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Stop apologizing for your ‘just fine’ website and start booking dream clients with a high-converting copy strategy that sells for you 24/7!
File Size: 22.51 GB.
Sara Noel – Site Series Sprint
YOUR “JUST FINE” WEBSITE IS EXACTLY THAT:
The people who inquire with you are giving way more red flags than green, but you end up settling for them because you’re never sure when your next inquiry will come in
You spend way too much time explaining your services in DMs or emails because your website doesn’t do the heavy lifting for you.
When someone says, “I found you through your website,” your first thought is, Ugh, please don’t judge me by that.
Potential clients ask questions that should be obvious from your site, but the information they need is either buried or missing altogether.
You feel like you’re constantly in “convincing mode,” trying to prove your worth instead of letting your website handle that for you.
You’re embarrassed to promote your website on social media because it feels outdated, misaligned, or just plain not “YOU.”
You’re stuck in a cycle of making small tweaks and hoping it’ll be good enough, but deep down, you know it’s not positioning you as the pro you are.
You deserve a website that works.
You deserve a website that makes you feel confident.
You deserve a website that sells for you.
BUT YOU ALREADY KNEW THAT. YOU JUST HAVEN’T FIXED IT YET.
And you know what? I DON’T BLAME YOU ONE BIT. Writing your website copy is hard. It’s SO freaking hard, because you know how much is riding on it being a success.
It’s a LOT of pressure to sit down and bang out thousands of words that are supposed to magically convince your ideal clients to choose you over your competition, casually brag about how awesome you are without making you look too #girlboss, AND appropriately communicate all the reasons why you’re the best person for the job, with the best personality, the best offers, and the best, happiest, coolest clients. LIKE? HELP????
It’s no wonder you haven’t been able to stomach giving your site the update it deserves. Sitting down to write something with that much importance, willing it to be *the thing* that sets you apart? It feels like running a marathon you never trained for, alongside people who are way ahead of you.
When they said
“it’s a marathon, not a sprint!”
they were not talking about your website copy.
Introducing…
Site Series Sprint
The SSSPRINT Steps
Define your differentiator.
Write your website copy.
Confidently launch your website!
Exactly what you get when you sign up for
Site Series Sprint
Chapter 0
Discover Your Brand Personality
YOU’LL LEARN HOW TO…
+ Outline the best parts of your offer
+ Figure out your brand voice
+ Clearly define why YOU are the best option
chapter 1
Master the Copywriting Basics
YOU’LL LEARN HOW TO…
+ Use social proof to convince readers to buy
+ Determine which Stage of Awareness your reader falls under so you can write more specific copy
+ Use elements of emphasis and tone to improve your website copy AND reader experience
chapter 2
Your Easy Guide
to Search Engine Optimization
YOU’LL LEARN HOW TO…
+ Put your keywords in the correct places for maximum SEO impact
+ Write metadata that makes readers want to click on *your* site first
+ Optimize your website to stay in Google’s good graces
chapter 3
Draft Your Homepage
YOU’LL LEARN HOW TO…
+ Answer your readers’ questions before they even have a chance to ask them (slay)
+ Showcase what you do, why you do it, and why YOUR way of doing things is so impactful
+ Draft a homepage that keeps people reading the rest of your website copy
chapter 4
Draft Your About Page
YOU’LL LEARN HOW TO…
+ Write about yourself without feeling salesy or icky or gross or braggy or weird
+ Finally fill your About page with something *other* than the same boring shit you have on your LinkedIn profile
+ Relate to your readers with stories, details, and direct website copy (so choosing you over your competition feels like a no-brainer!)
chapter 5
Draft Your Services Page
YOU’LL LEARN HOW TO…
+ Confidently convey your expertise, effortlessly showcasing the reasons to work with you
+ Present your services in a way that makes working with you look like THE BEST option
+ Show off your clients’ results and testimonials
+ Display your unique process in an engaging manner
chapter 6
Draft Your Contact Page
YOU’LL LEARN HOW TO…
+ Write an introductory statement that makes YOU the obvious industry choice
+ Add more relevant content to the page so people have all the info they need (and stay on it longer!)
+ BONUS: guest expert lesson from a respected Client Experience Architect all about how to optimize your inquiry forms for conversion!
chapter 7
Launch Your Site with Confidence
YOU’LL LEARN HOW TO…
+ Choose the right website builder for your brand with in-depth back-end tutorials of Showit, Squarespace, Webflow, and Shopify
+ Market your new site with a bang so you can get more eyes on your new content!
Site Series Sprint
In-depth HOW TO and HOW IT’S DONE video lessons about Copywriting Basics, Home, About, Services, Contact, and 404 Error pages
An entire chapter on all of the SEO basics you need to know to optimize your site & get found on Google
Easy-to-use website copywriting template for drafting your copy alongside the course
BONUS lessons teaching you how to write your Subscribe, Freebie, Resources, Confirmation, and Links pages AND One Pager / Coming Soon sites
Ridiculously comprehensive resource doc designed to help draft your website copy step-by-step (even through the parts you usually get stuck on!)
