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The Business of Commercial Advertising Photography Course is your source for detailed, comprehensive information on shooting for companies and agencies.
Image Crafters – The Big Commercial Photography Course
Learn how to build and run a successful commercial photography business
Do you love photography, but you’re struggling to make a living from it?
Do you feel like you’re not charging enough for your services?
Do you want to work with brands that pay you well, but you don’t know how to get started?
If so, you’re not alone.
Many photographers struggle to make a living from their passion.
They don’t know how to price their services, they don’t know how to market their business, and they don’t know how to land high-paying clients.
The Business of Commercial Advertising Photography Course
In this course, you’ll learn everything you need to know to build and run a successful commercial photography business. (Except for the making photos part. That part’s on you.)
What you’ll learn
Learn how to
Price your services
- price for profit
- estimate simple shoots
- bid complex shoots
- maximize revenue
- simplify pricing
- get help from pros
Learn how to
Market your business
- identify your strengths and weaknesses
- target clients from small to large
- get your first commercial client
- develop a marketing plan
- learn what needs to go on your website
- pick strategies that work best for you
Learn how to
Land high-paying clients
- create competitive bids for big shoots
- determine expenses like a boss
- crunch numbers for big usage fees
- stand out amongst your competitors
- maximize value for clients + revenue for you
- create a dream client list
WHAT’S INCLUDED
22 Elements
Informative guides, real-world bids, marketing resource and more
Templates
Template contracts, call sheets, change order and releases and more
Lifetime access
Download and learn as needed, on your own time and at your own pace
Deep dive
22 UNIQUE ELEMENTS: 8 GUIDES + 14 DOCUMENTS
8 GUIDES
The Big Commercial Photography Guide
440 page PDF
Commercial Photography for Small Businesses & Brands Guide
56 page PDF
The Big List of Assignment Questions
5 page PDF
Fees & Expenses Glossary of Terms
27 page PDF
First-time clients guide
10 page PDF
Real World Work-for-Hire Pitch
8 page PDF
Example Commercial Photography Treatment
15 page PDF
Bid Descriptions & Details Document
12 page PDF
Commercial Photography Marketing Resource List 15 page PDF
14 DOCUMENTS
9 Real-Life Commercial Photography Bids from $2,400-$98,000
5 awarded and 4 not awarded.
9 pages of PDFs
- Bid #1: $2,400
- Bid #2: $9,995
- Bid #3: $16,325
- Bid #4: $45,700
- Bid #5: $59,600
- Bid #6: $98,410
- Bid #7: $24,100
- Bid #8: $7,310
- Bid #9: $29,665
Small Business Proposal + Estimate + Agreement- $5,300 (awarded)
5 page PDF
Adult commercial model release
(pages, word and PDF versions)
Minor commercial model release
(pages, word and PDF versions)
Change Order Form
1 page pdf
Call Sheet template
excel + pages documents
About your instructor
Jamie Piper is a longtime commercial photographer and owner of Jamie Piper Photography, based in San Diego California.
Deets:
- 2003: first commercial photo shoot
- 2008: first commercial photo shoot for global brand
- 2011: first commercial photo shoot for major ad agency representing an $18 billion brand
- locations: completed comissioned shoots in 18 U.S. cities
- clients: major ad agencies & global brands
- type: shoots lifestyle and studio
- niche: animals with people, and kids
- clients include: Purina, Colgate, Pedigree, Merck, J.M. Smucker Co., Mars, Zoetris
Jamie has been one of the top commercial animal photographers in the industry for over a decade and is sought by global brands for her engaging, authentic style. Most of her shoots are of pets with people. Fun? Yes. Challenging? Definitely.
Teaching experience
Jamie has been teaching, mentoring and consulting photographers since 2007, and loves helping photographers avoid the many stresses and hassles she has experienced during her commercial photography career.
Will you be her next student?
20+
Years shooting for commercial clients
500+
Biz of commercial photography Course Students
$150k+
Annual photography & licensing revenue
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 125
- Assessments Yes