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Get lifetime access to the complete psychology-driven branding system trusted by tens of thousands of entrepreneurs—every course, tool, and template ever created, bundled one final time before it’s gone forever.
File Size: 20.40 GB.
Kaye Putnam – The Legacy Bundle

Psychology-Driven Branding for Entrepreneurs

After more than a decade of teaching branding and marketing, I’m closing the doors on my courses for good. Until January 4, 2026 at 11:59pm CT, you can get every program I’ve ever created for $249 – and keep the lessons for life.
This is the final, all-in archive of my work as a brand strategist and educator.

End of an Era (In the Best Way Possible)
For 10+ years, I ran a full-time business teaching entrepreneurs how to build psychology-driven brands. We crossed $1M+ in course sales, tens of thousands of students, and a brand personality quiz that’s been taken more than 250,000 times.
A year ago, I made a big shift: I moved from solo entrepreneurship into a leadership role inside a fast-growing hospitality startup (Freewyld), where I get to apply everything I teach in real time to a multi-million-dollar brand.
That shift also meant something had to give.
Keeping all of my course platforms, email providers, and tech stack running just to “keep things available” has slowly become a cost center, not a creative one. The math (and my energy) no longer make sense.
So instead of quietly letting everything disappear…

I’m doing one final, intentional close.
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Every course. Every workshop. Every template.
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One bundle. One price. One last chance to grab it before it’s gone.
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Then on January 28, 2026, I’ll be cancelling my Teachable accounts and shutting this chapter down.
If my work has helped you at any point, or you’ve been “meaning to join something” for, oh, the last six years… this is it.

Unleash Your Brand’s Potential
get instant & lifetime access to a full suite of courses, tools, & templates to build your psychology-driven brand.
Amplify your brand’s impact, attract your dream clients, and position your brand as an industry leader.
It’s time for a brand evolution.
It’s time for a brand evolution.
What You Get in the Legacy Bundle
You’re getting the full library – not a sampler platter. Here’s what’s included:
All 12 Brand Archetype Courses
One deep-dive course for each of the 12 archetypes. These programs show you how to apply archetypes in real brands – especially online service and education businesses – with examples, prompts, and swipe-worthy ideas.
Best for you if:
You love the brand personality quiz and want to go far beyond “my result” into messaging, visuals, and offers that actually use your archetype.
You love the brand personality quiz and want to go far beyond “my result” into messaging, visuals, and offers that actually use your archetype.
Brand New Brand
This is my full brand incubation program: the same psychology-driven process I’ve used with my $10K–$30K 1:1 clients to define brand strategy, personality, positioning, visuals, messaging, and implementation.
Best for you if:
You’re building (or rebuilding) your brand from the ground up and want a proven process instead of guessing.
You’re building (or rebuilding) your brand from the ground up and want a proven process instead of guessing.
Convert With a Quiz
The step-by-step process behind the quiz that’s been taken 200,000+ times, generated 100,000+ leads, and over $130,000 in 12 months.
Inside, I walk you through planning, building, and launching a high-converting quiz funnel: topic selection, questions and logic, tech stack, email follow-up, and paid promotion.
Best for you if:
You want an evergreen lead machine that feels more fun (and effective) than yet another PDF freebie.
You want an evergreen lead machine that feels more fun (and effective) than yet another PDF freebie.
The Brand Advantage
A 30-day “learning by being” sprint. Instead of just absorbing concepts, you’ll become the brand by taking consistent, focused action for a month – backed by psychology and my Clarity Code™ approach.
Best for you if:
You’re tired of planning and want a structured push to actually show up as the brand you know you’re meant to be.
You’re tired of planning and want a structured push to actually show up as the brand you know you’re meant to be.
Clarity Week
A 5-day deep dive into my Clarity Code™ framework: energetic influence, innate advantage, offers, audience, and action. You’ll walk away with a cohesive, psychology-driven brand strategy and a plan to implement it.
Best for you if:
You want a fast, focused reset to get clear on your brand and stop second-guessing every move.
You want a fast, focused reset to get clear on your brand and stop second-guessing every move.
Webinars that Work
Learn the secrets to creating and hosting webinars that not only engage but convert. Capture and sustain your audience’s attention, turning viewers into loyal customers.
The Ultimate Sales Page Workshop
Master the art of crafting sales pages that tell a compelling story. Learn to speak directly to the hearts and minds of your audience, driving conversions and sales.
Quantum Quarter Workshop
Plan your next 90 days with precision and purpose. This workshop will guide you through creating a powerful, actionable strategy to elevate your brand and business.
Messaging Matrix: AI Content Accelerator
Harness the power of AI in your content strategy while keeping your brand’s unique voice. Learn to create authentic, impactful content that stands out. (+ A database of prompts!)
Clarity to Scale
Scale your business with confidence. From defining your marketing strategy to implementing it, this course will guide you every step of the way.
WHO THIS IS FOR
Is the Legacy Bundle Right for You?
This is for you if:
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You’re an entrepreneur, creator, consultant, coach, or small business owner who wants a strong, psychology-driven brand
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You like learning independently and don’t need hand-holding or a live community
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You’re willing to carve out time to actually implement (or feed this into your AI tools and team)
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You’ve followed my work and want permanent access to everything before it disappears
This is not for you if:
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You want live coaching, a mastermind, or feedback on every decision
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You’re hoping for refunds, extensions, or special exceptions – those are not available with this closeout
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You want a quick hack, but have no intention of doing the work
If you’re still reading this section, chances are good you’re the kind of person I created these programs for.
Psychology-Driven Branding Is Only Getting More Valuable
Tactics change. Platforms change. Algorithms change their minds more than a toddler. What doesn’t change?
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How humans make decisions
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What we’re drawn to
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Why we trust one brand and ignore another
All of my work is built on psychology: archetypes, identity, emotion, and the subconscious forces that drive buying behavior. In an AI-everywhere world, that foundation is the difference between:
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Sounding like every other AI-generated clone
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Using AI as a power tool to amplify a brand that’s deeply, distinctly you
If you’re smart, you won’t just watch these courses. You’ll also:
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Turn the frameworks, prompts, and templates into your own AI prompts
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Feed your offers, archetype insights, and brand strategy into tools so they create on-brand content, faster
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Use the trainings as your “brand brain” that AI can’t replicate from scratch
This bundle gives you a decade of thinking, testing, and real-world application that you can now plug directly into the tools of today.

