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Think like a conversion copywriter. And enjoy foreva-eva career immunity by becoming the strategic conversion copywriter every brand wants and no GPT can replace.
File Size: 112.26 GB.
Copyhackers – Copy School 2026
WORLD-CLASS MESSAGING & COPYWRITING TRAINING
Trusted by huge teams, small startups and 1-person agencies, Copy School is how you master strategic copywriting that converts.
Train with the exact same top-tier training used by 6,000 copywriters, including world-class copywriters at 1,000+ businesses
If you want to be the absolute best copywriter they’ve ever worked with, it’s time to move from execution to strategic conversion copywriting.
YOU’RE HERE BECAUSE YOU HAVE A BURNING NEED TO GET REALLY, REALLY, RIDICULOUSLY GOOD AT PLANNING & WRITING HIGH-CONVERTING COPY. MAYBE BECAUSE YOU’VE GOT A PROMOTION ON THE LINE. MAYBE BECAUSE YOU WANT TO SWITCH CAREERS. OR MAYBE BECAUSE, LIKE ME, MOMMY NEVER LOVED YOU ENOUGH AND NOW YOU HAVE TO GET GOLD STARS ON FREAKING EVERYTHING. (AHEM.) WHATEVER THE CASE, YOU MADE THE RIGHT CALL TO SHOW UP HERE. NOW LET US HELP YOU MAKE THE NEXT RIGHT CALL.
Instead of guessing
What if you could say yes to ANY copy job, including the intimidating ones? Now you can pop open a lesson for almost any to-do in Copy School. Watch the training, use the templates, wow your clients, send honkin’ invoice.
And instead of stressing
What if you had the guts to Slack the Head of Analytics with, “Got the results of that campaign yet?” Not because you never get anything wrong. But because you have the cool confidence that comes with knowing the WHY behind everything you do. Which makes it so much easier to iterate for that next win.
This is dedicated copywriting + copy strategy training that’s taught by actual practicing copywriters – NOT lambo bros, NOT one-hit wonders, NOT folks who sold a product with an email once and were like “i’m qualified to sell a course about copywriting now.”
85% of Copy School is taught by the person who coined the term conversion copywriting and has 20 years’ experience:
Joanna Wiebe is the CEO of Copyhackers – where copywriters of all stripes become the most profitable people in the room.
As the original conversion copywriter, she’s driven multi-millions in revenue writing copy for the likes of Metalab, Shopify, Huel, BT, Tesco, Buffer, Edgar and Wistia. Importantly, these and other brands have come back to her again and again. So when Joanna teaches, it’s good to pay attention. That’s why she’s been invited to teach conversion copy on 100+ international stages including INBOUND, Mozcon, CTA Conf, Jeff Walker’s PLF Event, Copyblogger, Problogger and CXL Live.
JO HAS BEEN A FEATURED GUEST TRAINER FOR BRANDS INCLUDING:
GOOGLE ● AMAZON ● MARIE FORLEO ● TEACHABLE ● KIT ● LEADPAGES ● STRIPE ATLAS ● SPROUT SOCIAL ● FREELANCER.COM ● SAAS ACADEMY ● DEADLINE FUNNEL ● THINKIFIC ● TORI BURCH ● HUBSPOT ● WARRIOR FORUM ● PODIA ● SYSTM ● AGORA ● AWS
AND SHE HAS BEEN A TOP-RATED SPEAKER ON INTERNATIONAL STAGES:
BUSINESS OF SOFTWARE ● CXL LIVE ● CTA CONF ● TURINGFEST ● LEARN INBOUND ● CONTENT JAM ● CONVERSION HOTEL ● WISTIAFEST ● MOZCON ● MICROCONF
If you compare the names in those lists, you’ll see that Jo is one of the best-respected names in copywriting across industries, brands, categories…
The difference with Jo is this:
She takes the most repeatable, timelesss principles from old-school direct response marketing (which she’s studied for 20+ years)… and
The data-driven rigour of large tech companies (because she worked at Intuit for 5 years), and
An experimentation mindset (with a Master’s degree and the volumes of peer-reviewed research it requires)… plus…
Her passion for how people think, talk and make the wildest decisions (her background as a novelist/storyteller helps a lot here)…
And combines those elements to architect strategic messages and messaging hierarchies that perform well in testing / live experiments for brands. The result is what she calls “conversion copywriting” because, unlike creative and other forms of copywriting, her methodology drives visitors, leads and customers to say yes to your offer.
Her work applies directly to SaaS, product-led growth, enterprise sales for tech, high-ticket coaching offers and ecommerce. The more disruptive the product, the better. The more saturated the market you’re trying to stand out in, the better.
