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Unlock the Complete Email Marketing System We Used to Generate $185 Million Across 3 Brands
File Size: 29.00 GB.
Smart Marketer – Smart Email Marketing 2026
Are you struggling with high ad costs & low email revenue since Apple’s iOS updates?
We completely updated Smart Email Marketing to tackle the biggest problems (and opportunities) facing email marketers.
Lower Facebook ad costs post-iOS 14
Facebook is still the #1 platform for reaching new audiences, but it hasn’t converted as well since iOS14.
Fortunately, email has a 2.5x higher conversion rate compared to ads.
Our Email Marketing System (packed with 22 advanced campaigns) will help you convert your Facebook traffic for a fraction of the price, so you can maximize your ROI.
Make email your #1 sales channel
If email accounts for less than 40% of your revenue, then you have a major opportunity for growth!
Not only is email the most profitable sales channel (approx. 40x ROI vs 1.5x on Facebook), it’s also the most reliable.
Think about how much of a headache Facebook has been over the last few years, or how many businesses have crumbled because of a Google update.
Stay Ahead of Apple’s Mail Privacy Protection & the Latest Email Platform Updates
Organic reach on social media platforms has plummeted – for example, Facebook’s organic reach is now as low as 2%, meaning the vast majority of your audience never sees your posts.
Meanwhile, email still boasts an incredibly high organic reach (often exceeding 80%), making it one of the most cost-effective ways to nurture leads and drive repeat purchases.
That’s why it’s crucial to adapt to Apple’s Mail Privacy Protection and stay on top of the latest Gmail updates, so you can keep your emails out of the spam folder and continue to get the opens and clicks that boost your bottom line.
CASE STUDY
A Gmail update cut email sales in half a few years ago. Here’s the solution we used to 2X opens, 4X clicks & take back our revenue.
Gmail made a big algorithm change in January 2022.
All the sudden, brands like ours — that follow best practices and send emails our customers actually want — found themselves in the spam folder.
Oh, and our email sales plummeted overnight.
We tried everything to fix it: changing our copy, mailing to different segments, even hiring a service… but nothing worked.
Then we found the solution.
Our resident email expert and your course instructor, John Grimshaw, has proven the power of these strategies firsthand: shifting to a dedicated sending domain and running a strategic warm-up email sequence.
In just a few short weeks of implementing these tactics, we 2x’d our open rates and 4x’d our click-through rates — and the positive results have kept coming!
Algorithm changes and updates from major email providers like Gmail are ongoing and unpredictable, which means warming up your sending domain and nurturing your subscriber list regularly isn’t just a one-time fix; it’s a best practice for ongoing success. Companies that consistently warm up their email lists often see significant improvements in deliverability and engagement over time.
Whether you’ve experienced a drop in performance due to these changes or not, we recommend you start preparing now. Taking proactive steps ensures that your email revenue remains stable during critical promotion periods — just like it did for us once we adapted to these new practices.
We cover the entire 4-step process (including plug-and-play email templates for your warm-up sequence) in Module 6 of Smart Email Marketing to help you stay ahead of any updates and maintain a healthy email list that drives consistent revenue.
An on-demand training program that teaches anyone how to grow a brand with email.
The new Smart Email Marketing is the most up-to-date email marketing course on the planet. It’s packed with 107 streamable videos, 22 advanced campaigns, 110+ email templates & examples, and 55 different course resources to help you turn email into a huge revenue channel for your business.
