decent rates, provide decent value, and make a decent living.
But that middle market where most solopreneurs and entrepreneurs have lived is going away fast.
What’s Actually Valuable in 2026?
The Definition of Work is shifting.
Work = Creativity + Tasks
This simple equation changes everything.
Decreasing in Value:
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Execution & production
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Generic work that’s “good enough”
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Beginner-level work
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Checklist tasks
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Deliverables
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Speed (it’s becoming commoditized)
Increasing in Value:
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Decisions and judgment
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Taste and creativity
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Expertise and wisdom
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Sales and marketing
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Connection and communication
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Conviction and confidence
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Emotional intelligence
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The ability to hold risk and guide people through it
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Depth and strategic thinking
In 2026, the value is shifting to creativity.
If you’re living in the world of tasks, it’s going to get harder and harder.
You Have Two Options for 2026
Option 1: Scale with volume
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Grow a massive audience
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Post all the time
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Play the attention game
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Sell cheap stuff to as many people as possible
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Leverage: Attention & Volume
Option 2: Scale with price
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Race to the top
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Create tremendous value
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Work less, charge more
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Sell outcomes, not deliverables
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Leverage: Price & Expertise
The middle is becoming impossible.
Take advantage of the shift in the market.
There is a massive opportunity in the market right now for those who are good at what they do.
Because here’s the deal:
If you anticipate that AI will become more prevalent in the coming years, probably the worst thing you could do strategically is:
Try to compete on price Try to compete on speed Try to compete on deliverablesThe good news?
You don’t have to.
The opportunity for 2026 → Race to the top.
Right now, my clients who are focused on a high price, high value strategy are crushing it.
There’s still a lot of money being spent, but it’s pooling at the top of the market.
In 2026, the path forward for creative entrepreneurs is to RACE TO THE TOP.
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Scale with price.
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Lean into your real value.
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Position it with conviction.
Because here’s the deal:
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It’s one thing to have creativity.
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It’s another thing to SELL it.
And that’s what we teach you how to do.
Real Results From Racing to the Top
Right now my clients are closing $10k, $100k, and $250k+ deals…
Even in AI-exposed fields like design, web development, podcast production, wellness, and consulting.
Design/Creative
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$60K for two brands
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$50K website and brand for luxury resort
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$300K/year full-service design retainer
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Tripled retainer values across the board
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$400K brand project + $200K equity
Development/Tech
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$1,500/hour consulting rate (previously $150/hour)
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$360K deal with business partner (marketing/video)
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$160K in last 3 months, on track to double business
Consulting/Service
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$192K podcast production for one client (one month of work)
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$49K in float center consulting deals closed in 24 hours
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$120K in proposals out (composing music)
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Triple prices with zero pushback
Introducing: How To Charge More
How To Charge More is my 4-week LIVE transformational program where I’ll teach (and help you implement) everything you need to raise your prices and move into the high-value market.
During the 4-week experience, you’ll enjoy 8 unforgettable live sessions with me (2 sessions per week), while connecting with like-minded entrepreneurs on the same path.
You’ll get the exact frameworks, systems, strategies, and mindset shifts I use with private clients who pay multiple-five figures for this work.
The Process:
IDENTITY
Become The Person Who Charges More
Raise your Success Thermostat (that keeps you stuck at your current income level) Unlearn the BS (Belief System) that is holding you back from charging what your work is worth Reprogram your Invisible Money Scripts (why being good isn’t enough to make you money) Building self-leadership and internal conviction (that keeps you from taking action) Learn how to advocate for your work Resources:•
Internal work tools
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“Presence Partner” sessions
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Self-leadership frameworks
PRICE
Learn The Art Of Value-Based Pricing
Learn how to craft a new high price, high value offer (minimum $10k) Value-pricing crash course (condenses 20 books + scholarly pricing research into 1 hour) Learn how to calculate the TRUE value you create for clients (tangible + intangible) Learn how to structure, price, and present premium offers (don’t send a proposal) What to say to implement price increases for current clients Resources:•
Price/value discovery guide
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Pricing/offer examples based on what’s working now with my clients
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High value offer creation guide
CLIENTS
Attract Better Clients
Learn how to market and sell to affluent clients Position yourself as an expert instead of an order-taker to charge more Find the right channels to present your work Attract clients with larger budgets who would benefit from the value you offer Escape the expert “industry bubble” that keeps you poor Resources:•
Selling to affluent clients guide
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Order-taker to expert checklist
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Positioning for value framework
SALES
Become Your Own Agent
Close the Agent Gap and become your own best salesperson Sell outcomes instead of deliverables to charge much higher prices (& close more deals) Learn how to handle any objection effortlessly with just 3 simple words. Understand the nuances of selling to B2B vs. B2C and navigating complex sales cycles Learn advanced sales scenarios like multiple person sales calls and when there’s no decision maker on the call Resources:•
My exact step-by-step sales framework that works for any niche (scripts and outlines)
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Example sales calls + roleplays
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Sales call review tools
What’s Included
8 Transformational Live Sessions with Rich
This is NOT a boring lecture series. Expect interactive sessions, real-time Q&A, practical implementation, and breakthrough moments. Can’t attend live? All sessions are recorded.