And because Jo hasn’t worked with every business on the planet, she brings in other incredible copywriters to teach what she doesn’t have expertise in…
COPY SCHOOL INSTRUCTORS HAVE WRITTEN (REPEATEDLY) FOR:
SHOPIFY ● METALAB ● BITLY ● COCA COLA ● L’OREAL ● AMY PORTERFIELD ● TODD HERMAN ● PLURALSIGHT ● JOSH SHIPP ● JASMINE STARR ● SPROUT SOCIAL ● DAN MARTELL ● HUEL ● BT ● TESCO ● BUFFER ● EDGAR ● WISTIA ● LAUNCHDARKLY ● GITPRIME ● NEXTIVA ● TAILWIND ● NECTAR ● PREZI ● GLOWFORGE ● DREAMCLOUD ● STU MCLAREN ● REDBULL ● 5-HOUR ENERGY ● REAL VISION ● PRECISION NUTRITION ● IHG HOTELS & RESORTS ● PUMA
Ahem. This is the part of the page where you realize we could fill it up entirely with the logos of brands you admire, if we just converted the words in red above to logos. Those brands trust us. They keep coming back to us. So if you’re looking for a sign that you should join, you’ve just driven by about a hundred billboards confirming your hunch…
If you could have all of the above… the stressless, guessless, freakout-free life that’s basically the birthright of every good copywriter…
What would stop you from switching to the happy, thriving stage of your career?
Maybe what’s getting in the way for you is…
Maybe what’s getting in the way for you is a disbelief that acquiring advanced skills will help you not just do better work but also hold your own in business strategy discussions with clients, like Paige learned to do.
Paige Swaffer, Copy School student since 2021
Or maybe your obstacle is that, like Johnson, you are so used to competing at the bottom that you can’t imagine a world of specializing and actually making better-than-lawyers-make money.
Johnson Spink, Copy School student since 2022
Or maybe, like Dana, you haven’t made the switch to a copywriting career. And you’re so burned out on your current job that you can’t fathom a world where you can sit in a coffee shop, open a laptop and write an email sequence that pays your bills for the month.
Dana Thao, Copy School student since 2021
It could even be that the job you have – which doesn’t afford you the lifestyle you want (read: free time) – has got you locked up in golden handcuffs. You want to believe you can match your pay while working flexibly, like Elle did, but it all just seems too good to be true.
Elle Rosselli, Copy School student since 2021
Okay, yes, it’s pretty fun to be a copywriter. You do not have to take yourself seriously in this job. However:
You’re leaving money on the table if you don’t take the work seriously.
As a copywriter, you don’t get many second chances.
Not when your boss or client is spending thousands (or tens of thousands) per month sending clicks to that page you just wrote.
Not when there’s that other (and cheaper) up-and-comer your CMO has been wanting a reason to try for weeks or months.
Not when your clients are actively seeing what GPT-4 can do for them, with or without you.
Being a good writer is NOT enough to become the most strategic copywriter they’ve ever met and the most profitable person in the room.
“I thought being a good writer was enough to make me a great copywriter.
WRONG.
Thankfully, after a few months of floundering and writing embarrassingly-bad copy, I found Joanna. Through her brilliant, and super-easy-to-follow trainings, I fully booked out my business in under a year. Then I got my dream job writing copy for my idol full-time.”
Marian Schembari
Freelance copywriter turned in-house copy chief for massive personal brand
You need. To know. Strategy.
“I know how to do that” is nowhere near as lucrative as “I know why to do that.”
To claim your spot at the table… to get buy in… to repeat that moment when the client just goes “i’ll do whatever you say”… you need to be able to answer questions like:
Why is this headline, of all possible headlines, the one we should roll with?
Why are we sending this email on this day?
Why should we not go with the wording that the C-suite dreamed up in an ego-filled mitigation moment?
It’s all. About. The strategy.
ANYONE CAN WRITE WORDS ON THE PAGE. ANYONE CAN GUESS RIGHT ONCE.
BUT CAN THEY THINK LIKE A CONVERSION COPYWRITER FULL TIME?
Can you? Once you can, you never ever ever ever ever EVER have to fear being replaced by 1) AI or 2) someone cheaper.
Think like a conversion copywriter. And enjoy foreva-eva career immunity by becoming the strategic conversion copywriter every brand wants and no GPT can replace.
Featuring instant access to 600+ copywriting lessons, techniques and “oooh i get it” moments
More than 6000 students have turned to Copy School as their always-open classroom, filled with every single copywriting technique, skill and insight to do the work like a badass. Without even putting in your 10,000 hours, you can leapfrog to the front of the pack.
With 20 complete programs and nearly 1,000 hours of training inside Copy School, it’s your entire career, neatly packaged behind a single login.
Master conversion copywriting with training from Joanna Wiebe, its inventor.
Within seconds of enrolling, you’ll get immediate access to:
- 20+ copy training courses, covering everything from sales pages to nurturing emails to FB ads.
- Dozens of templates, SOPs, worksheets and workbooks to help you execute at a moment’s notice.
- Course completion badges for each program you complete. Show them off on LinkedIn (and help justify higher rates).
- Plus, get every new lesson or program we add to Copy School, when we add it – at no additional cost.
