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Turn Your Product Pages into Revenue-generating Machines that Boost Conversion, ROAs, & AOV
File Size: 9.44 GB.
SmartMarketer – Build a Perfect Product Page Blueprint
Learn the exact page structure, copy style, media layout, and trust elements Kurt Elster used to help one client increase their conversion rate by 87% in just 90 days, without spending more on traffic.
Proven Framework
Copy the page structure Kurt uses to build high-converting PDPs that guide shoppers through your offer and toward a purchase.
Conversion-Focused Copy
Write product descriptions that connect with buyers, while also improving SEO and positioning your offer for AI tools like ChatGPT.
Smart Media Placement
Learn how to use the right images and videos to tell your product story effectively—so you can generate interest, build trust and drive sales.
Test & Optimize
Track page performance using real customer behavior, with actionable tactics for testing copy, layout and media to help increase conversions over time.
Increase sales without increasing ad spend
Want more revenue? Don’t start by buying more traffic.
Many ecom brands send traffic to weak PDPs lacking key information, slowed down by large media files, and filled with distractions—which means they’re paying for shoppers that probably won’t convert.
That’s why smart brands optimize their product pages before scaling spend.
Even small improvements to your PDPs can produce huge lifts in performance—so for every dollar you spend on traffic you see more sales, ROAS and AOV.
With this Blueprint, you’ll learn how to make those improvements with the traffic and the assets you already have.
The data is clear: your product page makes or breaks the sale.
- 70% of PDPs fail to provide sufficient product info, creating unnecessary friction for buyers
- You can increase conversions by up to 10% by adding even 1 user review
- 39% of users will leave a product page if images take too long to load or don’t match the description
You work hard to get eyes on your page—but today’s shoppers are quick to click away.
- 60% of consumers exit a site within 10 seconds of a poor experience
- 85% of mobile carts are abandoned, often because the page isn’t optimized for mobile
- Slow load times, excessive popups, and poor imagery are common reasons why shoppers abandon PDPs
Optimized PDPs build trust and increase conversions.
- Clearer layouts drive action and reduce page abandonment
- Stronger copy answers questions before they become objections
- Better imagery builds trust and helps customers picture ownership
To help you optimize your PDPs, we partnered with Kurt Elster—the ecommerce expert who’s helped scale top brands like HOONIGAN, Jay Leno’s Garage and oVertone—to create the Build a Perfect Product Page Blueprint.
He’s going to show you every step in the process, including:
Clarifying the Job of the PDP
Understand how your product page functions as a landing page, sales rep, and trust builder—so you can design it with a clear objective in mind.
Creating Content That Converts
Learn how to gather and structure the right product information, write compelling copy, and use media that builds trust and answers buyer objections.
Structuring and Testing for Performance
Get a proven layout you can follow, then learn how to test and improve it using heatmaps, analytics, and low-effort A/B tests that drive real results.
Course Outline
This Blueprint includes step-by-step video lessons that guide you through building a high-converting PDP from the ground up. You’ll finish the course with a fully optimized product page designed to increase sales and make every page visit count.
Module 1
What’s the Job of A PDP?
Define the real job of your Product Detail Page so it works harder for your business. Learn how to turn your PDP into a high-converting landing page that builds trust, answers objections, and helps first-time customers feel confident enough to buy.
Module 2
The Content of Your PDP
Learn how to gather and write the actual content that will go on your PDP, including headlines, benefit bullets, FAQs, and reviews. Kurt shares a detailed checklist of what information your page needs—and how to get it—so you’re prepared to persuade and convert your ideal customer.
Module 3
The Layout of Your PDP
Structure your PDP to match how customers actually shop. Learn where to place each element on the page to guide the buyer’s journey, support skimmability, and reveal the right information at the right time to drive conversions.
Module 4
PDP Testing & Optimization
Once your page is built, it’s time to test and improve. This module covers key metrics to watch, how to interpret user behavior through tools like heatmaps and analytics, and which changes tend to have the biggest payoff when optimizing for conversion.
MEET YOUR INSTRUCTOR
Founder of Ethercycle, helping 7- and 8-figure Shopify brands boost conversions through smarter product pages & customer experience.
Kurt Elster
Kurt Elster is the founder of Ethercycle, a boutique ecommerce consultancy that’s one of the most trusted independent voices in the Shopify ecosystem. Kurt also hosts The Unofficial Shopify Podcast, a top-ranked show with over two million downloads, where he’s interviewed hundreds of ecommerce experts, founders, and operators.
Through his agency, Kurt has helped 7- and 8-figure brands—including Jay Leno’s Garage and Hoonigan—improve their Shopify stores and uncover hidden profits through better design, conversion strategy, and customer experience. He’s been featured in top industry publications like Shopify Plus, ConversionXL, and Privy, and is a regular speaker on podcasts and webinars focused on ecommerce growth and CRO.
Kurt is known for his no-fluff, high-clarity approach to improving what matters most: the customer experience that drives conversions.
Is this Blueprint right for you?
Build a Perfect Product Page is for any ecommerce brand that wants to convert more visitors into buyers, build trust with first-time shoppers, and get more value from their existing traffic, whether you’re building a page for a new product or optimizing the pages you already have.
NO AD EXPERIENCE NEEDED
You don’t need a designer, developer, or copywriter to create high-converting PDPs. This Blueprint gives you a repeatable structure (with real examples) you can apply right away.
ALL BUSINESS TYPES
Whether you sell physical products, digital goods, or subscriptions, the principles in this course apply across industries, price points, and platforms—not just Shopify.
ANY TEAM SIZE
Solo operator? Small team? Large org? No matter how many people you have, this training is designed to help you execute efficiently with the resources you’ve got.
BUILT FOR RESULTS
This isn’t theory or guesswork. You’ll get the proven structure Kurt uses with real ecommerce clients to boost trust, reduce bounce, and drive more conversions.
What’s a Blueprint?
Blueprints are our most targeted trainings, designed to be low cost but high impact.
Unlike our Smart Courses, the point isn’t to learn everything there is to know about a single platform.
Instead, you get step-by-step instructions on how to implement one complete marketing strategy (like optimizing your PDPs!), along with all the resources and support you need to execute it successfully.
TACTICAL
This Blueprint isn’t theory; it’s highly practical, and you’ll walk away with a tangible asset to help grow your business.
FOCUSED
You’ll be implementing one complete strategy that produces real results.
FAST
Efficiently complete this blueprint with “sprints,”—cycles of learning and implementation.
AFFORDABLE
Blueprints are designed to be low cost but high impact.
Learn a proven framework for designing product pages that convert more shoppers into buyers
Get expert training from Kurt Elster, a top Shopify strategist with over 20 years of ecommerce experience
Access swipe files, checklists, and tip sheets to streamline your PDP creation process
Write product copy that converts shoppers while also encouraging recommendations from AI tools like ChatGPT
Follow a repeatable system to audit, test, and improve your product pages over time
Course Features
- Lecture 0
- Quiz 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 74
- Assessments Yes