Kari Poppleton – Measure and Maximize

Measure & Maximize gives you plug-and-play dashboards and a proven system to track what actually grows your business, so you can invest confidently and scale with clarity.

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Kari Poppleton – Measure and Maximize

• You think your content is working, but you’re not sure which post or message actually moved the needle.
• You hope your ads are paying off, but it feels like guessing and every decision feels risky.
• You wish you could explain your last launch’s results… but there’s no clear story in the numbers.

Build a business that runs on clarity, not guesswork.

Measure & Maximize

Your shortcut to smarter decisions, bigger results, and more peace of mind.
Know what’s working (and what’s not) so you can focus your time, energy, and brilliance where it matters most.

Whether you’re just getting serious about your numbers or you’ve been avoiding them for years, this is the moment to shift from “I think it’s working” to “I know it is.”

It’s not too early. It’s not too late. It’s exactly the right time.

Here’s what’s included when you join Measure & Maximize:

You don’t need to be a data whiz – you just need a system that works.

Inside Measure & Maximize, you’ll get two ways to move forward — and you don’t have to choose.

With the Dashboard Quickstart Path, you’ll use pre-built templates + step-by-step videos to get your dashboards up and running in hours. And when you’re ready to go deeper, the Full Course Path will walk you through building dashboards from scratch so you gain complete mastery. You’ll always have access to both.

Automate Your Data and Build Dashboards for Smarter Decisions

Learn how to stop manually chasing numbers and let your dashboards do the heavy lifting. Whether you start with the Quickstart templates or the full build training, you’ll have clarity at your fingertips, tailored to your exact stage of business

Gain Confidence with
4 Dashboards, Customized for Your Biz

Take the guesswork out of your decisions with four powerful dashboards. Use the Dashboard Quickstart templates to set them up fast, or the Full Course Path to build them from scratch — either way, you’ll know exactly what’s working and what’s not.

Get the Answers You’re Looking for From Your Data

Use our 3-part measurement method to identify key metrics, analyze what they mean, and uncover clear insights that guide your next best step.

Unlimited Access to Course Content and Every Update

Come back any time, binge at your own pace, or revisit when your business evolves. You’ll always have the latest training and tools at your fingertips.

Personalized Implementation Support When You Need It

Ask questions, get tech help, and celebrate progress inside our private community – where we’ll troubleshoot right alongside you.

Live Coaching Calls to Keep You Moving Forward

Feel confident every step of the way with direct access to expert support. Bring your numbers and questions and we’ll work through them together.

This Isn’t Just Theory. It’s Your New Superpower.

We don’t just hand you ideas and send you off to figure it out.

We walk you step by step through setting up the 4 high-impact dashboards… whether you choose the Dashboard Quickstart Path (plug-and-play templates + step-by-step videos) or the Full Course Path (in-depth training to build from scratch). Either way, you’ll finish with dashboards that make smarter, faster, more confident decisions possible.

Know where your traffic comes from with the…

Traffic Dashboard

No more mystery. No more hoping. With your DIY Traffic Dashboard, you’ll be able to spot what’s driving results (and what’s not), so you can double down on what’s working.

When you set up your DIY Traffic Dashboard, it will answer questions like…

• Where are our leads coming from?
• Where are our sales coming from?
• Which marketing activities are generating us the most leads/sales?
• Which marketing activities are not getting us any results?
• How do conversion rates vary by traffic source?

Find and fix your funnel leaks with the…

Funnel Dashboard

When you can see the exact drop-off points in your funnel, you can fix them fast, make the most of your traffic, and keep more sales on the table.

When you set up your DIY Funnel Dashboard, it will answer questions like…

• How are leads moving through the funnel?
• Where are there leaks in our funnels or opportunities to improve conversions?
• What is our funnel abandon rate?
• What is our funnel conversion rate?
• How much revenue has this funnel generated?

Monitor your sales in real-time with the…

Sales Dashboard

When you know your numbers, you can lead with confidence. This dashboard gives you a bird’s-eye view of sales, revenue trends, refunds, and more -without the spreadsheet chaos.

When you set up your DIY Sales Dashboard, it will answers questions like…

• How much cash have we collected across all channels this month?
• How much have we paid out in refunds?
• What is our average order value?
• How is revenue trending over time and against goal?
• What is our best selling product or offer?