These courses include the essentials like:
- How to find high-converting messages
- How to organize them on the page
- How to write 100s of headlines that hook
And the career-making additions like:
- How to think like a conversion copywriter
- How to optimize pricing tables for revenue
- How to plan emails that work
PLUS, you’ll love Master of AI Copy, where you’ll see how ChatGPT and other AI tools are the best damn copy cub you ever dreamed of having at your side.
Which means Copy School gives you the training you need to control every critical point where leads line up and cash changes hands.
So you can finally become the most profitable person in the room. With the career certainty that “executors” and order-takers will sadly never know.
With 20+ courses on topics ranging from writing headlines to planning entire email flows, you can say “YES!” to all the things you’re paid to write.
The fact is that copywriters get hired to write a LOT. Sometimes a CRO agency brings you in to help them with headline tests, and you find yourself in need of instant expertise on writing headlines. Other clients throw ads at you… then emails… then more ads… then a sales page… then their website. That’s why Copy School has 24 copywriting courses…
- Start with everyone’s fave: 10x Landing Pages (Sells for: $997)
With just this course under your proverbial belt, you can start writing copy – and delivering results – like the pros.
- Then move into the hugely popular, career-making 10x Emails
People have built entire six- and seven-figure careers off of specializing in what you’ll learn in this one program. Includes training on all the strategic planning, like Day Zero Triggered Emails, people expect of a contemporary email copywriter…
With Copy School pinned in your Chrome tabs, you can prove your worth as a truly strategic, high-performing copywriter…
When you have 5 mins to optimize your pricing table…
Or when you need to load a self-segmenter email into ActiveCampaign now…
Or even…
When everyone’s talking about making money with webinars and you realize you can totally take the lead on your own webinar… because you’ve got Master of Sales Webinars (Sells for: $397).
When you realize that, as good as your copy is getting, people aren’t quite connecting with your brand… so you spend 90 minutes inside Master of Brand Voice ($197).
Or when your client is evergreening their course sales funnel… you hop into 10x Pricing Pages for Courses and Programs (Sells for: $797), 10x Sales Pages (Sells for: $1997) and Master of Sales Webinars (Sells for: $397) to help you optimize that revenue-generating engine for success.
Slash your execution time with easy-to-apply SOPs, templates & worksheets.
With Copy School, you get dozens of downloadable SOPs, worksheets, templates and guides for speedy, pro-level execution, including:
The Ultimate Message Map. Like a master manual for every client. Capture customer research. Document product details. And plan out messaging angles. Use it every time you write. So you can speed up each copy project. (If you’re working with clients, you can even sell a copy of the message map as part of your project.)
Plotting a Drip Campaign SOP. As well as dozens of other standard operating procedures on audits, emails and more. These SOPs are clean, clear docs that leave you exactly executing. No more guessing!
Value Proposition Cheat Sheet. Craft compelling value propositions that connect with data-backed customer desires. So you can tangibly increase conversation rates across the funnel.
Best Possible Offer Worksheet. Go beyond discounts and bonuses. Create a desirable, objection-busting offer that prospects can’t help but say yes to.
10x Page Plan (for web pages). Write every core web page you can imagine with this repeatable, proven page layout. It’s based on years of writing, studying and testing web copy.
15-Point Sales Page in a Day Template. Make this massive undertaking much more doable. This detailed template walks you through every single piece of a high-converting sales page.
Anatomy of a High-Converting Landing Page. Create persuasive landing pages for your list-building free offers. This proven 7-point layout has converted up to 80% of cold audiences.
Facebook Ad Dos & Don’ts. Use this simple checklist to proof your Facebook ads. Reference it before hitting publish. Or troubleshoot hidden issues in underperforming campaigns.
Asset-Level Solution Designs. Make this robust document your asset’s basecamp. So every second you spend writing brings you closer to the results you’re aiming for.
… and dozens more downloadable worksheets, templates and guides for speedy, pro-level execution.
Here is the complete list of courses you’re getting:
These are the heavy hitters and crowd pleasers that cover 90% of what you need to know to write copy like a champ:
Conversion Copywriting for Beginners
10x Emails
10x Landing Pages
10x Facebook Ads
10x Sales Pages
10x Web Copy
10x Pricing Pages
10x Funnels
Master of AI Copy
Master of Brand Voice
Master of Headlines
Master of Welcome+ Sequences
Master of About Pages
Master of Seasonal Sales: Emails, Ads, SMS
Master of Sales Webinars
10x Cold Emails*
* Available in the “roadmap” view of Copy School, to which you’ll also have access.
And these will help you raise your game STAT…
Think Like a Conversion Copywriter
The Call-to-Action Crash Course
The Foundations of Conversion Copywriting
The Live Chat Playbook
I ♥️ Your Copy
A/B Testing for Copywriters
Master of Delivery Emails
Master of Closing Techniques
Master of Thank You Pages
Master of Web Copy Validation
Master of Message Finding
Finally prove to everyone you work with that you’re the most profitable person in the room. Because you actually are.
Proudly display badges of completion on your LinkedIn profile or website to show off your upgraded skills from Copy School.
Course Features
- Lecture 0
- Quiz 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 90
- Assessments Yes