THIS IS ABOUT MORE THAN FONTS AND FUNNELS
Underneath the strategies and templates, there’s a bigger pattern in this curriculum:
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Who are you as a leader?
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What are you here to be known for?
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How do you be your brand in a way that feels like relief instead of performance?
Brand New Brand, Clarity Week, The Brand Advantage, Quantum Quarter… they’re all different entry points into the same core work:
Owning your identity, energetics, and innate advantage – and building a business that actually matches that.
If you’ve ever said, “I feel like my brand doesn’t quite represent me,” this bundle is your permission slip (and practical toolkit) to fix that.
How the Legacy Bundle Works
Let’s keep this very clear and very adult:
1. You purchase the Legacy Bundle for $249 by January 4, 2026.
- One-time payment.
- No payment plan.
- No refunds.
2. You get access to the full course library on Teachable.
- You’ll receive an email with access instructions.
- If you already have a Teachable login under this email, you’ll see all included courses inside your account.
3. You download what you want to keep before January 28, 2026.
- Save videos, workbooks, slide decks, templates – anything you want ongoing access to.
- I strongly recommend downloading sooner rather than later. If you wait until 11:58pm CT on January 28 and your WiFi dies… that’s on you.
4. On January 28, 2026, I cancel my Teachable account.
- After that date, I will not be maintaining course portals, login access, or tech support.
- That’s why this is called a final closeout.
There is no hidden upsell. No surprise membership waiting on the other side. Just a hard drive full of tools you can use for years.
What These Programs Have Helped People Do
Across these courses, workshops, and frameworks, students have:
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Clarified their brand positioning and messaging so sales conversations feel easier
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Used archetypes to create brands people feel emotionally connected to
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Built quizzes that became their #1 lead source
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Raised their prices and attracted clients who respect their work
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Landed book deals, TEDx talks, podcast features, and media coverage in major outlets
I’m not promising those outcomes if you download everything and never open it.
But if you take this seriously – and actually implement – this library can shave years off your trial-and-error phase.

Who’s Behind All of This
I’m Kaye Putnam – psychology-driven brand strategist, creative director, and what some clients lovingly call their “brand therapist.” I help entrepreneurs align who they really are with how they show up in their brand.
Over the last decade, I’ve:
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Worked with brands from solo founders to global companies
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Sold over $1M in branding and marketing courses
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Built a quiz that’s been taken more than 250,000 times
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Helped clients and students multiply their sales, attract dream clients, and get featured in top media
Today, I serve as Head of Marketing for Freewyld, a fast-growing hospitality brand, and continue to use these exact principles to grow real-world businesses.
This Legacy Bundle is the full archive of everything I created in that first era of my career. If it serves you as much as it’s served me and my clients, I’ll be thrilled.
Build & Scale Your Brand
Get instant & lifetime access to a full suite of courses, tools, & templates to build your psychology-driven brand.
Amplify your brand’s impact, attract your dream clients, and position your brand as an industry leader.
It’s time for a brand evolution.
It’s time for a brand evolution.
Course Features
- Lecture 0
- Quiz 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 77
- Assessments Yes






