Katelyn Bourgoin – Offer Breakthrough Workshop

Solve bigger problems, Earn bigger paydays

Offer Breakthrough is a self-guided workshop for overworked entrepreneurs.

Find expensive problems you’re uniquely qualified to solve—and buyers who will pay premium prices—so you can design a scalable offer that *actually* sells

(Without getting stuck in analysis paralysis hell)

File Size: 797.9 MB.

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No more building offers backwards and hoping someone will buy

Validate demand before building anything

Learn the pre-sell strategy I’ve used 3 times to do 5-figures in sales *before building the product*. Don’t waste time building something no one wants (again).

You’ll walk away with a new idea to test OR clarity on how to repackage your current offer… fast

My problem-focused offer design system has helped me to:

Running a service business in 2025 is f*cking hard

You thought you were escaping the 9–5 rat race… but now you just grind for clients 24/7.

You promised yourself (and your partner) that things would change. You’d reclaim your schedule. Shift away from selling one-off services and build a more scalable offer.

But you’re still stuck.

Maybe you’re burned out from custom client work that dominates your time and caps your income.

Or maybe you launched an offer that flopped—and now you’re terrified of making the same expensive mistake again.

You have a Notes app overflowing with half-formed ideas, but every time you try to pick one and move forward… you freeze

Analysis paralysis has you trapped

You’re terrified of picking the wrong idea. Of embarrassing yourself by launching something that doesn’t work. So you do what feels safe: take on another custom client project.

Because after all, you’ve tried to break through this rut already. And nothing worked…

Why have past attempts failed to work?

Every day you stay stuck costs you money that could’ve been in your pocket

You could be sitting on a million-dollar idea right now. But if you keep spinning your wheels—paralyzed, overthinking, unable to commit—you’ll never find it.

Don’t worry. There’s another option

Don’t “Niche Down” Problem-Up™

Most entrepreneurs build offers backwards.

They start by deciding what *they* want to sell—like an online course, group coaching program, or productized service. When they need to start by figuring out what *customers* want to buy.

People don’t buy things because of their shared demographics. People buy things because of their shared problems.

When you understand the real job your customers want to get done—and the expensive problems keeping them stuck—you can design offers they didn’t even know how to ask for.

This is why my Problem-Up™ Offer Design Method is so powerful.

You start with the problem and work up to the right solution.

What happens when you design an offer that solves the right problems for the right people?

Offer Breakthrough is the offer design workshop for overworked entrepreneurs who want to scale their service business

In just 4 hours, you’ll find a painful problem your best-fit buyers will pay to solve, nail down a scalable offer idea, and get crystal clear on your next move (without spending months overthinking your idea to death.)

Clarity guaranteed—or your money back.

On-demand course with bite-sized lessons and 9 exercises

You can retake the workshop on your own time as an on-demand course. It’s perfect for brainstorming offer designs with your team or even your clients.

6 AI-powered brainstorming bots

Custom-built GPTs to help you break through mental blocks and complete strategic work that normally takes weeks… in hours.

Design your offer idea using the Problem-Up™ Method… in 4 hours

Discover the only 9-step offer design process that builds backwards from the problem.

Clarify Your Underlying Goal

Before brainstorming a single offer idea, we’ll get crystal clear on your real underlying goal. Want to transition out of your current business? Build a bridge to premium services? Create a revenue stream that doesn’t require 1:1 work?

Outcome: Get clarity on how your offer fits your bigger picture, so you can tell the difference between a good idea and a good idea for YOU.

Big Idea Brainstorming

Most entrepreneurs start with a format (“I’ll build a course!”) instead of a problem. Using Sparky’s AI acceleration, you’ll brainstorm concepts that align with actual customer needs and your unique capabilities.

Outcome: If you have an idea already, we’ll stress-test it in the workshop. If you don’t, you’ll generate multiple strategic concepts in minutes to explore using the Problem-Up™ method.

Understand Why People *Really* Buy

Discover the innovation framework that separates billion-dollar offers from failures. This will completely change how you think about offer design and demand. (Hint: it’s not “niching down”).

Outcome: Know how to spot overlooked, highly profitable pockets of opportunity in ANY market. It’s like having X-ray vision.

Identify Your Best-fit Buyers

Never worry about targeting the wrong buyers again. Learn how to find people who urgently need to get a job done and will pay top-dollar for solutions that feel customized to their specific context.

This isn’t about finding more customers. It’s about finding better customers who value what you do.

Outcome: You’ll uncover your top 3 buyer segments ranked by profit potential, so you focus on markets that actually matter—and actually buy.

Crawl inside the minds of your potential buyers to dig up the urgent, painful, and expensive problems they’ll pay practically anything to solve.

Using our powerful AI brainstorming tool, you’ll hunt for FIRE problems (aka problems that are Frequent, Intense, Require fast action, and Expensive).

Outcome: Walk away with a comprehensive problem map showing exactly which painful issues your buyers face and which represent the biggest profit opportunities.

Problem Prioritization

If you aren’t clear about the specific problems you’re best suited to solve, you might try to tackle too many problems and build a one-size-fits-all solution that never gets traction.

So how do you decide which problems to solve? You’ll learn a simple rule of thumb that will save you a lot of heartache…

Outcome: Choose the specific 1-5 problems your new offer will solve—the ones that you’re uniquely positioned to solve with maximum profit potential.

Target Market Refinement

Should you target demographics? Trigger events? Transformation goals? Getting this right is the difference between an offer that sells itself and months of wasted time.

Discover how to escape the comparison trap by serving specific contexts competitors ignore.

Outcome: Choose a hyper-specific target market that inspires meaningful product differentiation (and makes marketing 10X easier).

Design Your Scalable Offer Idea

Learn the 6 principles of painkiller offers and explore both logical solutions (faster, cheaper, more effective) and “psycho-logical” solutions (like the mirror-in-elevator trick).

Whether you want to offer productized services, high-ticket hybrids, or low-cost bridge offers, you’ll design something that solves real problems at premium prices.

Outcome: Design a compelling offer concept that solves profitable problems in a way that feels fresh yet familiar.

Validate demand before building anything (and avoid my billion-dollar mistake).

If you can’t sell it before you build it, you probably can’t sell it afterward. You’ll identify your first 3-10 potential buyers, design your simplest sellable version, and choose your testing approach.

Outcome: Complete pre-sell strategy including who to approach, how to pitch your concept, and what to charge for early access.

Each step builds on the previous one.

Each breakthrough leads to the next.

By the end, you’ll have everything needed to test your idea with real people using real money.

Is Offer Breakthrough right for you?

You’re a good fit if:

You run a service-based business with happy clients, but have struggled to scale

You hit a revenue plateau and can’t scale without working more hours or growing your team

You can strategize brilliantly for others, but often freeze on your own projects

You have multiple half-finished ideas but can’t decide which to pursue

You’re deathly worried about AI disrupting your business and know you need to move fast

You’re ready to validate with real money before building anything

You can’t afford to keep procrastinating and want a proven step-by-step process from someone who’s done exactly what you want to do

You’re NOT a good fit if:

You’re looking for passive income or “make money while you sleep” schemes

You want someone else to design your offer for you

You’re not willing to show up and do focused strategic work

You’re closed off to using AI tools

(You could complete the workshop without using Sparky, your AI brainstorming buddy, but you’ll work 10x slower and limit your creative potential.)