Hi, I’m Sara —
but you can call me Website Girl, or the Queen of Over-Delivering, or (hopefully!) your new Copy Coach
So, YEAH, it’s safe to say I know better than anyone how much work goes into launching a website built for conversion.
Writing your website copy on your own, for the lack of a better word: BLOWS. Especially when you don’t know where to start, or how to write that killer personality-infused copy, or how to skrrt past the dreaded ‘salesy’ vibes and land on juuuust the right thing to say to make your readers take action.
When you have a clear outline of exactly how to write your copy — complete with tons of real-life examples and in-depth tutorials — suddenly it’s not so hard anymore, and before you know it, your inbox is overflowing with “new lead!” and “new sale!” and “new student!” notifications, thanks to the expert strategies you were able to learn and implement with ease.
worried about results and rOI?
HERE’S EXACTLY how your website copy can make you money:
The Photographer Gets Paid
Within weeks, a bride books her top package after reading a heartfelt “About Me” page and seeing a gallery designed to reflect exactly the vibe she wanted for her big day. Cha-ching.
The Designer Does Her First 5-Figure Month
A single blog post about how to craft a standout logo brings in a dream client, and that project turns into referrals that pushes her over the 5-figure mark in just one month.
The Wedding Planner Lands a Win
A couple finds her site on Google, binge-reads her in-depth Services page, and sends her a “WE NEED YOU!” inquiry after loving her seamless planning process. They book her top-tier service on the spot during the discovery meeting.
The Virtual Assistant Gets Mad Views
One strategic inquiry later, she has a retainer client paying her $2K a month — and that’s not even counting the Instagram engagement from her blog post linking back to her site.
The Copywriter Captures Dream Leads
The difference? A clear niche and a homepage that makes clients say, “Where have you been all my life?” A single inquiry now turns into a $4K project — and her first client project she genuinely loves (with bomb client feedback to match).
POINT OF THE STORY?
The life you want, finally.
Life after the finish line — aka life after running in circles with your copy, getting absolutely nowhere (and getting no leads or good, green flag clients, either 👀😬) — looks like THIS 👇
✓ Wake up to inquiry notifications that actually excite you, because they’re finally from dream clients that you WANT to work with
✓ Your DMs are filled with “I feel like you read my mind!” messages from website visitors
✓ That familiar pit in your stomach when someone asks for your website link? Ancient history now.
✓ You’re able to step away from your business for a week and trust that things will keep running smoothly without the constant hustle
✓ You confidently raise your prices because your ideal clients are lining up, eager to invest in what you offer
✓ Your finally brand feels like an extension of your personality, and your business actually *reflects* who you are and what you stand for
BECAUSE INSTEAD OF…
Running in circles with endless copy revisions
Hitting the wall with writer’s block
Watching the competition lap you online
Training for a marathon you never start
YOU’RE FINALLY…
Crossing daily finish lines with confident client calls
Breaking personal records with consistent dream client inquiries
Leading the pack in your industry
Taking victory laps while others are still at their warm-ups
…but that’ll only happen if you stop putting off writing your website copy, and actually put in the work to launch the site you’re proud of.
Because your ideal clients can’t find you online if you’re still stretching at the starting line, hoping no one notices that your ‘Coming Soon’ page has been up for months, willing it to do work as well as a whole ass website, but knowing it’s coming up short.
Would you rather be jogging in place, while your dream clients book with someone else? Or sprinting past your sales goals, with aligned inquiries filling up your inbox?
Staying at the starting line isn’t an option if you want to book more of your ideal clients, make more money, and have your website work FOR you.
SO WHAT ARE YOU GOING TO DO?
🧍♀️
Stay stuck at the starting line
while your hottest leads keep Googling the solution they need from you, and finding other people’s websites?
Or
CONFIDENTLY CROSS THE FINISH LINE WITH CONVERSION-FRIENDLY WEBSITE COPY
and start booking dream clients at lightning speed?
Site Series Sprint is the perfect website copy course for you if you’re a…
Budget-friendly business owner wanting a pro copy strategy (without the pro copywriter price tag!)
Freelancer with a DIY spirit and a desire to write and launch your site confidently on your own
Personal brand with no clue how to make your copy personal
New copywriter looking to improve your copy skills to impress your clients (+ attract new ones!)
Biz owner dying to know how to effortlessly integrate SEO best practices into your copy
Fan of courses that include lots (!!!) of examples so you can get a complete education
It’s 100% possible to write your own SEO-optimized website copy,
You’re not a “marketing girlie” and don’t have any prior knowledge of digital marketing strategy or what makes an online presence work.
You failed 8th grade English class, you’ve never written a line of copy in your life, and you’d rather get eaten by a shark than write about yourself.
You’ve DIYed your website copy a million times but haven’t ever been happy with it. (That changes now!)
You swear you’ve tried to implement every copy tip you’ve seen online to no avail, and you’re wondering if this course will even work for you.
You don’t know the difference between organic traffic and Friday afternoon Cape traffic on the Mass Pike. (That’s fine bestie, I’ll teach you!)
If you finish the course, NOT publishing your
(freshly upgraded, SEO-optimized, perfectly-YOU, conversion-friendly)
website will be near impossible.
Course Features
- Lecture 0
- Quiz 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 125
- Assessments Yes
