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Stop chasing clients and start attracting them. Build a high-converting content funnel with In Demand Designer® to fill your pipeline on autopilot—no constant posting required.
File Size: 3.86 GB.
Rosanna Mary Horsfall – In Demand Designer
The sales & content system for web/brand designers to attract and convert dream clients on repeat 🔁
Expecting your clients to go from ‘just discovered’ you to spending £££s with you is a big ask!
You’re asking them to take a huge leap when you:
❌ Rely on sharing portfolio posts or viral trends on social media
❌ Whip up the occasional blog post just to tick the ‘SEO box’
❌ Hope your cold pitches or DMing strategy lands with someone
The missing ingredient? = Trust.
…And building trust is quicker & easier when you have a ‘Content Funnel’ that does this for you!
A ‘Content Funnel’ is the sales system that future-proofs your design business…
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It Positions you as an in demand brand
Stand out in a sea of designers with a personal brand that shares your expertise, builds trust, and gives people a reason to choose YOU.
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It warms up your audience while you’re OOO
You don’t need to show up online every day when you have emails and offers automated to nurture clients behind-the-scenes.
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It makes it easy for dream clients to say ‘I’m In!’
Bridge the gap for potential clients to feel comfortable (excited, even!) hiring you for higher priced design services.
Here’s how you’ll build this inside In Demand Designer®…
the roadmap
Step One
Refine your Personal Brand with Magnetic Messaging (Done in 2 hours ✅)
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Rediscover your ideal client’s deep desires (in a useful way that won’t collect dust like your ideal customer avatar document…)
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Get clear on your differentiators and what gives you your unique *umami* flavour
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Define your brand personality (Values, Vibe & Voice) so you become the stand-out choice for clients who want to work with YOU
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Create magnetic brand stories & messages that you can use in your content to ATTRACT your dream clients
Project: Fill out the Personal Brand Blueprint document with practical, magnetic messages to include in your website and content, stored all in one convenient place to reference again & again so you always know exactly how to communicate your value.
Step Two
Build your Backstage Content Funnel (Done in 2 Days ✅)
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Build a ‘backstage funnel’ that works to convert clients for you behind-the-scenes
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Develop ‘taster offers’ that make it EASY for clients to take the next step with you
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Learn how to build an engaged email list of your most perfect, dream clients
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Create an automated email sequence that builds connection and sells your offers for you (hands free!)
Projects: Create your ‘taster offers’ and automated email sequences easily from scratch using my ‘fill-in-the-blank’ frameworks and templates.
Step Three
Create ‘Content Assets’ & Frontstage Content (Rinse-&-repeatable 🔁)
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Plan & write SEO-focused blog posts (ie. ‘content assets’) that bring you leads long after posting
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Learn to attract, nurture and convert with your social media content
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Set up a streamlined content calendar and generate infinite content ideas (with my frameworks, AI tools and idea banks)
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Save time by strategically repurposing your content like a pro (with the help of the Blog Repurposing GPT)
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Get started with a rinse & repeatable content workflow (follow my exact monthly & weekly content process)
Project: Create a strategic blog & social content that fills your pipeline (follow my process so you can have 4 weeks of content planned & outlined in 2 hours).
It doesn’t matter if you sell £1k, £5k or £10k+ projects; this system is designed for you to become in demand!
Hi, I’m Anna (aka Rosanna), and I’ve been a website designer for 10+ years.
I walk the walk (I’m a practising designer!)
Everything I teach I’ve learned over a decade; I’ve been to burnout and back, worked with over 170+ clients, and created a sales & content system that keeps me in demand and still actively working with my dream clients.
I’ve built 2 personal brands (content is my thing)
As well as working with clients and establishing my byRosanna business, since 2015 I’ve been building a content creator brand as Cornwall’s most popular lifestyle & travel blog, collaborating with more dream clients like Jet2, VisitBritain, Barbour and more.
I KNOW content, and I know how to attract dream clients with content and a unique, magnetic personal brand.
I prioritise freedom & fun
I’ve built my business without sending cold pitches, going to awks networking events and without sacrificing my freedom and weekends. Because what’s the point of being self employed if you’re doing stuff you hate and working 24/7?
Meet my Frameworks & Custom GPTs you’ll discover inside In Demand Designer®
These are the concepts I’ve developed over 10 years as a designer, and the 3 cute AI chatbots I think you’ll fall in love with to help speed up your tasks!
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The 4Ps of an In Demand Personal Brand
As a designer, I know you know about branding, but we’ll be adding some sriracha spice and personality to establish you as the GO-TO in your area of expertise with magnetic messaging you can use in your content. Within couple of hours of joining, you’ll have created a ‘blueprint document’ to have this all in one place!
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The ‘Content to Clients’ Funnel
In just 2 days, you can build a ‘Backstage Funnel’ that builds your client pipeline for you in the background, and then create content ‘assets’ that keep bringing in leads long after you’ve posted, plus generate & repurpose ‘Frontstage’ content that attracts, nurtures and CONVERTS your clients.
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My Rinse-&-Repeatable Content Workflow
Steal my content schedule and watch me plan & create a month’s worth of content so you can see the streamlined workflow in action (and follow along yourself too!). You’ll have all the templates & tools you need to create a manageable ongoing content strategy you’ll actually enjoy.
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The Ideal Client Insights Bot GPT
This AI bot has been trained to help you fill out your Personal Brand Blueprint doc and uncover the deep desires & painpoints your clients are experiencing. Previous students have said “This bot is a game-changer! What it produces really sounds like ME!”
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The POSSUM Bot GPT
This cutie AI bot has been trained on my POSSUM framework for non-icky, simple sales content, to help you talk about your services online with confidence and from a place of service.
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The Blog Repurposing GPT
Have this AI bot turn one blog post into multiple pieces of social and email content in minutes, in a way that’s actually optimised for engagement on those platforms!
Star student? You’ll get this completion bonus…
The Commercial Client Licence
When you complete In Demand Designer®, you’ll be given a commercial licence to use the following elements from the program with your OWN clients:
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The Personal Brand Blueprint Document 📃
Whether you already offer branding in your design services or not, offering this as a strategy part of your client deliverables can add HUGE value and means you can charge more for a brand strategy add-on in your projects. -
The Ideal Client Insight Bot GPT 🔎
Use this custom GPT to help you complete your clients’ Brand Blueprint documents with ease, so you can reclaim time in your client delivery. -
The POSSUM Bot GPT 💬
Wow your clients with sales content ideas to add to their websites or in their content ideas as a surprise extra! In Demand Designers overdeliver for their clients; leading to more rave testimonials and referrals.
Course Features
- Lecture 0
- Quiz 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 84
- Assessments Yes