Benji Hyam – Grow & Convert Course

Teacher

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Stop writing aimless blog posts and start driving real revenue with Grow and Convert’s proven content system. Master the exact SEO and marketing strategies used to scale 40+ businesses, and join an elite community of marketers dedicated to high-conversion content!

File Size: 9.09 GB.

Benji Hyam – Grow & Convert Course

Benji Hyam - Grow & Convert Course

Walk into any business and grow it with content using Grow and Convert’s proven content marketing strategy

We’ve spent 5 years perfecting our content strategy across 40+ different B2B and B2C businesses and we teach that exact strategy in this course and community:

How to identify SEO keywords that will drive qualified traffic that converts
How to write content that outranks the competition
How to drive traffic to your articles in multiple ways
How to measure conversions and how to scale your content operation.

What You Get

The Course

Lifetime access to the Grow and Convert content marketing course:

Know exactly what topics and keywords any company should go after that will drive conversions
How to produce content that ranks for buying keywords
How to grow traffic through active promotion (paid and organic) and SEO
How to scale a content operation beyond yourself.

and

The Community

Our course is built directly into a community where you can:

Ask questions to Benji and Devesh on any challenge and get direct, personalized answers
Share your work (keyword strategy, specific blog posts, etc.) and get written or video feedback directly from Benji and Devesh
Join monthly live Zoom calls with Benji and Devesh where members ask questions and get live feedback and brainstorming of solutions
Connect with other smart, driven marketers, founders and consultants

Why We Built
This Content Marketing Course

Hear from Benji Hyam, one of our founders on why we created this course and the pain points we experienced that we set out to solve.

Based on a Proven System Tested on
Dozens of Businesses

This content marketing course teaches you the exact 4-step process we’ve used to generate hundreds of leads for over 30 businesses at the Grow and Convert Content Agency, including SaaS, Service, E-commerce, Marketplaces, B2B and B2C businesses

Read any of these detailed case studies of the results
from different clients using this process:

SaaS Content Strategy: How We Scaled Leadfeeder’s Signups to Over 200/month

In September of 2017, a few months after announcing we were starting our agency, Leadfeeder signed with us as our fourth client.

How Long Does It Take for Content Marketing to Work? A Case Study.

One of the top questions we get asked on our sales calls is “how long does content marketing take to work?”

B2C Content Marketing: How We Grew a B2C Blog to 70,000 Pageviews in 14 Months

When CognitiveFX (a concussion treatment center based in Provo, Utah) reached out to us last year to do their content marketing, we were unsure if we’d be able to help them.

Grow and Convert Course Review: How I Grew Keeper Tax’s Pageviews By 400% In 3.5 Months

Earlier this year, Keeper Tax reached out to me to run SEO for their company. Keeper Tax is an automatic expense tracking start-up in San Francisco that helps independent contractors save money on their taxes.

We use this course as training for our own
content strategists

This course is a shortcut to getting the learnings you’d get by working at G&C, without actually working at G&C. I took the entire course from start to finish, and it really is all the training a strategist would need to get started working here.

Daniel A
Content Strategist

What You Get When You Sign Up

Lifetime access
Watch Benji and Devesh build keyword strategies for multiple types of businesses so you can replicate how we do it
Access to the community where you can can ask questions about any lesson and get responses from both Benji and Devesh
Live group coaching via Zoom with Devesh and Benji

Curriculum

Module 1: Strategy

How to identify high converting keywords and how to develop a content strategy for B2B SaaS, B2C SaaS, Service businesses and ecommerce businesses. Taught via case study. Watch Benji and Devesh do customer research interviews and develop a topic and keyword list 4 different businesses. See walkthrough video for more.

Module 2: Writing

How to write blog posts that impress your target customers and increase chances of ranking (even in difficult niches like software development, technical niches). Detailed line by line breakdowns of good vs. bad how-to posts, comparisons, case studies, bottom of the funnel product posts, and more. A deep dive into our pre-writing questionnaire and outlining process, and how and when we use interviews.

Module 3: Promotion

We share how to drive traffic to your blog posts via paid Facebook promotion, paid Twitter promotion, influencer marketing, and community content promotion, as well as the processes, tools, and services we use for on-page SEO and linkbuilding.

Module 4: Conversions

How to attribute leads to content with simple reports inside Google Analytics (the exact reports we use with clients), where to place CTAs in blog posts and why we use text based, not image CTAs. We also share our content ROI calculator that you can use to calculate the ROI of content marketing for yourself, clients, or management teams.

Module 5: Hiring

We share how we identify great writers to produce content for us, how much we pay them, how we test them and more.

Here’s a full walkthrough of every
module of the course

Course Features

Lecture 0
Quiz 0
Duration 10 weeks
Skill level All levels
Language English
Students 45
Assessments Yes

There are no items in the curriculum yet.

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Benji Hyam – Grow & Convert Course