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Module 7
+ Bonus
What’s Included
- 110+ Email Templates & Examples
- 15 Automated Sequences
- Facebook Lead Gen. Campaigns
- Customer Review Campaigns
- Course Workbook w/ Expanded Notes
- Flow Metrics Worksheets
- Email Audit
- 22 “Done For You” Email Campaigns
- 7 Promotional Campaigns
- 16 In-Video Quizzes
- Quality Review Checklist
- Campaign Map Worksheet
- Copywriting Toolbox
- Email Benchmark Metrics Sheet
- 107 Total Videos
- 37 Walkthroughs
- Google Warm-Up Series
- 2 SEM Swipe Files
- Webinar Promo Checklist
- Brand Voice Worksheet
- Offer Formulas
22 Advanced Email Campaigns With 110+ email templates & examples Any Brand Can Copy.
Generate & Nurture Leads
8 campaigns that generate more leads and brand assets for your business.
Welcome Sequence
Social Contests
Out of Stock Sequence
Webinar Registration
Ambassador Request Sequence
UGC Request Sequence
Feedback Request Sequence
2x Buyer Survey Email Sequence
Convert More Buyers
8 campaigns to convert new buyers and launch more promotions.
Flash Sale
8 Day Double Down
Cart Abandonment Sequence
Browse Abandonment Sequence
Cross-Sell Sequence
Lead-to-Sale
Price Hike
Extra Extra!
Increase Repeat Purchases
6 campaigns that increase repeat purchases and create life-long fans.
Pre-Arrival Sequence
Customer Winback Sequence
Repeat Purchase Sequence
Free Giveaways
Birthday Sequence
Sunset Sequence
Become a Certified Email Marketer
After completing this course and passing the final exam, you will receive a Professional Certification in Email Marketing!
Use your badge to sign new clients, land your dream job, or confirm a team member’s skills / completion of the course.
Validate your abilities with a stamp of approval from Smart Marketer and the world’s largest digital credential network.
Meet Your Instructor
Hi, I’m John!
I’m Smart Marketer’s data-obsessed CMO, and in my career I’ve sent over 443,000,000 emails.
But more importantly for you, in just 12 months I doubled Smart Marketer’s email revenue using the same email system I teach in this course.
Which is amazing because Ezra is a fantastic email marketer who had already generated millions of dollars with this sales channel.
But hey, it just goes to show you that even a marketer as smart as Ezra can’t possibly manage everything on his own.
As the business owner his attention was split a dozen different ways, so even though email was already Ezra’s biggest revenue generator, he knew that to grow the brand he needed someone who could focus on email full time.
So when Ezra made me his CMO, managing the email list was my highest priority.
You may not realize it, but an email specialist is one of the most important roles on any marketing team.
This person does a heck of a lot more than just send out blog posts: they generate the most revenue, engage with the most customers, and help grow the brand’s most valuable asset — your email list.
And if you don’t invest in your email specialist and give them the tools they need to succeed, it doesn’t just hurt your email revenue — it lowers ROI from every other channel.
That’s why we created Smart Email Marketing.
In this program, I will help you or a team master the skills I use every day as a professional email specialist, so you can drive more email revenue for your own business or any brand that hires you.
“Should I Join This Course?”
All Business Types
The system works across all markets and industries: ecommerce, info products, SaaS, agencies — you name it.
All Team Sizes
Whether you’re a do-it-yourself business owner or you have a designated email specialist like John, this is the most efficient system for leveraging email to drive growth.
All Skill Levels
Depending on your experience level, this course can help you build an email system from scratch or improve the skills you already have.
All Budgets
Email is the most affordable and most profitable marketing channel — and it works at all scales. No matter your budget, SEM will help you get a high ROI from your investment.
The most up to date email marketing course on the planet.
Our proven training – You get the same 12-week curriculum as our popular email mentorship delivered in a flexible on-demand course.
John’s complete email system for generating and nurturing leads, driving sales, and producing repeat customers.
22 of our most profitable automated & manual promotion campaigns.
37 step-by-step walkthrough videos to guide you through every module.
55 brand new course resources including worksheets, templates, swipe files, checklists and more.
110+ email templates & examples to copy & inspire your own campaigns.
30-day, money-back guarantee with no questions asked.
Course Features
- Lecture 0
- Quiz 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 93
- Assessments Yes