(Note: Those accepting payments in Kajabi may not be able to automate this data collection)

Launch with confidence with the…

Launch Dashboard

Instead of guessing why a launch flopped or being unsure during a promo, you’ll have a clear view of revenue, emails, and marketing impact—all in one place.

When you set up your DIY Launch Dashboard, it will answer questions like…

• How much revenue did we generate during this launch?
• Where did our sales come from?
• Which emails lead to more sales? Which emails need to be improved next time?
• Which launch marketing activities do we want to repeat or cancel next time we launch?

Imagine opening your dashboard — whether you set it up in hours with Quickstart or you dove into the full training — and knowing exactly what’s working, what needs attention, and what to do next.

Choose Your Path, Get the Same Results

Not sure if you want to go step by step through every lesson right away? That’s why you get access to the Dashboard Quickstart Path! You can use pre-built templates + quick-start videos to get your dashboards up and running in just hours.

Then, whenever you’re ready, the Full Course Path is there to walk you through each module so you can master building dashboards from scratch.

Either way, you’ll finish with the same powerful dashboards running in your business — it’s just about whether you want them live in hours, or prefer to go deeper and build them step by step.”

MODULE ONE

Prepare to Measure

Our goal for this module is to help you feel comfortable and confident working with data, provide you with a framework for thinking about what to measure so you know exactly where to focus, and have you plan your initial measurement setup.

• Where are our leads coming from?
• Where are our sales coming from?
• Which marketing activities are generating us the most leads/sales?
• Which marketing activities are not getting us any results?
• How do conversion rates vary by traffic source?

• You’ll walk away feeling confident with numbers, knowing exactly what to measure, and having a personalized plan to get started on.

MODULE TWO

Set Up Your Measurement

Our goal for this module is to have you set up, install, and properly configure your Google Analytics account so you can capture your marketing analytics.

• We also want you to feel confident with and understand how to navigate Google Analytics (we promise, it’s not scary!).
• You’ll walk away having installed GA on your website, having verified it’s sending data, and having your events and conversions set up to start measuring.

MODULE THREE

Prepare to Report

Our goal for this module is to ensure you understand what a dashboard is and what makes a great one, so you can build the most impactful and useful dashboards for your business.

• We’ll also introduce you to “Looker Studio”, the tool you’ll use to build your own dashboards.
• Don’t worry: We keep this simple and walk you through step-by-step how to build the 4 most commonly needed dashboards for online businesses of all kinds!

MODULE FOUR

Optimize Your Traffic Data & Build Your DIY Traffic and Funnel Dashboards

Our goal for this module is for you to understand where your traffic is coming from and how your funnels are performing so you can ensure you’re getting the most leads, reach, and engagement possible.

• We’ll dive into the key components of measuring traffic data and teach you how to use “UTM parameters” for advanced insights. (UTM parameters will take your marketing to new heights as you get information about things like specific social media posts and how they’re performing!)
• You’ll walk away having built both a traffic AND funnel dashboard, two dashboards that will change your business and show you how valuable this data can truly be!

MODULE FIVE

Build Your DIY Sales Dashboard

Our goal for this module is to ensure you have all the sales data you need to make informed decisions that get you more sales.

We find even the most experienced business owners (or bookkeepers) struggle to explain where revenue is coming from and how products are performing. .

• We’ll help you de-mystify this data and build a sales dashboard to easily keep tabs on your sales (and how to improve them) moving forward.
• You’ll walk away feeling clear and certain about how your programs and products are performing and the opportunities you have to grow even more!

MODULE SIX

Create Your DIY Launch Dashboard

Our goal for this module is for you to understand how your launches are performing so you can ensure you’re getting the best results possible.

• We’ll help you organize your launch so you can easily get reliable insights that help you adjust in real-time to what’s working and what isn’t.
• You’ll be able to track your launches throughout the entire launch cycle to see when most sales come through, compare to previous launches, and make smart adjustments throughout your launch.
• You’ll walk away having built a launch dashboard to use for every launch in your business moving forward, plus know how to analyze past launches for better results!

MODULE SEVEN

Elevate Your Dashboard Design

Our goal for this module is for you to not just be a numbers queen but do so with style. This is not your mama’s outdated excel spreadsheet—and it shouldn’t look like it, either.

