Jody Raynsford – CultBrand Academy

The step-by-step video training on building a Cult Brand provides a comprehensive guide through every phase of the CultBrand process. Starting with the foundation, you’ll dive into each of the 7 parts of the process, exploring key concepts with actionable lessons and real-world examples.

The program includes worksheets and exercises to help you apply what you learn, reinforcing each step as you go. Case studies are woven throughout to show how successful brands have built loyal followings.

This structured, hands-on approach ensures you’re equipped with the tools, insights, and strategies to create a bold, influential CultBrand that resonates deeply with your audience.

Plug-and-play tools, templates, and resources give you a proven structure to build a thriving CultBrand without starting from scratch. Frameworks like the Indoctrination Path, Hierarchy, and Engagement Protocols help you develop messaging, establish authority, and create belonging. These ready-to-use frameworks remove uncertainty, saving you time and effort while making it easier to attract, engage, and lead your cult following.

The Cult Broadcast Strategy removes the frustration of inconsistent content, uncertainty about what to say, and doubts about how to show up. This complete framework gives you a clear, repeatable system for communicating your message far and wide. It eliminates the obstacles that lead to quitting, ensuring you always know what to broadcast, how to say it, and how to build a following that keeps growing.

Fill-in-the-blank worksheets give you a structured framework to uncover your message and enemies, plan your broadcast and promotional content and create all the core elements of a cult brand. By guiding you through key decisions step-by-step, the workbook and worksheets eliminate guesswork and help you get clear on how to stand out, build influence, and cultivate deep belonging, as you create a bold, memorable brand that attracts loyal followers

Your effectiveness in building a cult following is dependent on your influence. No influence = no cult following. In the Influence and Persuasion Masterclass included in the Belonging module of CultBrand Academy, discover the key principles of persuasion and how to embed these into everything you do from your Broadcast to Indoctrination process.

Everyone knows you need to deploy storytelling as a powerful weapon to fire the emotions of your followers and build connection and rapport. With The Storytelling System outlined in CultBrand Academy, discover how to identify, organise and use the right stories to attract attention, build belonging and move your followers to take action. Take the guesswork out of persuasive storytelling and create lore that simply cannot be copied and highlights your difference.

Building a cult following requires overcoming a challenge or two. When you come up against a problem, obstacles or doubt, we’ve got your back with live call support in CultBrand Academy. With Live Cult Strategy Calls, get direct access to Jody Raynsford for expert guidance, accountability, and real-time problem-solving. Whether you need help refining your message, coming up with ideas for enemies, struggling to stay on track with your broadcasts or having a little follower trouble in your community, get the advice and help you need here.

Execution and implementation is everything when growing a cult following. With CultBrand Academy, get access to 25+ tailored exercises designed to help you apply the CultBrand process step by step. Each exercise comes with worksheets, real-world examples, and proven frameworks to refine your message, sharpen your positioning, and deepen audience loyalty. Take the guesswork out of implementation and shortcut your path to building a cult following the right way.

Cult brands don’t grow by accident. Those who lead the business or organisation use strategic ‘secret weapons’ to capture attention, inspire devotion, and build momentum. In CultBrand Academy, we reveal the ‘secret weapons’ that cult builders use to attract more followers, become more influential and accelerate growth. These lessons reveal what they are, why they work, and how to deploy them for maximum impact. Master the tools that turn ordinary audiences into die-hard believers.