Plus: Q&A and Async Office Hours with Rich in addition to the live sessions.
Complete Implementation Toolkit
All the systems, SOPs, resources, tools, and templates you need to actually implement what you learn. Everything I share with my private clients.
How To Charge More Community
Share wins, get support, ask questions, and network with other entrepreneurs racing to the top. 12 months of access.
Bonus Resources & Materials
Worksheets, exercises, frameworks, templates, and implementation guides for every session.
Retake Privilege
Take the program again whenever I teach it over the next 12 months. Reinforce the learning, level up further, stay accountable.
This is a life’s practice of continuing to level up your pricing – not something you just download once and you’re done. We can always get better at it.
The Business You Deserve
Imagine:
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Closing 5-6 figure deals with confidence
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Being perceived as an expert, not an order taker
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Having clients who value what you do and pay you accordingly
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Racing to the top instead of racing to the bottom
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Advocating for yourself with complete conviction
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Building a business that scales with price, not hours
VALUE: PRICELESS
The truth: Everyone is undercharging. Everyone.
Take out your phone.
Open your last 5 client invoices.
Add them up.
Now multiply that number by 2.
That’s what you SHOULD have made if you were charging appropriately (minimum!).
That difference? That’s the “undercharging tax” you’ve been paying.
It’s not because you’re not good enough.
It’s not because your clients can’t afford it.
It’s because you don’t know HOW to do it.
And more importantly – you don’t believe the work is WORTH it yet.
The good news?
In working closely with entrepreneurs for the last two years, I can confidently say that…
Everyone is undercharging.
Even those charging “high prices.”
That ends in 4 weeks.
The Charge More System™
If you want to charge higher prices, there are four pillars you can control.
1.
Your value. How good you are at what you do and what you sell. The more value you create the more you can charge.
2.
Your clients. Working with premium clients can take advantage of the value you create.
3.
Your articulation. Your articulation of the value of your work through your marketing and sales.
4.
Your belief. Your belief in yourself and in the work and how that translates into conviction.
After working with 100+ entrepreneurs at the highest level, I’ve figured out how to address all four.
The Charge More System is the only methodology that addresses all four pillars simultaneously:
1.
IDENTITY – Become the person who can handle high-value clients and premium prices. You can’t advocate for $50K prices if you don’t believe your work is worth it.
2.
PRICE – Master value-based pricing. Understand how to structure, price, and present premium offers. Value-based pricing only works when you truly understand the value you create.
3.
CLIENTS – Premium pricing requires premium clients. Work with better clients. Shift from order taker to expert in your clients’ eyes
4.
SALES – Advocate for the value of your work with complete conviction.You must become your own agent and close the “agent gap.”
All four work together.
This is the exact system my private clients pay $12K-$64K to implement.
No one else teaches it this way because no one else has spent years working exclusively with six and seven-figure entrepreneurs on premium pricing.
Some Things To Consider…
First Time Teaching This LIVE
This is the first cohort of How To Charge More. I haven’t taught a live program in over 2 years. Don’t miss this opportunity.
Prices Will Increase
When I taught How To Work Less, prices went from $800 to $3,000 over 6 cohorts (3.75x). Do the math.
This Program Is NOT For Everyone.
This Program Is For You If:
You already have a functioning business with paying clients creating value You sell services, consulting, or expertise (not cheap products or volume-based businesses) You’re actually good at what you do – this won’t cover up bad work or lack of results You want to scale with price, not scale with volume You’re a creative entrepreneur, freelancer, expert, consultant, or coach You want to optimize for profit and work with high-value clients You’re ready to race to the top instead of racing to the bottom You want to either raise the price of your core offer OR launch a new higher-priced offer This Program Is NOT For You If:
You’re just getting started – You need a functioning business with paying clients first You sell cheap products or volume-based businesses – Exception: high-price enterprise software or very expensive physical products You want to scale a startup – This is profit-focused, not acquire-customers-at-a-loss focused You’re not ready to optimize for profit – This is about charging more, not selling cheaper to more people You won’t take action – If you don’t implement, I guarantee: nothing happensYour Transformation Awaits
Before
Undercharging for incredible value Scared to raise prices Doing expert work, paid as order taker Leaving money on the table Racing to the bottom Working with difficult clients Clients tell you what to do Stuck in the disappearing middle market Competing on priceAfter
Charging what your work is actually worth Confident in premium pricing Positioned as the expert Capturing your fair value Racing to the top Working with ideal clients You tell clients what to do Operating in the high-value market Rewarded for valueCourse Features
- Lecture 0
- Quiz 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 89
- Assessments Yes