• We’ll teach you styling tricks to make your dashboard stand out for you, your team, and/or your clients, plus the questions you should be asking to make your data tell a story.
• You’ll also be able to understand how to select the types of displays that work best for the questions you’re trying to answer.
• You’ll walk away feeling like a true CEO with dashboards and data that match it.

MODULE EIGHT

Turn Your Data Into Insights

Our goal for this module is for you to be able to make sense of your data and apply it to your business.

• We’ll walk you through our ‘OCT Framework’ (Opportunity, Change, Trend) so you can interpret your dashboards and use them to make smart decisions that grow your business.
• We’ll teach you best practices for monthly data reviews, plus how to create and test a theory in your business so you can see how your ideas will perform before you invest tons of hours or dollars.
• You’ll walk away feeling more certain in your decisions, confident in your next steps, and most importantly, able to apply this over and over at every level of your business to maximize your success and profit long-term.

WANT TO HIT THE GROUND RUNNING?

Dashboard Quickstart: Get Your Dashboards Live in Hours

Want results fast? That’s exactly what the Dashboard Quickstart is designed for.

You’ll use simplified versions of the exact same dashboards taught in the Full Course Path — but instead of building from scratch, you’ll customize templates and have them live in hours.

No overwhelm, no complicated setup — just instant clarity about what’s working in your business.

The Dashboard Quickstart gives you results right away — and when you’re ready to go deeper, the Full Course Path is there to teach you how to build dashboards from scratch and create fancier designs.

Either way, you’ll finish with the same powerful dashboards running in your business!

Hi there, I’m Kari!

Your numbers exist whether you know them or not, and the more you get to know them, the easier it becomes to make decisions that set you up for long-term success.

I’ve been behind the scenes in dozens of six, seven, and even eight-figure businesses, and if there’s one thing I’ve learned, it’s this: what works for someone else might not work for you.

Until now, women business owners in this space haven’t had a reliable way to know and measure what’s actually working in their businesses. That’s left too many of us relying on other people’s advice, guessing, or feeling like we’d have to become a “tech bro” to figure it out. Not anymore.

I’ve always been a numbers nerd, and I love demystifying data for other entrepreneurs.  I know how overwhelming numbers can feel – but I also know how powerful it is to have clarity and confidence in your data. 

My passion is helping women business owners cut through the noise, focus on what matters, and use their numbers to make decisions they can trust.

We want to give you the tools to:

• Stop throwing money down the drain on stuff that doesn’t work.
• Make decisions like a boss (with numbers to back you up).
• Find and fix leaky funnels before they cost you more sales.
• Spot what’s underperforming—whether it’s ads, tools, or team members.
• Breathe new life into your programs with smart, targeted marketing.

You could spend $20,000 on a guru’s mastermind, $6,000 on a group program, or $2,999 on the next shiny course.

But without data? You’re just guessing.

Harnessing your numbers makes every investment count by showing you exactly where your results are coming from and guiding you to double down on what works.

Let’s say most of your traffic and sales come from your Facebook group, but Instagram isn’t pulling its weight. With data, you’ll know to focus your energy on Facebook for bigger returns—and apply those winning strategies to improve Instagram, too.

No more guessing. No more wasted time. Just results that actually make sense.

This program is for you if you:

• Have a hunch that the data you’re trying to gather isn’t right and want to set yourself up for metric success from the start so you can leverage it to get better results
• Don’t understand how and where to begin gathering data and have no idea what to do with it once you do have it and are ready to change that so you can be the success story you keep reading about
• Feel busy, but like your income isn’t matching your output of work and marketing efforts and are ready to start seeing WAY more bang for your buck

• Want to know what to delegate so you can spend more time doing the things you love in your business and see better results from it
• Want to know how to significantly increase the revenue and profitability of your service-based, coaching, or info-product business
• Want to track specific efforts AND understand how to read the data to ensure you’re maximizing every opportunity in business… and ultimately creating the highest revenue and best profit margin because of it.

If you…

• Are going to make more investments this year (including paid traffic)
• Want to feel peace of mind in your business in a way you never have…
• Want to maximize what you’re already doing instead of doing 100 more things…

THIS PROGRAM IS FOR YOU!

We can’t wait to welcome you into Measure & Maximize!