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Master the art of high-impact storytelling to captivate any audience. Join this 4-week intensive to turn everyday moments into magnetic business stories, build unbreakable confidence, and become the trusted advisor who inspires and persuades with ease!
File Size: 2.56 GB.
Philipp Humm – Business Storytelling Academy

Course overview
Master the art of storytelling to inspire in business and beyond!
In this 4-week, hands-on program you’ll learn how to become a magnetic storyteller:
✓ Turn any moment (even the most boring one) into a captivating story
✓ Find, craft, and deliver the three fundamental story types in business
✓ Build the confidence to share a story at any opportunity
✓ Weave stories into your conversations naturally and authentically
✓ Make storytelling an essential part of your communication
Who is this course for
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You are an ambitious manager, looking for more effective ways to motivate and inspire your team.
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You are a sales professional, looking to build more trusting relationships, stand out from the crowd, and boost sales.
Key outcomes
Leave magical first impressions
You’ll learn how to build a connection with anyone in the first few minutes of your meeting.
Become the trusted advisor
You’ll know how to deploy stories to help your internal and stakeholders solve some of their most crucial pain problems.
Overcome objections
You’ll discover how to overcome any objection, using emotions instead of logic to make your point.
Inspire in business & beyond
You’ll have all the tools to captivate, motivate, and persuade any stakeholder, from customers, to coworkers, to friends.
Build unbreakable confidence
You’ll feel excited about any opportunity to share a story or speak in public
Course syllabus
4 live sessions • 6 lessons
Week 1
Storytelling Academy – 1st Workshop
Workshop #1: Story Types & Story Structures
- 📄 Discover the 3 most important stories in business
- 📄 Practice a simple, but powerful structure
Week 2
Storytelling Academy – 2nd Workshop
Workshop #2: Story Elements
- 📄 Discover the 3 most important elements of great storytelling
- 📄 See great storytelling in practice
Week 3
Group Coaching Session
Week 4
Storytelling Academy – 3rd Workshop
Assignment
- 📄 Prepare 1-2 stories for the last session lesson
Workshop #3: Story Confidence
- 📄 Pick up the tools to feel excited to share a story at any opportunity
Trusted by Google, Oracle & Visa
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Philipp Humm
Founder & CEO
Storytelling is a skill that anyone can learn.
By using the right techniques, having an expert coach, and practising deliberately, you have everything it takes to become a magnetic storyteller.
Join us now and get access to the same resources and systems that we’ve used to coach thousands of professionals at leading organizations such as Google, Visa, Oracle, Uber, to name a few.
If you’re ready to boost your career, willing to get out of your comfort zone, and excited to learn from interesting peers, this program is for you.
Course Features
- Lecture 0
- Quiz 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 87
- Assessments Yes


